• Korean Journal of Human Ecology
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• v.21 no.6
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• pp.1145-1160
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• 2012

This study empirically compared generational differences in responses between baby boomers, Generation X, and Generation Y groups as measured by key variables related to advertisement. The respondents in this study were consumers throughout Korea, with 914 survey questionnaires used for the final analyses. Eight of the original 10 hypotheses were validated and two were rejected. Both baby boomer consumers and Generation Y consumers showed more positive responses to affective advertisements than their Generation X counterparts. Generation Y consumers showed more positive attitudes towards humorous advertisements than their baby boomer and Generation X counterparts. The effect of advertising models on the evaluation of advertisements was greater among Generation Y consumers than their Generation X counterparts. Generation Y consumers showed more positive attitudes towards storytelling-type marketing than their baby boomer and Generation X counterparts. Baby boomer consumers showed more positive attitudes towards symbolic advertisements than their Generation X and Generation Y counterparts. Generation X consumers showed more positive attitudes towards functional advertisements than the baby boomer and Generation Y groups. There were significant differences in attitudes towards two types (symbolic and functional) of advertisements in both baby boomer consumers and Generation X consumers.

• Journal of Family Resource Management and Policy Review
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• v.25 no.4
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• pp.71-86
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• 2021

The purpose of this study is to identify the influencing factors of married men's household labor time by generation to understand the changes in male participation in household labor. To this end, married men were classified into Baby Boomers, Generation X, and Generation Y, and the factors of participation in household labor for each generation were analyzed by applying the hypothesis of participation in household labor. As for the data, the original data of the National Statistical Office's "2019 Time Use Survey" were used. Multinomial logistic analysis was conducted to analyze the factors affecting married men's household labor time. As a result of the analysis, household labor time for Baby Boomers can be explained by the hypothesis of economic efficiency, gender role attitude, and the demand/response capability, while household labor time for Generation X can be explained by economic efficiency hypothesis, gender role attitude hypothesis, time-availability hypothesis, and demand/response capability hypothesis. It was found that the household labor time for Generation Y can be explained by the time-availability hypothesis and demand/response capability hypothesis. The fact that each generation has different factors of participation in household labor suggests that the characteristics of each generation should be considered in establishing policies to support the work and family balance for men.

• Journal of the Korea Society of Computer and Information
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• v.25 no.11
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• pp.245-253
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• 2020

This study is a longitudinal analysis of the life satisfaction of Generation X and Generation Y, with different historical backgrounds, growth backgrounds, values, and lifestyles, using data from the Korean Welfare Panel(KOWEPS). The research data is from the KOWEPS 1st year(2006) to 14th year(2019), out of 27,301 people, who conducted life satisfaction from the latest 12th to 14th year, and the responses were properly answered data from 3 years of 2,492 were used. As a result of the study, the higher the life satisfaction of both Generation X and Generation Y, the more the life satisfaction slowly increases at a slower rate as time passes. In addition, in terms of life satisfaction and rate of change, the initial value of life satisfaction was higher as the living satisfaction increased in both Generation X and Generation Y, but in the case of Generation X, the higher living satisfaction, the lower the rate of change in life satisfaction for 3 years by .327, in the case of Generation Y, the rate of change in life satisfaction was not affected. Finally, in the model of this study, a partial mediation of health condition was established between living satisfaction and life satisfaction tendency. Living satisfaction was analyzed to have a direct effect on life satisfaction and at the same time indirectly with a health condition as a parameter.

• Journal of Information Technology Applications and Management
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• v.20 no.1
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• pp.53-66
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• 2013

Social reason was mostly the motivation for using Facebook among Generation Y, but results on Generation X were still inconclusive due to limited studies. By using content analysis of 93 participants' written statements gathered on April to May 2012, this study compared motivations among Facebookers from two generations. The study finds that Generation X and Y shared similar motivations. The majority of both generations use Facebook to keep in touch with their friends, as well as to seek updated information. A smaller number use Facebook for entertainment, online business, and self-expression. In addition, participants were willing to continue using Facebook in the future despite the fact that they had Twitter accounts.

• The Research Journal of the Costume Culture
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• v.21 no.5
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• pp.726-741
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• 2013

Malling culture, which refers to the enjoyment of shopping in multi-complex malls with shopping, cultural, and leisure facilities, has emerged as a major trend in society. However, few studies have researched malling culture in depth. This study classified people who go to multi-complex shopping malls as belonging to the baby-boom generation, X-generation, or Y-generation to investigate consumer culture in malls, with an emphasis on user satisfaction and entertainment experiences. Consumers who had shopped in a multi-complex shopping mall during the last 6 months were surveyed. Data were collected through a research company, and responses from 417 subjects were used in the analysis. Among the 417 subjects, 130 were baby-boomers, 136 were from the X-generation, and 151 were from the Y-generation. Investigating the components of multi-complex shopping malls that stimulate entertainment experiences, this study found that exploratory, emotional, and leisure experiences were enhanced when users were more satisfied with the image, atmosphere, and events of shopping malls. In addition, mall image and atmosphere contributed to the improvement of social experiences. With regard to generation, baby-boomers and subjects from the X-generation were generally more satisfied with mall atmosphere, image, and events and had more exploratory and leisure experiences. This study holds significance in that it examined malling culture from a wider perspective than simply the younger generation and presented scholarly and marketing implications based on insights into generational malling culture.

