• 제목/요약/키워드: Fashion universities

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Effect of Education Service Quality on Learning Satisfaction and Education Institution Loyalty of Fashion Major Degree Programs in the Academic Credit Bank System (학점은행제 패션전공 학위과정 교육서비스품질이 학습만족도와 교육기관충성도에 미치는 영향)

  • Yi, Hye-Yun;Park, Myung-Ja
    • Journal of the Korea Fashion and Costume Design Association
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    • v.19 no.3
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    • pp.89-97
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    • 2017
  • The purpose of this study is to analyze the difference and influence of educational institutions and majors on education service quality, learning satisfaction, and educational institution loyalty, and to provide information on an Academic Credit Bank System appropriate for the two types of education institutions and learners. Looking at the difference in education service quality, learning satisfaction and educational institution loyalty, Lifelong Education Organizations of Universities showed positive awareness compared to Job Technical colleges. Especially, differences in awareness regarding quality of education facilities were largest, followed by educational institution loyalty and learning satisfaction. Looking at the difference in awareness according to educational institution and majors, learners at Lifelong Education Organizations of Universities had positive awareness compared to Job Technical colleges in terms of quality of facilities, learning satisfaction and educational institution loyalty. No difference was found according to major. Looking at the effect of awareness of education service quality on learning satisfaction and educational institution loyalty, factors of education service quality affected learning satisfaction in the order of education>administration>facilities for Lifelong Education Organizations of Universities, and the effect on educational institution loyalty was found in the order of administration> education with no effect shown by facilities. For learners at Job Technical colleges, factors of education service quality affected learning satisfaction in the order of administration>education>facilities. Influence on loyalty to educational institution was found in the order of administration>facilities>education.

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Analysis of Structural Equation Model on Impulse Buying Behavior for Fashion Products (패션제품의 충동구매행동에 관한 구조방정식 모델분석)

  • Park, Eun-Joo
    • Journal of the Korean Society of Clothing and Textiles
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    • v.29 no.9_10 s.146
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    • pp.1306-1315
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    • 2005
  • Impulse buying has been considered a pervasive and distinctive phenomenon in the modern lifestyle and has been receiving increasing attention from consumer researchers and theorists. In the modern marketplace, spontaneous urges to buy and consume often compete with the practical necessity to delay the immediate gratification that purchasing provides. The purpose of this study is to conceptualize and test the framework of impulse buying behavior for fashion products using structural equation model. Data were obtained from 413 students attending universities during schedules classes in Busan. Analysis of the data, utilizing AMOS 4.1, supported most of the predictions. The results showed that situational variable(time available) and individual variable(fashion involvement) have direct effects on consumers' shopping emotions, including positive and negative emotion. Positive emotions had effects on all types of impulse buying(planned impulse buying, reminded impulse buying, and fashion-oriented impulse buying), while negative emotion affected two types of impulse buying(reminded impulse buying and fashion-oriented impulse buying). These emotional experiences influence impulse buying behaviors for fashion products serving as critical mediators. The findings suggest that time available and fashion involvement are good predictors mediated by shopping emotion to impulse buying behavior for fashion products. The implications of this research for future work on the shopping emotion and impulse buying behavior are discussed.

A Study on the Consciousness of Fashion Industry Internship - Focused on Directors of fashion Industries - (패션 산업 인턴십에 대한 의식 연구 -패션 기업 관계자를 중심으로 -)

  • Chung Sang-Gil;Yu Ji-Hun
    • The Research Journal of the Costume Culture
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    • v.13 no.4 s.57
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    • pp.604-621
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    • 2005
  • The purpose of this study were to analyse the consciousness of persons in charge of fashion industries and to provide some basis data for development of the fashion internship program which could reduce differentiation between fashion colleges and fashion companies. Fifty national fashion brands had been randomly selected and question researches had done from August twenty-seventh to October thirtieth by the visit, mail, fax and e-mail etc. Date analyses were conducted with SPSS program on the frequency, t-test and ANOVA. The results were as follows. The companies selected interns by documents and interview, however, in the future they will prefer to accept interns by appraising some task. They preferred to apprentice for two months with some simple job and tasks. The companies wanted some prerequisite study such as major curriculum, human nature education, computer education. And each division wanted different curriculum. They wanted to be joined with industrial disaster insurance for intern and to be given allowance and credit. They also preferred reputation ratio of industry : college as $70\%$ : $30\%$ for intern reputation. There were some vitalizing method of fashion internship such as discriminated fashion internship program, government support for industries, universities and students, organization opening to connect industry and . university, mentor-system and credit system introducing, curriculum reforming in the university.

