• The Research Journal of the Costume Culture
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• v.15 no.1 s.66
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• pp.13-24
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• 2007

This study measured the communication effect on the setting types and the exposure times to perform the effective PPL strategies. By the setting types(on-set and creative) and exposure times(short and long), 308 female older than 20 were divided into 4 experimental groups. Each groups were exposed to the edited movies and required to answer the questionaire. The data were analysed by SPSS 12.0 using Chi-Square, One-Way ANOVA and Duncan test. The results are as follows. First, in cognitive dimension, the on-set type and long exposure group showed the higher recognition and recall. Second, in emotional dimension, the signigicant difference was found in one brand(Kappa) of two which were used in the experiment. In this case, the on-set type and long exposure group showed the positive attitude toward the brand. Third, in behavioral dimension, there were no difference among the groups. The implications based on this results are as follows. First, when implementing of PPL the fashion brands in movies, the on-set type and long exposure would be the most effective method. Second, implementing IMC(Integrated Marketing Communication) linked to the PPL strategy can be more effective. In contrast to the other product categories, it is hard to recognize the brand of fashion goods if the logo or the brand name is not exposed directly. Therefore Combining other communication strategies such as press release simultaneously will birng the more effective result of PPL in the movie.

• Smart Media Journal
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• v.9 no.3
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• pp.130-141
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• 2020

The drone market in Korea is growing with a focus on the use of prevention, defense, exploration and surveying, search and rescue, video shooting, and facility management. However, the foreign dependence on drone's core technologies and components is high. Drone-powered countries such as the US and China are expanding the weaponization of drones, which can intensify trade wars between countries, such as strengthening import and export regulations and monopoly. Therefore, Korea should put R & D and localization of core technology, parts, and accessories of next generation drone first. For this, policy research and investment in infrastructure, equipment, and research personnel should be preceded. This study studied the evaluation of investment priorities by infrastructure sector (facility equipment, utilization field, and demand manpower) to foster small drone companies through literature studies. To this end, we expanded and reclassified e isting research, developed investment prioritization indicators through expert group interviews and reviews, derived future uncertainties, and selected investment priorities by infrastructure sector using AHP techniques. Finally, it proposed an infrastructure construction strategy to foster small drone companies in terms of drone development support, utilization support.

• Journal of the Korea Convergence Society
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• v.6 no.5
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• pp.131-142
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• 2015

The aim of study is to present a better teaching strategy to reduce writing errors of Chinese learners of Korean language after finding out what reasons of errors were after analyzing of their writing errors in Korean language. Analyzed contents were writhing in Korean language of 'how I think Korean', 'about Chinese and Korean culture', 'friends' and analyzed what errors were occurred. The vocabulary errors frequencies were counted by the criteria which was set by a researcher. The results were as follows. The frequency of substitute error was the most and were followed by spelling error, wrong type error, omission error and adding error. It is suggested when we teach Korean Language to Chinese learners and develop text for them, the vocabularies should be presented with examples of how to be used in context instead of presenting only vocabulary on the text. It would be a better way to reduce writing errors of Chinese learners of Korean language.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.78
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• pp.119-143
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• 2018

This research aims to review every important academic research on risk management in FTA and to suggest a future area for further research. This research area seems to focus on conceptual study or fact finding rather than on theory development or empirical research on causal relationship or theory testing. The National Assembly Digital Library analyzed the results of 3,576 researches on thesis and journals fromthe results of the FTA. Research on FTA is analyzed in four major themes. First, there have been previous studies on business performance such as FTA export performance and economic effect. Second, analyzed the effects of FTA in product and service. The products are classified into agricultural, marine products, manufacturing, textiles and clothing, medicinal pharmaceuticals, cosmetics, and others. Services are classified into educational and cultural contents, service industry and financial industry. Third, research on the risk management of FTA Origin is broadly classified into the use of country of origin and the verification of origin, and the use of origin includes the study of rules of origin and systems of origin and management. Origin verification was divided into origin verification and origin risk management. Fourth, study on the conclusion area of the FTA, studies were conducted on areas such as Korea-US FTA, Korea-China FTA, Korea-EU FTA, Korea-Japan FTA, Korea-Chile FTA, and Korea-ASEAN FTA. Search results through the FTA, focused on analyzing the FTA area and concept research by research purpose. In addition, research methods are mainly focused on documentary survey, and research areas are concentrated on specific countries such as China and USA. This implies a necessity for a future development in that research area. Other areas for future research may include case research on actual failures in FTA, proactive risk management strategy, and integrated risk management for export companies. Risk management in FTA may help investment expansion, and that is why research on the issue matters.

