Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
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A Comparative Analysis of Fashion Marketing Education between Korea and USA(Part II)

한국과 미국의 패션마케팅 교육의 성공요인에 관한 비교 연구(제2보)

  • 이윤정 (독일 뮌스터대학교 박사과정 의상직물 전공)
  • Published : 2003.02.01
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Abstract

This empirical research aimed to identify and compare key success factors in fashion marketing education in Korea as well as those in U.S.A. Employing a couple of statistical methods (multiple regression and factor analysis) on survey data, it was found that the decisive factors in the fashion marketing education differed between two countries. mainly attributable to the difference of goals in the education or to the job orientation of students. Surprisingly it was also found that no educational methods significantly affected the educational performance in both countries, implying that the so called constructivistic ways of leaching/learning was not so effective as expected. In order to improve educational performance in Korea, as far as fashion marketing is concerned, universities needed to increase the class-hours for the course, to provide more supportive educational environment, and to let the instructors used computer/internet facilities for more diverse purposes than now.

Keywords

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