• Journal of the Korean Society of Clothing and Textiles
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• v.47 no.6
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• pp.1137-1156
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• 2023

With the advent of artificial intelligence (AI) during the Fourth Industrial Revolution, the fashion industry has simplified the production process and overcome the technical difficulties of design. This study anticipates likely changes in the digital age and develops a model that will allow consumers to design textile patterns using AI technology. Previous studies and industrial examples of AI technology's use in the textile design industry were investigated, and a textile pattern was developed using an AI algorithm. A new textile design model was then proposed based on its application to both virtual and physical clothing. Inspired by traditional Korean masks and props, AI technology was used to input color data from open application programming interface images. By inserting these into various repeating structures, a textile design was developed and simulated as garments for both virtual and real garments. We expect that this study will establish a new textile design development method for Generation Z, who favor customized designs. This study can inform the use of personalization in generative textile design as well as the systemization of technology-driven methods for customized and participatory textile design.

• The Journal of the Convergence on Culture Technology
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• v.9 no.6
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• pp.237-244
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• 2023

Today, AI is being applied to various industrial fields, leading to a paradigm shift in the overall industry. In the fashion industry, AI is also used to predict trends and provide various services for consumers, and in particular, AI image creation tools have the potential as a tool for fashion design development. This study investigated the possibilities and limitations of using Midjourny for fashion design development by creating images using Midjourney among AI image creation tools and identifying its characteristics. The characteristics of images created in Midjourney are as follows. First, it has the intuitiveness to create images by intuitively applying or combining images corresponding to commands. Second, there is randomness in which different images are generated when the same command is entered at different times. Third, when using existing images and commands together, the image created in Midjourney is more dependent on the existing image than the command. In conclusion, Midjourny's various image creation functions and the ability to change images according to commands can be helpful in developing original fashion designs. However, it is important to note that fashion designs that cannot be worn or made are sometimes presented. It is expected that the results of this study will serve as basic data for the use of AI image creation tools for fashion design development.

• Journal of Korea Artificial Intelligence Association
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• v.1 no.1
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• pp.7-10
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• 2023

This study proposes an AI-based shoe recommendation model based on user clothing image data to solve the problem of the global fashion industry, which is worsening due to factors such as the economic downturn. Shoes are an important part of modern fashion, and this research aims to improve user satisfaction and contribute to economic growth through a generative AI-based shoe recommendation service. By utilizing generative AI in the personalized consumer market, we show the feasibility, efficiency, and improvements through an accessible web-based implementation. In conclusion, this study provides insights to help fulfill consumer needs in the ever-changing fashion market by implementing a generative AI-based shoe recommendation model.

• Journal of the Korean Society of Clothing and Textiles
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• v.45 no.5
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• pp.892-906
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• 2021

This study explores the effects of providing information on the price fairness perception and intention of continuous use in an online fashion platform, given a price difference due to AI algorithm pricing. We investigated the moderating roles of price inequality (loss vs. gain) and technology insecurity. The experiments used four stimuli based on price inequality (loss vs. gain) and information provision (provided or not) on price inequality. We developed a mock website and offered a scenario on the product presentation based on an AI algorithm pricing. Participants in their 20s and 30s were randomly allocated to one of the stimuli. To test the hypotheses, a total of 257 responses were analyzed using Process Macro 3.4. According to the results, price fairness perception mediated between information provision and continuous use intention when consumers saw the price inequality as a gain. When the consumers perceived high technology insecurity, information provision affected the intention of continuous use mediated by price fairness perception.

