• Title/Summary/Keyword: Fashion Market

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Appearance-Related Consumption Behavior according to Interpersonal Relations and Masculinity - Mediated effect of Appearance Concern - (대인관계성향, 남성성유형에 따른 외모관련소비행동 연구 - 외모관심도의 매개효과 분석 -)

  • Lee, Hyun-Ok
    • Fashion & Textile Research Journal
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    • v.15 no.5
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    • pp.777-786
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    • 2013
  • This study identifies the influences of appearance-related consumption behavior according to interpersonal relations and masculinity examined through amediated effect of appearance concerns based on a structural study method. Five hypotheses were established to verify the relationships of interpersonal relations, masculinity and appearance-related consumption behavior. Questionnaires were administered to 201 males in their 20s to 50s living in Daegu South Korea. The SPSS 20.0 package utilized for data analysis included frequency analysis, factor analysis, correlation analysis, regression analysis and Cronbach's ${\alpha}$. This study utilized an Amos 21.0 program, a Confirmative Factor Analysis(CFA)and a Structural Equation Modeling(SEM). The results of the study are as follows: First, the appearance concern showed a partial mediation effect between measurement variables that verified the causal relationship of the structural model. Second, interpersonal relations showed a positive influence on masculinity. Third, masculinity showed a positive influence on the appearance concern. Fourth, masculinity had a positive influence on appearance-related consumption behavior. Fifth, interpersonal relations did not have a significant influence on appearance-related consumption behavior. Sixth, the appearance concern showed a positive influence on appearance-related consumption behavior. The findings of this study can influence a market segmentation strategy by predicting future emotional and new consumption markets strategies for male's appearance-related product.

Research on the Impact of Jeju Rural Area's Changing Funeral Ritual about Shrouds

  • Kwon, Sookhee
    • Fashion & Textile Research Journal
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    • v.15 no.3
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    • pp.406-413
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    • 2013
  • The objective of this research is to find out status and consciousness about shrouds according to changes of Jeju's rural funeral ritual while reviewing Jeju's traditional shrouds. Consciousness of customs regarding tradition is much stronger in Jeju Island. Since it was said that shrouds and changes of funeral ritual have very systematic correlation according to the result of precedent researches, changes of funeral rituals of Jeju's rural area were examined. At the same time, consciousness about traditional shrouds of Jeju people was also studied. As the result of examination through literary investigation, visits to rural homes, visits to production places of Jeju's shrouds and interviews with grandmothers designated as human cultural assets of traditional Jeju shrouds, etc, it was found out that Jeju's rural funeral rituals had been rapidly changed since 2000. Traditional Jeju shrouds are also disappearing. In particular, old women of Jeju have considered preparation of their own and their husbands' shrouds in advance as a virtue. However, as it gradually became more difficult to produce and prepare traditional shrouds at homes and as the space of funeral was changed from their own houses to hospitals and/or commercial funeral homes, it was found out that a ratio of people's using general shrouds sold in market was increased and it is believed that this kind of trend will be accelerated more and more in the future.

The Study of Human Body Expression and Fashion Design Appeared in Popular Culture -Focused on Movies in Korea and American- (대중문화에서 보여지는 신체표현과 복식디자인 연구 - 미국과 국내 영화를 중심으로 -)

  • 권기영
    • The Research Journal of the Costume Culture
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    • v.12 no.4
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    • pp.676-690
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    • 2004
  • The purpose of this study is to investigate the symbolic meaning in body image and fashion style portrayed in Korea and American movies in aspects of sex, race, nature, and technology. The researcher analyzed movies in Korea and USA, and the results were as follows. In aspects of sex, movies portrayed new masculinity and femininity escaped from previous gender stereotypes, and the clothing styles characterized sex identity and sex roles. In aspects of race, more various races appeared in America movies than Korea's, and the appearance and stereotypes related with race were blurred by the globalization and the change of film market environments. In aspects of nature, Korea movie portrayed the human being as lyrical appearance in nature, and America movie expressed the human as a strong men conquering the nature in adventure movie or super human image combined with nature thing which endowed nature's superior characteristics to human body in fantasy and science fiction movies. In aspects of technology, the human bodies were described as cyborg, alien, or super human, which symbolized the do-identification in digital world, de-boundarization between human and machines, and the human's uncertainty.

