• Title/Summary/Keyword: Fashion Store

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The Actual Wearing Conditions of Formal Suits for Development of Senior Men's Dressform (시니어 남성용 드레스폼 개발을 위한 정장착의 실태조사)

  • Do, Wolhee;Choi, Eunhee
    • Fashion & Textile Research Journal
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    • v.20 no.3
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    • pp.304-311
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    • 2018
  • This research used a questionnaire to provide basic data for the design of dressing form that enables the manufacture of senior menswear with an improved fit to match the dissatisfaction with the fit of male suits over the 50s. We used 132 questionnaires as analytical data. The results were: The item 'purchasing method of formal suits' showed that 95.5% purchased ready-to-wear jackets. The 'abdominal obesity type' and 'trunk waist type' had a high frequency of 'complaints about the size of the ready-to-wear jacket'. They choose their suits and wear them directly from the store. It is expected that senior males will complain about ready-to-wear formal suits due to the increase in girth item than normal type due to change of body shape since they consider size to also be important when purchasing suits. The most important part of the body when purchasing suits is the shoulder area, followed by the front width and back width of the fit. As for the degree of recognition of suit size, 38.1% said that they know the size and 'Suit size is hard to understand'. As a result of dissatisfaction with formal dressing, the items of 'Neck wide of get loose', 'Drag line of back neck', 'Not fit of front opening', 'Not fit of shoulder slope' and 'dissatisfaction'. Therefore, it is salient to establish suit fitting system and size system for senior men.

A Study on the Actual Wearing Conditions and Preferred Designs of Knitwear for Female College Students (여자 대학생의 니트웨어 착용실태와 선호 디자인 연구)

  • Choi, Hae-Joo
    • Journal of the Korean Society of Costume
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    • v.66 no.8
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    • pp.98-108
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    • 2016
  • Knitwear has been used as an active and functional clothing item due to its flexible and soft nature. Diverse design expressions have made knitwear into an essential fashion item for people today, who are constantly seeking for ways to display their individualism. The purpose of this study is to analyze the actual wearing conditions, and the preferred designs of knitwear for female college students in order to provide a baseline data, which can be used to develop knitwear designs for the subjects of the study. Survey by questionnaire of 135 female college students in 3 universities in Seoul were analysed. The results of the study are as follows: First, the most owned knitwear were sweaters and cardigans. Knitwear was viewed as soft and warm, as well as versatile. It was not restricted to certain sizes, and was comfortable to wear for different activities. Seound, the most preferred items were sweaters and cardigans. The most preferred styles were round neckline sweaters and open V-neckline cardigans. Third, the most preferred designs were plain designs with achromatic colors and wool-blended fabrics. The most preferred images were simple images. The most preferred fit was loose enough for little bit of room inside. Fourth, appropriateness and design of the knitwear were assessed during the purchasing stage. the most preferred method of purchase was purchasing via online stores after researching the knitwear through various channels, such as store visits and the Internet. The preferred price of knitwear was below 100,000 KRW. Fifth, the most common complaints were as follows: changes in the shape and quality of the knitwear after a wash, appearance of nap, and loose threads. In short, it is necessary for female college students to develop high quality knitwear with designs that can display individuality, while being simple.

The Actual Condition of Care Label Attached to Clothing and Consumers' Perception (의류제품 취급표시 부칙 실태 및 소비자 의식)

  • Choo, Tae-Gue;Song, Jung-A
    • Fashion & Textile Research Journal
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    • v.2 no.4
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    • pp.331-338
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    • 2000
  • To study on the actual condition of care label attached to clothing and consumers' perception, 250 summer clothes sold at department store-blouse, trousers, one-piece dress, knit cardigan and skirt-were investigated during July 2000. In addition, a questionnaire was administered to 192 women in Taegu during August. The fiber contents of surveyed clothes were polyester 100% & polyester blend (26%), rayon 100% & rayon blend (18%), cotton 100% & cotton blend (17%), wool 100% & wool blend (14%) and others. All clothes surveyed were attached care label and the signals showed on care labels were 4~6 kinds about cleaning, squeezing, drying, bleaching, and ironing methods. 92% of clothes had to be dry-cleaned and only 8% could be wet-cleaned. Considered the surveyed clothes were for summer which needs frequent washing and the clothing items, the number of clothes had to dry-cleaned were too many. The bleaching instructions were no chlorine bleach (74%), no bleaching (21%) and others. The ironing instructions were cool ironing ($80{\sim}120^{\circ}C$) with cover (24%) and warm ironing ($140{\sim}160^{\circ}C$) with cover (69%) primarily. The drying instructions was dry on a hanger in the shade (54%) and 38% had no signal or incorrect signal. The properties of summer clothes considered important by consumers were wrinkled hardly, hand-washable, machine-washable, needed no iron and etc. Actually most of summer clothes were hand or machine-washed. Also, the majority of respondents felt inconvenient to have to dry-clean summer clothes. More than 80% respondents looked over care label and fiber content label before buying clothes. However most of respondents did not followed that instructions exactly and thought care label instructions were not correct. Considered this results, the suppliers have to make efforts to attach correct and appropriate care label which furnish the correct information to consumers.

