• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2022년도 춘계학술대회
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• pp.676-677
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• 2022

본 논문에서는 패션 의류 이미지의 빠르고 정확한 분류를 달성하기 위해 최적화된 동적 붕괴 학습률과 개선된 모델 구조를 가진 딥 러닝 모델을 기반으로 하는 새로운 방법을 제안한다. Fashion-MNIST 데이터 셋에서 제안된 모델을 사용하여 실험을 수행하고 CNN, LeNet, LSTM 및 BiLSTM의 방법과 비교한다.

• 한국생활과학회지
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• 제16권1호
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• pp.159-171
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• 2007

The purpose of this research is to analyze the difference of Structural Equation Model which shows the path between BRQ and its performance variables according to purchase product types-fashion brand types, clothing item groups. The subjects were women in their 20s to 40s living in Seoul and Metropolitan areas, and 482 copies of questionnaire were analyzed. Multi-Group Analysis of AMOS 5.0 Package was used to investigate structural equation model according to fashion brand types and clothing item groups. The results of this study were as follows. As for fashion brand types, there appeared to be significant differences between high price brand type and medium-low price brand type for three paths, namely brand satisfaction to brand loyalty, BRQ to brand attitude, and brand attitude to brand loyalty. However the verification of structural equation model according to clothing item groups showed no significant differences between formal wear and informal wear. Consequently, BRQ was proved to affect brand satisfaction and brand loyalty, and brand satisfaction was the important intermediate variable between BRQ and brand loyalty. As consumers were likely to show the difference of structural equation model according to the price of purchase goods, differencial marketing strategy would be suggested.

• 한국의류산업학회지
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• 제17권2호
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• pp.278-286
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• 2015

Fashion industry has tried to adopt the virtual garment technology to reduce the time and effort spent on sample creation. For garment manufacturers to adopt the virtual garment technology as an alternative to sample creation, 3D avatars that meet the needs of each brand should be developed. Virtual garment softwares that are available in the market provide avatars with standardized body models and allow to modify the size by manually entering size specifications. This study proposed a methodology to develop size specifications for 3D avatars as well as brand-customized production sizes. For this, a man's fashion brand which is using virtual garment technology is selected. And the Size Korea database is used to develop size specification based on the customers' body shape. This study developed regression equations on body size specifications, which in turn proposed a regression model to proportionately change size specifications of 3D fitting-models. Based on the each body size calculated by the regression model, a standard model is created, and the skeleton-skin algorithm is applied to the regression model to obtain the results of size changes. Then, the 3D model sizes are tested for size changes as well as measured, which verifies that the regression model reflects body size changes.

• 복식
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• 제54권5호
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• pp.1-12
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• 2004

This Study has examined characteristics of the popular culture of the contemporary fashion show by each element as follows The fashion show place expanded its area when It moved its center because of not only the use of ordinary and public friendly place but also adjacent places post-modernism thought. The installation stage was produced by organic combination with the stage using object: The technology for the stage has produced dynamic variability and variety enough to expand the stage. The dramatic element of production technique was introduced to the fashion show to shorten gap with ordinary life and transfer a theme by facial expressions, gesture and pose. etc of a model In addition. its performance element combines other genre freely to be one time and viewers' participating type technique. At the minimalism element, clothing functions moderately as main factor of the fashion show: Technical elements are added to emphasize future Images. At sound tracks and sound effects, the show's overall atmosphere has been revived to remake various genre of music and improve images. At the fashion model, objective appearance boundary is collapsed to expand model concept and make tools of their own. The fashion show has external values of active movement of associated industry as well as economic boost enough to produce jobs, and internal values to provide aesthetic rest and satisfactions to let the ones. who are isolated from recreation values and the society, establish friendly relations with the society

• Asia pacific journal of information systems
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• 제30권3호
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• pp.636-663
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• 2020

Smartwatch, one of the popular forms of wearable gadget and a converging point of information technology innovation and fashion, is gaining much acceptance in countries belonging to the Asia-Pacific region. However, little is known about factors affecting consumers' intention to use smartwatches in Bangladesh. Therefore, this study explores factors driving Bangladeshi consumers' intention to use smartwatches and expands the general understanding of the emerging Asia-Pacific region's market. The study extends the conventional Technology Acceptance Model (TAM) by incorporating perceived enjoyment, aesthetic appeal, healthology, and two fashion-related factors, such as fashion innovativeness and fashion involvement. Data representing 300 respondents were analyzed using the structural equation model (SEM). The results reveal that, among other predictors, attitude toward using has the strongest direct effect on behavioral intention to use smartwatches. Moreover, attitude toward using smartwatches is significantly influenced by perceived enjoyment, perceived usefulness, perceived ease of use, fashion innovativeness, and fashion involvement. The study further discusses some interesting theoretical contributions that would be important insights for future studies. The empirical findings of this study would benefit the manufacturers and marketers who are trying to enter or penetrate the market in the Asia-pacific region.

