• Asia pacific journal of information systems
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• v.31 no.4
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• pp.448-471
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• 2021

Compared to consumers' focus, in the past, on the functional aspect of fashion products, consumers recently tend to place more importance on their impressive and memorable experiences in purchasing process. As consumer's interest changes from functional aspects to individual experience in purchasing process, fashion brands try to convey the identity of the brand through creating favourable consumers' experiences. Therefore, this study explores the effect of individuals' aesthetic experiences with fashion brands' SNS accounts on their attitudes. More specifically, the study evaluates whether consumers enjoy the flow of fashion brands' SNS accounts and form purchase intentions through their aesthetic experiences and product placement. Through a survey, empirical testing was done to investigate the effect of the aesthetic experience on of flow and purchase intentions. The current study tests the interaction effect among perceived aesthetic experience, narrative images, and product placement employing 2×2×2 MANOVA. The findings herein reveal that the aesthetic experience affects flow and purchase intention, and that there is a statistically significant interaction effect between aesthetic experience, narrative images, and product placement.

• Journal of the Korea Safety Management & Science
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• v.26 no.2
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• pp.33-42
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• 2024

Executive safety leadership is essential to prevent accidents in the workplace. However, will safety be secured by emphasizing only executive safety leadership to workers? In this study, the impact of executive safety leadership on the workplace hazard level was analyzed by adding the supervisor's safety role as a mediating variable. This paper shows that executive safety leadership has no direct effect on workplace hazard levels. However, executive safety leadership was found to have a significant impact on the supervisor safety role, and the supervisor safety role was found to lower the hazard levels in the workplace. In summary, executive safety leadership was found to reduce the hazard levels in the workplace through the full mediating effect of the supervisor safety role. Based on these research results, this study seeks to present the following recommendations to the government and management: The government should ensure that a workplace safety and health system is established by strengthening the effects of other mediating factors, such as strengthening the role of supervisors who are actually responsible for workplace safety and health. Executives must grant supervisors actual authority and responsibility to properly perform their safety roles and establish personnel and performance evaluation systems.

• Journal of the Korea Safety Management & Science
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• v.26 no.2
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• pp.107-115
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• 2024

This study conducted frequency analysis, reliability analysis, descriptive statistics, and correlation analysis to determine the impact of quality control managers' perception and implementation of KS certification factory inspection evaluation items on follow-up management. Through a multiple linear regression model, the influence of KS certification officer's awareness and implementation of KS certification factory inspection on post management was found to have a positive (+) influence on post management, with implementation having a greater influence on post management than awareness. It was having an impact. The independent variable (perception) has a statistically significant impact on the mediating variable (execution), and in the stage of verifying the mediating effect, the influence of the independent variable (perception) on the dependent variable (follow-up management) has a statistically significant impact. , In the stage where the independent variable (perception) and the mediator (implementation) are input simultaneously, both the independent variable and the mediator have a statistically significant effect on the dependent variable, indicating that there is a mediation effect.

• The Journal of Economics, Marketing and Management
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• v.12 no.5
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• pp.75-89
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• 2024

Purpose: This study applies the Unified Theory of Acceptance and Use of Technology (UTAUT) to explore the impact of ChatGPT users' technology acceptance (performance expectancy, effort expectancy, and social influence) on WOM. Research design, data, and methodology: A survey was conducted targeting ChatGPT users in their 20s or older in Korea and used for analysis. Testing of research hypotheses is performed using SPPS and AMOS. Results: First, ChatGPT users' technology acceptance (performance expectancy, effort expectancy, social influence) was found to have a positive effect on continuous use intention. Second, ChatGPT users' continuous use intention was found to have a positive effect on WOM. Third, ChatGPT users' continuous use intention ChatGPT was found to have a full or partial mediation effect on the relationship between technology acceptance and WOM. Conclusions: These results mean that ChatGPT's outstanding functional utility, convenience of use, and recommendations from people around them have a significant impact on the continuous use intention ChatGPT and WOM. As Generative AI becomes routine, disruptive innovation through Retailtech is expected to promote changes in distribution. This study confirmed the relationship between continuance use/WOM and technology acceptance. Distribution companies need to improve efficiency/convenience using Generative AI and implement various WOM marketing.