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A Study on the Image Similarity and the Preference for Clothing Stores in Giant Discount Chains (대형할인점의 의류점포 이미지 유사성 및 선호도 평가 연구)

  • Yang, Lee-Na
    • Journal of the Korea Fashion and Costume Design Association
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    • v.13 no.4
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    • pp.1-14
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    • 2011
  • This study is to analyze the image similarity and the preference for clothing stores in the 6 giant discount chains in Daejeon. The survey for this study was based on the questionnaires accomplished by 257 people through the multidimensional scaling. The results are as follows First, 6 clothing stores had 4 image groups located in 4 coordinates. CW(Costco Wholesale), NH(Nonghyup Hanaro-Mart), and SZ(Save Zone) had a similar distinct image, while HP(Home Plus) and EM(E-Mart), and LM(Lotte-Malt) also had similar differentiated images. Second, according to the preference analysis in terms of demographic characteristic, NH had the lowest preference from the people of all the different ages, while SZ had the highest. HP, EM, CW, and LM had their own preference in the following order: in the thirties, forties, and over fifties. Meanwhile, relatively, SZ is preferred by the people in their twenties and people over age fifty liked CW more. Third, according to the analysis of the preference for clothing stores in the giant discount chains in terms of educational background, clothing consumers who had high school degrees preferred NH and LM, people with 2 year college degrees liked HP and EM more, while 4-year college graduates and people with higher education had preference for SZ. Finally, according to the preference analysis in terms of income level, higher income groups preferred SZ and CW and lower income groups liked LH and LM more, while HP and EM had high preference from all kinds of income groups.

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The Effect of Positive and Negative Emotions on Shopping Value and Approach Behaviors of the Internet Apparel Shopping Site (긍정적, 부정적 쇼핑감정이 쇼핑가치와 인터넷 의류 쇼핑사이트 접근행동에 미치는 영향)

  • Park, Hyo-Eun;Yoh, Eun-Ah
    • Journal of Distribution Research
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    • v.15 no.2
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    • pp.101-122
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    • 2010
  • In this study, it is explored whether positive and negative emotions affected hedonic and utilitarian values experienced while shopping apparel in the Internet. In addition, the effect of hedonic and utilitarian shopping values on store approach behaviors was explored. For this study, Babin and Attaway's research model that was used for off-line shopping malls was adopted to investigate the relationships among research variables. Data obtained through experiments with 278 female college students were submitted for an analysis. Exploratory and confirmatory factor analysis and structural equation modeling with AMOS 6.0 were used to analyze data. Based on the model test, negative emotions negatively affected hedonic and utilitarian shopping value perception while positive emotions positively affected hedonic and utilitarian shopping value perception for the Internet apparel shopping site. Hedonic and utilitarian shopping values positively influenced attitude toward the Internet shopping site while only utilitarian shopping value affected revisiting Internet apparel shopping site. Managerial and academic implications were generated based on results.

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Analysis of Visiting Trade Area by College Students for Clothing Purchase using GIS - Focused on Buying Time - (GIS를 이용한 대학생 의류 구매의 상권 방문 분석 - 구매 시기를 중심으로 -)

  • Jung, Hyun-Ju;Choi, Eun-Mi
    • Journal of the Korean Association of Geographic Information Studies
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    • v.9 no.2
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    • pp.183-193
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    • 2006
  • The purpose of this study is to examine differences in college students' spatial behavior and time for purchasing (weekdays or weekends) according to trading areas they use to purchase casual wears and formal wears. An empirical research developed a questionnaire as a measuring tool to conduct a main survey. McNemar test were carried out by using the SPSS to test statistical differences in spatial buying behaviors between weekdays and weekends. ArcGIS 9.1 and ArcView GIS 3.2a program were applied to visualize the results adopting a spider display technique to understand students clothing buying behaviors. This study obtained the result of that there were differences in college students' selecting a trading area according to the time for purchasing(weekdays or weekends) clothing wears. This study implies that understanding individual clothing spatial behaviors help to set up the strategy of trade area as well as store for marketers related to the fashion industry.

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Allergy Recognition and Purchase Behavior for Anti-allergy Bedding Products (알러지 인식과 알러지 방지 침구 구매행동)

  • Shin, Jung-Jae;Park, Myung-Ja
    • Journal of the Korea Fashion and Costume Design Association
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    • v.15 no.4
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    • pp.175-194
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    • 2013
  • Collection of data for this study was conducted by 271 questionnaire responded by the consumers of purchasing anti-allergy bedding products, and analysed statistically using SPSS. Research results through the questionnaire, it was determined to be the cause of allergic disease consumers most house dust mites. Recognition and recognition of house dust mite habitat, bedding called the most recognized. The anti-allergic bedding purchase motives and intelligence recommendations salesman recommendations and store display products that have the greatest impact. Highly educated respondents were more important role in the salesperson's recommendations and famous brand awareness to purchase. Higher income level of the respondents buy anti-allergic bedding for allergy symptoms allergy preventive and mitigation efforts. Quality ratings sewing, color, laundry management was more important in women than in men. The ages 20 to 30 showed that respondents think that more important than plush and brand. More than 40, laundry convenience is more important. Sewing and laundry management respondents of high school or less. Properties for the anti-allergic bedding satisfaction in women than in men, laundry, storage convenience, to prevent dust skimp on the effects of satisfaction was convenient. 30-40s for light weight than satisfaction, high durability and anti-allergic effect on satisfaction was higher than 20 respondents more than 50 respondents. Than 20 respondents more than 40 respondents also appeared to be more about the durability that meets. Anti-allergic bedding was soft to the touch, warmth, dust Blow out prevention effects, anti-allergic performance satisfaction of the properties has a positive effect on repurchase intent. It were also identified as important anti-allergic bedding inclined to the performance of a soft feel and anti-allergic recommended.

