• Title/Summary/Keyword: Fashion sociology

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A Study on the Imagery of Fashion Images based on Monneyron's Research (모네홍의 연구를 기반으로 한 패션 이미지의 상상계 연구)

  • Sungyeon Hong
    • Journal of the Korean Society of Clothing and Textiles
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    • v.48 no.6
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    • pp.1081-1095
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    • 2024
  • This study explores the imagery of fashion images, drawing from French imaginary research. French anthropologist Gilbert Durand's "anthropological structure of the imaginary" and sociologist Frédéric Monneyron's fashion image theory lay the foundation for a fashion image hermeneutic that emphasizes the connection between imagination and image expression. This study, through extensive literature research and a review of case studies from 1960 to 1999, ultimately creates a table of isotope taxonomy of imaginary fashion. This table is a professional tool that analyzes the symbolic expressions and meanings contained in fashion images to reveal deep social meaning. As a result, it was found that the fashion images of the times have a certain regularity within the same structure as the form of the system, reflecting both the fashion and social aspects. In addition, fashion images can be interpreted methodologically, which enables us to categorize visible expressions in fashion and explore the concept of imagination. Furthermore, beyond the simple aesthetic appeal of fashion images, they not only provide deep insight into our complex inner world and society but also allow us to explore the influence of fashion images that reflect social change.

Strategic Use of Fashion: A View from Sociology of Culture (문화사회학적 시각에서 본 패션의 전략적 사용)

  • Choi, Set-Byol;Jin, Ki-Nam
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.9_10
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    • pp.1342-1351
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    • 2007
  • Using a data set drawn from 1419 college students, this study analyzes what implications clothing or fashion has on self-expression or image management in Korean society and who are more likely to use fashion as a image management tool in the process of interacting with others. Employing Pierre Bourdieu's concept of capital, we discuss three theories concerning correspondence between class and fashion: the theory focusing on economic capital in emphasizing the correspondence; the theory focusing on cultural capital in emphasizing the correspondence and the theory emphasizing relationships between fashion and other factors rather than class. Based on the theoretical examination, we select independent variables that can be grouped into status/class variables, or economic capital variables(such as subjective status, income, father's education, father's occupation) and socio-cultural variables, or cultural capital variables(such as possession of cultural capital, desire for upward mobility). Upon regressing strategic use of fashion on independent variables, we find that both status/class variables and socio-cultural variables are statistically significant in explaining the strategic mobilization of fashion for one's image production or social success. It shows that class as a form of economic capital has important effects on the strategic use of fashion, and cultural capital also has effects independent of economic capital.

A Study on Space Embodiment of Supermodern Fashion Design (슈퍼모던 패션 디자인의 공간성 구현 연구)

  • Kim, Wan-Joo;Lee, Keum-Hee
    • The Research Journal of the Costume Culture
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    • v.16 no.6
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    • pp.1064-1075
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    • 2008
  • The purpose of this study is to grasp the change of modern space concept and analyze how to adopt and embody the change in modern fashion. The study researched wearer's costume space and analyzed space shown in supermodern fashion design by classifying it into response to non-space, allowance of wearer-based space, scientific space of architectural skill and embodiment of space image. As a study method, literature and study material of sociology, anthropology, fashion sociology and design field were referred. For picture data of supermodern fashion work, specialized book, designer, brand collection material and internet site pictures were collected and analyzed. The study result shows the following features of fashion design space embodiment corresponding to the change of supermodern environment. First, supermodern design secures closet space like pocket for portable objects and uses design space in order to provide the space for convenience of movement. Second, supermodern design creates wearer-based independent space in order to secure person's physical and mental stability in city environment. Third, supermodern design uses space scientifically from the aspect of detail and shape by applying space of architectural skill to space. Fourth, supermodern design shows aesthetic feature that embodies interpretation of space by conceptualizing space image and using fashion.

