• The Journal of Fisheries Business Administration
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• v.49 no.4
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• pp.37-52
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• 2018

Busan is a representative of ocean cities in South Korea, which attracts many Chinese tourists. As a number of Chinese tourists increase, Chinese tourists' evaluations of sightseeing resources in Busan appear extremely important. However, there are few researches on Chinese tourists' evaluations of sightseeing in Busan. The purpose of this paper is to analyze Chinese tourists' evaluations of Busan tourism. Chinese tourists who travel to Busan are chosen as research objects and several aspects including marine, fisheries and general tourism are investigated to evaluate the tourists' overall satisfaction of the tourism in Busan. IPA analysis, factor analysis multiple regression analysis are used for the research. The results are as follows. Chinese tourists' evaluations of the importance and performance level of variables on Busan tourism were significantly different (total 19 of 25 variables) and the performance was lower than importance. This means the outputs of the various Busan tourism elements do not live up to their expectations. The findings show that Chinese visitors have high satisfaction on infrastructures of fisheries tourism (e.g. cleanness of aquatic product tourism facilities and sanitary state on fishery products), but low satisfaction in terms of the contents (e.g. unique cooking method experience of seafood and traditional seafood cooking consumption). The factors of fisheries tourism (e.g. product services of fisheries tourism and the attractiveness of seafood in Busan) never affect their satisfaction and intention to revisit and recommend the city.

• The Journal of Fisheries Business Administration
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• v.34 no.1
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• pp.87-115
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• 2003

Korean fisheries societies have had many difficulties for economic, social, and living circumstances. The government has tried many projects to improve these circumstances. But the results of the projects did not come up to his expectation. Recently, blue tourism is emerging as an alternative for improving these circumstances. So we applied a tourism value chain model for identifying what value activities and resources needed. According to the tourism value chain model, it was identified that there were six different value activities, i. e. advertising, reserving, moving, experiencing, returning, and after services of blue tourism. To identify which of the resources are sufficient or not in Korean blue tourism, we compared the required resources with actual ones. It was identified that Korean fisheries societies have so sufficient H/W related resources, but not IT related S/W resources, humanware-based resources, some industrial H/W resources and sociocultural resources. Therefore, Korean blue tourism will be activated, we have to concentrate our efforts on supplementing some scant blue tourism resources, i.e. S/W and humanware related resources and developing a variety of tourism programs to H/W resources. Generally, sustainable tourism needs all of S/W, H/W, and humanware resources. So we suggest several policies for the aspects of S/W, H/W, and humanware resources to activate blue tourism. But before carrying these policies out, they should be tested by field studies. And tourism motivations will be also studied because effective tourism marketing is impossible without an understanding of consumers' motivations.

• The Journal of Fisheries Business Administration
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• v.36 no.3 s.69
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• pp.25-35
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• 2005

This paper analyzes urban residents' preference on blue tourism using a survey data. The result show that even thought urban resident are unaware of blue tourism, people who have experienced blue tourism set a high value on it. Urban Resident tend to buy services of lodging, fisheries goods purchase about blue tourism, when they hope to blue tourism. These results indicate that there is a lot of potential demand for blue tourism. The results of this paper could be an important information to develop the blue tourism.

• The Journal of Fisheries Business Administration
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• v.49 no.4
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• pp.53-68
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• 2018

The industrial structure of Chuja Island is mainly occupied by fisheries. Since the fisheries resources have been depleted and the marine environment has been changed, the fishery industry has been hard to survive. It is the time when residents are looking for a breakthrough in the tourism industry. Market segmentation is a valuable tool in the establishment of marketing strategies. Segmentation of tourists by the same desire and motivation is an essential factor in identifying the characteristics of tourists. The research on market segmentation of tourism sector focuses mainly on demographic subdivision, psychological subdivision, and behavioral subdivision, so it is urgent to study geographical market segmentation. The purpose of this study is to present data that can be used to establish a marketing strategy for tourism promotion in Chuja Island by analyzing the tourism activities via subdivision market according to demographic characteristics, tourism behavior characteristics, and tourism motivation after grasping the geographical segment of tourists through empirical analysis. In this study, 285 valid samples were analyzed by frequency analysis, ${\chi}^2$ test, cluster analysis and ANOVA test.

• Journal of Fisheries and Marine Sciences Education
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• v.28 no.4
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• pp.1171-1181
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• 2016

The purpose of this study was to verify the formation of satisfaction and dissatisfaction of water leisure tourism participants in Busan area using qualitative study method approach. Research participants were selected 6 water leisure tourism participants by reputational sampling method. Six participants who usually participated in water leisure tourism were selected as research participants. The data for this study included participants' observation and in-depth interview. This study categorized the coding paradigm which was presented by using the findings derived from water leisure tourism background. The results based on in-depth interview were as follows. First, water leisure tourism participants recognized environmental satisfaction of environmentally safe pleasure. Second, water leisure tourism participants recognized social satisfaction of change for leisure recognition. Third, water leisure tourism participants recognized facilities and program satisfaction of clearness and systematic programs. Fourth, water leisure tourism participants recognized instructor satisfaction of kindness and professional. Fifth, water leisure tourism participants recognized safety dissatisfaction of safety ignorance. Sixth, water leisure tourism participants recognized amenities dissatisfaction of lacking convenience. Seventh, water leisure tourism participants recognized accessibility dissatisfaction of public transportations.

