• Journal of the Korean Society of Costume
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• v.63 no.1
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• pp.108-119
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• 2013

This study examined the types and changes of collaboration in the domestic fashion industry by means of analyzing media articles or advertisement of collaboration in the domestic fashion industry that were published in Vogue and Fashion Biz between 2000 and 2011. The total number of collaboration articles and advertisements was 269, including 55 from Vogue and 214 from Fashion Biz. The data analysis was made using frequency, percentages, and the (chi-square) test. The results concerning fashion collaborations between 2000 and 2011 are as follows: First, when looking at the collaborations from 2000 to 2003, it showed that majority of collaborations during this period was done between apparel companies and individual designers. However, from 2004 to 2011, there was a increase in the number of collaborations between apparel companies and celebrities. Second, collaborations from 2000 to 2003 focused mainly on women's wear and innerwear. But, from 2004 to 2011, collaborations for casual wear has increased. And it should be noted that a rapid increase in collaborations have been observed for collaborations in sportswear and men's wear from 2004 to 2011.

• Fashion & Textile Research Journal
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• v.18 no.6
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• pp.844-857
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• 2016

The purpose of this study was to figure out the meaning and value of DIY shown in the fashion industry today, to analyze the types and characteristics of DIY applied to the products of domestic and global fashion brands, and to provide implications for brand marketing strategies. This study was based on qualitative research which was media contents analysis and brand case study on fashion DIY. The results were as follows: First, the concept of DIY involved the Semi-DIY way that meant individuals participated in not every step of design and making process but a part of them such as design process. Also, it was means for customization. Second, the value of DIY consisted of individual value, experiential value, enjoyable value, self-actualizaion value, social value, economic value and ethical value. Third, fashion DIY was classified into seven types: DIY choosing and assembling design components of a product, DIY modifying a design with trimming, DIY making a product by using DIY Kits, DIY modifying a design after making a product by using DIY Kits, DIY choosing design components, DIY designing, and DIY all making and designing. DIY could be applied as a key marketing strategy for mass customization to meet the value of individual consumer.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.1
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• pp.77-87
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• 2008

Modern fashion industry creates complex and multiple fashion by amalgamating and mixing all elements that emerged in fashion without limiting them to a specific genre. The results of study are as follows: First, with regard to the conceptual differences among poor look, anti-fashion, and resistance fashion and the background. second, As aesthetic categories of poor beauty, its image with the feeling of poorness, beggar-likeness, worthlessness, poorness, and uncleanness is divided into the beauty of moderation, deconstruction, unfinished beauty, natural beauty, and ostentatious poor beauty based on the formative characteristics and poor look. Third, Oriental and Western poor images are comparatively analyzed. The poor beauty found in Oriental fashion, which is based on Zen aesthetics, seeks loneliness, poorness, and simplicity as an empty origin and features internal meaning that expresses the purity of poor beauty itself and external form that is visualized through no decoration, no color, and asymmetry in material and composition. The poor beauty in the West features non-form of no shape, asymmetry and disharmony and the characteristic in its contents is "distortion", and the characteristic in its expression features external form of "incorrectness" and internal meaning implying modem humans' frustration, resistance to materialism, and skepticism about mechanicalism.

• The Research Journal of the Costume Culture
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• v.29 no.2
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• pp.167-184
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• 2021

The objective of this study was to develop a fashion therapy program for improving body image and self-esteem among male workers. Accordingly, the demand for fashion therapy programs was examined by conducting a literature review, survey, and in-depth interviews with men working in the Daegu and Gyeongbuk areas. The results are summarized as follows. The fashion therapy program followed a framework of "introduction-development-final" and was 60 minutes in length, for four sessions (one per week). The contents of the program consisted of a study of the participants' appearance and any concerns they had about their body in Session 1. In Session 2, differences in image perception were examined according to color coding of menswear and personal color. Session 3 comprised understanding what styling is required to supplement men's body shape and what style is suitable for each participant. The content of Session 4 determined how to build social performance or positive image using nonverbal elements. Overall, this study has great significance in that it has developed a study on fashion therapy program originally applied for psychological treatment with women that has been adapted as a program to help improve positive emotions and social competitiveness of male workers in an office environment.

• Archives of design research
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• no.16
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• pp.161-170
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• 1996

In an attempt to teace trands in fashion journalism based on the examination of recent fashion magazines in korea, this study has dealt with the followings: the number of articles on fashion, image of fashion, characteristics of articles, change in "coordinate" and titles, and length of time of publication. The results of this study follow: 1. Among the general magazines for ladies whose titles have been changed, those dedicated to the "Ms class" have increased the pages on fashion and coverage of casual brand: those for housewives have shown no change in contents despite the change in titles, 2. The length of time of publication does not affect the change in the number of articles on fashion. General magazines for ladies have shown the greater "coordinate" in articles on fashion. 3. In terms of the contents of articles on fashion, those devoted to fashion and clothing are specialized and innovation-oriented, whereas general magaines stress the provision of more practical information. 4. The emergence of the X-generation and the newer generation has resulted in positioning of clothing crand, making them chief tarhet readers.ing them chief tarhet readers.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.2
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• pp.139-150
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• 2014

