• Title/Summary/Keyword: Fashion Magazine

Search Result 226, Processing Time 0.023 seconds

A Study on Consumer Behaviors by Types of Lifestyle for Fashion Marketing Strategy (패션잡지 마케팅 전략을 위한 라이프스타일 유형에 따른 소비자 행동연구)

  • Kim, Chil-Soon;Lee, Jin
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.31 no.11
    • /
    • pp.1500-1509
    • /
    • 2007
  • The purpose of this study was to observe lifestyle of female consumers aged 15-25. Also it was to measure brand awareness, to determine purchase criteria in fashion magazine, and to determine promotion preferences according to lifestyle segmentation variables. We distributed 600 questionnaires and 475 reliable questionnaires were used for a statical analysis. Data analyses were conducted with SPSS program on the frequency mean value, Chi-square test, Cluster analysis, and Factor analysis. We classified four clusters such as individual style seekers, trend seekers, promotion/good appearance seekers, and low fashion interest group, based on lifestyle variables. There was a significant difference in brand awareness in Vogue Girl, Cosmo Girl, Elle, Figaro, Ecole magazine among four clusters. There was a significant difference in such purchase criteria as favorable cover models, good "burok" which is a magazine supplement, brand names, and price among four clusters. In addition, the results of ANOVA represent that there was a significant difference in preferred types of promotion such as discount price, clothing gifts, fashion accessary gifts and hair tool gifts. However, the first ranked preferred one was a cosmetic gift in all the magazines, which favored more by trend seeker group.

The Influence of Popular Culture in the Fashion Politics Phenomenon of Leader (리더의 스타일에 표현된 패션 폴리틱스 현상이 대중문화에 미치는 영향)

  • Kim, Mikyung
    • Journal of Fashion Business
    • /
    • v.16 no.5
    • /
    • pp.88-105
    • /
    • 2012
  • The purpose of this study is to examine the influence of popular culture in fashion politics phenomenon of leader. As study methods the literature study concerning fashion phenomenon and nature of popular culture were used for theoretical background and visual data from magazine, news paper, and internet were used for exploratory study. The results of this study are as follows. First, fashion politics phenomenon of leader in fashion merchandising through the marketing strategy is characterized as commercial profit. These characteristics enable the fashion industry and popular culture affect the formation to provide opportunity. Second, the fashion politics phenomenon of leader projected through mass media are the fashion icons and strong role models that are copied by consumers, conformity the popular, set a powerful fashion trend. The conformity by the mechanism of the interaction of the public will contribute to the formation of popular culture. Third, Semotics symbolism expressed in the fashion politics phenomenon of the leader, the intended message is communicated to the public by creating a positive image. Positive image of the leader of the public support and acceptance is the power to create.

Women's Image and Fashion Expressed in Popular Park Hyewon Weekly Magazine 'Sunday-Seoul' -From First Issue, 1968 to 168 Issue, 1971- (통속 주간지 『선데이 서울』 화보와 기사에 나타난 여성이미지와 패션 -1968년 창간호부터 1971년 168호까지-)

  • Park, Hyewon
    • Journal of Fashion Business
    • /
    • v.23 no.5
    • /
    • pp.31-47
    • /
    • 2019
  • This study focuses on women and fashion in Korea between the 1960s and 1970s, when the government regulated the socio-cultural aspects of individuals while achieving remarkable economic industrialization, particularly through the representative popular weekly magazine 'Sunday-Seoul'. The scope of this study included 168 issues from September 22, 1968 to December 26, 1971. Two research methods were applied, literature research and content analysis research. First, the literature on Korean society, culture, women's fashion, the sociological, feminine and popular cultural studies were reviewed. Thereafter, the contents, cover, articles, pictorials were collected and analyzed for classification and identification of the women's images and women's fashion. In the case of fashion articles, the contents of vocabulary and description texts were highlighted, and in the case of pictorials, the visual elements such as images, silhouettes of clothes, details of features, and patterns of materials were assessed. The images of women in Sunday Seoul's articles and pictorials exhibited extreme opposite, presenting the most important purpose of marriage, 'wise mother and good wife' and 'image of sexual object' for men. The two images of women differed; however, there was one more female image 'industrial laborer' which was placed in the blind spot of interest. The characteristics of fashion which appeared in 'Sunday-Seoul' were 'uniform modern elegance' based on neat mini-style, and 'sexual image of exposure fashion' which endeavored to selectively borrow from overseas pictorials and trend-oriented articles. This could be viewed as a 'transformation of traditional Hanbok', 'avant-garde trend' and 'de-sexualization & indifference of fashion'.

