• 한국의류학회지
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• 제23권3호
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• pp.447-458
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• 1999

The purpose of this study was to analyze jeans market faced with economic difficulties to provide jean's maker with a large representative data base for jeans marketing strategy. This study surveyed jeans market and analyzed brand awareness. brand image and consumer's seeking image for 700 young adults. The 700 questionnaires were distributed at the five locations(Opkujung Shinchon Munjungdong, Shinrimdong '||'&'||' Suwon) and 656 reliable ones were used for statistical analysis. A. SAS statistical package including frequency table factor analysis. analysis of variance. and Duncan's multiple range test was used. The results are as follows : 1. Brand awareness involves "brand recall" based on asking a person to name recalled first and "brand rcognition" based on asking to identify brand name from 30 given brands. The result indicated that "Levis" was dominant for brand recall and Guess was dominant for brand recognition. 2. Regarding the brand image the result showed that "Vov" was best represented for sophisticated '||'&'||' trendy brand images "Storm" for characteristics brand image "Jambangee" for reasonable price '||'&'||' comfortable brand images and "Levis" for classic '||'&'||' design/color brand images. 3. As a result of factor analysis on consumer's seeking image six factors(characteristic/gay, intelligent/sexy, feminine/sophisticated , active/functional, cute/young, simple/comfortable) were found. Several factors had a relationship with demographic variables and preferred design. 4 Many young adults favored following design details ; low waist relaxed thigh with straight leg and long length up to the end of shoes. Also they preferred basic pocket to cargo pocket and simple logo accessories to metal ones.simple logo accessories to metal ones.

• 한국의류학회지
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• 제8권3호
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• pp.19-30
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• 1984

There is a symbolic term which has realized custom of an era and has eome into fashion since the middle of 1920's. That is Garconne. This paper studied the image and costume of Garconne expressed in literary works, the form of art made it to come into being, and costume of a group of women played a role of pioneers of Garconne. Garconne attempted simple, casual, and mannish costume instead of usual elegance. It was the boiysh style($\`{a}$, la Garconne) which did not stress on the bust and waist like chanel suits used wool jersey by a designer, Chanel ana short skirts of low waist line. They got short haircut and wore low heel shoes. Garconne meant women who were free of convention, were familiar with love a d profession, and lived for themselves in the same manner of young men. They yieled new mode of 1920's. Though their lives were only a period, they manifested the symbol of the period though their figure and designation was not disappeared at the age but was settled as a mark of fixed image. There were several reasons why the Garconne was born. Rapid changes in politics, economics, and society in Europe were occurred from the First World War to 1920 and the trend of custom and art was a turning point. Especially, the entry of women into the society and the mode of Art Deco influenced it directly. The role of a pioneer of Garconne was appeared from the French Revolution. As Merveilleuse, Lionne, and Bloomers wore peculiar clothings ana had life style being irrelevant to tradition, they were talked about. They informed in advance the appearance of new women who were different from romantic ladies and were more modern and active. The pioneer design of Paul Poiret which were over whelming throughout a period and functional design of Chanel were increasingly accelerated.

• 패션비즈니스
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• 제15권2호
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• pp.107-119
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• 2011

The rate of disposable diaper usage has been increased continuously from convenience of disposable diapers and increment of women's entry in workforce. However, a new perspective toward disposable diapers has been come to the fore in various sides like babies' health, environment, and cost. Furthermore, cloth diaper has started to attract more attention. Since parents and grandparents pay more attention to children as birth rate dropped, they tend to purchase expensive goods if the quality or design of the goods is worthy enough. Therefore, this study has the purpose in presenting the basic data for developing functional and pleasant cloth diaper with analyzing the consuming patterns (convergence in nature, health and technology) and cloth diaper characteristics. The research on the actual condition about children cloth diapers and environmental-friendly materials is as follows. Firstly, as a result of analyzing pros and cons about disposable diapers and cloth diapers, the cloth diapers are estimated to have better health, environment, and cost factors than disposable diapers, only excluding convenience. Secondly, as a result of examining patent registered diapers, the disposable diapers have been improved from shape-centered development to well-being material development, and the cloth diapers have mainly developed functional shape-centered. Thirdly, as a result of analyzing children's goods made with environmental-friendly materials, the children's clothes already use organics and natural resources like beans, bamboo trees, ginkgo, and chitosan. Recently, the diaper industry starts to pay attention to environmental-friendly because the skin ailment from environmental pollution has been an issue. To conclude, children's cloth diaper should be appropriate to their body shape and optimized to have convenient form and functional materials. If environmental-friendly materials are used, quality, functionality, various demands from customers and vitalization of goods industry will be all satisfied.