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The Actual Wearing Conditions and Preferences for New Silver Women's Brassiere (뉴실버 여성을 위한 브래지어 착용실태 및 선호도 조사)

  • Park, Ja Young;Jang, Jeong Ah
    • Fashion & Textile Research Journal
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    • v.16 no.4
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    • pp.635-644
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    • 2014
  • This study provides basic reference data for brassiere wearing conditions, design preferences of new silver women (50s-60s) and development of brassiere products. We compiled and compared 163 pieces of brassiere (considering of 105 domestic general brassieres and 58 foreign silver brassieres) analyzed using SPSS Statistics 21 program. A survey was then conducted on the actual wearing, purchasing conditions, design preferences for 176 females (50s-60s). The result of this study are as follows: First, comparing actual product conditions (domestic general products and foreign silver products), the ratio of full cup in cup height, V-shape type in neckline shape, long type in front-end length, wide type in wing width, U-shape type in shoulder strap form, wide type in shoulder strap width, no-wire brassieres in breast wire type, all-in-one type in shoulder strap separation, back type in closure type appeared higher than other types of brassiere in domestic general product. Second, a study also showed that 60s women's wearing time is lower than 50s women's; however, 60s women expressed a higher figure and preference for the purchasing ratio in the department store, full cup in cup height, short type in length of brassieres, wide type in wing width, U-shape in shoulder strap form, small type in shoulder strap width, back type in closure type and no-wire brassieres than those in their 50s. It was found they prefer fabric with a high natural content, nude tone color without decoration & pattern and camisole brassieres.

Investigation of Production Condition of Ready-Made and MTM Men's Suits - Focusing on Brands of Department Store - (신사 정장 브랜드의 기성복 및 MTM 생산 실태 조사 - 백화점 입점 브랜드를 대상으로 -)

  • Choi, Jin Young;Song, Hwa Kyung
    • Fashion & Textile Research Journal
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    • v.18 no.6
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    • pp.746-754
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    • 2016
  • This study aimed to investigate the status of ready-made suit and MTM (Made-to-measure) suit production with 10 men's suit brands turning over 200 billion won. Their target age group is late 30's to late 40's. Regarding production for the ready-made suit, eight out of 10 brands are using both KS and their own sizing. Classification of body shapes was done in 8 brands, mostly for upper body in simple ways (lean, normal, and obese). All brands are conducting fittings on only standard size. The number of sizes produced is varying depending on the brands; 9 to 17 for a jacket and 9 to 20 for a pair of pants. Regarding on the MTM production, four out of 10 brands have implemented MTM production. The rate of MTM production to their total production is about 15-20%. There were positive opinions on MTM production since it enables to reduce stocks through a small quantity of production for necessary sizes only. The reasons of orders of MTM production were answered as 'no size available', 'unique body shape', etc., and most orders were placed by consumers who are fat-bellied or have thick thighs. They have used MTM automated CAD software developed by Gerber Technology or Investronica. All the brands have utilized automated marker-making software and cutting facilities for MTM production.

A study on the current status and development of color education programs as lifelong education (평생교육으로서의 색채교육 프로그램 현황 및 개발 방향 연구)

  • Kim, Jae Hee;Kim, Mun Young
    • The Research Journal of the Costume Culture
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    • v.28 no.3
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    • pp.376-388
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    • 2020
  • The purpose of this study was to analyze the current status and contents of color-related education programs as lifelong education and to determine the necessity of color education and directions for future development. The findings of this study, first show that the general welfare center, which is striving to develop abilities and promote welfare, was opened mainly for professional education, rather than hobby-oriented education. Accordingly, pricing was set at a lower level than the three institutions and centers, but without a variety of programs or hobby-oriented courses. Second, as the purpose of the set-up is to be established, the general welfare center should be considered an area for hobbies along with expertise, and various courses should be opened. Although the department store's cultural center focused on programs for cultural and leisure use and promotion, it is necessary to extend the program to attempt to approach it in a short-term process rather than a one-time class. The lifelong education center established as a subsidiary of the university' was opened as an area for of painting such as oil painting and watercolor and drawing which have much in common school should learn and start basic theory and practice, so there was much difference. Third, if it is changed to a developed form of color-oriented education according to the purpose of each center and institution presented in the results of this research, a good response will be possible to further improve the quality of life and develop professionalism and creativity.