• Nutrition Research and Practice
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• v.10 no.6
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• pp.635-640
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• 2016

BACKGROUND/OBJECTIVES: This study was conducted to evaluate the feasibility of a sodium reduction program at local restaurants through nutrition education and examination of the health of restaurant owners and cooks.SUBJECTS/METHODS: The study was a single-arm pilot intervention using a pre-post design in one business district with densely populated restaurants in Seoul, South Korea. The intervention focused on improving nutrition behaviors and psychosocial factors through education, health examination, and counseling of restaurant personnel. Forty-eight restaurant owners and cooks completed the baseline survey and participated in the intervention. Forty participants completed the post-intervention survey. RESULTS: The overweight and obesity prevalences were 25.6% and 39.5%, respectively, and 74.4% of participants had elevated blood pressure. After health examination, counseling, and nutrition education, several nutrition behaviors related to sodium intake showed improvement. In addition, those who consumed less salt in their baseline diet (measured with urine dipsticks) were more likely to agree that providing healthy foods to their customers is necessary. This study demonstrated the potential to reduce the sodium contents of restaurant foods by improving restaurant owners' and cooks' psychological factors and their own health behaviors. CONCLUSIONS: This small pilot study demonstrated that working with restaurant owners and cooks to improve their own health and sodium intake may have an effect on participation in restaurant-based sodium reduction initiatives. Future intervention studies with a larger sample size and comparison group can focus on improving the health and perceptions of restaurant personnel in order to increase the feasibility and efficacy of restaurant-based sodium reduction programs and policies.

• Research in Plant Disease
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• v.23 no.1
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• pp.19-34
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• 2017

Recent worldwide demand for organic and sustainable agriculture products is driving the development of formulations of biopesticides effective in the field. Biopesticides have the benefit of environmentally-friendly qualities. However, biocontrol approaches largely have been ineffective in controlling plant pests in field conditions. Previously, we developed a cost-effective biocontrol formulation containing chitin and chitinase-producing biocontrol bacteria with field efficacy. This formulated product has successfully suppressed various plant diseases in the field conditions. In this review, we focus on ecological aspects and the potential mechanisms underpinning the success of chitinase-producing bacteria. In addition, we discuss the possibility on-site cultivation of the formulated products to further strengthen the approach as being farmer friendly and successful.

• Journal of Energy Engineering
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• v.21 no.3
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• pp.315-324
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• 2012

Waste reduce, recycle, energy recovery technology is one of 27 key green technology by 2012, the government should increase R&D investment, despite the period 2008 to 2010 average annual growth rate was decreased. Accordingly, this area of government investment in R&D status analyzed in detail and as a result, total government investment in R&D decreased, but in these fields to define strategic product services investment in technology is increasing centralization trend that appears to be investment in the quality of determined that the good is. In particular, in 2010, strategic product service of the technologies 3 technology groups ((1) waste energy equipment (2) waste resource recycling facilities (3) waste based materials production facilities) the proportion of 24-28% relatively evenly invested, government R&D is judged that adequate investment in quality.

• Journal of Technology Innovation
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• v.18 no.1
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• pp.153-175
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• 2010

Firms must focus on innovative activities via R&D investment in order to secure competitive advantage and sustainable growth. However, their innovative activities do not always result in successful outcomes and are often obstructed by uncertainty and non-appropriability of technology being developed and by insufficient internal resources and capabilities to tap into it. In this situation, collaboration with external partners can be a part of good alternative strategy to solve those problems. This paper aims to analyze what factors lead to Korean manufacturing companies’ decision to collaborate with external partners for technology innovation. For empirical analysis, we used the Korean Innovation Data compiled by STEPI, government-funded research institute in Korea. The research findings are: 1) firms tend to participate in external collaboration for product innovation with greater firm size, more past collaboration experiences and when they belong to high-tech industries 2) unlike our expectation, our chosen ‘innovation-impeding’ factors are found not to contribute to the enhancement of collaboration for product innovation.

• Journal of Engineering Education Research
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• v.11 no.2
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• pp.65-78
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• 2008

Currently co-work programs between industries and engineering schools play an important role for mutual interests, win-win strategy. Industries can develop new technologies through the human resources and facilities in school and schools are able to have research achievements by applying their own theoretical abilities to real field of industries's projects. However most co-work programs between industries and engineering schools mainly focus on programs such as research projects with graduate research lab, on-site training for job and training program for field engineers. And more it is difficult for schools to make co-work programs targeted engineering education for undergraduate school students because of many constraints such as planing program, budget and indifference of companies. Therefore this paper introduces LG Electronics Display Idea Competition hosted by LG Display Division in Kumi, S. Korea and present what benefits to both school and company made through this program and unique model of co-work program for engineering education between school and company in country.

• Korean Journal of Ecology and Environment
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• v.50 no.1
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• pp.70-78
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• 2017

The Hwasan wetland vegetation is observed at mountain basin (644~780 m a.s.l.) where had become a potential land for indigenous people since prehistoric period. We phytosociologically investigated old-growth alder (Alnus japonica) forests using the $Z\ddot{u}rich$-Montpellier School's method and analyzed their spatial distribution pattern by actual vegetation map. Species performance was determined by using coverage and r-NCD. Viburnum opulus var. calvescens-Alnus japonica community syntaxonomically belonging to the Alnetea japonicae was first described and composed of three subunits: Salix koreensis subcommunity, typical subcommunity, and Pyrus ussuriensis subcommunity. Present plant community was compared with vicariant syntaxa such as Molinia japonica-Alnus japonica community, Rhamno nipponicae-Alnetum japonicae, and Aceri-Salicetum koreensis. Hwasan's alder forest, an alluvial terrace vegetation type on valley fan in the montane zone, is evaluated as vegetation class [I], which is a sort of benchmark plant community potentially on mountain wetlands in southeastern part of the Korean Peninsula. Simultaneously we suggested an establishment of the national strategy for habitat conservation free from hydrologically radical transform due to military utilization.