• Title/Summary/Keyword: Focus Strategy

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Study on Factors Influencing Purchase Intention of Medical Device -Focusing on ENT Unit- (의료기기 구매의도에 영향을 미치는 요인 -이비인후과 유니트(Unit)를 중심으로-)

  • Lee, Gil-Woo;Kim, Seung-Baum;Kim, Young-Bae;Kim, Dou-Young
    • The Korean Journal of Health Service Management
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    • v.5 no.1
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    • pp.125-132
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    • 2011
  • In this study investigated what buyers want and expect from medical equipment industry. In this study we found as fellows, (a) The quality of instrument is the most important factors that lead to customer purchase intent and brand image follwed by reliability and efficiency in order; (b) Customers perception of company did not show any meaningful relationship with brand image suggesting company positive image perceived by the customers would not necessarily have a positive impact on brand image. Rather, if brand image customer perceived gets higher, considerably higher purchase intention was observed. Therefore, the findings from the present study suggest that medical instrument manufactures need to focus more on providing a long-term high quality of service marketing strategy to increase customer satisfaction and purchase intent in this competitive business environment.

The Power Images in the Style of a Leader: Expressive Characteristics for the Power Images on the Portrait of Henry VIII (리더의 스타일에 표현된 권력이미지: 헨리 8세의 초상화에 나타난 권력이미지의 표현특성)

  • Kim, Mikyung
    • Journal of Fashion Business
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    • v.17 no.5
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    • pp.1-13
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    • 2013
  • The purpose of this study is to examine the power images in the style of a leader: through the focus on the portrait of Henry VIII. Study methods on the literature concerning viewpoints of power and image in the early modern age and the subjects of power are being used for theoretical backgrounds; and the visual data from National Portrait Gallery, British Library and the internet are used for exploratory studies. The results of this study are as follows. First, from the style of Henry VIII who represented the image of political power, the modern political phenomenon can be defined. Such phenomenon which displays images of political leaders from the study indicate an effective strategy. Second, the religious, a diplomatic representation for the style of Henry VIII powers, such as costume style and somatic visual images, represents the dignity and power by delivering visible internal attributes. Thus, the role model recognized by the society and the public's perception of leadership style affects the acknowledgement and belief by the people.

Reform of the Primary Health Care Delivery System in Rural Areas (농어촌보건기관 일차보건의료 서비스 전달체계 개편안 논의의 문제와 대안)

  • Na, Baeg-Ju
    • Journal of Korean Academy of Rural Health Nursing
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    • v.1 no.1
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    • pp.5-10
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    • 2006
  • Purpose: This study was done to identify strategies for the reform of the primary health care delivery system in rural areas. Methods: Official documents on changes in the rural health care environment were reviewed along with previous articles on reform of the health care delivery system in rural areas. Results: The primary health care system in rural areas of South Korea has not been well developed by the government. The government has mainly invested in hardware like facilities and equipment but, not in software like the delivery system or personnel. Nowadays every country is confronted with an aging society, which means an increase in the prevalence of chronic disease. Thus they have again become interested in primary health care delivery system. Further, characteristics of the primary health care system have changed to be more comprehensive and to focus on chronic disease. The primary health care system in rural areas should have basic health care functions and a visiting medical officer(doctor) connected with basic health care. Conclusions: The primary health care delivery system is the best strategy when adjusted to the characteristic of the chronic diseases that are prevalent today. Cooperation of the central government and local government is important if these changes are to be realized.

An Empirical Study on the Effects of Source Data Quality on the Usefulness and Utilization of Big Data Analytics Results (원천 데이터 품질이 빅데이터 분석결과의 유용성과 활용도에 미치는 영향)

  • Park, Sohyun;Lee, Kukhie;Lee, Ayeon
    • Journal of Information Technology Applications and Management
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    • v.24 no.4
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    • pp.197-214
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    • 2017
  • This study sheds light on the source data quality in big data systems. Previous studies about big data success have called for future research and further examination of the quality factors and the importance of source data. This study extracted the quality factors of source data from the user's viewpoint and empirically tested the effects of source data quality on the usefulness and utilization of big data analytics results. Based on the previous researches and focus group evaluation, four quality factors have been established such as accuracy, completeness, timeliness and consistency. After setting up 11 hypotheses on how the quality of the source data contributes to the usefulness, utilization, and ongoing use of the big data analytics results, e-mail survey was conducted at a level of independent department using big data in domestic firms. The results of the hypothetical review identified the characteristics and impact of the source data quality in the big data systems and drew some meaningful findings about big data characteristics.