• 복식문화연구
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• 제14권2호
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• pp.334-351
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• 2006

The purpose of study is to examine fashion bags reflected women's changing lifestyle, their needs and vogue in modern environment since 20th century. Today fashion bags can be divided into practical bag, evening bag, luxury bag and utility bag. Practical bag is a type of tote which is perfect for working mom or women carrying lots of things on a daily basis. Evening bag is a symbol of femininity in respect for its handmade artistry and impracticality by its small size. Luxury bag embodies human desire for high quality and being part of prestige of luxury brand regardless of its cost. Utilitarian bag was coming from military or sports gear and are popular among young generation armed with mobile computing or crazy about popular music and all kinds of sports. In contemporary fashion culture, fashion bags play an important roles on balancing women's social and domestic life as functional and decorative accessory.

• 한국염색가공학회지
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• 제25권2호
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• pp.140-151
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• 2013

In order to investigate the mechanical properties of working clothes materials considering industrial settings, the test weaving materials were compared with the existing materials depending on the season. The material design of the test fabrics were changed through fineness, composition, density of materials then subsequently treated with functional finish. As a result of evaluation of the forms according to KES-FB system, Koshi was deduced, and Numeri and Fukurami were increased. Thereby, the test weaving materials became flexible, surface became smoother, elasticity and volume characteristics indicated to have been improved. Consequently, the THV value of working clothes materials for test weaving was increased compared to existing materials which indicated improved result of the total hand value. Specially, the winter cloth material indicated improved drape characteristics and dimensional characteristics, showed improved liveliness as being compressed softly.

• 복식
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• 제62권5호
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• pp.171-180
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• 2012

Purchasing behavior of brand clothes in internet shopping mall is largely used on the purpose of having a good quality of clothing, price advantage and shopping efficiency. This study aims to find out consumer's evaluation on the properties of brand clothes in internet shopping mall according to consumer's brand attitude(brand identification and brand pursue value). The influences consumers' evaluation of the properties of brand clothes on the purchase satisfaction and off-line brand image evaluation were also investigated. This study surveyed male and female consumers in their 20s~40s for empirical analysis in August 2011 who have purchased brand clothing through internet shopping malls. The survey was conducted on 254 subjects who were selected through online convenience sampling. Data were analyzed by using SPSS for Windows 12.0, and descriptive statistics, reliability analysis, factor analysis, and regression analysis were done as well. The results are as follows. First, it was identified that consumers' brand identification and brand pursue value had significant influence on the evaluation of physical, functional, and expressional product properties. Second, it was identified that consumers' evaluation on the brand clothing properties significantly influenced on internet purchase satisfaction and brand image evaluation. Especially, expressive property of brand clothes appeared to be the most influential factor on purchase satisfaction and brand image evaluation. The results of this study will help clothing companies with prestigious brand names to administer the product qualities with differentiation policy from off-line sales and satisfy the consumer needs in internet shopping, hence enhancing the brand image of the company.

• 한국의류산업학회지
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• 제20권2호
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• pp.202-209
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• 2018

This study examined thermo-physiological responses according to the design change of construction site working clothes (control (C) working clothes; prototype (P) working clothes). We measured rectal temperature, skin temperature, micro-climate within the clothes and sweat rate. In the evaluation of physiological functionality, based on pattern improvement in working clothes, P working clothes showed significantly lower rectal temperatures, trunk and thigh skin temperatures than C working clothes. It is preferable that rectal temperature should be kept low during work that is not favorable to an increase in body temperature. P working clothes were more physiologically functional than C working clothes. In addition, P working clothes showed significantly lower temperatures in the trunk and thigh parts in a micro climate temperature. We could explain that the side seam zipper on the pants and the gusset on armpit parts create an air permeability effect of lowering the temperature of micro-climate. Aggressive ventilation through the slit of the garment is an important factor for the restoration of the physiological function of the worker at rest between work. Sweat rate showed a higher level in C working clothes than P working clothes. When working in a hot environment, workwear needs to be designed so that the worker is not exposed to thermal stress. Therefore, it was evaluated that the P work clothes used in this study alleviated the physiological burdens of heat.

