• The Research Journal of the Costume Culture
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• v.20 no.6
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• pp.838-853
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• 2012

The purpose of this study is to identify adult learners' decision making variables, satisfaction, and evaluation toward fashion education as a university lifelong education program. As decision making variables, this study included participation purpose, information source, and selection criteria for lifelong education center and program. Regarding satisfaction toward fashion education, this study included satisfaction toward program and satisfaction toward education condition and administrative services. Data were gathered by both questionnaires and focus group interview(FGI) with 12 adults who completed the program. While questionnaires were used for decision making variables and satisfaction, FGI was used for evaluation. Frequency was used to analyze the questionnaires and content analysis was used to analyze the results of FGI. The findings showed that respondents participated mostly because of hobby or interest and got information mostly from acquaintances. They regarded program contents as the selection criteria for lifelong education center. They also regarded lecturers' professionality as the selection criteria for the program and showed high satisfaction toward lecturers' passion. Regarding education condition and administrative services, they showed high satisfaction. FGI also showed the importance of individual competence, career development, a work-study program, a on-site study program, and lecturer. The results suggest methods to make university lifelong education programs more appealing to adults who want to attend universities for non-degree university programs.

• Management & Information Systems Review
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• v.17
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• pp.289-313
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• 2005

Electronic commerce is giving rise to many new and innovative 'gest business practices,' such as telecommuting and the virtual workplace. Telecommuting and the virtual workplace go hand in hand. Today, more then 35 million people in the United States telecommute, and that expected to grow by 20 percent over the next several years. And more then 30 million people used internet shopping mall every years in Korea. Therefore, using the internet and information technology, electronic commerce has the potential to propel a company to 'break out' of existing strategic constraints and radically alter business processes, strengthen customer and supplier ties, and open up new markets. The object of this study is the investigation method for activity solution of electronic commerce of fashion cloth shopping mall in korea. The study has investigated 2 cases about 'halfclub.com' in Korea and 'bluefly.com' in America in the research. Therefore, the study founded the 3problems of electronic commerce at fashion cloth shopping mall in korea and suggested that the activation policies of electronic commerce. The result of suggested that the new electronic commerce style, a lot of contents affects positive effects on the performance of fashion cloth shopping mall in Korea and hope that will be expect new role of electronic commerce to be the herb in fashion cloth shopping mall in korea.

• Fashion & Textile Research Journal
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• v.3 no.1
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• pp.53-60
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• 2001

The Miao nationality is one of China's major ethnic group. The Miao traditional costume, as an ideographic symbol of the Miao people, have preserved its unique characteristics up to the present time. Historically there were many old names given only for ciothings, still they have reflected the complexities of the ciothings of the Miao people. The southeast Guizhou (Qiandongnan) modal of dress and ornament are fashionable in countries in the valley of Qingshui River such as Taijiang, Kaili, Leishan, Jianhe, Huangping, Shibing, which are densely populated with the Miao nationality. Women's traditional wear for the most part consists of a short coat with straight sleeves and the left lapel of the collar overlaps the right one (In some areas, the right lapel overlaps the left one). For lower garments, they wear long or medium sized pleated skirts, broad waistbands and leggings. Their attire may be of the same style, but there exist marked regional differences and distinctive features in dress materials, workmanship, contents and variety of designs and colour matching, as evolved from tradition. Merely from the embroidering skill and the materials used, one can judge where the dress is made.

• The Research Journal of the Costume Culture
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• v.15 no.3 s.68
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• pp.483-495
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• 2007

The purpose of this study is to examine the current situation of IMC strategies of Korean fashion brands which enter into Chinese market and to propose the efficient IMC strategies. Twenty Korean fashion brands which enter into Chinese market were selected and in-depth interviews with the managers were conducted. First, advertising is focused on magazines, and outdoor advertising, advertising in departments' magazines, distributing catalogs, and star marketing are performed in some cases. Brands often execute sales promotion activities such as price deduction, offering coupons, and presenting gifts. PR activities like events and sponsorship marketing which targets uncertain public or loyal customers are performed. PPL is conducted passively though it can be very effective. CRM is not operated systematically and customer management is conducted through tele-marketing and direct mail by shop managers. Web sites of brands have insufficient contents and are operated ineffectively. VMD follows brand's basic policy, but in cases of agents whose copyrights are transferred or branches which are place in areas where managing them is hard, shop managers operate their stores by themselves. Finally, because of socialistic consciousness, the perception about service of sales people is lacked.

