• Journal of the Korean Institute of Landscape Architecture
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• v.25 no.1
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• pp.124-134
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• 1997

The primary purpose of this research is to scientifically investigate visual structure of Korean feng-shui at the level of village settlement. This study deals with Hahoi and Yangdong villages of which feng-shui is regarded highly fit to traditional feng-shui principles. Methodologically this research utilizes analytical tools of geographical information systems and statistical analysis methods, Visual structures of the villages'feng-shui are analyzed in terms of elevation, orientation, gradient of slope and relative dominance of visibility of major hills. A mathematical model is suggested to quantify facets of the villages'lung-shui with reference to slope trends. The quantitative analysis results indicate that both villages have good feng-shui. Hahoi village has an excellent feng-shui attributable to a near perfect harmony between water and terrain while Yangdong village has an effective feng-shui facet for conserving energy in terms of microclimate. Principles of fang-shui have potentials to be developed as a holistic planning and design language. Further in-depth research on feng-shui needed to accomplish this goal.

• Journal of the Daesoon Academy of Sciences
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• v.34
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• pp.263-292
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• 2020

Among the various influences from other ancient cultures observable in Daesoon Jinrihoe, the reference to and the transformation of Feng-Shui is especially prominent. In The Canonical Scripture, Feng-Shui culture is mentioned frequently. Feng-Shui culture in The Canonical Scripture not only draws upon a great deal of traditional Feng-Shui Theory but also inserts many innovations. It is worth noting that the understanding of Feng-Shui culture through Daesoon Jinrihoe's doctrine makes The Canonical Scripture unique. Based upon the conscientious recapitulation of the relevant contents in The Canonical Scripture, this essay aims at dealing with the Feng-Shui Culture of Daesoon Jinrihoe in regards to three aspects: Terrestrial Energy, Mountain Shape and Luminous Courts (Mingtang). A better understanding of the profound contents and sacred significance of The Canonical Scripture can naturally be attained from applying a Feng-Shui culture perspective.

• Journal of architectural history
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• v.18 no.2
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• pp.27-45
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• 2009

This study was to analyze the philological character of Qingwujing(靑烏經). Qingwujing is the oldest and representative documents of FengShui, especially famous for FengShui XingQi(形氣) theories. In spite of is fame, a systematic research for Qingwujing was not yet fulfilled up to now in Korea. In is the main reason why have to research the philological character of Qingwujing. The results from this research were described as following. Qingwujing(靑烏經) as knows of Qingwujing's writer is very famous already in Han 한(漢) dynasty for his accurate FengShui methods. His FengShui thories getting more powerfyl from WeiChen(魏晉) to Tang(唐) dynasty. In Tang(唐) dynasty Qingwujing was abolished by government rulers, but it recovered and retouched by some scholars from Tang(唐) and Song(宋) dynasty. In the process, the block book of Qingwujing were changed for four or five kinds. Qingwujing's block books of Ming(明) dynasty are Yimenguangdu(夷門廣牘), Xiaoshisanjing(小十三經), Jujiabibei(居家必備), and Shuofu(說郛). It's block books of Qing(淸) dynasty are Gujintushujicheng(古今圖書集成), Sikuquanshu(四庫全書), Xuejintaoyuan(學津討原), and Ershierziquanji(二十二子全集). It's block book of Choson(朝鮮) dynasty is KyujangKak(奎章閣). Among them distinctive characters been founded, but the basic contents and theories are almost same. In Korea, Qingwuzi's FengShui theories were confirmed in Silla(新羅) dynasty, and it recoreded in Soongboksa inscription written by Choi-CheeWon. Qingwu(靑烏) or Qingwuzi were known for a great FengShui master of a FengShui standing theories in Koryeo(高麗) and Choson dynasty among royal families and the aristocratic classes. And Qingwujing was a representative FengShui theory book in wh0.1ole period of Choson dynasty. Now for understanding traditional FengShui theories, we have to understand the main FengShui theories on Choson dynasty at first. For understanding Choson FengShui, the study on philological character of Qingwujing is the basic works. If those works fulfilled successfully, we can understand FengShui theories and FengShu itself more correctly.

