• The Journal of the Korea Contents Association
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• v.18 no.10
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• pp.20-29
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• 2018

This study investigated the effect of PR communication of local government on the relationship between the local government and the public and the image of the local government, focusing on the official blog of Busan Metropolitan City, 'Cool Busan.' It also examined the mediating role of organization-public relations. As a result, 'interactivity' and 'interest' among the characteristics of social media information have a statistically significant effect on organization-public relationship and municipal image. And balance' was found to affect the image of local government. In addition, the mediating role of the organization-public relations subfactors has been proved in the influence of the local government social media information characteristics on the local government image.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.6
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• pp.685-695
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• 2003

The purpose of this study was to identify dynamic relationship structure in fashion Internet shopping mall and to present marketers to perform marketing strategy in e-CRM, focusing on trust and commitment. 473 customers who had purchased fashion products in fashion internet shopping mall had participated in the survey. Finally, 470 were used into data analysis. The data was analyzed by factor analysis, t-test, ANOVA, correlation analysis and Structural Equation Model(SEM) using AMOS program. As the results, 'economic benefits' and 'service' variables had the positive effects on 'trust'. Especially, 'service' had the major effect on 'trust'. 'Trust' and 'product information quality' had the positive effects on 'emotional commitment'. 'Trust', 'economic benefits' and 'reputation' had the positive effects on calculus commitment, while contents had the negative effect. Also, 'emotional' and 'calculus' commitment had positive effects on 'relationship maintenance intention'. 'Emotional commitment' had higher effect on 'relationship maintenance intention' than 'calculus commitment'. 'Calculus commitment' had the positive effect on discontinue relationship intention when shopping mall made mistakes. The results of this study provide e-CRM marketing strategy for marketers of fashion internet shopping mall.

• Journal of Korean society of Dental Hygiene
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• v.21 no.4
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• pp.481-489
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• 2021

Objectives: This study was conducted to understand the effect of learners' self-determination on class participation, focusing on the feedback type of educators. Methods: A survey was conducted from May 1 to May 31 2021 on dental hygiene students, and a total of 151 valid responses were analyzed. The questionnaire consisted of general characteristics, self-determination, class participation, and educator's feedback type. The analysis method used correlation analysis and hierarchical regression analysis. Results: In relation to self-determination, class participation, and feedback type of educators, self-determination was positive feedback (r=0.338, p<0.01), class participation was corrective feedback (r=0.418, p<0.01), and positive feedback was correction (r=0.742, p<0.01). As a result of the mediating effect of the educator's feedback type in the relationship between self-determination and class participation, it was found to be significant by partially mediating positive and corrective feedback. Conclusions: It was found that the right to self-determination influences class participation based on positive feedback and corrective feedback of educators. It relates to efforts to strengthen learners' self-determination and provide appropriate types of feedback from educators.

• Journal of the Korean Society of Clothing and Textiles
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• v.47 no.3
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• pp.442-458
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• 2023

This study aimed to elucidate the information privacy attitudes and behaviors of users of size recommendation services based on body information. Focusing on the privacy calculus theory, the effects of information privacy concerns as well as perceived risk and benefit of information disclosure on information disclosure intention were analyzed. Consumers who used size recommendation services based on body information were surveyed from August 18 to 24, 2022. Analysis of the 251 responses collected revealed that information privacy concerns did not significantly affect information disclosure intention. Information privacy concerns had a positive effect on perceived privacy risk; however, perceived privacy risk had a negative effect on information disclosure intention, while perceived privacy benefit had a positive effect on information disclosure intention. Therefore, the privacy calculus theory confirms the existence of the privacy paradox, revealing perceived privacy benefit has a greater impact on information disclosure intention than perceived privacy risk.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.17 no.10
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• pp.2750-2767
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• 2023

Live Commerce is rapidly emerging as a new paradigm for the digital economy and consumption activities in the post-COVID era. Many prior studies have been conducted on Live Commerce, but studies focusing on the characteristics of sources of Live Commerce are insufficient. This study aimed to investigate the human factors of sources that affect consumers' intention to use Live Commerce. For this purpose, based on an expanded TAM (Technology Acceptance Model) through literature research, variables were set, and a survey was conducted targeting Korean consumers who have experienced purchasing products through Live Commerce. Excluding unreliable data, 201 responses were utilized in the analysis of this study. At first, the measurement tools were checked through validity and reliability verification, and correlation analysis was conducted to identify the relationships between variables. Then, the proposed hypotheses were verified through multiple regression analysis. As a result, firstly, the human factors of sources had a positive effect on PU (Perceived Usefulness). Secondly, the PEOU (perceived ease of use) had a positive effect on both PU and CS (Consumer Satisfaction). Thirdly, PU had a positive effect on CS and ITU (Intention to Use). Finally, CS with Live Commerce had a positive effect on the ITU. Through this study, we try to provide an understanding of consumer behavior in the Live Commerce environment and contribute to enhancing the service provider's ability to offer high-quality Live Commerce content.

