• 제목/요약/키워드: Fashion Theory

검색결과 533건 처리시간 0.021초

The effect analysis where beauty care service's quality of perception influences to a value of perception

  • Kim, Sung-Nam;Jung, Hyun-Jin
    • 패션비즈니스
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    • 제9권6호
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    • pp.39-55
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    • 2005
  • This study examines closely the relationship between beauty art service quality and value. And satisfaction and purchase action that they do perceive to customers who have beauty art service company's service use experience. Moreover, this study was achieved purposely to present service raising plan of good quality to beauty art company managers and business employees. First, to investigate the concept of beauty art service quality and special quality was with doctrines that have been presented through a virtue aspect to achieve this study. Moreover, the wave and beauty art service, human service relativity is a let down unlike manufacture enterprise. Further more, beauty art service by complex composition of existence and nonexistence style is sold, and it could be known by having personality consumed at the same time production. The concept of quality about beauty art service and quality that became perceived through virtue study of concept and measurement about value. Therefor, value was deduced, and could deduce measurement, the linear measure that is applied to measure this. Large majority virtue study found is measuring quality of service to 22 articles on PZB's theory, and this study corrects measurement, the linear measure that is applied in Morritt's study that is based in PZB matrix and supplements and attempted measurement to 22 items. The result measurement dimension is consisted of functional quality, technological quality, physical quality dimension. To measure this through virtue study about value that become perceive, could confirm that all expense and beauty art companies which the customer is paid, connect with offering general quality of service. Therefor, through measurement, 2 dimension was deduced by monetary value and the non-monetary value.

조선시대 답호의 조형특성을 응용한 디자인 연구 (A study on the design using characteristic the Joseon dynasty Dap-ho)

  • 염순정;김은정
    • 한국의상디자인학회지
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    • 제21권1호
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    • pp.87-101
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    • 2019
  • The sleeve is closely connected with activity in terms of costume. As a kind of overcoat, Dap-ho of the Joseon Dynasty is short-sleeved or sleeveless. Dap-ho, with simple sleeves is convenient for layering and taking off and since it is easily adjustable using a gusset, a slit, or coat string, and this can be applied to layered look-related designs. This study aims to suggest a design item, which sustains the existence of traditional costumes and facilitates diverse layered looks and co-ordination, using the formative elements of Dap-ho. For this study, theoretical backgrounds and relics of Dap-ho of the Joseon Dynasty were analyzed, based on the previous studies, ancient literature, "The Annals of the Joseon Dynasty", and relics preserved in museums. The analysis targeted nine relics that show the birth and death years and the constructive changes in shapes, colors, materials of Dap-ho. Formative elements of Dap-ho were applied to the designing and the manufacturing of clothes for middle-aged women in their fifties and the research conclusions are as follows. First, from a morphological perspective, the silhouette, gusset, slit, and the indirectly attached coat string of Dap-ho are good to be used as various design items for covering the body shapes of middle-aged women, and the short-sleeved or sleeveless type is convenient to be layered. Second, when it comes to the material, it is possible to emphasize a traditional image and practicality at the same time by mixing and matching the Hanbok cloth and cotton. Third, in relation to the colors, the coexistence-based color arrangement method considering the theory of Yin and Yang can be applied to modern clothes and this makes it possible to express a traditional image in a harmonious way.

중국 치파오 디자인의 문화 차원에서의 특성 분석 (A Study on Characteristics Analysis of Chinese Qipao Design in the Perspective of Cultural Level)

