• The Journal of the Korea Contents Association
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• v.8 no.9
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• pp.101-114
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• 2008

This study has been carried out in an effort to bring light on the job scope which is required among the fashion models in Korea, then to sort out the concrete items of job pursuant to the job scope for the systemization of them. For this study, ten models who majored a fields of industry and the college in Korea, have gathered to analyze the job of the fashion models using the DACUM. As a result of it, the jobs of the fashion models have been classified into 7 duties and subsequent 86 tasks, while the fashion models entry jobs have been divided into 32 tasks(37.21%) that are necessary in the college before appointment. The result of analysis which investigates the relation between the significancy, the degree of difficulty and the frequency of the business, has it that the number of high-significancy business rises to 46 tasks(53.49%), high degree of difficulty business reaches to 21 tasks(24.41%), high frequency business is 18 tasks(20.93%), high degree of significancy and difficulty business stands at 13(15.12%), high significancy and frequency business amounts to 16 tasks(18.60%), and high degree of significancy, difficulty and frequency business reaches to 7 tasks(8.14%) respectively. These results should be actively reflected on the college curriculum before appointment, and on the job retraining courses for the incumbent fashion models, so as to enhance their job competency.

• Communications for Statistical Applications and Methods
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• v.14 no.1
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• pp.205-213
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• 2007

In this paper, the normal mixture model subjected to general linear restriction for component-means based on linear regression is proposed, and its fitting method by EM algorithm and Lagrange multiplier is provided. This model is applied to gene clustering of microarray expression data, which demonstrates it has very good performances for real data set. This model also allows to obtain the clusters that an analyst wants to find out in the fashion that the hypothesis for component-means is represented by the design matrices and the linear restriction matrices.

• Journal of the Korea Fashion and Costume Design Association
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• v.17 no.1
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• pp.155-166
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• 2015

Based on marketing theories of brand and corporate association, and the social psychological theory of identity, the effects of the corporate brand on individual brand loyalty were established via two major routes. The empirical study is based on the response of 330 subjects who participated in a field survey. In the statistical analysis, Correlation Analysis, Factor Analysis, Sequential Equation Model Analysis were used for verification. The corporate association affected the formation of individual brand loyalty both the product level and corporate level. Specifically, the two types of brand response did differ in terms of their strength on brand loyalty. The present study contributes to the academic literature in that it disentangles the construct of the corporate brand from that of the individual brand and investigates the structural relations between the two.

• International Journal of Costume and Fashion
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• v.11 no.2
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• pp.53-64
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• 2011

The implementation of a short renewal cycle has become one of the competitive alternatives for apparel retailers to respond quickly to fast-changing consumer tastes. This strategic orientation affects consumer decision-making by inducing perishability of the store offerings. The purpose of this study was to examine the impact of perceived seller-induced perishability (as a result of a short renewal cycle) on perceived desirability of products urge to buy and purchase acceleration. The proposed model was tested in a field setting with female shoppers from two leading fast fashion retailers in the United States. This study found that perceived seller-induced perishability significantly enhances the perceived desirability of products and intensify the urge to buy while shopping which in turn accelerates purchases. In addition to perceived seller-induced perishability perceived desirability of products also contributed to intensifying the urge to buy. A number of theoretical and managerial implications were discussed and major areas of future research were suggested.

• Journal of Fashion Business
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• v.9 no.3
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• pp.1-7
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• 2005

The aim at this paper is to provide how to adopt statistical technique like Lisrel, one at the software programs, to secondary data tram Lee Yong-Ju(1998). We develop three research questions and analyze the data at women in their twenties to their fifties simultaneously rather than each age group so that we compare the results at each age group within one model in this study. At each age group the relationships between the satisfaction at the weight and women's lower body parts regarding waist girth, hip girth and thigh girth are investigated. The results reveal that women are satisfied with different lower body parts according to the satisfaction of their weight in terms of their age range and imply the satisfaction of their lower body parts by analyzing the satisfaction of their weight does not correspond with increases in their age.

