• Human Ecology Research
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• v.62 no.2
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• pp.303-315
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• 2024

In response to recent changes in gender equality and social awareness among female college students, we sought to investigate whether there were corresponding changes in their preferred fashion styles and items. A survey was conducted with 200 women in their twenties to determine whether they were aware of gender equality and social change, as well as their preferred fashion styles and items at both the time of college admission and the current time. Awareness of gender equality was divided into two factors: feminism and a perceived increase in women's social power. A significant difference was observed in the fashion styles of female college students in their twenties between the time of admission and the current time. Compared with the past, the preferred style has changed to gender-neutral rather than feminine, useful rather than aesthetics, character rather than fashion, sporty rather than elegance, and casual rather than formal. Preferred items included pants rather than skirts, sneakers rather than shoes, socks rather than stockings, long skirts rather than short skirts, and backpacks rather than handbags. The level of attention paid to campus attire per week decreased over time. No correlation was found between gender equality awareness and preferred fashion style, while feminism was correlated with preferred fashion items. The degree to which attention was paid to campus attire per week was correlated with feminism, but was not correlated with a perceived increase in womens' social power.

• Journal of the Daesoon Academy of Sciences
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• v.29
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• pp.209-239
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• 2017

This study focuses on reviewing the concepts, roles, meanings, and values ascribed to females and femininity as observable in Daesoon thought and in Feminist theory. Especially with regards to the process of achieving gender equality through the resolution of grievance for females in Daesoon thought, the study draws positive and desirable roles within this practice by specifically examining good deeds performed by females and practical roles that females play. By doing so, this study finds a way to go from the world of mutual contention to the world of resolving grievances that have arisen due to the oppression of yin and the encouragement of yang. First wave feminism can be summarized as the inclination for equality. In Daesoon thought concerning this and from standpoint of females, the most ideal image of woman is one of a female Perfected Being who is unified with Dao and has thereby achieved perfection of her humanity apart from gender. In the Later World (Hucheon), people can get results based on their hard work regardless of gender. The enlightenment of Dao is such that it is not important to distinguish between males and females. Both of them can be 'unified with dao'. Therefore, despite the similarity, the concepts of equality in first wave feminism and the resolution of grievance for women have differences in terms of their ideal vision of equality. The representative claim in second wave feminism is 'consideration' and, in this context, 'consideration' has pronounced feminine characteristics. In Daesoon thought, this sense of 'consideration' is related to the concept of 'Jamojijeong', a term that refers to motherly affection. However, it is not simply a virtue of females and mothers, but rather the value of 'Yin (pronounced in Sino-Korean as 'Eum')' called 'Eumdeok (hidden virtue)'. Jamojijeong means that people should behave in a modest way and this helps them achieve their aims. It is also closely related with 'femininity' in the sense of Eum. One of processes spreading it socially is to propagate virtue (Podeok) and if harmony is achieved through it, then 'right yin and right yang' emerge as the precondition by which Pyeong Do (Pacification of Tao) can be realized. Furthermore, because the aspect of Pyeong is a cosmic process, it has distinct differences from the social aims of feminism and the worldly aims of other numerous ideologies. In proceeding from the Former World (Seoncheon), an era of mutual contention, to the Later World, an era of mutual beneficence, it is essential to emphasize the connection between 'harmony (Hwa)' and 'propagating virtue' as the starting point from which the perspective of Daesoon thought aiming at the principle of 'Pyeong' and 'Hwa' emerges. Herein one can discover that the realization of Daesoon thought is based on the vitalization of the feminine value of 'Jamojijeong'.

• Journal of the Korean Society of Costume
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• v.61 no.8
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• pp.100-113
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• 2011

