• 디자인융복합연구
• /
• 제16권4호
• /
• pp.81-98
• /
• 2017

이 연구는 프리저브드 플라워 패키지 디자인의 효율적 전개 여부를 평가하기 위해 조형 요소 뿐 아니라 제품 속성을 파악하여 접근하는 방향이 전제되어야 한다는 판단에서 시작되었다. 선행 연구를 기반으로 패키지 디자인의 구성 요건을 재정립하고, 제품 유형 분류 모형을 제안하였다. 패키지 디자인의 구성 원리는 6가지로 사용성, 심미성, 주목성, 독창성, 정체성, 상징성이며, 구성 요소는 크게 4가지 형태, 재질, 색상, 그래픽, 브랜드로 분류하였다. 제품 유형은 제품 정보 측면에서의 위험 지각과 제품 효익 측면에서의 사고 유형을 축으로 하여 4개 영역으로 구분하였다. 제품 유형 모형 영역별 대표 제품을 사례로 들어 패키지 디자인 구성 요소에서 발견되는 특징을 분석하여, 제품 유형에 따라 어떻게 디자인이 적용되어야 효과적이고 효율적인가에 대해 검토하였다. 이 모형에 대입해 프리저브드 플라워 패키지 디자인 전략적 방향성을 도출하였다. 최종적으로 연구용역으로 진행되어 제안된 평택시 프리저브드 플라워 브랜드 '프리저빌'의 패키지를 분석하여 한계점을 찾아보고 프리저브드 플라워라는 제품이 지향해야하는 패키지 디자인 관점을 제언하였다.

• 동력기계공학회지
• /
• 제1권1호
• /
• pp.154-161
• /
• 1997

Because of the complexity of the flower design of roll forming process, in which the flat strip is progressively deformed by successive sets of profiled rolls, a computer-aided design system for the flower design has been developed. It is programmed in AutoLISP and DCL(Dialogue Control Language) of AutoCAD. It has been found that the system is helpful in saving the time and effort required to design the flower of the product to be roll-formed.

• 한국콘텐츠학회논문지
• /
• 제22권4호
• /
• pp.172-181
• /
• 2022

본 연구는 온라인으로 화훼를 구매하는 환경의 변화 속에서 밀레니얼 세대의 화훼서비스에 대한 디자인 니즈를 알아보고자 한다. 이를 위해 먼저 밀레니얼 세대의 소비성향과 온라인 화훼구매 경향을 알아보았다. 그리고 꽃다발 제품을 중심으로 온라인 화훼상품 서비스인 화훼 배달 전문쇼핑몰과 화훼시장의 새로운 트렌드인 화훼 정기 구독 서비스의 시장 현황을 조사하였다. 이를 바탕으로 온라인 화훼서비스 개선을 위한 설문조사를 실시하였다. 조사 결과 밀레니얼 세대는 브랜드화된 화훼제품을 구매하길 원하고 친환경 화훼제품에 대한 선호가 높으며, 화훼디자인에 대한 개방성이 강한 것으로 나타났다. 또한 밀레니얼 세대는 현재 화훼 배달 전문쇼핑몰에서 주로 판매하는 크고 화려한 장미류의 디자인보다는 크고 작은 꽃이 섞인 자연스러운 품종의 꽃다발 디자인을 남녀 모두 선호하는 것으로 나타났다. 따라서 본 연구를 통해 밀레니얼 소비자의 니즈에 맞는 온라인 화훼서비스디자인이 개선되어 화훼구매가 활성화되고 새로운 온라인 화훼서비스 디자인 연구로 확장되는 계기가 되길 바란다.

