Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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The Effect of Cosmetics Curation Service Quality Attributes on Consumer's Intention to Use

  • Heo, Sungmin (Dept. of Business Administration, Seokyeong University) ;
  • Choi, Woosuk (Dept. of Business Administration, Seokyeong University)
  • Received : 2018.11.05
  • Accepted : 2018.12.11
  • Published : 2018.12.30
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Abstract

In modern society, the means of sharing information has expanded from existing personal computers and mobile devices to a variety of smart devices rapidly increasing information production. Recently, curations have extended to online businesses. There has been wide use of curation services in the cosmetics curation market. In this study, focuses on factors which cosmetics curators have in mind. In relation to the impact of cosmetics curation quality properties on usability, the effects of the medium of satisfaction and confidence are to be verified. For this study, a survey of 378 women in their 20s and 40s who had experience with curations was done and the collected data were analyzed using SPSS 23.0 and AMOS 23.0 statistics programs. The results showed that information quality and personalization quality of cosmetics curation service were important factors affecting customer satisfaction. Personalization quality also had a positive effect on trust. System quality has a positive impact on trust and further influence on intention to use. This indicates that the trust on the curation service depends on the stability of system. However, design quality was found to have no significant effect on satisfaction and trust. In future, the research related to application and utilization of big data-based cosmetic curation will be further expanded.

Keywords

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Figure 1. Research Model

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Figure 2. Results of Hypotheses Tests

Table 1. Sample Characteristics

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Table 2. Results of the Confirmatory Factor Analysis

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Table 3. Correlation Matrix with AVE

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Table 4. Goodness of Fit of the Research Model

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Table 5. Results of Hypothesis Testing

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Table 6. Results of Mediating Effects

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