  • 양베이;장주영
    • 한국콘텐츠학회논문지
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    • 제21권5호
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    • pp.905-917
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    • 2021
  • 치파오는 중국의 전통 복식이며, 중국을 대표하는 기호로서 독특한 문화적 의미를 지닌다. 본 연구는 우선 치파오의 개념과 역사적 발전를 개술하며 선행연구를 통해 치파오의 5가지 핵심 요소를 정리하였다. 그리고 문화 차원과 디자인 특징 이론에 기반하여 문화의 외부층, 중간층과 내부층 등 3차원에서 볼 수 있는 디자인 특징을 중심으로 치파오의 5개 핵심 요소가 지니는 의미를 분석하였다. 연구를 통해 치파오의 각 요소별 문화차원의 세 가지 층위 간 다양한 발전 관계가 있음을 발견하였다. 또한, 치파오가 중국의 전형적인 여성 복식으로서 디자인적으로 다양한 연구 가치를 지녔을 뿐 아니라, 인문적인 의미 및 사회, 경제, 기술, 패션 발전의 다차원적인 정보를 풍부하게 담고 있음을 알 수 있었다. 이를 통해 중국 치파오 디자인의 역사와 사회적 가치 및 현대적 의미에 대한 이해를 돕기 위한 기초 자료를 제공하고자 한다. 본 연구는 중국 전통복식의 현대화를 위한 기초 연구임을 밝혀둔다.

한류가 한국 국가 이미지 및 화장품제품 이미지에 미친 영향연구: 심리적 거리이론 중심으로 (A study on the impact of Hallyu on the Korean national image and the image of cosmetics: Focusing on psychological distance theory)

  • 이정만
    • 패션비즈니스
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    • 제28권2호
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    • pp.33-49
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    • 2024
  • Despite COVID-19 and the global economic depression, cosmetics exports are continuously increasing due to the growth of Hallyu consumption overseas. Thus, systematic research is needed to determine what impact Hallyu has on cosmetics. Many studies have been conducted on psychological distance, Hallyu preference, and the overall Korean product image, but research related to the image of cosmetics has been insufficient. AMOS 26.0 was used to empirically analyze the impact of cultural distance, social distance, and Hallyu preference on the national image and the impact of the country's image on the image of cosmetics among females experienced with Hallyu in Indonesia and Malaysia. The empirical analysis showed that cultural distance, social distance, and Hallyu preference had a positive effect on the national image, and the national image also had a positive effect on the image of cosmetics. Since Hallyu has a positive indirect effect on the image of cosmetics, it strengthens the competitiveness of cosmetics companies in overseas markets. In Indonesia, only cultural distance and Hallyu preference were found to affect the national image. However, in Malaysia, all variables affected the national image. Thus, even the same Hallyu content could have different effects on the national and cosmetic images in each country. Therefore, strategies for utilizing different Hallyu contents that are suitable for each country are needed to revitalize Korean cosmetics in overseas markets.

글래머 스타일의 물신주의적 특성과 미적 가치 (Fetishist Characteristics and Aesthetic Values of Glamour Style)

  • 박주희;김민자
    • 복식
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    • 제57권4호
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    • pp.173-187
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    • 2007
  • The purpose of this study is to analyze the fetishist characteristics and the aesthetic values of glamour style based on the premise that fetishism is the theoretical root of glamour style expressed in fashion throughout history. The following results are from analysing fetishist characteristics of glamour style. First, luxury was analysed from an angle of commodity fetishism. Every culture develops images and stories that portray a world in which its ideals are realized: a paradise, a utopia, a golden age, etc. Consumer goods often serve as 'bridges to these ideals'. People thus can fantasize about owning the perfect life. Crucially, however, they must never get everything they picture. That is why luxuries often take on displaced meaning. Glamour gives the displaced meaning visual form, making it beautiful and real. Second, the attention on the glamour of luxury goods as a bridge to ideals is connected to the glamour icon who is simultaneously a consumer of these luxury goods and a producer of cultural goods. Glamour icons including the courtesan of the late 19th century, the actress of the 1930s' Hollywood golden age and today's celebrities appear to efface the traces of production and create fetishist images in culture. Through this artificial principle, the commodity-cum-glamour icon comes to life as a splendid image of spectacle. Third, masquerade and seduction were analysed from an angle of sexual fetishism. A magnificent image of masquerade as sexual fetishism is often equated with femininity, especially in Hollywood movies, because the artificial seduction of the feminine -namely glamour- can be effected by the absence or silence of being. That is to say, the aesthetic revelation of femininity coincides with the fleshing out of artificial signs. Masquerade and the seduction of the feminine are connected with glamour's artificial sensuality from this point. Fourth, since 1980's when homosexuality as sexual deviation resurfaced as a hot topic, sexual ambiguity and bisexual image have gained attention as perverse sexuality. Next came queer theory, which reduced gender itself to a matter of surface rather than depth. According to queer theory, gender itself can be revealed as a kind of drag act. Drag's imitative performance may reveal that womanliness is just about 'dragging up'. Queerness as a decadent play makes a connection with the wicked origins of glamour. From these characteristics, four aesthetic values were deduced: ostentatious luxury and mysterious idolatry by commodity fetishism, artificial sensuality and playful queerness by sexual fetishism.