• 복식문화연구
• /
• 제17권6호
• /
• pp.972-980
• /
• 2009

This study was aimed to develop ume flower image into a competitive fashion culture product image by reinterpreting the image in modern terms, manufacturing patterns and applying them to various items. In terms of method, ume flower petal was used as a motive and developed into a pattern, using Adobe Illustrator 10, a computer design program. Based on the symbolic image and realist form of ume flower, three new basic motives of new figurative image were set using form omission, simplification, overlapping, repetition and graphic elements. Each motive developed transformed patterns through the change, transformation, combination of colors. The repetitive unit of each motive set expressed geometrical patterns and combination of flower patterns using pattern repetition and $45^{\circ}$ repetition technique in combination with the check arrangement using quadrangle, and set the direction of design that would fit for each item of fashion culture products. Also, consistency and practicality were sought in the goods planning composition of each item by applying motive pattern results to the fashion culture goods, such as neckties, scarves, T-shirts that can be consumed in everyday life. It seems that more creative culture goods including ume flowers will be developed by seeing our own cultural elements as well as flower patterns like ume flower with modern trends.

• 한국산업융합학회 논문집
• /
• 제22권1호
• /
• pp.61-69
• /
• 2019

All the parts of lotus, including the seed, rhizome, leaf, stalk, petal, anther, pericarp, and fruit receptacle, have been used in traditional medicine system as a health beneficial supplement. However the most usually used from lotus plant is only the root. Therefore in this study, it will be discussed more the utilization of other parts of the lotus, namely the flower of lotus. The petals and stamens of lotus actually are also rich in bioactive components such as flavonoids and alkaloids, are used in the treatment of tissue inflammation, cancer, skin disease, and also for us as antidotes. One of the biotechnological process that can be used to improve the nutritional content, sensory, and also antioxidant activities is fermentation process. The final product desired from the fermentation process in this study is vinegar. The microbial strain powder used is Uinkin fermented powder with three variations of fermentation. The variations given in this study were initial sugar 32%, 24%, and 14% with the same fermentation temperature, $35^{\circ}C$ for 3 months. The results obtained showed that the pH value and sugar content of products during the fermentation process were decreasing during the fermentation process, with total polyphenol content of $283.7{\pm}97.6mg/100g\;QAE$, and total flavonoid content of $3.3{\pm}0.0mg/100g\;QAE$. For the DPPH radical scavenging ability of the fermentation product also increased in a concentration dependent manner, with ORAC activity of the product showed a high activity of $20.7{\pm}0.41{\mu}M$ TE. Therefore, fermentation process can be the one of method for improving the product. The efficiency of lotus flower vinegar fermentation can be reached with an initial sugar condition of 25% (sample B).

• 화훼연구
• /
• 제19권3호
• /
• pp.158-163
• /
• 2011

플라워샵의 활성화에 대한 기초 자료 확보 측면에서 소비자 남성 58명과 여성 155명을 대상으로 플라워샵 상품의 가격, 포장, 선물용 및 판매자의 태도에 대한 만족도와 재구매 의사에 대해 조사를 하였다. 플라워샵의 상품에 대한 만족도에 대해 '만족한다'는 응답은 남성과 여성 각각 8.62% 및 14.21%를 나타냈다. 그리고 꽃 상품의 포장에 대해 '만족한다'는 응답은 남성과 여성 각각 6.88% 및 12.91%를 나타냈다. 꽃상품에 대해 선물로서 '만족한다'는 응답은 남성과 여성 각각 8.61% 및 1.95%를 나타냈다. 플라워샵의 상품 판매자의 태도에 '만족한다'는 응답은 남성과 여성 각각 6.89% 및 6.46%를 나타냈으며, 플라워샵 상품의 재구매 의사가 있다고 응답은 남성과 여성은 각각 5.16% 및 9.05%에 불과하였다. 이와 같이 플라워샵에 대한 소비자들의 만족도가 낮게 나타난 만큼 플라워샵 경영주의 적극적인 대처가 필요할 것으로 사료된다.

