• Title/Summary/Keyword: Focus Strategy

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Development Strategy of New Services for Supporting the Commercialization of Export Public Services (공공서비스 수출 사업화 지원을 위한 신서비스 개발 전략)

  • Kwon, Hyeog-In;Lee, Jin-Hwa;Kang, Ji-Hyun
    • The Journal of the Korea Contents Association
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    • v.15 no.2
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    • pp.476-488
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    • 2015
  • The export demand for various public services of e-government is growing. This study defines the new services that are required in each step of export processes for public services in order to develop the new services for supporting the commercialization of the export public services. And the study arrives at a conclusion of the main problems and requirements of the current export processes for the public services through the previous literature, the open-ended questions and the focus group interview. The new services are divided into six steps including the general information and consultation of the export public services; specifically, 'evaluation of the export capabilities', 'information of export pubic services', 'network of export companies', 'knowledge exchange of export', 'guide map of export information' and 'place for communication'. Furthermore, the score test about importance of 14 detailed services and the ease of implement is conducted. Based on the results of the test, Portfolio Evaluation Quadrant analysis derives a conclusion that 'the guide map service of export information' in the step 5 is preferentially considered to be in need of implementation.

A Study of Expressway Tollbooth Metering Effect (고속도로 영업소 미터링 효과에 관한 연구)

  • Im, Jin-Won;Yoon, Jae-Yong;Lee, Eui-Eun;Kim, Kwan-Min
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.10 no.4
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    • pp.1-10
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    • 2011
  • According to the worldwide efforts to reduce greenhouse gases consequent upon climatic change, the field of road traffic is also making diverse efforts to reduce the emissions of greenhouse gases. Among these, the exhaust gases from vehicles, the so-called main culprit of the greenhouse gases will take place the more as delay and tie-up of vehicles ever take place. Accordingly, as a scheme for reducing the delay & tie-up of vehicles, it's possible to bring up the idea of supply of new facilities and management of the existing facilities; recently, a lot more focus is being put on the management of the existing facilities due to enormous amounts of construction cost. In the midst of growing concern for traffic demand management policy, it's about the time we should do research on the tollbooth metering on the expressway whose research is almost non-existent home and abroad. As a traffic demand management policy coming to happen in case of the management of pay expressway like Japan and Korea, this research analyzed the contents of tollbooth metering, its effect and its subsequent convenience. Especially as a tool for effect analysis, this research made an analysis using VISSIM-a micro-simulation tool. As the tollbooth metering promoted, as a part of green traffic promotion strategy, is expected to contribute to improvement in traffic flow and reduction in carbon emissions, etc. It seems that there needs to be continuous research work on the management plan & revitalization plan for maximization of its effect later as well.

Landscape Design for Masan Robot Land (마산로봇랜드 조경설계)

  • Yoon, Sung-Yung
    • Journal of the Korean Institute of Landscape Architecture
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    • v.38 no.3
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    • pp.115-125
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    • 2010
  • A theme park is not just a recreational space for leisure activities, but also a place of storytelling as collected around abstract boundaries called themes. These stories are 'a space that tells the meaning' that the visitor is looking for and the Robot Land space offers robots, humans, and nature. This study is a description of the design strategy and content of the work which was elected as a subject of the subsequent rank negotiation of the Masan Robot Land design contest for the selection of a private contractor. The focus of the plan is, first, the organizational power of each space and the delivery power of a theme for the history of revisits, which might be considered depending on whether or not the theme park has been successful in the visitor's mind. Second, it is to actively use the potential of Masan, which is not only the key hub of the mechanical industry but also has beautiful coastal resources. First, they created a space that can flexibly react depending on the user's desire and the change of form, minimizing environmental damage by using a linear metabolism that can provide an amalgam of the elemental characteristics of robots, humans, and nature as motifs. They introduced a planting plan for the admissions square, an existing forest, slope, vacation spot, the inside of a complex, and Eco Island, etc. by utilizing symbolic meaning and adjusting to the spatial characteristics of each space. In addition, they sought a detailed space by setting up zones tailored to the use and character of the subject area, having exhibitions and education about robots, vacation facilities for lodgers, various recreational and commercial facilities, and space for utopian gardens as themes. They planned Masan Robot Land to be a true cultural space that creates mental richness on the basis of not only the economical effects but also local emotion.

