• The Journal of the Korea Contents Association
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• v.19 no.9
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• pp.1-10
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• 2019

The purpose of this study is to investigate the influence of exogenous variables on the intention to use AI speaker. An online survey was administrated to 305 AI speaker users in order to examine the effect of the personal characteristics (self-efficacy, innovativeness, suitability, and enjoyment) and social impact (social conformity and social image) on perceived usefulness and easiness. The results indicate that (1) self-efficacy and social conformity have positively effect on perceived easiness; (2) suitability and social image have positively effect on perceived usefulness whereas innovativeness has negatively effect on perceived usefulness; (3) perceived usefulness and perceived easiness have significant effect on the intention to use AI speaker.

• Journal of Information Technology Applications and Management
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• v.27 no.6
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• pp.153-170
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• 2020

The Educational Restitution Rate is an important parameter that determines the quality of university education. This paper analyzed data from 148 private universities over the 10 years from 2009 to 2018 using data mining techniques in Korea. A significant causal relationship is detected in the fixed effect model as a result of the panel estimation. And the scale of faculty expansion and fund management, which are the university evaluation indicators, and the size of basic funds, respectively, have a positive effect on the ERR, which is within the confidence interval. In the analysis, the more private universities improve the tuition dependence rate, the more decisively positive affecting ERR. As a result of nonparametric regression estimation, when the faculty expansion ratio is reinforced, the effect of economies of scale is detected in some sections, the improvement of the tuition dependence rate, and the result value is generated through the improvement that results are derived at a certain point in time. We hope that the university based on this study can be a basic Indicators for the diagnosis of basic competencies and policy of student-centered education.

• Journal of Agricultural Extension & Community Development
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• v.29 no.1
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• pp.19-31
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• 2022

This study aims to examine the moderating effect of regional agricultural leader's capacity between the sense of community of female farmers and the resident participation. A survey was conducted on 312 female farmers from October 20 to November 19, 2020. The main results of the analysis are as follows. First, it showed that the higher the sense of community, the higher the awareness of resident participation. Second, it was found that the sense of community had a positive effect on resident participation as self-directed learning capability was higher, and that self-directed learning capability had a moderating effect on the relationship between the sense of community and the resident participation. Third, regional agricultural leadership capacity was found to have a moderating effect in the relationship between the sense of community and the resident participation.

• The Journal of Fisheries Business Administration
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• v.53 no.3
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• pp.65-83
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• 2022

In addition to simply providing quality food to the people, the fishery industry must be maintained and developed because it has various functions such as national food security, preservation of natural scenery, protection of national territory, and revitalization of the local economy. However, risk factors such as climate changes and environmental destruction have raised concerns about the sustainable development of the industry. Since these risk factors are becoming larger and more complex over time, it is time to conduct research related to the risk of the fishery industry. Therefore, the purpose of this study is to explore the risk factors facing the fisheries at this point, to analyze the economic ripple effect of regional fishery product supply shortage, and to draw implications. As a result of this study, the economic ripple effect of fishery product shortage per won was highest in Busan, followed by Gangwon, Gyeongnam, and Gyeongbuk. Considering the size of the local fishery industry, Busan had the highest supply shortage per 1% of local fisheries production. It is also necessary to prepare special risk management and countermeasures for these regions since the effect of supply shortage in regions such as Jeonnam, Gyeongnam, and Jeju is large compared to other regions.

• Journal of Korea Society of Digital Industry and Information Management
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• v.18 no.1
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• pp.163-177
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• 2022

The purpose of this study is to analyze the impact of quality management system requirements, which are techniques for management innovation to secure competitiveness of small and medium-sized manufacturers, on management performance as economic uncertainties increase and non-face-to-face culture spread. To this end, a survey was conducted on small and medium-sized manufacturing companies that maintain ISO certification. As a result of the study, first, it was found that planning had a positive effect on management performance among the requirements of the quality management system. Second, it was found that improvement among the requirements of the quality management system had a positive effect on management performance. Third, in the relationship between the requirements of the quality management system and management performance, leadership was found to have a complete mediating effect on planning. This means that the CEO plays a large role in establishing strategies for companies to gain a competitive advantage and will contribute to establishing all measures.

• Asia-Pacific Journal of Business
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• v.14 no.1
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• pp.397-409
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• 2023

Purpose - This study is a study on the factors affecting job satisfaction of foreign migrant workers (focusing on domestic automobile industry workers) to examine the impact of foreign workers on the corporate management of Korean manufacturers in Korean society. Design/methodology/approach - A survey was conducted on 152 foreign laborers who lived in Korea. First, an exploratory factor analysis was performed to confirm reliability and validity. Second, an multiple regression was conducted based on the reliability and exploratory factor analysis results. Third, the mediation regression by checking the effect of organizational commitment. Findings - The acculturation and organizational fairness were found to have a great influence on job satisfaction, and this study found that perceived acculturation had an effect on job satisfaction through the mediating effect of organizational commitment. In addition, organizational fairness was also found to have an effect on job satisfaction as a mediating effect of organizational commitment. Research implications or Originality - It was to provide meaningful implications for foreign workers in the current Korean labor market. Based on the results, the corporate competitiveness of Korean manufacturers should be further secured.

