• Title/Summary/Keyword: Fashion Media

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Effects of the Virtual Makeup Using Beauty Makeup Applications on Mood, Body Satisfaction, and Self-Esteem among Female University Students (뷰티 메이크업 앱을 활용한 가상 화장이 여대생의 감정상태, 신체만족도, 자아존중감에 미치는 영향)

  • Yu, Haekyung;Lee, Minsun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.44 no.4
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    • pp.727-738
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    • 2020
  • The popularity of beauty makeup applications has dramatically increased among young Korean female social media users. The current experimental study examined how the use of beauty makeup applications when taking and posting selfies influences social media users' mood, body satisfaction, and self-esteem. A total of 114 female undergraduate students participated in experiments which included two conditions of taking selfies with and without the use of beauty makeup applications. Participants reported their current mood, and body satisfaction as well as self-esteem before and after experiments. Data were analyzed using repeated measures analysis of variances. The significant interactions between experimental groups and time (pre- and post-test) were found for negative mood, positive mood, and body satisfaction. Participants who took selfies using beauty makeup applications were in a significantly better mood compared to those taking selfies without the use of a beauty makeup application. The level of body satisfaction significantly decreased only for women who took selfies without the use of a beauty makeup application. This study extends the current literature of virtual makeup behavior and body image.

Aesthetics of Interactive Real-Time 3D (인터렉티브 리얼 타임 3D 아트의 미학적 특성)

  • Dho, Soon-Ho
    • Journal of Korea Game Society
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    • v.5 no.2
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    • pp.3-9
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    • 2005
  • Interactive real-time 3D enables users to explore virtual three dimensional environments and also experience contents in an absorbing fashion. Unlike other media, Interactive real-time 3D users take an active role in the process of "real-time fashion" where action and reaction occur instantly in a digital 3D structure. Once the components and origins of interactive real-time 3D is made, it is possible making principles of the beauty that help decide success or failure of real-time 3D in two way system. Substantial real-time 3D has not yet passed 10 years so it was unable to make sufficient precedents of fundamental artistic value based upon the credibility of the media. The goal is to explain the new form of design in relation to general principles of arts at the same time to understand the technical definition better. Concepts of historical documentation are explained with an example of categorization of recent video game and recent technology. This thesis concludes with rough forecast on the future interactive real time 3D. Since the medium began relatively recently and is developing in the rapid pace, recent analyses, though clear forecast is difficult, tend to investigate potential directions to some level the field allows.

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A Study on Changes of Social Recognition about Short-Hair from Perspectives on the Modern Women′s History -From the Enlightenment Period to the 1930s- (근대여성사적 측면에서 본 단발의 사회적 인식변화 -개화기에서 1930년대까지-)

  • 전혜숙;임윤정
    • Journal of the Korea Fashion and Costume Design Association
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    • v.6 no.2
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    • pp.35-47
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    • 2004
  • Hair style is an expression of beauty for individuals and at the same time a clear social representation. It may be regarded as a means of knowing social recognition about social values and groups of the moment. The hair style clearly discriminated so-called the new woman, emerged during Chosun's modernization, and the old woman. Thus the purpose of this study is to examine changes in social recognition about the behavioral style of the new woman by relating them with women' s movements and with changes in female education policies. Results of the study can be described as follows. First, the new women in the 1920s were evaluated positive as those who were leading struggles against Japan and enlightenment campaigns. But between the 1920s and the 1930s, those women were thought to be negative in that they were appearance-oriented, extravagant and sticking themselves to reality. Second, how a variety of social figures recognized short-hair was determined here through reviewing the mass media of the 1920s. At that time, some men were positive about short-hair like feminists while others denied the convenience of the hair style in life and were negative about the new women's individualism and pursuance of luxurious appearance. Third, there were both positive and negative social recognitions about short-hair in the 1930s. which were supported by the mass media of that time.