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Sustainable Fashion Design Module Development for Higher Education: Adaptation of ADDIE Instructional Model

  • Lim, Hye-Won;Burton, Elizabeth
    • Journal of Fashion Business
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    • v.25 no.6
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    • pp.25-45
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    • 2021
  • Due to the fashion industry taking responsibility for their garment manufacturing, a significant number of UK universities are focusing on combining sustainability in their curriculum to support future employees' skills and knowledge in sustainable fashion. A proper understanding of educational and instructional theories is needed to develop effective teaching and learning materials and environments. Therefore, this study aimed to evaluate the Fashion Design module created with consideration of sustainability using ADDIE instructional model. For evaluation, the teaching materials, including the module brief and the PowerPoint slides for each session, were used. Ten students were interviewed and observed along with two tutors, also interviewed to analyze the strengths and weaknesses of the module from a variety of viewpoints. With sustainable fashion being embedded into specialized higher education courses, tutors decided to incorporate sustainability into the module as an introduction to this topical subject in order to build a stronger foundation of knowledge and challenge traditional ways of working. Results showed that combining sustainability into the design and technical sessions had a positive influence on students who built upon their existing knowledge. Tutors researched the need for change within the industry in line with the Sustainable Development Goals and aligned the content to inform the students of the current crisis. This study could provide a guideline to create instructional material for sustainable fashion design courses.

A Comparative Analysis of Fashion Marketing Education between Korea and USA(Part II) (한국과 미국의 패션마케팅 교육의 성공요인에 관한 비교 연구(제2보))

  • 이윤정
    • Journal of the Korean Society of Clothing and Textiles
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    • v.27 no.2
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    • pp.169-176
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    • 2003
  • This empirical research aimed to identify and compare key success factors in fashion marketing education in Korea as well as those in U.S.A. Employing a couple of statistical methods (multiple regression and factor analysis) on survey data, it was found that the decisive factors in the fashion marketing education differed between two countries. mainly attributable to the difference of goals in the education or to the job orientation of students. Surprisingly it was also found that no educational methods significantly affected the educational performance in both countries, implying that the so called constructivistic ways of leaching/learning was not so effective as expected. In order to improve educational performance in Korea, as far as fashion marketing is concerned, universities needed to increase the class-hours for the course, to provide more supportive educational environment, and to let the instructors used computer/internet facilities for more diverse purposes than now.

A Study on the Students Perception of curriculum in Clothing and Textile Studies: - Based on the sample of undengraduate and postgraduate students - (의상 및 의류학과 개설과목에 대한 중요도 인식에 관한 조사 -학사 , 석사, 박사 과정학생을 대상으로 -)

  • 김혜영
    • Journal of the Korean Society of Costume
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    • v.50 no.2
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    • pp.81-95
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    • 2000
  • The aim of this study is to find out the way the future curriculum of clothing and textile studies should be composed. For this purpose, this study examines the perception of students as consumer of university teaching. For students, who are studying in the department of clothing and textiles, have academic and practical interest in this area. But they also anticipate the demand of clothing and textile market in the future in which they will work. The sample of survey research was 607 students of 20 universities. First, this study asked the students what are important areas of study at present. Majority of student answered that clothing construction and fashion design are the most important ares of clothing and textile studies. This perception of the students seems to reflect the fact that most university departments have placed importance on such subjects. Secondly, students think that fashion marketing and fashion have placed importance on such subjects . Secondly , students think that fashion marketing and fashion design should be emphasised in the future. This finding is consistent with the current trend in the fashion industry which has gone beyond simple clothing construction to fashion design and marketing which yield higher profit than clothing construction. Although there are many other factors which should be considered in the composition of future curriculum, this study shows that fashion marketing and design should be at the core of university teaching in department of clothing and textile studies.