• Korea Trade Review
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• v.46 no.2
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• pp.337-354
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• 2021

Several previous studies have not been able to derive consistent research results on the impact of the level of corruption in local countries on foreign direct investment. Therefore, in order to suggest that this study should consider the relative level of corruption rather than the level of absolute corruption, 1) first, examine the moderating effect of the absolute level of corruption on the determinants of foreign direct investment, and 2) examine the moderating effect of the relative corruption on the determinants of foreign direct investment. This study collected 9-year data from 2012 to 2020 based on the Corruption Perceptions Index (CPI) published by Transparency International. A total of 549 observations (country-year) from 82 countries were sampled and a generalized estimation equation (GEE) analysis was performed. As a result of empirical analysis, it was found that the moderating effect of absolute corruption did not appear, whereas the moderating effect of relative corruption reversed the negative (-) relationship between cultural distance and foreign direct investment into a positive (+) relationship. Based on these empirical results, this study suggest that Korean companies need to consider the relative level of corruption with Korea instead of the absolute level of corruption of the investee when conducting foreign direct investment.

• Journal of the Korean Society of Clothing and Textiles
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• v.48 no.2
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• pp.350-366
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• 2024

This study aimed to clarify the continuance intention of users of size recommendation services. The expectation-confirmation model framed the analysis of the 180 data points collected. The analysis determined the mediating effects of perceived usefulness and satisfaction on the relationship between expectation-confirmation and continuance intention. The moderated mediation effect of familiarity was also analyzed, and a path analysis was conducted using PROCESS macro. Results showed that expectation-confirmation had a significant effect on perceived usefulness, satisfaction, and continuance intention. Findings indicated that perceived usefulness affected satisfaction and continuance intention and confirmed that satisfaction affected continuance intention. In the relationship between expectation-confirmation and continuance intention, mediation analysis verified the mediation and double mediation of perceived usefulness and satisfaction. In the group with an above-average familiarity value, moderation analysis confirmed a moderating effect between perceived usefulness and satisfaction. Above-average familiarity values also confirmed that the moderating effect on continuance intention was significant.

• Journal of the Korea Fashion and Costume Design Association
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• v.26 no.2
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• pp.129-140
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• 2024

Omni-channel refers to a distribution channel through which consumers can purchase products without time and place constraints through the fusion of existing online and offline stores. Therefore, a study on the effect of the four characteristics of Omni-channel on customer satisfaction and preference was conducted among 350 and 365 Korean and Chinese consumers, respectively on customers of Olive Young and Watson China, representative drug store brands in Korea and China. Analysis was conducted using IBM SPSS 26.0's statistical package program. Frequency analysis, factor analysis, Cronbach alpha, correlation analysis, and regression analysis were performed. As a result of verifying the effect of Omni-channel characteristics on customer satisfaction, it was found that convenience, accessibility, and price fairness had a significant positive (+) effect on customer satisfaction for Korean and Chinese consumers. Customer satisfaction was found to have a significant positive (+) effect on preference. This is because Korean and Chinese consumers generally had high satisfaction and preference for Olive Young and Watsons.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.4
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• pp.175-192
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• 2020

This study analyzed the effects of corporate dynamic capabilities on enterprise performance by using ambidextrous innovation activities as mediators, focusing on SME employees. The sub-variables of dynamic capabilities were divided into opportunity exploration capability, resource acquisition capability, and resource reconstruction capability. 282 questionnaires collected from small and medium-sized enterprises residing in the metropolitan area were used for empirical analysis. SPSS v22.0 and Process macro v3.4 were used to analyze the parallel multiple mediation model. First, the results of the analysis showed that opportunity exploration capability, resource acquisition capability had a positive (+) effect on the ambidextrous innovation activities, and the effect of resource reconstruction capability on ambidextrous innovation activities was not significant. Second, the ambidextrous innovation activities had a significant effect on the enterprise performance. Third, it was found that opportunity exploration capability and resource acquisition capability had a positive (+) effect on enterprise performance, and the effect of resource reconstruction capability on enterprise performance was not significant. Fourth, the ambidextrous innovation activity mediated the relationship between opportunity exploration capability and enterprise performance. Fifth, the ambidextrous innovation activity mediated the relationship between resource acquisition capability and enterprise performance. Sixth, the ambidextrous innovation activity did not mediate the resource reconstruction capability and the enterprise performance. As a follow-up study, it is necessary to find third mediators besides the mediators used in this study, analyze the serial mediation model through these, and study for the moderated mediation analysis through the conditional process model in which the moderator is introduced.