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The Effects of SNS Appearance-Related Photo Activity on Women's Body Image and Self-Esteem (SNS 외모 관련 사진활동이 여성의 사회·심리적 외모 관련 태도, 신체만족도 및 자아존중감에 미치는 영향)

  • Lee, Minsun;Lee, Hyun-Hwa
    • Journal of the Korean Society of Clothing and Textiles
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    • v.41 no.5
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    • pp.858-871
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    • 2017
  • The present study purported to understand the relationships between SNS appearance-related photo activity, body image and self-esteem among young women. Objectification Theory and Social Comparison Theory explain the process how young women's SNS appearance-related photo activity influence their body satisfaction through a perceived media pressure, objectification of their own bodies and appearance comparison. These process ultimately affect the self-esteem of young female users. A research model was proposed and related hypothesis were examined. We collected an online questionnaire from 400 female participants in their 20's. Data were analyzed using SPSS 23.0 and AMOS 18.0. Structural equation modeling analyses suggested that the proposed research model provided a good fit to the data and supported most hypothesis. The results indicated that the level of SNS appearance-related photo activity significantly influences young female user's body satisfaction and self-esteem. The findings of this study were consistent with previous literature on media and body image. Limitations and future research suggestions were also described.

Purchasing Behavior of Outlet Store Patronage Consumers (상설할인매장애고자의 구매행동)

  • 구양숙
    • Journal of the Korean Society of Costume
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    • v.33
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    • pp.201-215
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    • 1997
  • The purpose of this study was to investigate the actual state and problems of outlet stores. And examine store attributes shopping orientations information sources according to demographic characteristics for outlet store patronage group. The questionnaires were administered to 400 women living in Taegu. The data were analyzed by using Frequency Percentage Factor Analysis MANOVA. The results of the study were as follows; 1) Outlet stores in Taegu area were run as the type of agency and dealt in most brands of their own companies, There were plenty of as-sortment and merchandise. The discount rate was 50-60% Stores' locations were scattered which made shopping environment incon-venient. 2) The store attributes were composed of five factors such as fashion & products diver-sity service store reputation convenience and price. Shopping orientation were com-posed of six factors such as self-confidence for shopping brand oriented store loyalty & near-store oriented economical self-assumed shopping and difficulty of choice. Information sources were composed of four factors such as print media & display personal information advertising and store visit. 3) There were significant differences be-tween patronage group and non-patronage group in store reputation service fashion & products diversity. Patronage group is more satisfied with these three factors. There were significant differences between patronage group and non-patronage group in brand oriented and economical Non-patronage group was more brand oriented and patronage group was more economical. There were significant difference between patronage group and non-patronage group in print dedia & display factos. Non-patronage group made more use of print media& display than patronage group as information sources. There were significant differences between patronage group non-patrpnage group in age marital status and levle of education.

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A Study on Lolita Looks Revealed in Modern Mass Media (현대 대중매체에 나타난 롤리타룩에 관한 연구)

  • Ko, Youn-Jung;Kim, Min-Ja
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.5
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    • pp.691-700
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    • 2009
  • "Lolita," a novel by a Russian-American novelist, Vladimir Nabokov, has been the center of controversy since its first publication in 1955. As it gained wide fame across culture, it has exercised a great influence, altered or developed to diverse forms. Lolita, the title of the novel as well as the heroine's name, now takes a significant part in our society through all cultures and is used as various meanings and symbols. The purpose of this study is to reanalyze and reinterpret the current use of Lolita based on the characteristics initially portrayed in Nabokov's novel. The traits of the heroine were categorized into purity, seductiveness, and dualism and the commercial use of each in the mass media and fashion in Korea was closely examined. First, purity was interpreted as the archetypal image of a 12-year-old girl, while seductiveness was construed to involve temptation and enticement, ultimately leading a man astray. The dualism of an under-aged sexualized nymphet delineated in the novel as a poor little girl as well as a depraved temptress was stated as another trait of Lolita.