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The Fashion of Korean National Flag at World Cup 2002 (2002년(年) 월드컵에 나타난 태극기(太極旗) 패션에 관(關)한 연구(硏究))

  • Kim, Hee-Jin;Kan, Ho-Sup
    • Journal of Fashion Business
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    • v.6 no.5
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    • pp.12-26
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    • 2002
  • The purpose of this study is considering about the fashion of Korean National Flag in the point of view of sociology and philosophy. The contents are the philosophy of the Korean National Flag-'Taegk', the Great Absolute in Korean philosophy, and the historical fashion trend of The Korean National Flag. The results of characteristics of The Korean National Flag are summarized as following; 1. The Korean National Flag contains 'Taegk' philosophy, the source of the dual principle 'Yn' and 'Yang'. 2. The design of 'Taegk' has been showed in Korean society traditionally. 3. The fashion of Korean National Flag dramatically is changed after Korea/Japan World cup 2002. 4. The Korean National Flag is the strong symbol of Korean society, affirmatively, same as the American National Flag.

A Study on the Distribution Structure of Italian Fashion Product

  • Kim, Mun-Young;Bonin, Laura Maria;Cho, Woo-Hyun
    • International Journal of Costume and Fashion
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    • v.7 no.1
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    • pp.1-10
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    • 2007
  • The Italian fashion industry has achieved a remarkable success in the global market with the distinctive features of its industry structure and product quality, and such a system has been subject to many researches. Especially, the retail structure centered on small speciality retail stores rather than the industry structure of medium and small sized companies and department stores is thought to be the most noticeable distinctive feature that differentiates the Italian fashion industry from other countries. This system is thought to be a driving force behind the continuous development and innovation closely associated with the market. In result, As medium and small size companies are the center of the Italian fashion industry, advantages of small companies based on region, that is, flexibility and innovation of medium and small size companies, close cooperation between companies are utilized and it has been progressing closely with the Italian traditional culture and being modernized based on traditional technological skills.

A Study on Diverse Expression in Modern Fashion through the Principle of Fractal Geometry (프랙탈 기하학의 원리를 통한 현대 복식의 다의적 표현성에 대한 연구)

  • Um, So-Hee
    • The Research Journal of the Costume Culture
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    • v.18 no.4
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    • pp.703-716
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    • 2010
  • The objective of the study is to analyze expressions of modern fashion in relation to design principle of a science theory, fractal geometry, in order to identify various and multi-layered expressions of fashion. As for methodology, the study interprets principle and characteristics of fractal geometry based on literature review in areas of linguistic, philosophy, sociology and science. The research identifies expressive characteristics of fractal through empirical studies, and applies them to fashion in order to analyze how fractal design principles are reflected in modern fashion in terms of form and significance. Fractal aesthetics pursue order, balance, diversity and openness among disorder and insecurity. They are closely related to the function of modern fashion that works as a multi-layered code, instead of being confined to conventional idea about fashion that "functions" as "wear."

Art Strategies of Luxury Fashion Brand (럭셔리 패션브랜드의 예술 전략)

  • Ye, Minhee;Yim, Eunhyuk
    • Journal of the Korean Society of Clothing and Textiles
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    • v.38 no.2
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    • pp.191-200
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    • 2014
  • This study represents "an artialization of fashion" that may be regarded similar to art with a focus on luxury fashion brands. In the $20^{th}$ century, fashion began to share a similar language with art and became a central part in popularizing art. Fashion and art were drawn to each other in mutual fascination. Fashion studies arouse from disciplines like anthropology, sociology and art history as well as from aesthetic experiences and commercial characteristics. Fashion is very complicated phenomenon; therefore, a study on the artialization of luxury fashion brands needs to be approached for aesthetic and commercial aspects simultaneously. This study combines a literary survey with a case analysis of the relation of fashion and art as well as inquires on the artialization of luxury fashion brands based on discourses. The discourses are: first, fashion is an art, second, fashion and art differ in relation to the intention, third, fashion and art have mutual-borrowing. In view of the results achieved in this study, luxury fashion brands can achieve increased effectiveness through art. This study reveals the effects that luxury brands achieve through art versus a discussion on if fashion is art or not and if the relationship is moral or not.