The purposes of this study are to analyze current situation of fashion market of Vietnam who is mainly influenced by Korean wave, analyze preferred fashion brand product and street fashion style of women in 10~20s interested in fashion so much, and develop the design suitable for Vietnamese consumers' preference so as to seek the methods domestic fashion industry can have competitive edge in emerging economic market. It's significant to suggest the direction of Korean new contents and seek the possibility of advancing new market by getting out of domestic market which is stagnated by preparing the foothold of fiber and fashion industry, beyond the first effects of Korean wave. Through this study, current situation of Korean wave which recently becomes new Korean wave based on the K-pop and futhermore, one of worldwide cultural situation could be recognized. Based on the preference of the Korean wave, current situation of Korean fashion industry spread gradually in Vietnam and design characteristics of fashion style preferred by Vietnamese consumers could be grasped. As the result, the design which can satisfy various needs of Vietnamese female consumers preferring fashion style was developed based on the characteristics by product's styles of Vietnamese fashion market. In addition, it intended to be helpful to plan the design of casual wear which is more professional so that Korean fashion industry can advance Vietnamese market through it.

• Journal of Fashion Business
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• v.19 no.2
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• pp.118-135
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• 2015

This study probed into the fashion of modern girls between the 1920's and the 1930's who led the mentality and fashion of women as the progenitor of the alpha girl in Korea. For this, the fashion of actual people who received attention as modern girls in various occupations and that of modern girl heroines reinterpreted in films were examined. Methods included the theoretical study based on fashion related newspaper articles at the time, specialized publications, advance researches, and internet data and the empirical study that involved contents analysis centering on visual data. The Western women's fashion between the 1920's-1930's was dominated by the garçonne look to promote women's entry into society and competition against men and the practical and mature long and slim look due to the influence of economic recess. Korean people also adapted Western clothes following Western fashion while also modified the traditional clothes and wore modified Korean clothes. The fashion of 5 actual modern girls of Korea and that of 3 film heroines were examined. The fashion of actual people most well represented the fashion trends at the time and that they used fashion as the means to express their mentality and their artistic propensity and professionalism were expressed through fashion. On the other hand, the fashion of film heroines substantially expressed various occupations of the characters in the film and reflected trendy clothes and cosmetics, and it showed sexy and romantic fashion trend due to the influence of modern trends and reinterpretations.

• Journal of Fashion Business
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• v.25 no.3
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• pp.36-50
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• 2021

In the COVID-19 era, globally, companies in the fashion industry are pursuing new convergence methods through digital technology. Conventional fashion shows have become difficult to run exclusively, instead, the shows are run through a combination of offline and digital arrangements. This paper examines the trends of seven digital fashion show weeks in London, Paris, Milan, New York, Seoul, Shanghai, and Tokyo, and presents strategies applicable in Korea's Seoul Digital Fashion Week. We focused on the digital technology used in the digital fashion weeks fashion brands, and the characteristics of the host cities. The study conducted a literature review and case study through corporate and research report data, and the Fashion Week website. Based on the study results, changes in fashion industry calendars like 'See now, Buy now', seasonless, and unified collections for men and women, expansion of D2C system, the rise of short-form contents, and the expansion to the virtual world space and physical limitations can be cited as changed trends. The study provides insight into the incorporation of the Korean Wave and K-Pop singers, industrial structure change, and the establishment of B2B system in the Seoul digital fashion week. The shift to the digital runway is not only an alternative method to cope with the COVID-19 era but also a new "new normal". Fashion shows are no longer fixed and planned in free spaces. As a venue displaying the creator's personality, digital fashion week is expected advance in the future.

• Journal of the Korean Society of Clothing and Textiles
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• v.44 no.4
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• pp.639-656
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• 2020

Consumers' shopping experience has recently expanded to mobile and social networks; in addition, online fashion retailers started to focus on real-time interaction services as an emerging marketing tool. This study explores the consumer' shopping experience based on social live streaming services (SLSS) to investigate consumer's response behavior and effects through perceived service quality. An online survey method was conducted and a total of 186 female consumer panels were collected. The results indicate that cognitive communion of co-experience had a significant effect on perceived SLSS service quality (responsiveness, contents informativeness, playfulness, system availability). Service quality of SLSS (responsiveness, contents informativeness, and playfulness) had significant effect on trust in SLSS seller while system availability had no significant effect. Also, trust in seller showed significant effect on purchase intention. Last, it was confirmed that the moderating effect of purchasing experience of SLSS was significant in the relationship between cognitive communion and responsiveness/playfulness. There was also an additional significant moderating effect of purchasing experience between system availability and trust in seller.

• The Journal of the Korea Contents Association
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• v.9 no.12
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• pp.630-636
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• 2009

This study was conducted to investigate the information cues in fashion magazine advertisement in 2008. A total of 368 ads executed in fashion magazine in 2008 were analyzed by number of cues, type of information, magazine type and ad size. The results show that information cues in magazine ads were remarkably decreased compare to the previous studies. Only 36.1% of the advertisements include more than 1 information cues. The results of the study also demonstrate that the advertisements in Woman Sense has the most much information cues. Interestingly, the smaller ad size includes the more information cues in all of ads.