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Image Management and Luxury Goods in Korean Society: A Cultural Sociological Perspective (문화사회학적 시각에서 본 한국사회에서의 명품의 인상관리적 효과)

  • Choi, Set-Byol;Jin, Ki-Nam
    • Fashion & Textile Research Journal
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    • v.8 no.6
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    • pp.672-678
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    • 2006
  • This study examines the implications of fashion in self-expression or image management among college students in Korea. Socio-demographic factors are considered in addressing following research questions: why Korean college students seek luxury goods; how they recognize the effects of using luxury goods on their image management; whether or not they have purchased counterfeit luxury goods; and why they buy counterfeit goods. In order to explain the relationship between fashion and social class, the study examines various sociological theories including Erving Goffman's dramaturgical approach. The data were drawn from 1419 students from 10 universities nationwide in 2005. Chi-square analyses yields outcomes as follows: Using luxury goods works as a class symbol that gives the users the image of higher socio-economic background; use of counterfeit luxury goods and its symbolic effects in image management do not have significant relationship with socio-economic background.

The Study on the Types of Hair Cut Designs based on the Face Measurements of Male College Student (남자대학생의 얼굴계측에 따른 유형별 헤어컷 디자인 연구)

  • Kim, Mi-Jung;Lee, Sang-Rye
    • Fashion & Textile Research Journal
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    • v.6 no.6
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    • pp.740-748
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    • 2004
  • The purpose of this research is to observe the face types of types of haircut design that is the basis for the completion of a hair styling mainly with case of male college student. For the purpose of this, I carried out direct and indirect observation and measurement for faces of 293 male college student who attended universities in Busan, and measured face types which were classified by the group analysis preferred hair style in order to do actual hair cut design. The result of this research is as follow. This paper conducted the element analysis in regard to the direct and indirect items of face, and it pulled out 5 elements. As a result of group analysis with elements as independent variables, they are classified into4 types. For actual hair cut design, 4 types classified by group analysis and nearing models analyzed. This research bring accurate information classified face types.

Effects of Problem-Based Learning (PBL) in Fashion Design Classes

  • Park, HyeSook
    • International Journal of Advanced Culture Technology
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    • v.7 no.4
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    • pp.222-228
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    • 2019
  • In recent years, in order to enhance the problem-solving skills required by the industrial field, universities have introduced the Problem-Based Learning(PBL) method to solve the problems caused by the lack of creativity, problem solving ability and self-directed learning. This study applied PBL class methods such as 'learning based on individual specific problems', 'self-directed learning', and 'small-group learning of small members' to practical design of fashion design. To do this, I conducted a questionnaire after conducting research based on the PBL module for one semester in a practical class of fashion design major at P University. As a result of the survey, the satisfaction and achievement of the class conducted by PBL learning method was improved than the existing teaching method. As such, if PBL class is used as a way of solving problems through close communication between professors and learners, it is expected to be established as a learner-centered education method that can improve creativity and professionalism.

U.S. Consumers' Motivations for Purchasing and Not Purchasing Fashion Counterfeit Goods

  • Kim, Hye-Jeong;Latour, Brittany N.
    • International Journal of Costume and Fashion
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    • v.12 no.1
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    • pp.11-27
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    • 2012
  • This study explores U.S. consumers' perceptions about fashion counterfeit goods and counter feiting and motivations for purchasing and not purchasing those goods. A qualitative research technique utilizing self-administered essay questions was used to collect data. A convenience sample of female college students(N=128) drawn from classes at Midwestern and Southern universities in the U.S. participated in this study. This study found that a majority of consumers tended to perceive that fashion counterfeit goods are merely imitations of the legitimate goods and that counterfeiting is producing and selling fake goods, but a small number of consumers associated those goods with illegally produced goods and illegal practices or violations of intellectual property rights. The major motivations for purchasing counterfeit fashion goods were found to be price/value consciousness, appearance of counterfeit goods, status consumption, availability of the goods, desire for souvenirs, and social(family and peer) influences. In addition, the major deterrents to purchasing these goods were identified as integrity/ethical judgment, poor quality of counterfeit goods, self-image/status, and unavailability of the goods. This study provides policy makers and anti-counterfeit coalitions with information to develop effective educational programs or campaigns to influence consumers' counterfeit fashion purchasing behavior.