The earlier notion of feminism regarding gender equality was changed into that of Postfeminism because of gender differences. The idea of Postfeminism has been present since the 1980s but has been influenced by modern culture theories such as Postmodernism, Poststructuralism, Theory of Power and Discourse and Psychoanalysis. Various features of Postfeminism are found in the medieval warrior images of contemporary fashion. Warrior costumes were men's exclusive property in the medieval ages, but as it is introduced as women's wear in the 21st century, it shows us new fashion images which are constructed by gender deconstruction, differences and pastiche. In this regard, the purpose of this study is to examine a key characteristic of Postfeminism fashion. An article described the historical costumes of medieval warriors and refocused on the development processes of feminism and then conducted an analysis on formative characteristics and Postfeminism tendencies in contemporary women's wear from 2000 to 2011. The results were that materials such as metallic and flexible materials, monotonic and red colors and detailed patterns of armor were used to display forms of exaggeration and restraint. These elements fully and correctly expressed the image of a medieval warrior woman in contemporary fashion. Postfeminism fashion is constructed with feminine power, gendered identity, sensual elegance and a postmodern body. Postfeminism is the contemporary cultural icon and is continuously influencing modern fashion design in the 21st century in a positive and powerful way.

• Cross-Cultural Studies
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• v.31
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• pp.7-33
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• 2013

The ultimate goal of women's studies and feminist critics is to improve the understanding on women and recognize women's values. When we examine the Korean women's history on the viewpoint of gender, we can find that the gender role is not fixed. We do not have any proofs that there are any kinds of gaps between women and men in ability and temperament. All of women's identity and subjectivity in status and activities was not insignificant. Especially women's subjectivity in high social standing was superior. The women's activities in economic area were energetically. The productive activities were lively, too. The patrilineal decent is usual in Chana though China is in the same Confucianism cultural area. But patrilineal and matrilineal decent were popular used until the early days in Chosun Dynasty. Only sons can be inherited father's estate in China but it's not in our country. Also the patriarch had the economic power in family in China but the housewives had the power in ours. The feminism has been making efforts for the equality of sexes and the dismantling of the patriarchal sex role for a long time. Every feminist activities included feminist theory and cultural criticism has the goal to increase women's liberty and equality and change the world. This study to understand the historical substance of Korean women is on the way, too.

• Journal of Digital Convergence
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• v.18 no.11
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• pp.501-513
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• 2020

Femvertising campaigns are more easily observed in oversea rather than in Korea. Most recently, not only global companies but local consumer goods companies launched several femvertising campaigns. However, no research was done on effects of femvertising in Korea. Thus, this study will explore Korean college students' understanding of, attitude toward, and effects of femvertising through focus group interviews. Study results found that college students have low level of understanding on the concept of femvertising. However, they are somewhat familiar with contents of femvertising. Femvertising is believed to have positive impacts on gender equality and female empowerment whereas there are growing concerns over commercializing feminism. Study participants, regardless of gender, suggest that femvertising could influence consumers' attitude toward advertising and brand, but they are skeptical of purchase intention. Lastly, female participants suggest that femvertising, compared to traditional advertising, will enhance attitude toward ads and brand, and even have a positive impact on feminism. However, male participants suggest that femvertising may exacerbate the gender conflict between males and females which is called as 'misandry' or 'misogyny'.

• 21st centry Political Science Review
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• v.28 no.2
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• pp.27-46
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• 2018

In philosophy of Kant, Fichte, and Hegel, there is a tension between an idea of universal human equality and gender equality. Kant's philosophy is considered to have completed the idea of enlightenment but full of contradiction because there is no concept of woman in it. In the case of Fichte, unlike Kant, there are positive aspects in understanding the woman. However, these aspects are cancelled out by the way he assigns too high a value to the man. In Hegel, there remains the philosophical idea of Kant and Fichte, who discriminated women and separated women from the public world. Furthermore, there is only a scanty place for women in his concept of 'Geist' that is directed toward the denial of the existing order and the change of the world. Without considering such theoretical tensions, Kant's, Fichte's and Hegel's philosophical ideas (such as universal human rights, universal principles of human being, universal freedom and independence and autonomy of human being, public liberty, humanity, mutual recognition, free and equal citizens, dignity, morality or moral obligation, public use of reason, common legislation, world citizens, etc.) cannot be critically grasped.

• Journal of Digital Convergence
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• v.17 no.10
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• pp.439-446
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• 2019

Feminism on the theme of gender equality is emerging as an important issue in the overall Korean culture. Feminism is not only a level of claiming or advocating women's rights, but an essential subject of gaze and thought, not a distorted, artificially portrayed image of women distorted or typified in a story created by men in the past It is a film that explores the problem of the individual's life in society fundamentally. Jun Koeun's movie' 'micro-habitat'(2018) 'expresses a feminist theme that shows a strong self - selection and transcendental thinking in male - oriented stereotypes and inequal social structure. The film, which focuses on the public insight into society and the enhancement of the ideal human being from the viewpoint that the public film should lead the educated enlightenment character that raises the broad insight into the world and lead the mature social culture, I think it will play a big role.

