• Journal of Fashion Business
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• v.16 no.2
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• pp.88-107
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• 2012

Hybrid implies that elements in more than two are combined, and is what is merged and used complexly the technologies and materials in several fields according to the development in scientific technology and the progress in technology. In the formative and artistic aspect, the hybrid can be said to be phenomenon that two of mutually different genres are combined. The function and form in each genre, which were combined at this time, are remained wholly or partially, thereby revealing as well without hiding a fact of having been combined. In the digital communication era, the same time level was integrated into one culture, with destroying the temporal·spatial boundary. As for the objectives of this study, first, the aim is to suggest a model for researching into make-up by grasping the developmental process and the characteristics of hybrid art through considering an art theory of hybrid, which was shown in make-up. Second, the aim is to design make-up by analyzing trend by make-up style after applying the genre deconstruction in hybrid. The modern make-up design through genre-deconstruction characteristics beyond diverse plurality and genre could be known to be highlighted as aesthetic characteristic by a slight attempt as communication of open space, which connects culture and genre, which had failed to be recognized and was neglected. Through the results of this study, it could be known that there is infinite possibility in developing make-up design in line with modern sensation through aesthetic element and symbolic significance through genre deconstruction. Based on these findings, its significance can be said to be in substantially contributing to offering new sight to the design & formative characteristic and the expression mode in future make-up, to providing basic data, and to strengthening competitive edge of culture and art.

• Science of Emotion and Sensibility
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• v.14 no.2
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• pp.311-320
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• 2011

To quantitatively analyze the effects of color stimulation which is one of the major affecting factors on human emotion, we studied the relationship between color preference and the Electroencephalography (EEG) to 3 color stimuli; bright yellow red (BYR), deep green yellow (DGY), and vivid blue (VB). Physiological signal measured by EEG on the color stimulation was closely related with their well-known colorful images. The brain become more activated with decreasing the color temperature (BYR${\geq}$DGY>VB), and the right brain is more sensitive than the left. On the whole, the EEG values of the frequency bands are in order to beta ${\geq}$ theta and alpha > gamma. As decreasing the color temperature, beta wave increased (BYR${\geq}$DGY>VB), and alpha, beta and gamma waves increased with increasing the color temperature (BYR${\geq}$DGY>VB). The relationship between the color preference and EEG values showed EEG gets more activated at some frequency bands when the color preference becomes higher. In conclusion, the specific frequency band could be activating by a color stimuli which had showed higher the preference. It means that these color stimuli can apply for various industries such as beauty industry, interior design, fashion design, color therapy, and etc.

• Fashion & Textile Research Journal
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• v.18 no.5
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• pp.625-636
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• 2016

The purposes of this study were to investigate the effects of social appearance anxiety, negative body image, appearance importance on appearance management behavior and cosmetic surgery intention. For data collection, a questionnaire was administrated to 428 female college students in Gwangju City, Korea. The results were summarized as follows. To analysis the data, the SPSS 20.0 was used, and frequence analysis, descriptive statistical analysis, reliability analysis, regression analysis, F-test were conducted. The results were summarized as follows. First, social appearance anxiety turned out to have significant positive effect on appearance management behavior and cosmetic surgery intention. Second, negative body image had positive effect on appearance management behavior and cosmetic surgery intention. Third, appearance importance turned out to have significant effect on appearance management behavior and cosmetic surgery intention. The results of this study above suggest that it would be necessary to seek for measures to reduce individual's appearance anxiety, negative body image, and appearance importance. Especially, People should get the realization of the beautiful on the inside that includes personality is more important than having external beauty. And, it is considered that the requirements of the social effort and education through a school and a media as well as a family for reducing the individual's appearance anxiety, negative body image, and the serious consideration of the appearance as rejecting the discrimination based on appearance.

• Journal of Fashion Business
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• v.7 no.6
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• pp.57-66
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• 2003

