• Title/Summary/Keyword: Focus Strategy

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The Effects of QR Strategy on Performance : Focused on the Relationship of Information Technology and Pipeline Strategy (QR 전략이 성과에 미치는 영향 - QR 기술과 파이프라인 전략과의 관계를 중심으로)

  • 유동근;임종달;이용기
    • Journal of Distribution Research
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    • v.3 no.1
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    • pp.71-98
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    • 1998
  • This study aimed to investigate how such retailers as department stores, large discount stores, book wholesalers, and clothing wholesalers used information technology for the QR strategy and whether the QR strategy had an effect on performance with a focus on the pipeline strategy. For this purpose, the QR strategy was divided into transaction efficiency, supplier partnership, and customer detail strategy. The differences in performance and information technology were analyzed according to the fit of the pipeline strategy, such as internal focus, supplier focus, and customer focus, the business strategy which were used by the retailers. And, an attempt was made to investigate whether performance was raised according to the level of adopting information technology. The results can be summarized as allows. First, the adaptive level of information technology had an effect on performance. But, seeing that the explanatory power of the regression analysis on the effect of the adaptive level of information technology on performance was shown to be very weak, it is judged that the level of QR information technology in the responding firms was very low compared to that of foreign firms. Second, information technology used by the retailers included universal product code, bar coding, customer database, and information utilities. It was shown that the group of firms seeking the transaction efficiency QR strategy and the internal focus pipeline strategy had the higher level of information technology than the retailers seeking other customer detail QR strategy and the customer focus pipeline strategy and the retailers with inconsistent strategy. This indicates that the firm seeking to raise its internal efficiency has a high level of using information technology. At the end of the paper, managerial implication and future research directions were discussed.

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Analyzing Correlation of Self-leadership and Intrinsic Motivation Among Some Physiotherapy Students (일부 물리치료 전공 대학생의 셀프리더십과 내재적 동기간의 관계분석)

  • Kim, Eun-Joo;Lee, Han-Suk
    • Journal of the Korean Society of Physical Medicine
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    • v.12 no.1
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    • pp.113-120
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    • 2017
  • PURPOSE: The purpose of this study is to provide the basic data for developing the self-leadership program by identifying the effect of self-leadership on intrinsic motivation among physical therapy students. METHODS: One hundred physical therapy students in E university of Gyeonggido were recruited by convenience sampling from October 4 to 14, 2016. Of them, 89% were chosen and 79% were analyzed after excluding the cases with wrong answers. The survey, using Likert's five scales was conducted with fifteen items of intrinsic motivation (Cronbach's ${\alpha}$, .84) and thirty-five items of self-leadership (Cronbach's ${\alpha}$, .90). Frequency analysis, correlation analysis regression diagnostics, and multiple regression analysis were done with SPSS 20.0 Statistics program (IBM, Korea). RESULTS: The total score of Self-leadership was 3.61 and of substrategies was 4.05 (Natural reward strategy), 3.38 (Behavior-focus strategy), and 3.43 (Constructive thought pattern strategy), respectively. The score of intrinsic motivation was 3.43. The substrategy of Self-leadership indicated positive correlation with intrinsic motivation. The correlation values in higher order were .75 (Natural reward strategy), .66 (Behavior-focus strategy), and .61 (Constructive thought pattern strategy). The Constructive thought pattern strategy (t=5.18, p=.00) and Natural reward strategy (t=2.10, p=.38), except Behavior-focus strategy were effective on intrinsic motivation, according to the multiple regression analysis. CONCLUSION: Before stepping up to the next level of being a physical therapist, students must go through the educational program to improve the Constructive thought pattern strategy and Natural reward strategy.

An examination of Porter`s competitive strategy on the virtual market: comparison between on-line and on-offline firms (가상시장에서 Porter의 경쟁우위전략: 온라인 기업과 온-오프라인기업간 비교를 중심으로)

  • Nam, Ki-Chan;Koo, Chul-Mo;Gee, Seung-Goo
    • Asia pacific journal of information systems
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    • v.12 no.4
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    • pp.173-192
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    • 2002
  • Internet-based on-line firms have focused on the development of new business models with an assumption that this new model would create their competitiveness. At the same time, off-line firms have opened new marketing channels on the internet in order to defend their position against on-line firms. Based on Porter's well-known generic strategy, this study compares between on-line firms and on-offline firms i) whether these two types of firms take different strategies among cost reduction, marketing differentiation, innovation differentiation, and focus and ii) how the performance of these two types of firms is affected by different strategy types. The result shows that on-offline firms prefer the strategy of marketing differentiation and innovative differentiation while the strategy of cost reduction and focus are taken without significant difference between online firms and on-offline firms. Also it is found that even though the strategy of marketing differentiation and innovation differentiation are more preferred by on-offline firms than on-line firms, these two strategy types have a significant influence on the on-line firms' performance while the focus strategy has a significant influence on the on-offline firms' performance. Other managerial implications are discussed.