Developing the Framework of IT Governance for Green Business (그린 경영을 위한 IT 거버넌스 체계에 관한 연구)

  • Choi, Young-Jin;Ra, Jong-Hei;Lee, Sang-Hak
    • Journal of Digital Convergence
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    • v.9 no.6
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    • pp.369-378
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    • 2011
  • Recently, following increased concern about green, people think that the pollution problems are cause of firm's product activities. So, firm's burden increased to protect nature and save energy during produce the goods. To keep the regulation and use the strategy methods, need to new Green IT Governance Framework(GITGF). FGI(Focus Group Interview) was used to carry out the research that is not mature. In this paper, we proposed the framework that is composed of green IT domain, business purpose, IT purpose and management process. GITFG is useful method to govern the corporate activities in the green IT Governance perspective.

A Empirical Study on the Influences of Core Factor of Knowledge Management on Organizational Effectiveness - Focus on Construction Industry - (지식경영의 핵심요인이 조직유효성에 미치는 영향에 관한 연구 - 건설산업을 중심으로 -)

  • Cho, Kook-Haeng;Hwang, Kyoo-Il
    • Management & Information Systems Review
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    • v.19
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    • pp.145-170
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    • 2006
  • The purpose of this study is to examine the relationship between core factor of Knowledge Management(KM) and organizational effectiveness. The objects of study are middle manager in hosing construction and civil engineering and construction industry, and the sample size is 228. The core factor of KM and indicator of organizational effectiveness are drawn by literature survey. The core factors are classified into human capital, organizational capital, structural capital, (to put it concretely), job capability, human relation, strategy, information technology, process, sharing culture, leadership, measurement. The indicator of organizational effectiveness are measured by job satisfaction, organization loyalty, competitiveness. The main results of this study can be summarized as the following. 1) The core factor of KM has a positive relationship to organizational effectiveness. Especially, the core factor of sharing culture and leadership are strongly relationship with organizational effectiveness. 2) There was a high positive correlation between job satisfaction and organization loyalty. 3) Human, structural, and structural capital had a different affect on organizational effectiveness. 4) The more job position and educational level high, the more they recognized that KM is necessary for their organization. 5) Among the success factor in KM, the factor of job capability was well perceived to respondent. According to this study, we can analyzed the relationship between success factor and organizational effectiveness, and drawn the most influence success factor on organizational effectiveness. Concurrently, the results of this study will be useful guidelines for shaping the KM operation framework in construction industry.

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An Exploratory Study for Investigating Loyalty in On-line Games : Focus on Interactivity and the Sense of Presence (온라인 게임의 애호도에 관한 실증적 연구 : 상호작용성과 현존감을 중심으로)

  • Kim Taeung;Um Myoungyoung
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2004.10a
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    • pp.200-218
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    • 2004
  • Online game business has emerged as the most lucrative entertainment industry, with over 10 million players in South Korea. The popularity of online games can be attributed to the availability of broadband network and the presence of numerous PC Bangs and around the country, which have pushed online games into the mainstream entertainment culture. The age distribution of online game players is expanding and a variety of new games are under development to target certain age groups. While the interactive entertainment market continues to expand, with many new online game publishers entering the market, relatively little is known about which factors influence online game players' behavioral intentions to play continuously in this area. It appears that in this extremely attractive and growing services segment, academics, as well as practitioners, would benefit from investigating the relationships among the players' loyalty, interactivity, the sense of presence and the impacts of several other key game-related constructs. Several types of interaction in on-line games and their relationship with the flow construct are investigated, and the resulting conceptual model is proposed. Based on data collected from online questionnaire survey, the validity of the simultaneous equation model has been tested and interesting conclusions have been developed concerning the relationships between the players' loyalty to the sense of presence flow, satisfaction and interactions. Other interesting results concerning game development strategy are also provided.