• The Journal of Fisheries Business Administration
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• v.41 no.1
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• pp.93-112
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• 2010

The purpose of this study is to understand general perception of utilizing whale resources and preference for implementing whale watching tourism. This article examines perception of whale resources and identifies preferred types of the whale watching program in the feasibility of a whale watching tourism. And also analyzing the causal effect between perception of the whale resources and intention for participating in regarding the types of whale watching tourism. The results of this study showed that there are high interest in protecting and preserving of whale resources and low intention to resume the operation of commercial whale hunting. For utilizing of whale resources, we need to consider developing whale watching tour as ecotourism. The interest and watching for whale resources have a high level of relation with participating intention in whale tourism. Participation of whale tourism will be induced by developing new types of whale tourism to meet the interests for whale resources, This approach is hoped by authors to provide useful data for implementation of whale tour program and establishing improvement plan of whale tourism.

• The Journal of Fisheries Business Administration
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• v.48 no.3
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• pp.75-90
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• 2017

The ocean is used as the term of sea, it is expressed as a large sea. Marine tourism is an activity that takes place in the sea and on the coast. Many experts prospect that the 21st century will be the century of ocean. In recent years, many countries are interested in ocean and marine tourism can be significantly developed in the future. Jeju Island is an island formed by a volcanic eruption, which has a very high landscape value, and It is an oceanic climate with a yearly high temperature due to turbulent flow throughout the years, But Marine tourism is not developed. The purpose of this study is clarify the Marine Tourism activity types, Marine Tourism satisfaction and revisit intention of Chinese Tourists visiting JeJu island. And studies what is the needed activity types of Chinese Marine Tourist in future. This study deals with on the activity types, satisfaction and revisit intention of JeJu Marine Tourism With 252 effective responses gathered from an onsite survey. The statistical analysis of the data was conducted using techniques of frequency analysis, t-test and anova analysis.

• The Journal of Fisheries Business Administration
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• v.41 no.2
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• pp.81-106
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• 2010

This study examines the information exploration characteristic and relative importance evaluation of island tourism web site. The survey items are developed based on the related studies and also implemented particular way so-called 'semi-online' that including both web based material and offline tutorial. The first objective of this study is verifying the characteristics of information exploration on island tourism of university students. The second is examining the peculiar properties of tourism information that exposed one's individual importance evaluation. The result of this study shows that most of the students have no difficulty in using the internet and exploring the island tourism information. And there is no significant difference in using and exploring the internet between male and female students. Based on the result of this study, most popular type of island tourism information is picture type. Personal blog or user created contents(UCC) that containing the other's experience of island tourism is mostly wanted contents. But there is a significant difference in importance of contents within the students. The community based information which including UCC, blog, and other community user's posting is evaluated the most important information for relatively less experienced students. On the other hand more experienced students have a preference on expertise information which created by tourism experts. The difference within the determinant factors that affecting island tourism also significant. With analysis of variance(ANOVA) on determinant factors, the tourism activity and social/culture resource are less important than others(eg. natural environment, accommodation and so on). The result of this study would be practically used for implementing the local government's effective tourism web site and enhancing the current island tourism operation. And also it gives a advantage to facilitate the island tourism for young generations.

• The Journal of Fisheries Business Administration
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• v.37 no.3 s.72
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• pp.131-155
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• 2006

연안관광여행과 레크레이션은 일반적으로 스노클링, 다이빙, 레포츠피싱, 해변방문, 보우팅, 크루져 등의 연안근처에서 이루어지는 모든 레크레이션 활동을 포함한다. 2000년에 바다와 관련된 산업은 미국에 1,170억 달러를 기여했고, 200만개의 직업을 창출하였다. 그 중 직업의 75%와 경제적 가치의 50%는 해양관련 관광과 레크레이션에 의해 생산되었으므로 연안관광과 레크레이션은 미국경제에서 커다란 부분을 차지하고 중요하다고 할 수 있다. 본 연구는 미국에서 연안관광과 레크레이션이 가지는 중요성에 대하여 설명하고 이에 따른 연안관광여행에 대해 현재 사용 및 적용되고 있는 미국의 정책구조를 정리하고, 이와 관련된 기관들과 그 역할에 대하여 분석하였다. 또한 연안 레크리에이션 관리가 미국내의 연방, 주, 지역정부차원에서 어떠한 방식으로 이루어지는지에 대하여 분석하였다. 레크리에이션 자원 관리의 개념으로부터의 연방 및 주의 연안 프로그램의 문제점 및 상황과 관광 여행 개발을 위해 사유지 부분 접근문제해결에 대하여 연방 및 지방 정부의 대응방법을 분석함으로써 미래 연안관광자원의 이용을 위한 이론적 기본틀을 제시하고 있다.

• The Journal of Fisheries Business Administration
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• v.38 no.3
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• pp.25-51
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• 2007

Recently those who visit a fishing village is increasing. So the government's policymaker is interested in a tourism of fishing village. There are a lot of local governments that they turn it to good account to activate the fishing community. So they plan for the tourism facility in the fishing village and invest in it. The fishery facility can playa role in it. Nonetheless it is not playing a role in tourism facility. Though the breakwaters projecting far into the sea are good waterfront, most of them are not reflecting the function of it. And fishery facility producing seed is a good resource of eco-tourism, but it is yet a tourist potential. Although the artificial reef is going far toward promoting a fishery resource, it is seldom used as a tourism resource. The multiple functions of fishery facilities have to be improved to raise the investment effect of them. Especially the tourism function has to be added on their basic function. The multiple functions of fishery facilities is necessary to satisfy tourist's needs. In results, not only their value but also value of fishing village will be raised.