The Effect of Attention Focusing Strategies on the Speed and Segment Coordination Characteristics of Taekwondo Hand Techniques (주의초점 전략이 태권도 기본동작의 속도 및 분절 협응패턴에 미치는 효과)

  • Kang, Sungchul;Kim, Kitae
    • Korean Journal of Applied Biomechanics
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    • v.24 no.3
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    • pp.229-238
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    • 2014
  • This study comparatively analyzed the speed and segment coordination characteristics of Taekwondo hand techniques, while different attention focusing strategies were utilized. Ten elite Taekwondo poomsae athletes participated, and three different strategies (no focus, target focus, body focus) were utilized in random order. The hand velocity and upper body segment coordination characteristics were analyzed, with the following results. First, the maximum magnitudes of the hand velocity differed between the focus conditions for the Araenaereomakgi and Momtongjireugi techniques. Second, the angular velocity and kinetic energy transfer patterns of the segments differed between the focus conditions, and in the case of the body focus condition, the movement was more correct according to the theory. Third, the shoulder and elbow joint coordination patterns differed between the focus conditions, with more efficient movement shown with the body focus condition. In conclusion, we confirmed the potential of effectively using an attention focusing strategy in a taekwondo teaching situation. However, the effect on the movement coordination and results of the movement could be changed by a difference in the cue provided or the type of the task. In addition, depending on the task, the attention focusing strategy could affect the efficiency of the movement. Therefore, coaches and masters of Taekwondo will have to constitute determine the appropriate attention focusing cues based on the task.

The Effects of Regulatory Focus and Psychological Distance on Entrepreneurial Intention (자기규제초점과 심리적 거리가 창업태도 및 창업의도에 미치는 영향)

  • Ha, Hwan Ho;Byun, Chung Gyu
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.11 no.2
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    • pp.1-8
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    • 2016
  • Self Regulatory Focus Theory explained two different self-regulatory systems(promotion focus and prevention focus) to achieve a goal. According to this theory, people have different type of goal(approach pleasure and avoid pain) and use different type of strategy to achieve the goal. Promotion focus targets their attention to positive outcomes and the achievement of gains. On the other hand, prevention focus targets attention more to negative outcomes and the avoidance of losses. Also, promotion focus tends to use approach and eager strategy to achieve the goal and prevention focus tends to use avoidance and vigilant strategy. This study examined the effects of self regulation focus on attitude and intention toward business start-up. We proposed that promotion focused people will respond more positively to the attitude and intention toward business start-up than prevention focused people. This likely because promotion focused people tend to focus more ideals and gains, where prevention focused people tend to focus more safety and risk. And also we proposed that these effect will be influenced by psychological distance. This study investigated these relationships using 186 under graduate students. The result of analysis indicated that promotion focused people responded more positively on the intention toward business start-up than prevention focused people. But it had not any effect on the attitude toward business start-up than prevention focused people. Self regulation focus and psychological distance turns out to be a significant factors that influence attitude and intention toward business start-up. Finally, we concluded with a discussion of the implications of the research findings and directions for future research.

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What explains the failure of Google in the Korean market? The Impact of Multicultural PR Strategy

  • Kim, Hyejung;Woo, Wonseok;Kang, Hyoung-goo
    • Asia Marketing Journal
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    • v.14 no.4
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    • pp.35-56
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    • 2013
  • The era of globalization provides us with both opportunities and threats. The success of a multinational corporation depends largely on its ability to adapt itself to new market environment. We believe that understanding and implementing multicultural PR strategy can be a key to the multinational corporations' success in foreign markets. We argue in this paper that even a global iconic company such as Google needs to focus on how to understand local consumers' needs and preferences before formulating and implementing PR strategy. Having a global hit product or service is not sufficient enough to be successful in some foreign markets. It is especially more evident in the industries where companies deal with individual consumers, and perceptions and sentiments play a large role in their purchase decisions. The objective of this research is to find out the relationship between multicultural PR strategy and business performance. Therefore, our main hypothesis is; better implementation of multicultural PR strategy by a multinational corporation will result in higher performance in the foreign markets. To prove the relationship between multicultural PR strategy and performance, we designed a framework that uses Rudan's (2004) five rules for multicultural PR strategy. It is a contribution to the business academics as there are very few studies that directly focus on and analyze the multicultural aspects of a multinational company's PR strategy. Through our research, we found strong evidence that there is a positive relationship between the level and effectiveness of a company's multicultural PR strategy and its performance in the foreign markets. This offers some meaningful implications to the managers of the multinational corporations and those who are considering going into a foreign market for the first time. We also suggested a way of measuring the implementation of multicultural PR strategy. By applying five rules for multicultural PR strategy to Google's PR activities, it allowed us to convert qualitative information into quantitative data. This kind of tool can be helpful for multinational corporations that want to evaluate their own PR activities.