• Journal of the Korean Society of Costume
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• v.29
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• pp.183-196
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• 1996

Study on the Apparel Advertising Strategy and Popular Music Singer. From the 1990s popular musics begin to reflect modern fashion. Especially those dance musics such as Rap or Reggae captivate teenagers through the mass media. So middle-low price causal cloth-ing companies hire the most popular singers as their role model. this marketing strategy succeeds to increas their sales and now many companies compete to engage famous singers,. in western countries where the music and the fashion have interacted for some times famouse singers express their personalities through the clothes they wear. The consumers try to imitate them by puchasing smiliar clothsing. And it makes the apparel company to produce more goods. However if those companies continue to be shiortsighted in terms of increasing sales in the shortrun with out their personality and differentiation brand concept. they will only instigate the teenager's consumptionand they'll fail to create their own fashion-style.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.12
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• pp.1947-1956
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• 2010

This study is to understand fashion product aesthetics by exploring the antecedents of aesthetic experiences and the influence of aesthetic experiences on impulse buying behavior. A total of 520 usable questionnaires were obtained through an internet survey. A structural equation model using a correlation matrix with maximum likelihood was estimated by using AMOS 18.0 to examine the relationships among aesthetic value, aesthetic acumen, affective experience, cognitive experience, and impulse buying behavior. The results showed that aesthetic value and acumen had a significant effect on the cognition of aesthetic experiences and that aesthetic experiences had a significant effect on impulse buying behavior. These results highlight the powerful motivational force behind fashion product aesthetics. The key implications for research and management are discussed further.

• The Research Journal of the Costume Culture
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• v.13 no.1
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• pp.174-187
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• 2005

Recently the issue of brand equity has emerged as one of the most critical areas for fashion marketing management. Despite strong interest in the subject, there is little evidence of how brand equity is created by marketing mix elements and what their effects are. This study explores the influences of marketing mix elements on the brand equity of apparel products. Based on a literature review, a conceptual model for the quality, design, price, advertisements, and brand leadership on consumer's view on brand equity through brand identification and brand values was formulated and tested. For comparative purposes, two basic casual brands are tested, one is Polo and the other is Giodano. The subjects were Korean .50 college women living in Seoul and Daejeon. Results showed that brand equity of casual brand is affected by quality, brand leadership, design, price, advertisements. Therefore marketers should develop the core element to position its brand strategy to create competitive advantages.

• Fashion & Textile Research Journal
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• v.14 no.1
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• pp.37-47
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• 2012

The purpose of this study was to explore an intrinsic concept of 'company innovativeness' based on qualitative data obtained from 54 practitioners with at least 5 year-experience in the industry. Data were analyzed based on the grounded theory and Nvivo 2.0 program. Based on results, seven theme were generated. Seven intrinsic theme include 5 intrinsic concepts such as learning orientation, excellence of human resource, treatment for employees, market orientation and work efficiency, and 2 performance concepts such as business performance and innovation performance. These diverse concepts were considered as an important guideline in judging whether a company is innovative or not. In addition, diverse programs were provided by companies for a purpose of enhancing company innovativeness. Based on results, a research model was suggested to be elaborated in future studies. Implications and suggestions were generated based on results.

• Fashion & Textile Research Journal
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• v.13 no.1
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• pp.73-81
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• 2011

The purpose of this study was to examine the effect of consumption values on well-being attitude and the effect of well-being attitude on well-being oriented behavior. This study administered a questionnaire survey to adults between 10s and 60s who lived in Seoul, Daegu, and Kyungbuk region. Data collected from 285 respondents were analyzed by descriptive statistics, t-tests, ANOVA tests, factor analyses, and structural equation modeling (SEM). The model of the study was tested by structural equation modeling and the results of SEM revealed positive effects of social value and functional value on well-being attitude and positive effect of well-being attitude on well-being oriented behavior. The results of t-tests and ANOVA tests showed that there were significant differences in consumption values, well-being attitude, and well-being oriented behavior among marital status, age, educational level, and income level groups.