지능적 계산법을 이용한 분산적 P2P 오버레이 멀티케스트 네트워크 구성 기법 (A Distributed Method for Constructing a P2P Overlay Multicast Network using Computational Intelligence)

  • 박재성
    • 한국ITS학회 논문지
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    • 제11권6호
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    • pp.95-102
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    • 2012
  • 본 논문에서는 지능적 계산법인 개미-군집 이론을 응용한 분산적 피어 선택을 통해 통신 대역폭, 데이터 처리 능력 및 저장 용량이 상이한 피어들로 구성된 P2P 오버레이 멀티케스트 네트워크를 효율적으로 구성할 수 있는 방안을 제안한다. 제안 기법은 피어의 용량뿐만 아니라 피어가 서비스하고 있는 자식 노드의 수 및 멀티케스트 소스와 피어 사이의 거리를 고려하여 부모 피어를 선택한다. 따라서 제안기법은 멀티케스트 소스와 피어 사이의 거리를 작게 유지한다는 측면에서 효율적인 네트워크 구성을 가능하게 한다. 또한 제안기법은 특정 서버가 참여 노드의 상태 정보를 이용하는 기존의 중앙집중적 방식에 비해 각 피어들의 로컬 정보를 이용하는 분산적 방식이므로, 참여 노드의 수에 따른 확장성이 우수하다. 모의실험을 통해 제안 기법은 소수의 대용량 피어가 다수의 소용량 피어를 지원함으로써 수천개의 피어가 오버레이 네트워크에 참여하더라도 오버레이 네트워크의 크기를 작게 유지할 수 있다는 것을 보였다.

전향도가 큰 축류터보기계의 블레이드 주위의 유동해석 (Analysis of Two-Dimensional Flow around Blades with Large Deflection in Axial Turbomachine)

  • 원승호;손병진;최상경
    • 대한기계학회논문집
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    • 제15권1호
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    • pp.229-240
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    • 1991
  • 본 연구에서 사용한 이론과 제시된 방법의 타당성을 검토하기 위하여 익열 간 극이 무한대인 단일 익형 주위의 유동장을, 최근에 개발된 계산방법인 Lambda방법을 사용한 Dadone의 해석결과와 비교하였고, 범용의 압축기 익형인 NACA65게열 익열 유동 에 대한 Herrig의 실험값, 그리고 미분해석에 의한 점성-비점성 상호작용 방법을 사용 한 Hansen의 계산값고, 이들 조건과 동일한 상태에서 본 연구에서 제시한 방법으로 계 산한 결과와 만족할 만한 일치를 얻었다.

세계 주요 의류수출국의 의류수출 패턴 (The Pattern of Clothing Export in Leading Countries)

  • 지혜경;이은영
    • 복식
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    • 제56권3호
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    • pp.81-90
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    • 2006
  • The objective of the study is to review trends of clothing export in important countries of the world and thus to know the present stage of clothing export in Korea. For the purpose, changes of export amount, competitiveness and product life cycle were analysed in the countries from the 1960's to the 1990's. The results are as following: First, on the aspect of export amount, industrialized countries lost the lead to newly industrializing countries from the 1960's. Developing countries, as China, win the lead. Second, on the competitiveness aspect, industrialized countries lost competitiveness to newly industrializing countries before the 1960's. And newly industrializing countries were outpaced by China in the export competitiveness from the early 1990's. Third, on the aspect of product life cycle, industrialized countries go first through each period of product life cycle, introduction, growth, maturity and decline, and they all, excluding Japan, sustained period of Maturity for a long time. newly industrializing countries and developing countries go orderly through each period of product life cycle after industrialized countries. As to Korea, duration of each period was short. Specially characteristics of decline period appeared partly in the early 1990's. From the results, the theory of product life cycle, helping to explain changes in production and trade in new product lines, estimated to applicable to clothing export. The phenomena, Italy, Hong Kong and America sustain high competitiveness in the world clothing market for a long time, is needed to be studied carefully. The study about strong points in their clothing industries and competitiveness drive program be to influence Korean export policy in the future.