• The Korean Journal of Franchise Management
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• v.15 no.3
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• pp.27-43
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• 2024

Purpose: The purpose of this study is to investigate the effect of customer-based brand equity on brand attitudes and behavioral intentions in the mobile e-coupon service market for foodservice franchises. Research design, data, and methodology: The sample comprised customers who had used a chicken mobile exchange voucher from a foodservice franchise brand, among KakaoTalk gift mobile exchange vouchers, within the last three months. The survey was conducted by distributing an online self-administered questionnaire, in which participants responded directly. The hypotheses were assessed through confirmatory factor analysis and structural equation modeling using the AMOS 22.0 statistical software. Result: The results of the hypotheses are as follows. First, among the sub-dimensions of foodservice franchise customer-based equity, brand awareness, brand image, perceived quality, and brand loyalty were found to have a positive effect on brand attitudes toward foodservice franchise mobile e-coupon services. Second, brand attitude toward the foodservice franchise brand mobile e-coupon service was found to have a positive effect on the intention to use and word-of-mouth. Conclusions: The results suggest that foodservice franchise brands with strong customer-based brand equity also have a competitive advantage in the mobile e-coupon service market.

• Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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• 2009.10a
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• pp.225-228
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• 2009

The simulated indoor pass-by noise measurement system is the tool to measure and evaluate the pass-by noise at the test laboratory, without doing measurement at the field. This measurement system can realize the precision measurement under the specific condition and overcome the limitations of the field measurement, i.e. weather conditions, repeatability, .. This measurement system is done in time domain process using the array techniques, which synchronizes the time signals. The reliability of the obtained result depends on the array shapes, which can generate the moving source effect. In this paper, the validations are checked focusing the time domain synchronization of the signals with the optimum microphone array shape.

• Fashion & Textile Research Journal
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• v.7 no.2
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• pp.169-178
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• 2005

This study was aimed at investigating the relationship between the sensibility image of Dangcho pattern and the pattern composition variables(representation type, pattern arrangement, object of application, desire of purchase, ages). The results obtained are as follows: The sensibility image which is derived from Dangcho pattern was investigated in the property of five dimensions, that is, the property of fascination, elegance, high grade, uniqueness, and correctness. The sensibility image of Dangcho pattern was the significant main effect according to pattern composition variables(representation type, pattern arrangement, object of application, desire of purchase, ages), and was the significant collation effect between each of pattern composition variables. The sensibility image of the Dangcho pattern which had most an influence on degree of preference and desire of purchase was examined by the property of fascination.

• Journal of Engineering Education Research
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• v.19 no.6
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• pp.38-43
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• 2016

This paper deals with the effect of student characteristics from a case study on the different teaching evaluation scores under the same conditions of professor and course characteristics. In particular, focusing the evaluation score gabs caused by different course achievements of two classes, we can analyze the influence of the student characteristics and interpret the meaning. This case study shows that the student characteristics can lead out a distinct difference in the teaching evaluation scores under the most factors related to professors and courses are controlled, In conclusion, this case study could be appropriately used to support the interpretation of the student characteristic hypothesis among several hypotheses about the meaning of correlations between student achievement and teaching evaluation.

• Korean System Dynamics Review
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• v.17 no.1
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• pp.25-40
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• 2016

This research aims to identify important variables and their effects on diabetes prevention or progression from prediabetes to diabetic complication using system thinking. Based on the existing studies, we have constructed a causal loop diagram explaining dynamics of diabetes and have found 7 important reinforcing loops and 3 balancing loops in the causal loop diagram. The CLD displays an effect of increasing prediabetes early detection and awareness on diabetes prevention. The findings indicate that the projects in Korea for reducing incidence of diabetes and potential risk of complication have focused on variables which are related only on diabetes even though prediabetes has been a critical point on diabetes prevention and management. Thus, it also concludes that the effect of projects focusing only on diabetes have faced limitation to manage diabetes accordingly.

• The Research Journal of the Costume Culture
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• v.9 no.4
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• pp.549-561
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• 2001

Modern fashion can be expressed as 'pursuit of cocktail effect', which means not unformed, not bounded by a rule, and mixed with various styles. Among them, the most outstanding trend of style is the'infra-syndrome'which designs underclothes like a ordinary wear, which has outstood since early 1980s. In 1990s, this syndrome made active progress and now facing 21th century, it becomes one of the big trends in fashion. Clothes of infra syndrome are one of attempts for freedom expressed by progressive designers who pursuit new and surrealistic design. The purpose of this study is to maximize the aesthetic beauty of'infra-syndrome'apparel centering on dresses of which designs are notable derived from underclothes. With the sewing techniques using the special facilities of the lingerie-manufacturing industry and making use of new material which can be used far lingerie wear, this research strives to expand new ideas in the lingerie industry as well as to contribute to promoting the dress culture by developing novel lines from a new form of dress and lingerie-foundations of dress suitable for human body.