The main problem of consumer behavior is choice since the outcome of me of a choice can only be known in the future, consumers are forced to deal with the risks of und\certainty. So, perception of risk is pivotal aspect of consumer behavior. This study was designed to investigate the relationships between purchasing behavior of textile and perceived risk. Data were obtained from 276 housewives. ANOVA, x2-test were employed to analyse the data. The result were : 1. general features of textile purchase behavior are as follows. Blend wools and pure wool products are prefered. Fall is the major season in purchasing textile. Wholesalers, department stores and agent stores are prefered. Purchasing decision making process independent upon not only textile itself but the practice value of the textile. Purchasing textile, married young women depend on outward shape of the textile, middle and old aged groups depend on the economic value of the textile and the credibility of the stores. 2. Perception of risk is relatively high in the preference of store, color/design, and psycological uncertainty. But the perceived risks is relatively low in brand, price and social credibility. 3. There is significant relationship between the recognition rate of risk and the sensitiveness of the consumer. In addition, there are strong relationship between the risk rate and the preference of shop, brand, and price. On the other hand, there are no significant relationship between the color, design, and sociopsyco-logical risk and demographic variables. 4. The perceived risk of consumer would be a key stone to grasp the consumer behavior. The product company needs to provide full information which could reduce the perceived risk of consumer. there attitude would help for the mutual interests. In the future research, we need to develop the precise methods for finding variables on the perceived risk during the process of making purchase intention.
Kim, Kyoo Sang;Hong, Chang-Woo;Lee, Dong-Kyung;Jeong, Byung Yong
Journal of Korean Society of Occupational and Environmental Hygiene
/
v.19
no.4
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pp.390-402
/
2009
This study aimed to examine the general characteristics of individual workers, psychosocial working environment, and ergonomic risk factors which affect the status of musculoskeletal disorders. Self-report was carried out for musculoskeletal symptoms and ergonomic risks in working environment in 856 production workers in 16 small to medium sized manufacturing companies. Musculoskeletal symptoms were examined with a standardized questionnaire, and ergonomic risks were evaluated with a qualitative self-administered instrument for the tasks related to musculoskeletal disorders. Major findings were as follows: 1) Complaint rate for musculoskeletal symptoms was higher in female, aged, married workers with longer working hours, less leisure/hobby activity, longer household working hours and history of disease or accident. 2) Complaint rate for musculoskeletal symptoms was significantly higher in workers with dissatisfaction, difficult tasks, and no self-control at work. 3) Complaint rate for musculoskeletal symptoms was significantly higher in workers involved in tasks with major ergonomic risk factors, and handling heavy equipment. 4) Explanatory power increased the model with the musculoskeletal symptoms as dependent variable and demographic variables, psychosocial working environment and ergonomic risk factors included, and total explanatory power of 18.6% revealed the significant effect. Based on the results, we can conclude that musculoskeletal symptoms in manufacturing workers are associated with individual demographic characteristics, psychosocial working environment and ergonomic risk factors.
This study intended to provide fundamental data to take countermeasures against recurrent stress by analyzing the health-related quality of life and factors for recurrent stress of alcohol dependents. Structured questionnaire was prepared for patients who quitted drinking after they had been hospitalized for alcohol dependence to take medical treatment but suffered recurrence, and analysis on health-related quality of life and environmental factors with drinking risk was conducted. The quality of life was at a relatively satisfactory level, where pain was found at the highest level and general health condition was found at the lowest level. Environmental factors with drinking risk were found to be a moderate level, drinking for the reason of family and friends in terms of complications with other persons was found to be highest, and then job, self control, bad emotions, and social pressure on drinking were found in order. For health-related quality of life, the quality of life was found to be high in case of the only son, professional job, well-educated persons, and no history of hospitalization. Regarding factors for recurrent stress, stress was found to be high in case of the eldest son and being without religion, and the lower was the quality of life, the higher were recurrent stress and environmental factors with drinking risk. It was found that demographic factors including age, marriage, and job influenced the recurrence of alcohol dependence, and factors for recurrent stress, etc. also influenced recurrent alcohol dependence with drinking risks. Specially, the lower was the quality of life, the higher were factors for recurrent stress, and drinking risks, therefore measures to improve the quality of life are required to be taken to prevent alcohol dependence from recurrence.