The 1970's Fashion Trend at Vogue Magazine: If you can't wrap it, tie it, sling it, fling it

  • Ahn, Insook
    • Journal of Fashion Business
    • /
    • v.17 no.6
    • /
    • pp.76-87
    • /
    • 2013
  • The purpose of this study is to understand how the silhouette changed throughout 1970s and assess how US women express their identities through their dress, which may explain societies' attitudes through the way women dresses. US Vogue fashion magazines were used to explore all the information on fashion and style trends, social trends, beauty, and travel. A content analysis was performed on the issues of the March and September for the years 1970 to 1979. The findings for this study about the 1970s were all about perpetual change, constantly moving forward with innovation. The color ranged from bright, cheery and bold to deep and passionate to subtle neutrals. There were a few constant colors through the decade like white, black and navy. Occasionally the trend would completely change from one season to the next within the same year. They would be full and oversized and then be slim and body conscious. The one trend that stayed true for the entire decade was wrapping. Skirts, pants, dresses, tops, shoes and jewelry; everything wrapped in one-way or another. Clothes steadily became more revealing as the years progressed. Fabrics over all were soft and knitted. Casual and comfortable was the phase heard most often. In the 1970s there was constant change in prints. They were bold and large or subtle and small, ethnic or floral. Hair was mostly smooth and sleek however towards the style moved to a fuller look.

Framing Trend and Style Information in Magazine

  • Kwon, Yoo Jin
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.37 no.4
    • /
    • pp.491-505
    • /
    • 2013
  • This study applies framing theory to the presentation of trend or styling information in fashion journalism. A qualitative content analysis was conducted with three lifestyle magazines. The findings include attribute, attitude, and source-based frames. The attribute-based frame was used to increase the versatility and feasibility of design by emphasizing particular attributes of clothes. To increase versatility, an item could be presented either as a basic or trendy design. To increase feasibility, fashion information could be customized by price points (i.e., affordable frame) or body type (i.e., flattering frame). The attitude-based frame includes prescriptive and rule-breaking frames. The source-based frame offers a source of trend or styling information. Expert, celebrity, and consumer frame emerged under the source-based frame. Findings reveal how fashion and style information is defined and crafted.

A Study on Fashion Leadership and Information Seeking of Adolescents Related to Clothing Purchasing Behavior (청소년들의 유행 선도력과 정보 탐색에 관한 연구 -의복 구매 실태와 관련지어-)

  • 추태귀;구양숙
    • The Research Journal of the Costume Culture
    • /
    • v.6 no.3
    • /
    • pp.73-87
    • /
    • 1998
  • The purpose of this study was to identify fashion leadership and information seeking as a part of adolescents'clothing purchase behavior study. The questionnaire was administered to 291 junior high school students. The data were analyzed using factor analysis, t-test and ANOVA utilizing SPSS/PC/sup +/. The results of this study were as follows: 1. The adolescents usually used store information seeking and consultation with friends as continuous information seeking. The adolescents usually read fashion articles in the fashion magazine more than fashion advertisements. As information seeking before purchasing, they watched store displayed or window displayed clothes the most, and then consulted with friends or family members. The degree of information seeking before purchasing was significantly different according to the number of purchasing clothes. 2. Three factors (mass communication informations, observation & personal information, and family members information) of information sources derived by factor analysis. 3. Three groups were classified as fashion leaders, fashion flowers, and fashion laggards according to fashion leadership. Girls perceived themselves as fashion leaders much more than boys did. There was significant difference among three fashion leadership groups in the number of purchasing clothes and price partially. 4. Fashion leaders seeked the continuous information and mostly used mass communication information sources and observation & personal information as information sources before purchasing clothes.