With the occurrence of interest in image-presentation that helps express one's individuality in several place in our society, it has affected make-up field. Now, make-up is getting to be recognized as a key role player that reflects our social and cultural concerns not only by presenting a appropriate one that is proper when to use and what for, but also presenting individualistic images that are able to express one's attractiveness free from a last plain concept that meant merely applying cosmetics to one's face is makeup. Like above, the reason that a change for consciousness of the function of make-up was possible is a noticeable outcome that results from the difference before and after make-up. In other word, with the help of Corrective Make-up that makes use of optical illusion, the analytic research for features could have been carried out systematically, therefore, women get to present their beauty of innate facial shape and features at their pleasure. The basic principles of the Corrective Make-up, which was introduced to satisfy the purpose of the existing make-up take advantage of lines and colors that are part of the optical illusion. The nature of direction and movement was expressed by the direction and angle of lines and the colors are also able to induce the variation of images depend on the whole color around them or contrastive color around. This thesis is mainly about optical illusion through lines that are part of elements that induce the optical illusion and deals with phenomena that occur when we apply lines that are part of design into the make-up. And this is written for the purpose of establishing the last basis of make-up more scientifically and systematically through the research for the variation when we apply the nature of lines into our features and deriving facial image variation from it. This is also for study into the role of make-up as for psychological effect that is able to make facial images look different when the optical illusion with possible visual errors is applied into it. In conclusion, we can say "Make-up is optical illusion through visual elements such as lines, surfaces, books, touch and so on."

• Journal of Fashion Business
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• v.15 no.4
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• pp.1-15
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• 2011

Femme Fatale in Film Noir is a wicked woman character who seduces the male partner to a ruin. In the film, the dress style is of extreme importance for the personality creation of the character as well as the development of the plot. With this background, I have looked over the Femme Fatale dress style that appears in the movie . First, it expresses Femme Fatale which stresses the feminine trait by a dress style with enlarged chest and hip parts and long, slim silhouette with tight waist and knee line. Second, the Femme Fatale with pretended purity presents narcissistic satisfaction like a saint virgin by wearing a neck-high one-piece dress embellished with frills, but the use of mirror represents self-alienation and the vanity of purity. Third, the Femme Fatale with its military dress style presents authoritative sternness which leads seduced male into ruin with its destructive power. Fourth, wearing jersey type or knitted wear that sticks to the body presents sensual Femme Fatale. Fifth, the tulle, chiffon, and white handkerchief used for the creation of grotesque Femme Fatale represents harmlessness and prohibition of immoral behavior, and the black gloves, pillbox, and the number on the tulle present her uneasy psychological state from the fear of being discovered after murdering her husband. On the other hand, the see-through tulle presents alluring sensual beauty. Sixth, the combination of the dialogue in the final sequence and drapery type as in Greek goddess represents the saint virgin of salvation who acknowledges her own fault and returns to her purity again. In addition, accessories and others made from shining material represent hidden conspiracy through simple dress and contradictory dynamics, and shoes embellished with bonbon, etc represent sexual implications in connection with male.

• The Research Journal of the Costume Culture
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• v.25 no.6
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• pp.862-879
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• 2017

The purpose of this study is to analyze Alexander Wang's collections representing the athleisure look, and suggest a multilateral direction for fashion design based on the data. The present study examines literature, journals, and mass media to define the athleisure look and understand the background of its emergence, and assess its key design characteristics. The collections examined are from 2007 fall/winter to 2017 spring/summer, and T by Alexander Wang from 2011 spring/summer to 2016 fall/winter. A total of 446 photos were collected and verified by a group of experts. The characteristics of the athleisure look in Alexander Wang's collections were described by the following themes: dynamism (39.46%), unexpectedness (34.30%), sensuality (14.57%), and resistance (11.65%). Results revealed a number of findings: First, regarding the sensuality of the athleisure look found in Alexander Wang's collections, it was found to exhibit the lines of the human body and highlight sexiness and healthy beauty - with either direct or indirect body exposure. Second, the concept of dynamism is the most frequently seen - utilizing items with a comfortable or loose fit or materials that are flexible to enhance activity. Third, resistance appears as a specific style using aggressive and rough decorations. Alexander Wang's signature color, black, appears often, and showcases resistance through black clothing and fashion. Fourth, the unexpectedness of the athleisure look found in Alexander Wang's collections creates its own uniqueness with playful expressions made by various materials' mixed and matched or made visually fun.

• Journal of the Korean Society of Costume
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• v.63 no.6
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• pp.1-13
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• 2013

The purpose of this study is to examine the trend of plural eclecticism in costumes appearing on the stages of the world's top 4 musicals based on the general researches and establishments made of the mentioned concept. The conclusions of this study are as follows. First, the aspects of eclectics appearing in overall pieces can be defined as situational eclecticism. It can be attributed to the dramatic elements contrasted in the storyline of the musical and occurs in mixture with various situations. Showing combinations of costumes from varying situations at once in the same stage makes the audience feel the dynamic elements of the piece. Second, the aspect of temporal eclecticism, which can be seen in the 'Phantom of the Opera' regarding mixture of crinoline style and art nouveau style, resulted from the partial mixture of classical elements for maximizing visual beauty in the historical pieces. Third, the aspect of spatial eclecticism can be observed in the musical 'Miss Saigon', which used costumes that combined multicultural elements by exposing different spaces and cultures such as America and Vietnam. It eclectically expresses the unique cultures and costumes of each country. Fourth, 'Les Miserables' shows the aspect of situational eclecticism, through its use of mixture of situations in various aspects, and in particular, the male and female costumes that blur the boundaries of life, death, and costume, the mixture of people's costume and aristocrat's costume, and the situational elements where the good and evil are contrasted are integrated eclectically to make the story dramatic.