• Journal of the Korea Safety Management & Science
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• v.25 no.4
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• pp.1-13
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• 2023

This study aims to investigate the correlation between the causes of natural disasters and feng shui factors targeting disaster management experts, feng shui experts, and the general public who are interested in feng shui. To this end, it is intended to reveal that the factors of the disaster at Mt. The purpose of this study is to analyze the impact of three factors on disasters: feng shui factors, natural factors, and social factors. To this end, a survey was conducted targeting feng shui experts, disaster management experts, master's and doctoral students in feng shui geography, residents of the Umyeonsan disaster area, and people interested in feng shui geography. 260 copies of the questionnaire were prepared and 248 copies were used for the final analysis. First, in order to analyze the impact of feng shui factors on awareness of disaster occurrence, after controlling for demographic variables, hierarchical multiple regression analysis was conducted to analyze the impact of feng shui factors on awareness of disaster occurrence. Second, as a result of analyzing the effect of natural factors on awareness of disaster occurrence, looking at each independent variable in the second-stage regression analysis. Third, as a result of analyzing the effect of social factors on awareness of disaster occurrence, looking at each independent variable in the second-stage regression analysis. Finally, as a result of the T-test and Anova analysis conducted for discriminant analysis, if the p-value was less than .005, the F value for each group was obtained as a result of the ANOVA analysis on the feng-shui factors

• Asia Marketing Journal
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• v.11 no.2
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• pp.1-20
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• 2009

Feng Shui practice is very popular in East Asia and has been rapidly adopted by the population of the West. As Feng Shui involves knowledge of object placement, it opens opportunities to market Feng Shui knowledge and products. This paper presents an analysis of a successful Feng Shui enterprise, World of Feng Shui (WOFS), that has been established by a well-known Feng Shui expert Lillian Too and her daughter Jennifer Too. The enterprise's marketing strategies and tactics are tied to the theoretical concept of social influence, widely researched in the consumer behavior literature. The three types of social influence (informational, utilitarian, and value-expressive) are examined in relation to WOFS' marketing strategies using secondary data material. The main results indicate that the strategies of WOFS enterprise address all three types of social influence. The articles generated on-and off-line can be mostly associated with the informational influence. The off- line activities such as events, courses/workshops, and TV shows are also informational in nature. The Q & A sections/postings can be considered as representative of the utilitarian influence. They give experts (e.g., Lillian Too) the opportunity to provide individuals with problem-specific recommendations. Mega-mall website provides the value-expressive influence as purchase and consumption of the Feng Shui products is most susceptible to this type of influence. In terms of implications, WOFS enterprise strategies are suitable not only for consumes but also for business executives in Asia and in the West as architects, designers, and homeowners across continents use Feng Shui practices for building placements and decoration of dwellings and workplaces. Feng Shui practice has some limitations such as conflicting opinions of experts and increased complexity when the dimension of time is taken into consideration. Still, Feng Shui as a practice is growing globally adjusting itself to regional and cultural challenges.

• Architectural research
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• v.16 no.1
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• pp.1-8
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• 2014

Although Feng-Shui has been widely used in architecture and urban design and planning for thousands of years, it has not been properly studied as a scientific and thus rational approach. Feng-Shui has been recognized as an environment-friendly design and planning method in recent years due to its thoughtful consideration on the harmonious relationship between architecture and the natural environment. This study investigates its major principles and techniques that have been widely used in the design of houses through previous relevant researches. Then, the principles and techniques that are relevant to the residential uses are indexed for the quantification of Feng-Shui. Ten Feng-Shui indices are formulated and each index is quantified to make five points for a perfect match. These indices are then tested on three different types of house in Korea, namely traditional Korean houses, contemporary Korean style houses and contemporary architects' houses. The result shows that the first type of house records the highest Feng-Shui points and then the second and third types in that order. This result convinces us that the Feng-Shui indices can very effectively represent the degree of environmentally friendly design.

• The Journal of Korea Institute of Information, Electronics, and Communication Technology
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• v.7 no.2
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• pp.92-99
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• 2014

There have been many existing researches on buildings of Yangtaek that applies Hyeongki Feng Shui, but not enough case studies on buildings applying Hyungong Feng Shui. In this study, which is located in Jongno-gu, Seoul applying Hyeonggohg Feng Shui A, B, C of the building you want to study the case. The result is as follows: first, the A building turned out to have the longest earth phase among the selected buildings. This also means the A building has the longest good luck. Second, the four Shape 'Wangsanwanghyanng' were identified Building A and B buildings. This means those buildings have a good feng shui, facing water with mountains at the back. Third, the Good or bad of the buildings judged by the Yeeki feng shui turned out to be "good". This result shows that those buildings have been well-formed in time and space with a good feng shui, and they are considered to have a great development in corporate growth.