This study was conducted to assess diet-related health appraisal for cardiometabolic diseases of the college students in Gyeonggi-do. The survey data obtained by 21 questionnaire(6 general characteristics and 15 food behaviors) given to 90 students, 41 males and 49 females. The average age of the subjects was 22.2 years old for the male students and 20.9 years old for the female students(p<0.001). Among the subjects, 35 males and 47 females' height, weight and percentage of body fat were measured using bioelectrical impedance(Inbody 720). The average height, weight, Body Mass Index and percent body fat of the subjects were 175.7cm, 69.5kg, 22.4 and 16.9% for males and 162.0cm, 53.5kg, 20.4 and 27.7% for females, respectively (p<0.001). Male students had a higher prevalence of smoking compared with female students(p<0.001). Females had higher intake frequency of fruits than males(p<0.05). Males had higher intake frequency of fishes than females(p<0.05). Male students had higher number of side dishes at mealtime compared with female students. There were no difference between the sexes in intake frequency of dairy, ramyeon, rice with whole grain, 3-layered pork belly, processed meat, soft drinks, soy products and fast food. Also, there were no difference between sexes in number of vegetables per day, frequency of eating out, prevalence of eating kimchi at every meal. Cardiometabolic risks were calculated by 'Diet-related health risk appraisal'. Male students had higher cardiometabolic risks(hypertension, hyperlipidemia, diabetes, obesity, abdominal obesity) than female students(p<0.001). Appropriate nutritional education for college male students may help to prevent cardiometabolic diseases in the future.
This study was investigated the relationship between the temperature and the mortality of aged (${\geq}65$ yr) during the winter seasons from 1992 to 2007 in Seoul, Korea by utilizing climate data and death records. The study also estimated the future risks by employing the projections of the population in Seoul, Korea and climate change scenario of Korea from 2011 to 2030. The limitation of this study was the impossibility in the prediction of daily mortality counts. Therefore, daily death numbers could be predicted based on the future population projection for Korea and the death records of 2005. The result indicated that risks increased by 0.27%, 0.52%, 0.32% and 0.41% in association with the $1^{\circ}C$ decrease in daily minimum temperature from the mortality counts of total, respiratory, cardiovascular, and cardiorespiratory in the past date while 0.31%, 0.42%, 0.59% and 0.66% in the future. Based on the results obtained from this study, it is concluded that the risk in the future will be higher than the past date although there is an uncertainty in estimating death counts in the future.
Journal of the Korea Society of Computer and Information
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v.13
no.6
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pp.287-294
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2008
As shown in many precedent studies of sex violation, many rapes are done by acquaintances rather than strangers. Among them specially many are the cases carried out by date partners and so it is necessary to study on the date rape systematically and academically which is the most common sex violation. A recent study on the date rape executed in the country shows the seriousness of the problem clearly. The survey reported that 20.5 percentages of women had experienced the harmfulness of date rape. However compared with the general injured women, the injured ones of date rape rarely report it to related organs. The reason is that in the case of date rape both the injured ones and offenders just think of the injured things or offending works as a little excessive sexual relation or sexual contact, but not recognize it as sex violation. Therefore this study will introduce the results of precedent studies on the date rape based on the contents of Michael Shively, Perceived Risks of Date Rape, Judith M. Sgarzi, Victimology, and also introduce the prevention of the injury its countermeasures.
There are many risks in constructing tunnel-structure. To prevent these risks from occurring and secure safety, the precise and rapid survey of inside displacement of the tunnel is required. But nowadays the measurement of the crown settlement, convergency, and surface settlement depends on general kinds of method which use total station or level. In the way to provide data about maintaining structure according to recent improvement and progress of measuring technology, 3D laser scanning is used. It solves the problem of reliability in measuring displacement of existing structure, provides material that enables to estimate shape change of structure visually, and makes it possible to deliberate speedy countermeasure. By this three dimensioning it is possible to make efficient use of structure maintenance and field measurement.