• Cartoon and Animation Studies
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• s.47
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• pp.103-123
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• 2017

In recent years, some of the brands of cosmetics in Korea have launched the BB Cream only for man. Cosmetics is not only necessary for woman and it has been accepted by the male. A programme hosted by 김기수 is aimed to teach the female how to make up. As a result, the comprehension of the gender and the development of the times have been combined closely. The understanding of gender has been developed from binary opposition to the diversity of gender. The movements that were aimed at advocating feminism caused by some events reminded us of that we should pay attention to the equalization of the gender. We can see that people want to liberate themselves from the sexual stereotype through these social phenomenons. Meanwhile, animation advertising has also experienced a transformation, which is from that to shape a role under sexual stereotype to that to pay more attention to the diversity of gender during the progress of shaping a role. During the initial stage of the animation advertising's prosperity, what it described was based on the male. The male was the permanent theme. On the contrary, the female only played a subordinate role. However, with the development of feminism, to realize self-worth of the female and to fight for the gender equality have been mentioned more and more frequently. All these factors have prompted the animation advertising to break the stereotype when shaping a new role and change the sexual stereotype in order to create new animation figures.

• Archives of design research
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• v.15 no.1
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• pp.247-256
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• 2002

'gender' means sex in a social sense and 'sex'is more close to the concept of that discussed in biological light. 'Gender is more adequate word in expressing gender equality of both sexes than 'sex'that gives us discriminating impression and implies tout we should actualize equality between both sexes in all field of social activities. Though more and more women have been advanced into the job that was once regarded as a men only-area and the concrete list of iou for men and women has been changed in the process of job structure transition, women stiff take full charge of all kind of houseworks so they're still under the double torture of housework and their job. Most of the job in which men used to engaged in the past is now mechanized. and we can't deny that modern technology triggered women's participation in public affairs by helping them to lead comfortable family life without any assistant or trustee for housework. Under these trend of our times, we made an attempt to look into design mainly from the standpoint of women by raising the issue of correlation between women's labor in society and houseworks in the hope that current design and changes into one that can rejects women's position and allows them independent choice in the field involved with our real life.

• Journal of the Daesoon Academy of Sciences
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• v.21
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• pp.255-284
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• 2013

There are many discourses about 'religion and women,' but it is no exaggeration to say that there is none about 'religion and men.' This is because the existing religions have been male-centric and have produced legions of male-dominated cultures. In Catholic Church, even today, only men can become the Pope, and women are not allowed to enter priesthood. Meanwhile, in the Islamic cultural areas, the reality is that women are being victimized by men who do not recognize the bad habits such as honor killings, or honor crimes. It is certain that gender discrimination in religious and cultural areas cannot be overlooked. This study focuses on the understanding of women in the thought of Daesoonjinrihoe(大巡眞理會), that is, the Daesoon Thought, which claims to advocate world peace. Daesoonjinrihoe is understood as a thought which tries to overcome gender discrimination prevalent in the existing religions and presents the vision of a new religion which aims to realize a new world of peace by drawing a distinction between the Former Heaven and the Latter Heaven. This study examines the understanding of women by looking at the tenet of Daesoonjinrihoe that consists of 'YeumYangHapDeok(陰陽合德), SinInJoHwa(神人調化), HaeWon-SangSaeng(解冤相生), DoTongJinGyeong(道通眞境).' The tenet is thought of as the basis of creed on which the understanding of women by the Daesoon Thought can be grasped as it basically contains the essence of teaching of the order. In the Daesoon Thought, women have the same status as men; women can become holy and dignified beings by engaging in independent, active, and autonomous spiritual exercises, and serve as a driving force for the realization of the ideal world. This understanding of women by the Daesoon Thought contains the idea of peace which can turn 'the culture of discrimination' into 'the culture of equality,' and 'the culture of life destruction' into 'the culture of life care.'