• 현장농수산연구지
• /
• 제17권1호
• /
• pp.21-43
• /
• 2015

Korean floricultural industry has grown under the full backing of government, as it placed itself as the main export item since 2000s. Despite its high-speed growth after the domestic production scale of trillion won, the floricultural industry lost its pace after 2005, due to the market-opening of agricultural product and global economic depression. Although the national income is growing and the level of civilized living is following, spending on flowers is faltering. As of such circumstances, necessity for analyzing flower consumption trend and behavior has came out, along with the calls for expansion plan of flower consumption, under the basis of result analysis on consumer reports. The result of the research contains the trend/consumption behavior analysis on domestic and foreign flower industry to boost floricultural industry, along with reviews on various studies of the developmental process of domestic and foreign cut-flowers/pot-plants consumption trend. Also this study has reached to the various recognition of people toward flower, through a public survey. Through such results, this study would like to propose the measures for diffusion of flower-consumption culture, achieving the improvement of life-quality of public along. First, efforts on reviewing the customer accessibility is essential to create flower- culture and the consumption. Second, to eliminate the obstacles that prevents flowers from public's daily life is essential. Third is the effective public-relations on flowers. To create consuming culture and to adhere the positive images, it is essential to research and systematically organize categories of color, scent, and elements of flower and utilize them. Last proposal is the organization of flower-concerned personnels and the leading groups. The change is affected by the economical, social environment, along with the emotions of consumers. Therefore the necessity for the leading group to be the control-tower of such changes are very clear.

• 대한안전경영과학회지
• /
• 제17권3호
• /
• pp.273-278
• /
• 2015

In this study, refer to cases of domestic flower exporters, important factors for flower export logistics were categorized and analyzed and efficient logistics processes were suggested. According to export profitability and product quality, important factors were categorized as quarantine, costs, lead time. By applying important factors, commonly using route-SHIMONOSEKI, reverse distribution prevented route-HAKATA, Excellent market access routes-OSAKA were analyzed and efficient logistics processes were suggested.

• Natural Product Sciences
• /
• 제14권3호
• /
• pp.187-191
• /
• 2008

The contents of isoflavones and 1,1-diphenyl-2-picryl hydrazyl (DPPH) free radical scavenging activities were determined in flowers (Puerariae Flos) and roots (Puerariae Radix) of Pueraria thunbergiana to differentiate both pharmacochemical or pharmacognostical usage of both oriental medicinal drugs. The tectorigenin contents in flower before and after acid hydrolysis were shown to be 17.10 ${\mu}mole\;g^{-1}$ and 49.58 ${\mu}mole\;g^{-1}$, respectively, analyzed by HPLC. However, the root displayed much less content of tectorigenin even after acid hydrolysis (6.56 ${\mu}mole\;g^{-1}$) than in the flower. Acid hydrolysis made glycitin and tectoridin of the isoflavone glycosides almost disappear in the flower and root. DPPH assay results demonstrated that acid hydrolysis of both extracts or both glycosides should increase free radical-scavenging activities due to the increase of isoflavone contents. It is also suggested that the flower had much higher concentration of isoflavonoids than in the root.

• 유통과학연구
• /
• 제22권1호
• /
• pp.1-12
• /
• 2024

Purpose: Rapid technological advancements and information dissemination have catalyzed a steep upsurge in the distribution of ornamental flower arrangement products, effectively meeting the burgeoning demands of customers. This research endeavours to elucidate the relationship between market orientation (MO) and competitive advantage (CA), with the intermediary role of marketing performance (MP) within Denpasar's flower arrangement retail sector. Research Methods: Conducted within a Denpasar-based flower shop, the study engaged 94 respondents through a questionnaire-based data collection methodology. Utilizing a saturated sampling approach, the sample size equated to the population size. The analysis employed SmartPLS, a robust statistical tool. Results: The study findings reveal that MO does not exert a statistically significant direct impact on CA. Nevertheless, MO exhibits a substantively positive and statistically significant influence on MP, which, in turn, substantially and significantly contributes to CA. For flower arrangement business owners, it is imperative to orchestrate effective control over their marketing performance. Conclusion: This involves nurturing enduring customer and employee relationships by steadily implementing market-oriented distribution strategies. By doing so, customer satisfaction and growth, pivotal in bolstering marketing performance, can be adeptly sustained, ultimately culminating in attaining competitive advantage.