A Policy Community Model for 'Creative Cultural Contents Tourism' Infrastructure : A Case Study on Seongnam City ('창의적 문화콘텐츠관광' 기반조성을 위한 정책공동체 모형 -성남시 사례를 중심으로-)

  • Kim, Hyeong-Soo
    • Journal of Digital Convergence
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    • v.11 no.11
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    • pp.177-190
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    • 2013
  • Recently, our society is seeing cultural value in a new light, perceiving it as an element that creates new values added. Reflecting this trend, the local governments in various levels focus on reviving the regional economies by enhancing cultural competencies and developing the culture and tourism industries. This research is conducted to perform the policy project 'administrative support plans to make Seongnam a hub of international culture and tourism,' which was proposed as part of the urban renewal strategy of the city. This study proposes the establishment of 'policy communities' to build the infrastructure for 'creative cultural content tourism' as a plan to accomplish the policy goal pursued by Seongnam. The focuses include what the policy communities are, how they work, and what the local government has to do with them for a successful implementation of proposed policies, by theoretically examining the composition variables of policy communities. In particular, the study concentrates on how to reconstruct the infrastructure for the culture content technology (CT) in the IT-based city and to transform itself into a city of "creative cultural content tourism". If the policy communities are formed under the proposed model in this paper, it is expected that they will become the viable alternatives in the field.

Change of Meaning for the May 18 Democratic Movement from the Perspectives of the Memorial Projects Focusing on a Holy Ground for Democracy, a Cultural City and a Human Rights City (기념사업으로 본 '5·18'의 의미 변용 민주성지, 문화도시, 인권도시를 중심으로)

  • Jung, Ho-Gi
    • Korean journal of communication and information
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    • v.71
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    • pp.52-74
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    • 2015
  • The May 18 Democratic Movement has been considered to be specific case of the big deviation in social memory among the events that occurred after the Korea War. Compared with other events associated with the democratization movement, the May 18 Democratic Movement is special in that can be achieved various changed meaning. In this study, primary focus will be on the background and logics to show what changed the meaning of the May 18 Democratic Movement from the perspectives of the memorial project. And to investigate influences of change of meaning on perspectives and forms of memorial projects. Recognition and forms of memorial projects on the May 18 Democratic Movement had been largely changed around 2000s. Memorial projects were the aspects that are the logics of the social movements absorbed into the logics of the institutionalization before 2000s. During this period, it was done primarily the discourse of a holy ground for democracy and sanctuarization, had characterized the nature of the struggle of memory. After 2000s, the May 18 Democratic Movement has been interpreted historical resources to create a cultural city and a human rights city. Sometimes the May 18 Democratic Movement was appropriated by local development discourse, and sometimes was adopted as the material of differentiation strategy in the city. Form of memorial projects has also been changed type of struggle of memory to type of heritage industry.

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Strategic Plans to Increase Cooperation between Korean and Chinese Logistics Industries in Port Regions: Focused on Case Study in Shandong Province (한.중 항만지역 물류산업 협력 증대방안 연구 : 산둥성 사례연구를 중심으로)

  • Lim, Youngtae;Choi, Changho
    • Journal of Korea Port Economic Association
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    • v.30 no.4
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    • pp.29-46
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    • 2014
  • Nowadays the trade volume between Korea and China is rapidly increasing. With the current trend in mind, this study aims to seek strategic plans for increasing cooperation between Korean and Chinese logistics industries. The plans are especially centered around port regions, since ports are responsible for most of the trade volume between the two nations. As for the method, a case study was carried out in capital area ports in Korea and Shandong Province port regions of Bohai Economic Rim in China to address the problems and propose strategic plans to promote cooperation between the two nation's logistics industries, specifically with port regions as the center. The results showed that in increasing cooperation between Korean and Chinese logistics industries, the most important factor is for the two governments to put effort in solving the problems arising in port areas. Moreover, Korean government should strengthen its support to Korean companies in Chinese port areas as well as exert effort in multilateral ways such as system improvement and facility investment for capital area ports so as to gain competitive edge against China. This study contributes to the existing literature in that it applies suggested cooperative strategies for Korea-China logistics industry from previous studies to port regions as the focus, and it also sheds new light on institutions located in port areas through in-depth interview.

The Effect of SNS(Social Network Services) Information Quality on Customer Loyalty: Focus on the Mediated Moderation Effect of Customer Satisfaction by Trust (SNS 정보 품질이 고객 충성도에 미치는 영향: 신뢰의 매개된 조절효과를 중심으로)