• 한국의상디자인학회지
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• 제14권2호
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• pp.63-74
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• 2012

The purpose of this study was to find factors affecting satisfaction and intention to re-purchase fashion goods through social commerce. A questionnaire method was applied for 123 women aged from twenties to thirties, with buying experience in fashion goods through social commerce. Independent variables were service quality, fashion shopping orientation, and demographics. Factor analyses and multiple regression methods were used to analyze data. Factor analyses resulted in two factors for service quality and resulted in four factors for fashion shopping orientation. The results of multiple regression analyses showed that convenience & benefits and site layout factors of the service quality had significant impacts on satisfaction in fashion social commerce. Those two service quality factors, demographics like job, and satisfaction were shown significantly important to predict intention to re-purchase fashion goods on social commerce service. Intention to re-purchase was best explained in the model with satisfaction as an independent variable. Meanwhile, shopping orientation factors were not important in any model.

• 한국의류산업학회지
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• 제13권3호
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• pp.390-397
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• 2011

This study investigates the influences of shopping enjoyment and risk reduction on customers' attitude and the behavioral intention in the Internet shopping mall using a moving virtual model. For this study, we produced a moving virtual model to present a fashion product. The virtual model walks for about one minute on the stage. After respondents viewed it, they completed a questionnaire. The questionnaire consists of online shopping enjoyment, risk reduction, customers' attitude and behavioral intention. Respondents are limited to females aged in their 20s and 30s, who have experienced Internet shopping and are highly interested in fashion products. 411 samples were used for the final analysis. Cronbach's alpha, factor analysis, and multiple regression analysis were conducted. The results are as follows. Online shopping enjoyment and risk reduction influenced the behavioral intention directly as well as through the attitude. However, the size of the influence indicated that online shopping enjoyment is larger than risk reduction. Therefore, Internet malls should utilize the moving virtual model to provide customers with enjoyment and risk reduction, which will increase customers' favorable attitudes and the behavioral intention such as purchase intention and word of mouth.

• 한국의상디자인학회지
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• 제21권1호
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• pp.131-148
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• 2019

In this study, the purpose of the research is to present a cooperative convergence education Capstone design operational model that can promote community relations by spreading excellent practices through governmental, academic, and civil cooperation, ultimately contributing to the development of systematic plans among cooperative groups for successful promotion, and the production high effects in the fashion sector. The case study presented a new model that combines convergence in interdisciplinary studies, focusing on the case study of the "Fashion Capstone Design" textbook. The characteristics of the proposed model suggested three types of convergence- the convergence of government, academia and private cooperation, and the convergence of academic and civil organizations, depending on their role. The proposed educational model has the advantage of complementing and dealing with the difficulties presented by interdisciplinary education. It also has the effect of activating community linkages with colleges in the community. In addition, the effectiveness of community colleges and community links can be optimized. Through the example of this study, we look forward to being used as a references for a variety of cooperative convergence education capstone design projects.

• 한국과학예술포럼
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• 제30권
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• pp.217-230
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• 2017

The purpose of this study is to develop a theoretical model identifying how consumers accept a fashionable technology product. A systematic review of 39 influential TAM studies focusing on theory development in the context of information technology results in three tendencies, which become backbone of the model of fashionable technology acceptance. A subsequent review of the nature of fashion fleshes out the backbone with detailed propositions in the more specific context of fashionable technology. The model of fashionable technology acceptance includes key propositions of Theory of Reasoned Action, in which internal beliefs consist of functional, aesthetic and symbolic values, and other factors, such as technology features (i.e., hardware specification, software specification, brand, and price factors), environmental conditions (i.e., technical infrastructure and user occasion), individual differences (i.e., age, gender, experience, personality, aesthetic sense, fashion innovativeness, and income), and social influence (i.e., subjective norms, social reputation, and cultural difference). Implications, limitations, and suggestions for future research are also discussed.

• 복식문화연구
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• 제21권6호
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• pp.827-843
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• 2013

The purpose of this study is to identify the antecedents of the attitudes toward purchasing fast fashion brands and the frequency of purchasing fast fashion brands. As antecedents, a few brand-related variables and a consumer-related variable were considered. Perceived perishability, perceived scarcity, perceived quality, and perceived low price were included as brand-related variables and congruity between self image and fast fashion brand image was included as a consumer-related variable. It was hypothesized that both brand-related and consumer-related variables directly influence the attitudes toward purchasing fast fashion brands and then influence the frequency of purchasing fast fashion brands. Data were gathered by surveying university students in Seoul, using convenience sampling. Two hundred twenty seven questionnaires were used in the statistical analysis, exploratory factor analysis using SPSS and confirmatory factor analysis and path analysis using AMOS. The results showed that all the fit indices for the variable measures were quite acceptable. In addition, the overall fits of the model suggest that the model fits the data well. The hypothesized relationship test proved that perceived perishability, perceived quality, and congruity between self image and fast fashion brand image influence the attitudes toward purchasing fast fashion brands and then influence the frequency of purchasing fast fashion brands. The results suggest some effective marketing strategies for marketers in the fast fashion industry.