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Korean Image Preferences in Casual Wear (캐쥬얼 웨어에서 선호하는 한국적 이미지에 관한 연구)

  • Hwang, Jin-Sook; Kim, Yun-Hee;Lee, Jin;Kwon, Sun-Jin
    • Journal of the Korea Fashion and Costume Design Association
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    • v.10 no.2
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    • pp.179-191
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    • 2008
  • This study investigated Korean image preferences in casual wear of women consumers and the effects of demographic characteristics on Korean image preferences in casual wear. The subjects of the study were 653 women consumers who lived in Seoul. Data were collected during July, 2007. Statistical analyses used in the study were frequency, ANOVA and Duncan test. The results showed that respondents preferred to express Korean image by color in their casual wear. When it comes to specific preferences for pattern, fabric, and color, circular shape was most preferred as pattern, cotton was most preferred as fabric, and white color was most preferred as color. In addition, there were demographic differences in regard to preferences for pattern, fabric, color, and types of casual wear. The results showed that there were differences in age, occupation, income, and residence. For example, in regard to age, there were differences in the preferences for fabric, color, and types of casual wear. The older respondents preferred natural fabrics more while the younger respondents seemed to accept synthetic fabrics in their casual wear. Also, women aged over 40 preferred cotton pants for their casual wear. This study showed that demographic characteristics are important variables in segmenting the preferences of Korean image for casual wear market.

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A Study on the Japanese University Students' Clothing Buying Behavior according to Their Lifestyle (일본 여대생의 라이프스타일과 의류구매행동에 관한 연구)

  • Lee, Ok-Hee;Kim, Jin-Kyung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.29 no.2
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    • pp.298-306
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    • 2005
  • The Main objective of this study was to investigate the relationship between lifestyle and clothing buying behavior of college female students in Japan. A questionnaire was developed to measure clothing urchasing motives, fashion information sources, evaluation criteria of clothing, store attribute and lifestyle, The questionnaire was administered to 131 female college students in Tokyo of Japan. the data was analyzed using percentage, frequency, mean, factor analysis, Cluster Analysis and ANOVA, Duncan Multiple Range test. The results of the study were as follows : 1. The female college students were classified into fourth subdivisions by the cluster analysis; rational group, economic group, progressive group, fashion-oriented group. 2. The clothing purchasing motives o consumers were significantly different according to lifestyle subdivision in social, personal. 3. In the case of fshion information sources, significant differences were found according to lifestyle subdivision in mass media information, information by marketer, information by consumer. 4. The evaluation criteria of clothing were significantly different depending on lifestyle subdivision in esthetic, quality and management, external criterion. 5. The store attribute were significantly different depending on lifestyle subdivision in convenience, service and atmosphere of store.

A Study for the Development of a Tailored Jacket Pattern for the Chinese Adult Women - Focused on the women in their early 20s in Shanghai -

  • Kang, Yeon-Kyung;Sohn, Hee-Soon
    • Journal of Fashion Business
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    • v.14 no.6
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    • pp.146-169
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    • 2010
  • For the purpose to develop the pattern of a tailored jacket for the Chinese adult women, a drawing method for the pattern of a tailored jacket was selected with the style of 'on&on', a young and casual brand of Beaucre Merchandising Co., Ltd. that has been successful in the China market, and then the measures to be applied were set up by properly combining the body measures such as the mean, mode and median of the entire group from data measured from women of 18 to 24 years old in Shanghai, China in 2008 and the mean body measures of the body type A of 2008 classified by GB/T 1335.2-1997. The pattern of a tailored jacket developed was verified for feasibility based on a wearing test and then revised for the parts with low jacket ability in general including the bust circumference, waist circumference, hip circumference, shoulder, waist back length and back area. The final measures applied for the development of a tailored jacket were 160-165cm for the height, the bust circumference of 87.7cm, waist circumference of 69.6cm and hip circumference of 92.8cm for a jacket.

A Study on the Safety Vest by Sports and Leisure Population Distribution -Focusing on Motorcycle Vest- (스포츠 레저 인구 확산에 따른 안전 상의에 관한 연구 -모터사이클 상의를 중심으로-)