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Renewable Energy Policy in the UK - with Focus on Biomass (영국의 신재생에너지 정책-바이오매스를 중심으로)

  • Ryu, Chang-Kook
    • Journal of Hydrogen and New Energy
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    • v.19 no.3
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    • pp.260-265
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    • 2008
  • As one of renewable energy sources, biomass is playing a major role in reducing the greenhouse gas emission in the UK. The country currently produces about 4.5% (18.1TWh in 2006) of the total electricity generation from renewables, where biomass-based sources accounts for 50% of the amount and the remainder mostly from hydro and windpower. In 2007, the UK government has announced its new energy policy through the Energy White Paper, which includes an ambitious national target of 60% cuts in carbon emission by 2050. Complementary strategic plans in key renewable energy technologies accompanied the Energy White Paper, including biomass strategy, waste strategy and low carbon transportation strategy. This paper summarizes the current status and policy of UK for renewable energy production with focus on the use of biomass and bioenergy.

Study on Influencing Factors of Camera Balance in MOBA Games - Focused on (MOBA 게임 카메라 밸런스 개선을 위한 영향요소 분석 - 중심으로)

  • LI, JING;Cho, Dong-Min
    • Journal of Korea Multimedia Society
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    • v.23 no.12
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    • pp.1565-1575
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    • 2020
  • This study examines the game balance of the MOBA game genre, which was selected as a model item for the Asian Games. The "bird-eye view" was used for a more efficient representation of 3D modeling. Based on that, statistical analysis was conducted to present appropriate game camera settings and camera balance to match the competitive structure of the MOBA game. A review of the game camera settings reveals that 64° to 70° is the angle that minimizes the difference in vision between the two-player teams the most. Through a one-way ANOVA analysis, we found that the user ranking level and SVB value are closely related. Therefore, the factor of the regression equation using the SVB value must have a user ranking level. As a result of the optimized camera focus analysis of , the camera setting methods were classified into 3 types. For main action games, the recommended camera angle is 64°~66°, and the recommended camera focus is 11.2 mm~19.3 mm. For action and strategy games, the camera angle is 66°~68°, camera focus - 19.3 mm~27.3 mm. And lastly, for the main strategy game, the recommended camera angle is 68°~70°, and the camera focus is 27.3 mm~35.3 mm.

A Study on the GSCM Strategy and Business Performance - Focus on DOOLEE VISION Case - (GSCM전략과 사업성과에 관한 연구 -두리비전 사례를 중심으로-)

  • Kim, Chang-Bong
    • International Commerce and Information Review
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    • v.8 no.1
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    • pp.325-336
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    • 2006
  • This paper examines the global supply chain management strategy and business performance of Doolee Vision Co. Ltd.. Based on the analysis of eighty-seven cases, the following results were found. First, it was found that just-in-time of GSCM strategy of firm have a positive influences on the business performance in transformation sector. Second, just-in-time of GSCM strategy of firm have a positive influences on the business performance in custody sector. Third, just-in-time of GSCM strategy of firm have a positive influences on the business performance in order response and support sector. Forth, just-in-time of GSCM strategy of firm have a positive influences on the business performance in customs sector. Fifth, just-in-time of GSCM strategy of firm have a positive influences on the business performance in customer service sector. However, several limitations, such as measurement for intra-industry homogeneity, measurement for flexibility of global supply chain management strategy, and measurement for business performance of global supply chain management, that make the preceding conclusions be considered preliminary.

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The Effect of Regulatory Focus on the Consumer Trust to a Web Site : Moderating Effect of Consumers' Purchasing Experience Toward Online Shopping (구매경험에 따른 소비자 조절초점이 온라인 쇼핑몰 신뢰에 미치는 영향에 관한 연구)

  • Han, Su Jin;Kang, Sora
    • Journal of Information Technology Applications and Management
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    • v.23 no.4
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    • pp.101-116
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    • 2016
  • In this paper, we suggested a model that reflects the role played by the consumer's regulatory focus (promotion focus and prevention focus) as determinant factors of trust in the Web site. Also, we considered the moderating effects of consumers' purchasing experience toward online shopping. We conducted a two-month survey of 230 individuals using online shopping sites for hypotheses testing. The study results are summarized as follows. Firstly, promotion focused consumers showed higher trust to a web site compared to prevention focused consumers. Secondly, the moderating effect of purchasing experience between regulatory focus and consumer trust to a web site is statistically significant. The effect of a prevention focused consumers on consumer trust to a web site is stronger when purchasing experience toward online shopping is high compared to low. Based on these findings, this study presents practical and academic implications of the research.