• The Journal of Asian Finance, Economics and Business
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• v.9 no.1
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• pp.83-92
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• 2022

Religions and beliefs can affect the shopping behaviors of its followers and practitioners. However, the knowledge about the factors that motivate, facilitate and even constrain customers' purchase of spiritual goods, such as feng shui items, is limited. Therefore, in this study, I examined the reasons, facilitators, and constraints of purchasing spiritual goods from the buyers' perspective. Two research questions directed the examination process, including (1) why users buy spiritual goods? And (2) what factors may facilitate or constrain the purchase and use of spiritual goods? Using Vietnam's feng shui market as the context, I applied the autoethnographic and ethnographic methods to collect and analyze the data. I found that the two main reasons to purchase the feng shui items were the products' meaning and beauty. In addition, I observed three groups of factors that could facilitate or constrain the purchase and use of feng shui items, including information about the products and their sellers, disposable income and life stage of the buyers, and price and authenticity of the products. Finally, based on these findings, I discussed the practical implications for managing the spiritual goods market in Vietnam.

• KIEAE Journal
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• v.2 no.4
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• pp.41-47
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• 2002

East Asian explain the changes of substance happened on earth and those of human life with the conceptual frame of "Gi-ki"(地氣; earth vital energy) and organize them by the system of "Feng-shui(風水) theory. The core of Feng-shui theory is reading the expression of the nature and feeling the Gi-ki from the expression. One of the properties of the earth is that the earth has a magnetic field associated with it- the Geomagnetic field. The geomagnetic field is produced by a combination of the effects of electric currents in the earth's liquid core, the magnetization of crustal rocks, external electric current systems that surround the earth and currents induced in the outer layers of the earth by magnetic field variations. The sameness of logic between Feng-shui and geopathic zones is that both are concerned with the discrimination of site and the energy of places, in other words both disciplines are concerned with how the environment can influence people. In this context the operation of Gj-ki can be related with the effect caused by geomagnetic field on site. In this study Jongmyo(宗廟), one of the representative traditional architecture in Korea is selected because the site selection and building layout follows Feng-shui faithfully according to Taejo silok (太祖實錄, Annals of King Taejo). Observing the landforms surrounding Jongmyo, Jongmyo is apparently located in auspicious places named Gumge Poranhyoeng(金鷄抱卵形, a Feng-shui landscape of golden hen sitting on eggs). The geomagnetic investigation of Jongmyo shows that the geomagnetic values of Toekan(the space near Hyeol) are relatively high and uniform and those of Sangweoldae and Haweoldae are decreased in accordance with the distance. The result shows that there is possibility that Feng-shui has scientific basis related with geomagnetic field. Feng-shui theory can suggest a direction for designing the sustainable building for living with nature.

• Journal of Practical Agriculture & Fisheries Research
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• v.11 no.1
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• pp.3-19
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• 2009

The purpose of this study was to systemize the 'Eagi(理氣)' theory in Feng Shui which has been neglected in Korea because of its difficulties in the current Feng Shui theory and to make it easier to apply in the art of placement. The study also analysed the characteristics of the location of a sample village in terms of Feng Shui. Besides the placement analysis, the interpretation of the Yangtaek(陽宅) theory was analysed on the layout of the outdoor space of the building. As the initial step, various theories about Feng Shui were investigated. Based on those, the framework of the Feng Shui theory was summarized for application to the case study. Yangtaeksamyo(陽宅三要) was referred to for consideration of Feng Shui theory outside the residential buildings. At the same time, configurational analysis of the ground was carried out with the naked eye and actual measurements were taken using a specific compass(佩鐵). The results were summarized as follows : First, the 'Eagi' theory in Feng Shui, which finds a 'lucky site(穴)' selects the 'geomagnetic aspect(坐向)' by analyzing the natural forces of wind and water. In this theory, the aspect was regarded of most importance. 'Yangtaek Feng Shui (陽宅風水)' was the theory that people's ups and downs depends on the direction of the place where they live on, and was developed on the basis of 'I ching(周易)'. Second, the village and the house in the case study have been considered as lucky places from old times and this was equally verified by the 'Eagi (理氣)' theory and the "Yangtaek (陽宅)' theory.