  • Lee, Hyunyoung
    • Journal of Fashion Business
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    • v.22 no.5
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    • pp.125-136
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    • 2018
  • This study intended to develop a motorcycle safe vest that can be prepared against accidents by mounting a smart module (with built-in sensor) on the safe vest in order to emphasize safety among functional aspects of the motorcycle clothing. The research method investigated professional books, prior research, and Internet data to examine the characteristics of motorcycle wear and the theoretical examination of smart wear, and analyzed the functional characteristics of the design by reviewing smart jacket and vest design cases for motorcycles currently on the market. As a results of study an interface device sensor, which contains a sensor with IMU(Intertial Measurement Unit) and CPU(Central Processing Unit), was inserted into a motorcycle top in order to draw attention to the safety of motorcycle riders. The IMU sensor attached to the vest detected the tilting motion of the rider to either left or right side to obtain data on left or right direction, sudden stop, and so forth and displayed left or right turn signal and sudden stop sign on the backplate (back) through the LED module. As for charging the device to operate LEDs, a generator, which is designed to convert the heat energy in the exhaust into electric energy, was used to efficiently self-produce the power required to operate LEDs of the top while riding.

The Effect of Cosmetics Curation Service Quality Attributes on Consumer's Intention to Use

  • Heo, Sungmin;Choi, Woosuk
    • Journal of Fashion Business
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    • v.22 no.6
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    • pp.70-82
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    • 2018
  • In modern society, the means of sharing information has expanded from existing personal computers and mobile devices to a variety of smart devices rapidly increasing information production. Recently, curations have extended to online businesses. There has been wide use of curation services in the cosmetics curation market. In this study, focuses on factors which cosmetics curators have in mind. In relation to the impact of cosmetics curation quality properties on usability, the effects of the medium of satisfaction and confidence are to be verified. For this study, a survey of 378 women in their 20s and 40s who had experience with curations was done and the collected data were analyzed using SPSS 23.0 and AMOS 23.0 statistics programs. The results showed that information quality and personalization quality of cosmetics curation service were important factors affecting customer satisfaction. Personalization quality also had a positive effect on trust. System quality has a positive impact on trust and further influence on intention to use. This indicates that the trust on the curation service depends on the stability of system. However, design quality was found to have no significant effect on satisfaction and trust. In future, the research related to application and utilization of big data-based cosmetic curation will be further expanded.

Types of perception on the body shape of male university students

  • Cha, Su-Joung
    • Journal of the Korea Society of Computer and Information
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    • v.24 no.2
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    • pp.85-93
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    • 2019
  • The purpose of this study is to provide basic data for the development of clothing which can improve the satisfaction of male university students' body shape by classifying the perception of body shape and examining characteristics by type. The types of recognition of body shape of male college students were classified into five types: developed upper body with protruding under abdomen, normal body with long legs, developed under body with big skeleton, skinny body, and ladder type normal body. The actual body shape was classified into three. The Y type had a long chest length and a shoulder developed, and the lower body silhouette was plain and short. Type H was flat with little protrusion from the chest to the hip. Type X has a larger hip and longer hip length than the waist. Body type was classified based on bust, waist, and hip circumference, but recognition body type was classified based on visual characteristics. It is thought that ergonomic consideration is needed to cover the disadvantages of each body type considering the aesthetic part as well as wearing comfort in accordance with the trend of the fashion market nowadays that the slim fit is generalized. This study was limited to male university students in their early 20s in Chungbuk province. Therefore, we could not grasp attitudes and perceptions of male university students living in other provinces. Therefore, we should pay attention to the generalization of the results of this study.

A Study of the History of Domestic Precious Metal and Gems Market from Liberation to 1960s (광복~1960년대 국내 귀금속보석 산업사 연구)

  • Hong, Ji Youn
    • Fashion & Textile Research Journal
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    • v.23 no.4
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    • pp.439-447
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    • 2021
  • The purpose of this study is to examine the evolution of precious metal and gem stores, and to derive the characteristics of this period from the government, industry, and consumers. Correspondingly, the contents of daily newspaper articles during this period were analyzed using Naver's news library search engine. The historical development process is as follows. Before the Korean War, precious metal jewelers operated in Jongno, Namdaemun, and Chungmuro, dealing with gold, silver, and platinum. Large stores not only sold jewelry and watches, but also functioned as craftsmen and watch repairers. After the war, a shopping district for precious metals and jewelry was formed around Midopa Department Store. By 1963, the number of jewelry stores in Seoul increased to about 130 and to about 280 by 1966. The characteristics of the government, industry, and consumers are as follows. The government continued to implement a policy to regulate the precious metal and jewelry industry. Despite challenges, the industry exhibited the potential for foreign currency acquisition and growth through domestic amethyst. Consumers could access information regarding precious metal jewelry in daily newspapers. In the late 1960s, various types of jewelry were distributed in line with an increase in income levels.