The Style of Bobos Represented in Modern Fashion (현대 패션에 나타낸 보보스 스타일 -2001년부터 2003년까지의 컬렉션을 중심으로-)

  • Park, Hyo-Eun;Yoo, Young-Sun;Lee, Shin-Hee
    • The Korean Fashion and Textile Research Journal
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    • v.6 no.5
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    • pp.539-548
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    • 2004
  • The purpose of this study is to know outer and inner characteristics of Bobos style regarded the latest fashion and to estimate the characteristics of fashion trend in 21st century and direction of fashion in the future, In terms of contentions of this study, we firstly studied concept, background, general characteristics which had been introduced in Sociology. And then, we studied the effect which the style of Bobos had been given by investigating the concept and style of Hippies and Yuppies. Also, we analysed trend of Bobos represented in modem fashion and tried to examine outer and inner features of Bobos through the result of analysis. Bobos can defined as 'Bourgeois Bohemian' who have both mundane desire about success and are high-educated elite class in information-oriented society. The fashion styles which had affected Bobos were psychedelic, naturalism, unisex, ethnic, layered, grunge of Hippies in 1960s and traditional, power-look, contemporary-look, sports wear, casual wear of Yuppies in 1980s. As a result of examining features of Bobos style, we can know that outer feature of Bobos style showed a reasonable harmony regardless of formalities and inner features showed a tendency to seek comforts. Also, Bobos style showed various and free styles, textile materials and colors and complex features to transcend the time and region, and culture.

Image Management and Luxury Goods in Korean Society: A Cultural Sociological Perspective (문화사회학적 시각에서 본 한국사회에서의 명품의 인상관리적 효과)

  • Choi, Set-Byol;Jin, Ki-Nam
    • The Korean Fashion and Textile Research Journal
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    • v.8 no.6
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    • pp.672-678
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    • 2006
  • This study examines the implications of fashion in self-expression or image management among college students in Korea. Socio-demographic factors are considered in addressing following research questions: why Korean college students seek luxury goods; how they recognize the effects of using luxury goods on their image management; whether or not they have purchased counterfeit luxury goods; and why they buy counterfeit goods. In order to explain the relationship between fashion and social class, the study examines various sociological theories including Erving Goffman's dramaturgical approach. The data were drawn from 1419 students from 10 universities nationwide in 2005. Chi-square analyses yields outcomes as follows: Using luxury goods works as a class symbol that gives the users the image of higher socio-economic background; use of counterfeit luxury goods and its symbolic effects in image management do not have significant relationship with socio-economic background.

A Study on Modernism and Postmodernism depicted on the 20th Century of Fashion-Focused on Anti-Aesthetics and Open Fashion- (20세기 패션에 나타난 모더니즘과 포스트모더니즘에 대한 연구(II)-반미학(Anti-Aesthetics), 열린 패션(Open-Fashion)을 중심으로-)

  • 김민자
    • Journal of the Korean Society of Costume
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    • v.38
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    • pp.369-392
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    • 1998
  • In order to identify and describe the central core of fashion desire, the concept of“anti-aesthetics”and“open fashion”were analyzed based on the discourses of postmodernism dis-cussed in the field of sociology, culture, art and philosophy. In this paper, first, the new perspectives of fashion related to modernism and postmodernism were proposed, open concept, anti-aesthet-ics which is ephemerality but eternal ideology. Key principles of postmodernism as anti-aess-thetics mean the philosophy of nihilism proposed by Nietzsche indeterminency, the endd of original art(the death of art), the sublimity provided by Lyotard, and the pluralism to release human from the closed way of thinking, value, ideology. Second, the old and classical definition of fashion,“the differentiation of class”proposed by Veblen and Simmel has been changed into the“differentiation of taste”in postmodern condition. Third, the dichotomous system, that is, ration vs emotion, soul vs body, male vs female, culture vs nature, and so on has been deconstructed and disolved in the postmodern fashion phenomenon using the technique of anti-formalism, such as pastich, parody, bricolage an kitsch for the expression of sublimity and freedom of human.

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