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A Study on the Performance Evaluation System of Internet venture Business (인터넷 벤처비즈니스 평가체계에 관한 연구)

  • 이명호;이우형;손성혁
    • Journal of the Korean Operations Research and Management Science Society
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    • v.26 no.3
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    • pp.21-37
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    • 2001
  • Riding on the wave of the information technology revolution, a slow of internet venture businesses (IVB) came into being. Hence, one of the recent developments in Korean capital market has been the proliferation of IVB, which is in accordance with the worldwide trend of ‘new economy’. Although the fair valuation is crucial for the nourishment of IVB, it is difficult to apply traditional valuation methods to these firms without reservation. It is due to the facts that most venture firms have little records of performance, grow unprecedently fast, and have highly uncertain future. The main purpose of this study is to suggest performance evaluation system of IVB and to develop KPE (Key Performance Indicators). Our empirical study is based upon Kaplan & Norton’s Balance Scorecard (BSC) approach. Specifically, our research has been conducted by the following two subsequent procedures: Firstly, seven internet venture firms have been selected and their executives have been interviewed by FGI(Focus Group Interview) method. Based upon these results, performance indicators have been developed. Secondly, by using the above mentioned BSC items (i.e., financial perspective, customer perspective, internal perspective and innovation & learning perspective), questionnaires have been constructed and sent to IVB through e-mail as well as over the Fax. Among the collected 110 samples, reliable 106 samples have been used to build BSC model and to draw our conclusion. In the future study, it would be much better to consider the role of strategy in IVB and the causal relationship among Key Performance Indicators of BSC.

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Factors Affecting Entrepreneurial Decision of Nascent Entrepreneurs Belonging Generation Y in Vietnam

  • NGUYEN, Xuan Truong
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.8
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    • pp.407-417
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    • 2020
  • Entrepreneurship has become an important topic for governments to shape and influence the quantity and quality of entrepreneurship and improve policy toward the entrepreneurial economy. This study investigates the factors affecting the entrepreneurial decision of nascent entrepreneurs belonging to Generation Y in Vietnam. A mixed-method including both qualitative and quantitative methodologies was utilized. A focus group was carried out with 11 participants for exploring, reviewing, and testing content validity of constructs and measurement items. The conceptual model and hypotheses were developed using data collected by a questionnaire survey. The cross-sectional survey method was applied. A sample of 221 respondents was constituted, by both electronic and paper surveys with non-probability and convenience sampling techniques. SmartPLS 3 software was employed to analyze the data collected. The results show that nine factors were affecting the entrepreneurial decision of nascent entrepreneurs belonging to Generation Y in Vietnam, including entrepreneurial education, family background, entrepreneurial ecosystem, perceived behavioral control, social valuation, perceived opportunity, attitude, entrepreneurial self-efficacy, and entrepreneurial intention. The findings show the importance of entrepreneurial education, social value, and ecosystems. Therefore, in order to promote successful entrepreneurship, it is necessary to strengthen entrepreneurship education and have a strategy for the improvement of the entrepreneurship ecosystem.

Enhancing the Awareness of Decentralized Cooperative Mobile Robots through Active Perceptual Anchoring

  • Guirnaldo, Sherwin A.;Watanabe, Keigo;Izumi, Kiyotaka
    • International Journal of Control, Automation, and Systems
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    • v.2 no.4
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    • pp.450-462
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    • 2004
  • In this paper, we describe a system for controlling the perceptual processes of two cooperative mobile robots that addresses the issue of enhancing perceptual awareness. We define awareness here as knowing the location of other robots in the environment. The proposed system benefits from a formalism called perceptual anchoring. Here, perceptual anchoring enhances the awareness of the system by employing an anchor-based active gaze control strategy or active perceptual anchoring to control the perceptual effort according to what is important at a given time. By anchoring we extend the notion of awareness as knowing what the symbols in the control module represent to by connecting them to the objects or features in the environment. We demonstrate the present system through a simulation of two nonholonomic mobile robots performing a cooperative transportation by carrying a cargo to a target location where there are two other robots moving about. The system is able to efficiently focus the perceptual effort and thus able to safely carry the cargo to the target position.