• Fashion & Textile Research Journal
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• v.20 no.1
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• pp.1-9
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• 2018

This study has its purpose in classifying the ways in which transparent materials appear in clothes creating a sample garment on this basis, and studying the formative characteristics of human body expression through materials. The study methods for this study are: first, related documents and precedent theses were researched. Second, the expression methods of transparent materials shown in the clothes collection were classified through objective research. Transparent refers to the lexical definition of being see-through, and the transparency of materials arises from the chemical components and physical characteristics of its raw materials. Transparent materials have been applied to clothes and expressed in diverse ways, revealing the beauty of the human body. Such expression methods of transparent materials are classified by the 'degree of transparency', 'presence of patterns', and 'range of use'. In clothes, transparent materials are depicted through 'revealing' which exposes the body, 'making seemingly lighter' which makes the body livelier, and 'overlapping' which overlaps the body with the structure and patterns of the material. Furthermore, transparent materials express the human body through having the beholder 'peep' into other parts of the body, 'imagine' areas which are covered by looking at the areas which are exposed, and through 'blurring' the boundaries or the shape of the human body, depending on the degree of transparency. As such, the study of the expression methods of transparent materials and human expression has its importance in that it explores the expression methods of materials and formative characteristics of human body expression through these methods.

• Journal of Fashion Business
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• v.3 no.1
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• pp.104-112
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• 1999

The purpose of this study was to examine the proximity of cosmetic to self by self-efficacy. The scales used in this study include the scale of Sherer, Mercadante, Maddux, Rrentice-Dunn, Jacobs and Rogers(1982) for general and social self-efficacy, the scale of Ryckman, Roddins, Thorton, and Cantrell(1982) for physical self-efficacy, and the scale developed by the researcher for proximity of cosmetic to self. The subjects of this study were 885 adult women in Taegu. The data collected were analyzed by using MANOVA, ANOVA, and the Cronbach $\alpha$ reliability was also applied. The results of this study were summarized as follows: The persons with high general self-efficacy showed high degrees of joy of change in the sub-factors of proximity of cosmetic to self, while there was no difference in social confidence, skin care, self-satisfaction and instrument of disguise between persons with high general self-efficacy and those with low general self-efficacy. In addition, the persons with high social self-efficacy showed high degree of social confidence, skin care, joy of change, self-satisfaction and instrument of disguise in the sub-factors of proximity of cosmetic to self. And the persons With high physical self-efficacy had high degrees of joy of change and disguise. In the sub-factors of proximity of cosmetic to self, while there was no difference in the social confidence, skin care, self-satisfaction between persons with high physical self-efficacy and those With low physical self-efficacy.

• Korean Journal of Human Ecology
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• v.21 no.6
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• pp.1185-1198
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• 2012

The purposes of this study were to investigate the relationships between e-loyalty formation process and satisfaction for apparel products by testing the research model developing upon prior researches, and to analyze the differences of the structural model between two groups (high satisfaction group and low satisfaction group). A total of 356 respondents participated through a convenience sampling at universities in Busan. Data were analyzed by a structural equation model analysis. The results were as followings: First, for the structural model, the attributes of shopping malls (e.g., e-store attributes and product attributes) affected consumer satisfaction which influenced the e-loyalty of shopping malls, mediated by value perception. Second, high-satisfaction group evaluated more importantly the attributes of shopping malls, higher perceived the value of products and web sites, more satisfied the mall, and had greater loyalty of online shopping malls than low-satisfaction group. Third, there were significant differences between high-satisfaction group and low-satisfaction group in the e-loyalty model for apparels. Specifically, for high-satisfaction group, the e-store attributes were more likely to influence the value perception of products and web sites than low-satisfaction group, while low-satisfaction group was the higher perceived the value of products, the more they satisfied and then the greater e-loyalty respectively. According to the findings, the implications and future suggestions related to e-loyalty of shopping malls for apparels are provided.