• Journal of Fashion Business
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• v.21 no.6
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• pp.122-138
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• 2017

Shopping malls in Korea have grown in size and number, and their one-stop convenience has expanded to include various retail stores, service outlets, and entertainment providers. This study closely examines the shoppers' experience in a shopping mall. Using the photo elicitation interview (PEI) method, this study aims to provide deeper understanding of the subjective perceptions and context of shopping mall users. Ten shopping mall users participated in this study. They visited a shopping mall and took photos from their points of view about the shopping experience, and later participated in a personal interview. Convenience, excitement, relaxation, and socialization are the major themes of a pleasant shopping mall experience. Crowdedness and ineffective store design are the major themes of an unpleasant shopping mall experience. Core contents of each pleasant and unpleasant theme are presented. Given the current retail environment where shopping malls are continuously expanding, understanding the behavior and perception of consumers related to shopping malls is important in designing and providing a compelling experience in shopping malls.

• Journal of the Korean Society of Clothing and Textiles
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• v.45 no.5
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• pp.741-757
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• 2021

In addition to direct sales to consumers, the direct-to-consumers (D2C) strategy, which provides specialized experiences and services, communicates closely with a consumer's perspective. This tendency is related to the recent trend wherein the luxury fashion system is being transformed into a new luxury. Therefore, this study analyzes the development of online D2C platforms and investigates the characteristics of new luxury from the functional, symbolic, and experiential dimension perspectives based on mobile apps, which is becoming increasingly important among online D2C platforms. Based on the study results, the premium of new luxury fashion displayed in Louis Vuitton's mobile D2C platform in terms of product utility and functionality is newly defined as a usable luxury experience. Moreover, from the heritage perspective, based on the cultural sympathy of the brand contents, we determine that an attachment can be formed between new luxury fashion consumers and brands. Additionally, the personalization service and experiential content on the D2C platform can directly afford emotional and bonding induced brand immersion in a playful way.

• Proceedings of the Korea Contents Association Conference
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• 2012.05a
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• pp.317-318
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• 2012

현대의 디자인 산업은 환경을 파괴하던 산업구조를 벗어나 에코디자인을 필두로 친환경적 디자인에 몰두 하여 업사이클에 큰 관심을 보이고 있다. 다양한 산업과 함께 패션 장신구 산업도 친환경적 디자인을 적용, 업사이클 장신구를 개발해야 할 때이다. 이 논문은 다양한 측면에서 업사이클의 개념을 이해하고 사례를 탐구하여 패션장신구 산업의 업사이클 방향을 제시한다.

• Proceedings of the Korea Contents Association Conference
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• 2018.05a
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• pp.565-566
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• 2018

3D프린팅으로 인한 제품 및 공정의 혁신은 비즈니스모델에도 커다란 영향을 미친다. 3D프린팅은 제작시간절감, 정밀성향상, 소재개발 등의 단점을 극복하기 위해 다양한 기술을 통해 신산업을 이끌어갈 원동력으로 작용하고 있다. 본 연구는 3D프린팅 기술이 활용된 패션제품의 사례를 탐구하여 각 제품유형별 특징을 고찰하고, 창의적인 아이디어의 구현과 고객만족을 위한 생산기술의 효율성에 3D프린팅의 기술을 활용도를 통해 패션산업의 발전방향을 모색하고자 한다.

• Journal of Digital Convergence
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• v.17 no.3
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• pp.405-411
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• 2019

The purpose of the study is to investigate a usability of using fashion and beauty service and suggest better user experience on Instagram's newly released mobile video platform, IGTV. The study expects to be a resource of improving the usability on fashion and beauty contents on IGTV and encourage further research for suggesting better guidelines. As a research method, it will experiment current mobile video service first with literature review. Afterwards, the research conducted tasks and in-depth interview with eight Instagram users to evaluate a usability of using fashion and beauty service on IGTV. As a result, it is able to derive two plans that needed improvement. Firstly, IGTV is required to have high accessibility for user's to use service longer and intuitive user experience. Secondly, unlike previous service that Instagram have offered, IGTV need to differentiate to share and get information of fashion and beauty trends.

• The Journal of the Korea Contents Association
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• v.22 no.2
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• pp.198-210
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• 2022

Recently, research on environmental sustainable fashion design has been conducted, but various studies on preference and purchase intention for environmental sustainable fashion products have not yet been conducted. Therefore, this paper studied the effect of the characteristics of environmental sustainable fashion products on purchase intention with preference as a mediating effect. This study focused on Generation MZ attending universities in Hubei Province, China, and a total of 350 online surveys were conducted from August 15, 2021 to August 20, 2021. Among them, 335 copies were used for the final analysis, excluding invalid questionnaires. SPSS26 and AMOS26 were used for analysis. First, the results of the analysis showed that environmental protection characteristics among the characteristics of environmental sustainable fashion products had a positive effect on preference. At the same time, environmental sustainability had a positive effect on purchase intention. Second, environmental protection and sustainability have a significant positive effect on preference. At the same time, environmental sustainability has a significant positive effect on purchase intention. Third, preference plays a significant mediating role in the relationship between the purchase intention of environmental protection.