Female Consumers' Attitudes and Purchase Intentions toward Intimate Apparel Brands

  • Rose, Jennifer;Cho, Eunjoo;Smith, Kathleen R.
    • Fashion, Industry and Education
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    • 제14권2호
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    • pp.35-46
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    • 2016
  • The purpose of this study was to examine female consumers' attitudes and purchase intentions toward intimate apparel brands. To understand female consumers' shopping behaviors for intimate apparel products, this study examined interrelationships among brand familiarity, perceived risk, attitudes, and purchase intentions toward intimate apparel brands. A conceptual model was developed by adopting perceived risk theory (Cox, 1967) and theory of reasoned action (Ajzen & Fishbein, 1980). A pre-survey using a paper and pencil was conducted to identify the most familiar intimate apparel brand to young female consumers. The majority of pre-survey respondents (66 female college students) indicated Victoria's Secret as the most prominent intimate apparel brand. Therefore, Victoria's Secret was used to examine possible effects of brand familiarity on perceived risk and attitudinal and behavioral responses toward the brand. Using a web-based survey, 384 complete responses were collected from young female college students between the ages of 18-29 at a Mid-southern U.S. university. A structural equation modeling was employed to test the proposed research model and hypotheses. Results showed positive, statistically significant associations among the four variables (e.g., brand familiarity, perceived risk, attitudes, and purchase intentions). The findings suggested that young female consumers who are familiar with a particular intimate apparel brand are likely to perceive a low level of risk, leading to positive, strong attitudes with purchase intentions toward that particular intimate apparel brand. This suggests establishing brand familiarity through integrated marketing communication is crucial for risk reduction strategy in intimate apparel shopping.

Thwarting Sybil Attackers in Reputation-based Scheme in Mobile Ad hoc Networks

  • Abbas, Sohail;Merabti, Madjid;Kifayat, Kashif;Baker, Thar
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제13권12호
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    • pp.6214-6242
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    • 2019
  • Routing in mobile ad hoc networks is performed in a distributed fashion where each node acts as host and router, such that it forwards incoming packets for others without relying on a dedicated router. Nodes are mostly resource constraint and the users are usually inclined to conserve their resources and exhibit selfish behaviour by not contributing in the routing process. The trust and reputation models have been proposed to motivate selfish nodes for cooperation in the packet forwarding process. Nodes having bad trust or reputation are detected and secluded from the network, eventually. However, due to the lack of proper identity management and use of non-persistent identities in ad hoc networks, malicious nodes can pose various threats to these methods. For example, a malicious node can discard the bad reputed identity and enter into the system with another identity afresh, called whitewashing. Similarly, a malicious node may create more than one identity, called Sybil attack, for self-promotion, defame other nodes, and broadcast fake recommendations in the network. These identity-based attacks disrupt the overall detection of the reputation systems. In this paper, we propose a reputation-based scheme that detects selfish nodes and deters identity attacks. We address the issue in such a way that, for normal selfish nodes, it will become no longer advantageous to carry out a whitewash. Sybil attackers are also discouraged (i.e., on a single battery, they may create fewer identities). We design and analyse our rationale via game theory and evaluate our proposed reputation system using NS-2 simulator. The results obtained from the simulation demonstrate that our proposed technique considerably diminishes the throughput and utility of selfish nodes with a single identity and selfish nodes with multiple identities when compared to the benchmark scheme.