• 복식문화연구
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• 제16권1호
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• pp.88-99
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• 2008

This study aims to analyze product samples of convergence of fashion and technology, as convergence is a major trend in the age of digital paradigm, and to propose desirable directions of development for technology convergence in fashion design in the future. With bibliographic research as well as internet search of the cases of development and commercialization of convergence of fashion and technology from the 1960s, when wearable computers were first introduced as an early development form of convergence, to the present, it becomes possible to classify these cases into three groups: functionally oriented one, aesthetically oriented one, and one that combines function and aesthetics. The pros and cons of each group of these cases are discussed and an evolutionary trend is observed from the earlier stage of convergence with functionally oriented cases which tried to achieve specific purposes of the time to the later stage of convergence with emphasis on both function and aesthetics which reflects the sensitivity of the general wearers. When three groups are plotted in the positioning map with one axis of function-aesthetics and the other of industry-fashion designer, however, all three are located outside of the two axes, suggesting these elements are not very well combined. In order for the products of the fashion-technology convergence in the future to receive favorable response from the consumers, it is necessary for the fashion industry to develop a close collaboration with companies of digital technology and the convergence products not only will have to provide functional benefits of the new technology but also to satisfy the aesthetic demands of the wearers.

• 한국의류학회지
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• 제32권1호
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• pp.123-133
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• 2008

The purpose of this study is to analyze dissatisfaction and size appropriateness of the women with big breast for design the high functional big size brassiere. The data were collected from 179 women(between the ages of 20 and 39) residing in Gwang-ju using a questionnaire to purchase, wearing comfort, dissatisfaction of the size, wire and the pad of the big size brassiere. The data were analyzed with Chi-square test, t-test and ANOVA using statistical program SPSS 12.0. The results of this research are as follows; 1) Seven-two-point-two percent of the women with big breast more than C cup size polled said they had difficulty in looking for the suitable size of the brassiere and they usually weared the smaller size than the their own size. As a result, they felt inconvenience for the discord with the nipples and lack of the shape revision. 2) According to the result of the correlation analysis, breast size and Rohrer's index showed low correlation. 3) After dividing all respondents for this research into categories of the group of more than C cup and less than B cup the differences in responses were compared. The dissatisfaction with brassier were 'discord of cup size', 'pain due to the wire' and 'unnatural breast shape' in the group of more than C cup, compared to 'discord of cup size' and 'deformation of the wire and pad' in the group of less than B cup.

• 한국의류학회지
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• 제34권5호
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• pp.819-830
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• 2010

This study proposes medical gowns for interns and residents that address the functions of utility and activity. Based on the questionnaires, the prototype focused on the pockets for practical use and movement adaptability. Functional pockets were made by increasing pocket sizes and separating pockets with sections according to use. An inside pocket and a loop for an identification tag was placed on the chest pocket and the side seam pocket were oblique lined. To resolve horizontal stress on the back of the gown,6 cm action pleats were added at both ends of the bladebone. The elbow area was tucked up to improve the workplace activities. To reduce hamper on the gown hemline, slits were added along the gown side seam. The front button was changed into an inside button closure. The cuffs, belt, and back waist belt were removed due to occupational cases of inconvenience. The length of the sleeves was adjusted with belts to improve the movement of the arms. In accordance with design preference, the gown was designed to be knee-length with wrist length sleeves. Blue colored (2.5PB 3/12: by Munsell) material was inserted to reduce the contamination on the neck, cuffs, front closure, and hemline area. The planning cloth of the experimental gown was designed to improve activity function, cleaning, and comfort from light materials. The field test (with 30 doctors at university hospitals and the objective assessment with 9 subject groups)were done by the valuation between the existing gown and the prototype. The results showed that the prototype had to be modified by decreasing the pocket size, expanding the usage of the penholder, and simplify front pockets in order to maintain unity. The loop for the identification tag, inside pocket, and the blue colored material had to be removed. The front closure of the gown had to return to its original state.