• Human Ecology Research
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• v.60 no.3
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• pp.377-390
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• 2022

This study identified and compared family values within and across different generations concerning gender roles, attitudes toward diverse families, children, and parental roles. Data were obtained from the 2020 Seoul Family Report Survey. There were 1,949 study subjects, including first- and second-generation baby boomers and individuals in generations X, Y, and Z in Korea. Latent profile analyses were conducted using M-plus. Perceptions and views concerning family values were classified into different types. The main findings were as follows. Two types were identified among first baby boomers, and three were identified among second baby boomers. Most of the first and second baby boomers belonged to the "moderate" type. Two types were detected among those in Generation X. Regarding gender roles, most views of Generation X were slightly progressive, while their other family values were more moderate. Three types were identified among those in Generation Y: "progressive," "moderate," and "very liberal." Generation Z was identified as a "progressive" group. This study provides basic data to explore the direction of the coexistence of generations by identifying and comparing diverse family values within and across generations.

• Journal of Family Resource Management and Policy Review
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• v.28 no.2
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• pp.39-50
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• 2024

This study analyzed the composition of the time use and childcare time use of working mothers and fathers of Generations X and Y, differences between generations, differences between mothers and fathers, and factors affecting childcare time. We analyzed the lifetimes of working parents of preschool children(n=2,287) using Statistics Korea's Time Use Survey for 2014 and 2019. The main results are as follows: First, when comparing the lifetimes of Generations X and Y, in 2014, Generation Y mothers had longer commuted times, whereas for fathers, there was no difference between generations. Second, comparing the time use of Generations X and Y, regardless of the survey period, Generation Y mothers had longer sleep times than their counterparts, while Generation Y fathers had longer time in sleep, home management, and childcare than their counterparts. Third, in analyzing the factors affecting parents' childcare time for mothers of both generations, the less sleep times, mealtimes, working times, commuted times, home management times, and leisure times, the longer the childcare times. In the case of fathers, for Generations X and Y, the less sleep times, mealtimes, market work times, commuted times, and leisure times, the more childcare times. However, in Generation X fathers, home management time and the gender role attitude affect childcare time. While the generation gap was not clear for mothers, it was confirmed for fathers. Therefore, it was proposed not only gender differences but also generational characteristics should be taken into account to provide implications for child care policies, especially for fathers, in community care support systems incluing education and counseling programs.

• Journal of the Korean Society of Costume
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• v.65 no.1
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• pp.150-163
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• 2015

Due to desire for more variation from male consumers within the men's fashion market in Korea, there has been an ongoing development of departmentalization of fashion styles. The Generation-X man, in particular, is the most active member of our current day society, and will be the principal agent in the senior market from here on forth. Thus, this study categorized their preferred fashion styles, and will seek to analyze the behaviors related to the pursuit of clothing of the Generation-X man. The qualitative investigations of the Q-method as well as the quantitative investigation of the SPSS 12.0 were used in conjunction as the method of study. Additionally, images and types resulting from the preceding first-year study entitled "The Type and Characteristics of the Modern Men's Fashion Images" were utilized as part of the surveys. As a result of the Q-method, which was used to derive the preferred fashion styles of the Generation-X man, they were classified into three categories: the classic suit preferring 'conservative class type', the polished, comfortable style preferring 'modern sophisticated type', and the adventure and variety seeking 'uninhibited individualistic style'. After analyzing the factors which influence clothing preference behaviors of these men, a total of seven causes were drawn from the results, including: conservative indifference to fashion, others conscious pursuit of fashion, the aim to show off brand name products, high involvement in the aspect of design, pursuit of TPO, pursuit of self-image, and conformity to fashion. The elements that revealed differences in the behaviors in pursuing clothing within the preferred fashion style types of the Generation-X man included the conservative indifference to fashion, and others conscious pursuit of fashion, which therefore shows that rather than enjoying the fashion lifestyle, these men possess a more conservative disposition instead.

• Journal of Family Resource Management and Policy Review
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• v.27 no.4
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• pp.63-74
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• 2023

This study considered allocating and balancing time use as an important factor that determines the quality of life, and attempted to analyze the happiness of married women through the perspective of satisfaction with time use. We investigated the structure of time use, and analyzed the factors that affect happiness in the perspective of time use through the Time Use Survey data. Analyzing the happiness of married women, we found out that the level of happiness and the factors affecting happiness varied by generation. In the case of economically active women, the happiness of baby boomers and Generation X was mostly impacted by mandatory work hours, while the happiness of Generation Y was mostly impacted by the presence of care-dependent people. However, in the case of economically unactive women, the happiness of baby boomers and Generation X was mostly impacted by leisure and volunteering time that could be used freely, while the happiness of Generation Y was mostly impacted by the attitude toward gender roles. Therefore, through the perspective of time use, the happiness and the factors determining the happiness of married women differs by generation and economic activeness. This study has significant implications for the establishment of family policies for married women.

• 한국신재생에너지학회:학술대회논문집
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• 2008.10a
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• pp.315-317
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• 2008

The purpose of this study is to confirm the possibility of wind power generation by a vehicle-induced at the median strip on highway. In order to find out wind field information, a CFD method was used. According to the simulation results, the x, y, z-component of the wind velocity around a median strip are rapidly changed at near before and behind a moving vehicle. The x-component of the wind velocity appears high within the range of the length of the passing vehicle, and the wind direction appeared in the opposite direction at the behind of a vehicle. However, x and y-components of the wind velocity at the behind of vehicle are shown constantly. We confirmed possibility of wind power generation using a vehicle-induced wind at the median strip.