An Empirical Encounter of Cultural Orientation and Cultivation Theory: Factors of Perception of Materialistic Realities and Dealing with Materialism of University Students in South Korea

  • Cha, Yuri;Kwon, Yeji
    • Asian Journal for Public Opinion Research
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    • v.7 no.4
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    • pp.226-250
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    • 2019
  • The purpose of this study is to explore whether the perceptions of materialistic realities of South Korean university students can be explained by individual experience and media use. We examined: 1) relative consequences of awareness of discrimination experience and amounts of time spent on genre-specific media on perceptions of materialistic realities, 2) whether cultural orientation (allocentrism, self-monitoring, and masculinity) influences explanatory factors of awareness of discrimination experience, 3) conditions of countervailing responses to materialistic reality. As a result of analyzing the online survey data of 330 university students in Seoul, the amount of time spent on the beauty or fashion genre and awareness of discrimination experience explained the perceptions of materialist reality in Korean society. Although the perceptions that affected the accommodative response did not affect countervailing response, innovativeness had an interaction effect with perceptions of materialist reality in only countervailing response. Finally, the implications of these findings were discussed.

The Role of Brand Page Experiences on Consumer Engagement in Social Media

  • Park, Jee-Sun;Ha, Sejin
    • Journal of the Korean Society of Clothing and Textiles
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    • v.44 no.3
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    • pp.499-515
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    • 2020
  • This study develops and empirically tests a comprehensive model of consumers' brand page experiences that illuminates dynamics among perceived values (practical value, stimulation, enjoyment, and social identification), brand page engagement dimensions (cognitive engagement, affective engagement, and behavioral engagement) and brand loyalty. An online survey was employed for data collection. We collected 358 usable responses for data analysis. Structural equation modeling results show that three dimensions of perceived values (practical value, perceived enjoyment, and social identification) positively affect brand engagement dimensions, while perceived stimulation affects affective engagement only. As for the roles of brand page engagement, affective and behavioral engagement positively influence brand loyalty. This study demonstrates how consumers' perceived values of brand page experience influence each dimension of brand page engagement and how each dimension has a different impact on brand loyalty. The results of this study provide substantive contributions to the consumers' brand page experience and engagement literature and brand page management on social media for developing brand loyalty.

Development of composite filter with high performance meltblown non-woven (고성능 멜트블로운 부직포 복합필터 개발)

  • Lee Jae-Dal;Hong Young-Ki;Bae Kie-Seo
    • Textile Coloration and Finishing
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    • v.17 no.2 s.81
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    • pp.40-45
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    • 2005
  • Electret filter is good enough to protect health and environment from air pollution. The reason why is gathering particles not only by mechanical mechanism but also by electrostatic attraction. Especially this filter is shown lower pressure drop than general mechanical filters as glass fiber. For making electret filter media using polypropylene meltblown(M/B) nonwoven, the nonwoven is charged with corona which was supplied high voltage DC, AC, and pulse with DC power. The electret filter media is tested with $0.3{\mu}m$ sodium chloride and dioctyl phthalate(DOP) aerosol. Results revealed that filtration performance of electret filter media increased as corona was applied with higher voltage and with AC power rather than DC, and fiber diameter was fine and uniform.

Intermediate Data Structure for MPEG-4 Scene Description

  • Cha, Kyung-Ae;Kim, Hee-Sun;Kim, Sang-Wook
    • Proceedings of the Korea Multimedia Society Conference
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    • 2001.06a
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    • pp.192-195
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    • 2001
  • MPEG-4 content is streaming media that are composed of different types of media objects, organized in a hierarchical fashion. This paper proposes scene composition model for authoring MPEG-4 contents which can support object based interactions. And we have developed MPEG-4 contents authoring tool applied the proposed scene composition model as intermediate data structure. Particularly, for supporting interoperability between multimedia contents, the scene composition model should be used independent of file format. So visual scene composed of media objects on the from of scene composition tree can be transformed variable data format including BIFS, scene description from proposed by MPEG-4 standard and also support the extension of capability.

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