  • Park, Wonhee;Ha, ByoungKook
    • Journal of Service Research and Studies
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    • v.4 no.1
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    • pp.21-35
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    • 2014
  • Many people have a social network service (SNS) by utilizing a variety of community activities, information sharing, and the creation of social networking. In terms of marketing academics view social networks between businesses and consumers in the new communication strategy, a new way to make them in terms of marketing a new business opportunity. That is, they are actively engaged in the various marketing activities targeting customers using SNS. According to H. A. Simon's needle theory, it is efficient to make a decision within the bounded rationality due to the difficulty of collecting data in decision-making as well as the inability to collect all information because of limited time and money. If the information or the informant can be trusted, the customers would be able to make a quick decision and get higher satisfaction from it. Therefore, this study examines and thereby empirically demonstrates what role customers' trust plays in a company's marketing using SNS by exploring how trust condition works in the mediated model and, theoretically, intends to introduce an empirical methodology on more strictly mediated moderating effects and, in practice, revisit the role of trust on direct and indirect effect the SNS's Information quality has on the performance variables such as customer satisfaction and loyalty. This study thereby aims to provide a strategic tool for the companies that plan to use the SNS in developing marketing strategies.

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A Study on Evaluation of the Reading Culture Promotion Project and Develpment Direction of Smart Era at the National Library for Children and Young Adults (국립어린이청소년도서관의 독서문화진흥사업 평가와 스마트 시대 발전방향에 대한 연구)

  • Kang, Ji Hei;Cha, Sung-Jong
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.31 no.2
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    • pp.203-221
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    • 2020
  • This study closely analyzed changes in the educational environment and changes in the needs of children's and young people's reading culture programs, which are directly beneficiaries of the promotion of reading culture as they enter the fourth industrial revolution. It also comprehensively evaluated the reading culture promotion project for children and adolescents promoted by the National Children and Youth Library and proposed a reading culture promotion project that meets the needs of the smart era. This study investigated the cases of various domestic and foreign reading culture promotion projects to divulge trends. The authors invited experts from public libraries and school libraries with experience of the reading culture promotion projects and performed Focus Group Interviews (FGI). The authors evaluated individual reading culture program based on the PDCA method (Plan, Do, Check, Act). Based on the data obtained through case studies and expert evaluations, the development plan of reading culture promotion project and the strategy of promoting new projects to be pursued in the National Children and Youth Library were presented. By gathering the results of the research, 'Interactive e-book making platform production / distribution business', 'Game-type reading program production / distribution business', 'Habruta reading culture dissemination project using backward learning method', 'Youth coding branding "Teen-Start -Up"' were proposed as new services.

A Study on Risk Communication and Perception of Electromagnetic Waves from Cellular Phones - Focus on Risk Perception of Women - (휴대전화 전자파 위험인식과 리스크커뮤니케이션 - 여성의 위험인식을 중심으로 -)

  • Kim, Kyung-Hee;Song, Dae-Jong;Choi, Jae-Wook
    • The Journal of the Korea institute of electronic communication sciences
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    • v.8 no.7
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    • pp.1065-1074
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    • 2013
  • The study examined how the risk perception of cellular phone electromagnetic waves' possibility to harm human bodies would be psychologically different by gender and age. The study measured the risk perception targeting a total of 1,001 men and women in their twenties and more living in six major cities in Korea. According to the results, for the risk perception by gender, the women would recognize the risk of cellular phone electromagnetic waves more than the men. Among the women, those in their fifties appeared to have the greatest risk perception. In particular, the risk perception difference by age and gender was observed to be affected by psychological factors and, the study should be regarded academically significant for having verified the importance. For general people, they would perceive the risk via those psychological factors as experiences in daily life. Therefore, in order to relieve social conflicts caused by the risk, basic risk communication based on proper understanding of how the general people would recognize the risk should be provided. Hence, the study is expected to be a chance for intervention strategy research on how our community would proceed with communication and how the community, again, apprehends the cellular phone electromagnetic waves as well.

The Study on the Standardization of the Maximum Acceleration of the Electric Multiple Unit through the Analysis of the Traction and the Adhesion Characteristics (견인력 및 점착력 특성 분석을 통한 전동차 최대 가속도 규격 선정에 관한 연구)

  • Kim, Jungtai;Kim, Moo Sun;Ko, Kyeongjun;Jang, Dong Uk
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.11
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    • pp.7934-7940
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    • 2015
  • The raise of the acceleration can be one of possible methods to increase the scheduled speed of the metropolitan railway system. It is possible to raise the acceleration to the some point by increasing the traction power of the motor. However, there is a limit of the acceleration because the traction power over some level related to the adhesion causes a slip, which prevents from accomplishing the target acceleration. The running resistance is also an important factor to consider. Both the adhesion and the running resistance as well as the traction power vary according to the velocity. Therefore, the standardization of the acceleration needs the analysis of these factors as a function of velocity. In this study, we focus on the advanced urban transit unit(AUTS) for the standardization. We derive a novel equation of the adhesion suitable for the AUTS by investigation of the traction and adhesion equation as well as the experiment data. And finally we propose the standard of the acceleration based on this analysis.