The shock of melamine-contained food has been known with the incident of hospitalization or death of infants at the age of 11-month old in China. The purpose of this study was to examine consumers' risk perception, attitude and purchase behavior of melamine-contained food which recently came to the fore as a social issue, focusing on the relationship between consumers' attitude and purchase behavior based on physical risk, social risk, psychological risk, financial risk, consumers' attitude and purchase behavior. Study findings are as follows. First, the four factors of risk perception of melamine-contained food were significantly different by consumers. Consumers regarded social risk as most significant and it was followed by financial risk and psychological risk. And they regarded physical risk as most insignificant. Second, as for the difference of risk perception by demographic features, such factors as gender, age, marital status and schooling had no statistically significant influence. Third, the potential risk of melamine-contained food had a negative influence upon consumers' attitude and purchase behavior. In addition, consumers' attitude and purchase behavior were decided by perceived risks. This finding implies that consumers' attitude can accompany with negative or positive behavior and consumers' behavior can be related to social, financial and physical risks. Because the risk perception of melamine-contained food can cause consumers' distrust about all kinds of food in general, domestic manufacturers of milk product-contained confectionery and food can be harmed. In order to overcome this problem and make consumers purchase all the milk products and milk-contained food without fear, governmental agencies must reestablish systems with which the safety of imported raw materials and its processing can be insured and manufactures must improve the quality of products in a diverse and discriminative manner. This study seems to be meaningful in that it examined consumers' risk perception of melamine-contained food, a current social issue, and then looked into the influence of risk perception upon consumers" attitude and behavior, thus presenting the strategy of reestablishing the system of relationship between consumers and business entities in a desirable manner.
Journal of Korea Society of Industrial Information Systems
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v.12
no.4
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pp.1-14
/
2007
Upon the intensive competition, companies try to hold their current customers by investing more money and efforts on CRM activities. They provide various benefits for their customer to keep them and increase their loyalty. However many companies want to know how effective their CRM activities are. In this paper, we investigate the effectiveness of companies' different CRM activities on customer perception of different benefits as well as their loyalty. For this we categorize the benefits that companies provide for their customer into four different types of customer benefits such as social customer benefits, psychological customer benefits, economic customer benefits and customization benefits. We examine the effects of different customer benefits and how different the customer benefits vary depending on the types of industries and even on the involvement level, relationship types, and customer's acceptance level of risks. We found that the CRM activities had, in general, a positive effect on customers' perception and loyalty. However, companies had better selectively concentrate their CRM activities on the most effective ones considering the involvement level, relationship types, and customer's acceptance level of risks along with the industry where they belong.
Choi, Jun Ho;Kim, Kwang Seog;Shin, Jun Ho;Hwang, Jae Ha;Lee, Sam Yong
Archives of Craniofacial Surgery
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v.17
no.2
/
pp.68-76
/
2016
Background: In scalp allotransplantation, the scalp from a brain-dead donor, including hair, is transferred to a recipient with scalp defects. Opinions differ on the appropriateness of scalp allotransplantation. In order to maintain graft function and cosmetic outcomes, scalp transplantation recipients would need to receive lifelong immunosuppression treatments. The risks of this immunosuppression have to be balanced against the fact that receiving a scalp allotransplant does not extend lifespan or restore a physical function. Therefore, the present study aimed to investigate risk acceptance and expectations regarding scalp allotransplantation in different populations. Methods: A questionnaire survey study was conducted. A total of 300 subjects participated; survey was conducted amongst the general public (n=100), kidney transplantation recipients (n=50), a group of patient who required scalp reconstruction due to tumor or trauma (n=50), and physicians (n=100). The survey was modified by using the Korean version of the Louisville instrument for transplantation questionnaire. Results: Risk acceptance and expectations for scalp transplantation varied widely across the groups. Kidney transplantation recipients revealed the highest risk acceptance and expectations, whereas the physicians were most resistant to the risks of scalp transplantation. Conclusion: Our study demonstrates that, in specific groups, scalp allotransplantation and the need for immunosuppression carries an acceptable risk despite the lack of lifeextending benefits. Our results suggest that scalp allotransplantation can be an acceptable alternative to existing scalp reconstruction surgeries in patients with pre-existing need for immunosuppression.
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