• The Journal of the Convergence on Culture Technology
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• v.10 no.2
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• pp.343-348
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• 2024

Today, AI image creation programs are optimized for various and specialized purposes such as fashion product advertising, customized fashion style suggestions, and design development, and are actively utilized in the fashion industry. Meanwhile, color is a powerful formative element and plays an important role in expressing images for suggesting products or fashion styles. This study seeks to expand understanding of the use of Midjourney by identifying the characteristics of color combinations that appear in clothing images created using Midjourney among AI image creation tools. The results of this study are as follows. First, the initial image created in Midjourney reflects the existing image color used to create the image more than the color specified in the command. Second, the color combinations that appear in the clothes of the images created in Midjourney are divided into separate and mixed colors. The ratio of colors expressed in a separate color scheme is affected by the color order specified in the command. The number of colors combined in a mixed color scheme appears as a combination of fewer colors than the total number of colors of clothing in the existing image used to create the image in Midjourney and the number of colors specified in the command. Third, caution is needed because changes in background color can affect the user's color perception of the clothes in the image and the formation of the costume image. It is hoped that the results of this study will be helpful in fashion design education and practice.

• Journal of the Korean Society of Clothing and Textiles
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• v.45 no.6
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• pp.949-964
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• 2021

Accumulation of high-quality data is crucial for AI learning. The goal of using AI in fashion service is to propose of a creative, personalized solution that is close to the know-how of a human operator. These customized solutions require an understanding of fashion products and emotions. Therefore, it is necessary to accumulate data on the attributes of fashion products and fashion emotion. The first step for accumulating fashion data is to standardize the attribute with coherent system. The purpose of this study is to propose a fashion emotional classification system. For this, images of fashion products were collected, and metadata was obtained by allowing consumers to describe their emotions about fashion images freely. An emotional classification system with a hierarchical structure, was then constructed by performing frequency and CONCOR analyses on metadata. A final classification system was proposed by supplementing attribute values with reference to findings from previous studies and SNS data.

• Fashion Information and Technology
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• v.5
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• pp.22-26
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• 2008

• Proceedings of the Korea Fashion and Costume Design Association Conference
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• 2005.06a
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• pp.68-71
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• 2005

• Journal of the Korean Society of Clothing and Textiles
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• v.46 no.3
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• pp.464-480
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• 2022

With the steady development of Artificial Intelligence (AI), online stores are adopting chatbot services as virtual shopping assistants. This study proposes the concept of para-social presence to explore the undiscovered role of fashion chatbots' emotional and relational characteristics on service acceptance. Based on the Technology Acceptance Model (TAM), this study investigates the effect of a chatbot's para-social presence on service acceptance intention through consumers' beliefs. The web-based experiment was conducted on adult consumers who experienced chatbot services in an online shopping situation. A total of 247 responses were analyzed using confirmatory factor analysis, structural equation modeling, and multi-group SEM by AMOS 21.0 and SPSS 23.0. The findings illustrate that the chatbot's intimacy positively influenced consumers' perceived enjoyment, while the chatbot's understanding had a significant effect on perceived usefulness and ease of use. The chatbot's involvement had a positive effect on all consumer beliefs. Moreover, perceived ease of use had a positive influence on usefulness. A greater level of perceived usefulness and enjoyment positively heightened consumers' service acceptance intention. This study also verifies the moderating role of a need for human interaction. Consumers with a high need for human interaction have a relatively low tendency to perceive chatbot services as useful.

• Journal of the Korean Society of Clothing and Textiles
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• v.46 no.1
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• pp.165-181
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• 2022

The fashion industry is creating innovative business models using artificial intelligence. To efficiently utilize artificial intelligence (AI), fashion data must be classified. Until now, such data have been classified focusing only on the objective properties of fashion products. Their subjective attributes, such as fashion brand sensibilities, are holistic and heuristic intuitions created by a combination of design elements. This study aims to improve the performance of collaborative filtering in the fashion industry by extracting fashion brand sensibility using computer vision technology. The image data set of fashion brand sensibility consists of high-end fashion brand photos that share sensibilities and communicate well in fashion. About 26,000 fashion photos of 11 high-end fashion brand sensibility labels have been collected from the 16FW to 21SS runway and 50 years of US Vogue magazines beginning from 1971. We use EfficientNet-B1 to establish the main architecture and fine-tune the network with ImageNet-ILSVRC. After training fashion brand sensibilities through deep learning, the proposed model achieved an F-1 score of 74% on accuracy tests. Furthermore, as a result of comparing AI machine and human experts, the proposed model is expected to be expanded to mass fashion brands.