  • PDF

The Influence of Celebrity and Celebrity Fashion on Contemporary Fashion (셀러브리티와 셀러브리티 패션이 현대 패션에 미친 영향)

  • Kim, So-Ra;Lee, Keum-Hee
    • The Research Journal of the Costume Culture
    • /
    • v.19 no.1
    • /
    • pp.54-70
    • /
    • 2011
  • The purpose of this study is to examine the influence of celebrity and celebrity fashion on contemporary fashion. As study methods, the literature study using books and theses concerning fashion, culture, and history were used for theoretical background and visual data from magazine, news paper, and internet were used for actual study. The results of this study are as follows. First, the celebrity is the figure who shows their attractive appearance and status using major cultural contents on the basis of the various media and visual culture, and has secured a solid foothold as the source of fashion and an indispensable factor of fashion industry. Second, the celebrity fashion, a creature of mass media, set a powerful fashion trend along with the media, and increasingly plays mayor roles in the society and culture. Third, the combination of celebrity and fashion has come into the brightest spotlight as the serious business of today, and bring about a tremendous industrial ripple effect extensively.

Content Analysis of Fashion Magazine Advertisement (패션잡지광고의 내용분석)

  • Moon, Jae-Hak
    • The Journal of the Korea Contents Association
    • /
    • v.9 no.12
    • /
    • pp.630-636
    • /
    • 2009
  • This study was conducted to investigate the information cues in fashion magazine advertisement in 2008. A total of 368 ads executed in fashion magazine in 2008 were analyzed by number of cues, type of information, magazine type and ad size. The results show that information cues in magazine ads were remarkably decreased compare to the previous studies. Only 36.1% of the advertisements include more than 1 information cues. The results of the study also demonstrate that the advertisements in Woman Sense has the most much information cues. Interestingly, the smaller ad size includes the more information cues in all of ads.

A Study on the Application of Fashion-Related Internet Web Sites and Their Evaluation (패션관련 인터넷 사이트의 활용실태 및 평가)

  • Kim, Hee-Sook;Na, Mi-Hee
    • Korean Journal of Human Ecology
    • /
    • v.11 no.1
    • /
    • pp.69-78
    • /
    • 2002
  • The purpose of this study was to investigate the application of fashion-related web sites and their evaluation. 76 college students major in fashion design were surveyed and the evaluation criteria were classified into five categories such as the accuracy/reliability, the design of a picture, the ease of application, the communication/security, and additional services. The results of this study were as follows: 1. College students used web sites mostly to search for fashion trend information from magazine and fashion information sites. 2. While the media site was excellent in the evaluation criteria such as the accuracy/reliability, the design of a picture and the communication/security, the fashion information site was excellent in the evaluation criteria such as the accuracy/reliability, communication/ security and additional services. 3. The media site and the fashion information site generally ranked high and the fashion brand site ranked low in most evaluation items. 4. By the results of ANOVA, 12 items showed significant differences out of the total 19 items. 5. Out of the total evaluation items, the design of a picture ranked highest and the external link function ranked lowest.

  • PDF

A Study on Information-seeking Benefits of Fashion Applications of Users and their Effects on loyalty and Satisfaction - Focused on iPhone Fashion Applications - (패션애플리케이션 사용자의 정보추구 혜택이 충성도와 만족도에 미치는 영향 - 아이폰 패션애플리케이션을 중심으로 -)

  • Choi, Ga-Hyun;Lee, Seung-Hee
    • Journal of Fashion Business
    • /
    • v.16 no.2
    • /
    • pp.27-43
    • /
    • 2012
  • Considering the rapid growth of mobile industry and the emerging application marketing, this study focused on fashion applications, which had not drawn much academic attention before, and analysed relevant content composition, information-seeking benefits based on users' lifestyles and resulting differences in satisfaction and loyalty. In short, fashion applications were divided into fashion and non-fashion brand apps. Brand apps were subdivided into luxury, women's wear, men's wear, casual wear, sportswear, accessories and the like. Non-brand apps included commerce, magazine, information, style tip, SNS and wardrobe manager types. As for users' lifestyle-based information search, the higher the tendency to search information on the internet and to favour reasonable consumption, the more basic information on products and brands they sought, whereas the higher the tendency to look for high-profile brands and to favour global culture, the more additional information like images or entertainments they sought. To sum up, given that studies on fashion-specific applications were rare, the present study reviewed and categorized current fashion applications, and suggested theoretical and practical groundwork for developing content based on target consumers' lifestyle and for planning fashion applications in practice.