• Journal of the Korean School Mathematics Society
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• v.3 no.2
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• pp.123-131
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• 2000

In order to educate future leaders of the new age, we should help students to increase their basic knowledge, thinking and problem solving ability. It is necessary that we should use multi-media, computer as well as old teaching-learning material to improve students' basic knowledge and to motivate their interest in mathematics in the small-sized Middle School situated on the agricultural and fishery village. In solving this problem, it is ultimately necessary that we should utilize CAI program on the learning achievement in mathematics for the students to understand basic concept, principle, law and to promote teaching-learning process considered on individual different abilities. Therefore, this study is on the effect of students' interest and learning achievement in mathematics when we develop CAI program focusing on the lesson statistics in the 3rd Grade Middle School Mathematics Textbook and explain the concept and principle of statistics through using exact and various techniques of computers

• Journal of the Korean Home Economics Association
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• v.40 no.7
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• pp.141-156
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• 2002

The purpose of this study was to examine the dating of the elderly, focusing on the necessity of dating, intimacies with a data, and difficulties on the process of dating, and to explore the effect of those variables on the psychological well- being of the elderly. The data were collected from 162 elderly who were more than 60 year ages, currently data with oppoaite sex, lived in Seoul. The major findings from this study were as follows; (1) The necessity of dating showed a significant difference in their age, religion, health, family closeness. (2)The intimacies with a data showed a significant difference in their econmic provider. (3) The difficulties on the process of dating showed a significant difference in their gender, age, health, the eldest son who live together. (4) The psychological well-being of the elderly showed a significant difference in the intimacies with opposite-sex friend, family closeness, residing with the couple of the eldest son, health, use of social education /welfare service, and erligon.

• Journal of Family Resource Management and Policy Review
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• v.23 no.1
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• pp.115-128
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• 2019

The purpose of this study was to explore factors influencing on work values of female college students focusing on parental effect to enhance their participation in labor market. The respondents were asked to answer a questionnaire, and the collected 400 data were analyzed using SPSS 23.0. The results showed that the students and their parents had more leisure-oriented and extrinsic work values than labor-oriented and intrinsic work values. The labor-oriented and intrinsic work values appeared to be high in the group with experience of part time jobs, with high educated father or with middle household income. The influencing factors on college students' work values were parental work values, gender consciousness, self-efficacy and major. The results from this study suggest that parents of college students should be educated to change their work values.

• Journal of Korean Port Research
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• v.8 no.2
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• pp.37-56
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• 1994

The effects of wave energy focusing by a submerged berm type of structure is examined. The fundamental idea is based on the phenomenon of refraction by a lens-shaped crescent structure which results in the focusing of wave energy on the center line of the structure. The shape of the submerged structure is a complex curve combining circular with elliptical elements. Based on the design procedure, a special configuration of structure(termed herein as a triple crescent structure) is introduced. Next, some hydraulic model tests are performed to confirm the wave focusing effect in laboratory. In addition, in order to interpret the wave focusing performance behind the structure, a numerical procedure by the hybrid element method is used on the basis of the conventional mild slope equation but modified and extended to allow for steeper bottom slopes and higher curvature. The modified refraction and diffraction provide additional mechanism for wave height amplification and the maximum amplification for triple crescent structure is presented. It also allows for the possibility of wave energy scattering with the change of the incident wave direction. Comparisons with previous theoretical results involving a submerged crescent shape structure are described.

• Journal of Digital Convergence
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• v.19 no.12
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• pp.261-271
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• 2021

This study was conducted to empirically analyze the effect of the physical work environment of SMEs on work satisfaction and work performance. For the research, the physical work environment was subdivided into Focusing on Personal Working space, co-working space, and amenity space to establish a research model. For empirical analysis, a questionnaire survey was conducted targeting small and medium-sized enterprises(SMEs) workers. 250 valid copies were taken for analysis. Hypotheses were tested by multiple regression using SPSS 24. The study results were as follows. Focusing on Personal working space, co-working space, and amenity space all had a significant positive (+) effect on job satisfaction of SME employees. In addition, Focusing on personal working space, co-working space had a significant positive (+) effect on job performance. Amenity space was not tested for a significant influence on job performance. The contribution of this study was to identify the causal relationship between the physical work environment and the employee's job satisfaction and job performance in the absence of studies. In future research, it is ultimately necessary to identify the relationship with the business performance of a company.