• 한국조리학회지
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• 제22권3호
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• pp.44-54
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• 2016

본 연구에서는 저가커피 전문점의 서비스품질에 따라서 브랜드이미지와 재방문의도에 미치는 영향요인들과 그 요인을 이용한 앞으로의 활용방안을 제시하고자 한다. 총 225부의 설문지를 배포하여 불성실하게 응답한 15부의 설문지를 제외한 나머지 210부의 유효한 설문지를 실증연구에 사용되었다. 조사 연구의 목적을 달성하기 위하여 통계프로그램 SPSS 18.0을 활용하여 빈도분석, 요인분석 및 신뢰도분석, 상관관계분석, 회귀분석을 실시하였다. 분석결과를 보면 서비스품질에 대한 측정항목의 탐색적 요인분석 결과는 4개 요인으로, KMO 값은 0.864, 총분산비율 73.235%, 브랜드이미지에 대한 요인분석은 총분산비율 66.497%, KMO 값은 0.885로 나타났다. 재방문의도에 대한 요인분석은 총분산설명력 60.192%, KMO 값은 0.845로 나타났다. 변수들 간의 상관관계가 다른 변수에 의해 설명되는 정도가 좋게 분석되었고, 유의확률이 0.000으로 나타나 전반적으로 변수들 간의 상관관계는 유의적이다. 따라서 서비스품질에 따른 브랜드이미지와 재방문의도에 미치는 영향에 관한 가설은 부분채택되었다.

• 수산경영론집
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• 제40권2호
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• pp.1-25
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• 2009

The major part of non-commercial food service is food service for school which has no any objective quality standards. Each school has different standard when they buy seafood for SFS(School Food Service). The research purpose is whether or not the extrinsic cues of the seafood such as price, the source origin, company image, safety standards, etc or the intrinsic cues such as fishy smell, the hardiness of fish meat, others have any effect on the seafood evaluation when school nutritionist purchase it, for more objective basis. The research method is distributing questionnaire survey through e-mail or directly visiting the schools from October 30 to November 9, 2007. The questionnaire was distributed to 70 nutritionists of food service for elementary school in Busan. Total 50 questionnaires are used as data in the statistical analysis using SPSS package software. The research results are; First, there is interaction effect between the extrinsic and intrinsic cues of seafood for SFS. That is when the school nutritionist valued on intrinsic cues of seafood such as a fishy smell, the hardiness of fish meat and etc influence on the extrinsic cues such as price, source origin, reliable circulation process, HACCP application, etc. Second, the extrinsic cues of the seafood give no effect on perceived quality. Since seafood for SFS are heavy buying, prearrangement contract and most of them using pre-treated frozen aquatics. Third, the intrinsic cues of the seafood give no effect on perceived quality. The extrinsic cues consist of 5 parts namely "opening about quality", "source origin", "company image", "safety/standards" and "price/package". However, "safety/standard" was the only affecting factor to perceive quality. The reason is that in fact they have no standards or any document proving the quality of the seafood unless safety standards factor. Last, the perceived quality is an important factor for perceived value and purchase intention. It is showed that there is a path to form a willing to buy through the perceived value after school nutritionist recognizes the perceived quality.

• 한국의류학회지
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• 제33권10호
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• pp.1519-1529
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• 2009

This study investigates the influences of the impulse buying tendency of consumers, apparel price and scarcity messages on purchasing behavior at the time of purchase on the internet. This study was comprised of 2 (impulse buying: high versus low) $\times$ 2 (price of Internet purchase products: high apparel price versus low apparel price) $\times$ 2 (scarcity message: quantity scarcity message versus time scarcity message) with three mixed elements. The subjects of this study were 400 college students in the Seoul and Gyeonggi area. A total of 95 students who had a high tendency for impulsive purchase and 104 who had a low tendency participated in the survey. Data are analyzed by factor analysis, T-test, and ANOVA. The results of this study are as follows. 1. At the time of group buying on the Internet, impulse buying tendency, apparel price, and scarcity message had a statistically significant interaction effect on consumer preferences. 2. At the time of purchase on the Internet, impulse buying tendency, apparel price, and scarcity message did not have a statistically significant interaction effect on the intention of consumers to make a purchase. However, there was a significant difference in the intention to make a purchase based on impulse buying tendency and apparel price.

• 산업경영시스템학회지
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• 제38권3호
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• pp.149-158
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• 2015

The purpose of this paper is to investigate the determinants of new product diffusion. We seek to document and explain systematic features of product diffusion. In this essay, we examine the well-documented empirical regularity that the speed of diffusion has accelerated during the twentieth century. The empirical results show that the main source of acceleration are faster declines in prices. Faster price declines make the product affordable to more consumers within a given period of time. Based on theories of intertemporal price discrimination and learning-by-doing, the association between the speed of adoption and the speed of price decline was explained. Faster price declines are attributed to several product characteristics as well as changes in income distribution. Above all, the introduction of consumer electronic products in more recent years can be regarded as the most important factor in accelerating price declines. Consumer electronic products are technologically different from non-electronic goods, in that semiconductors are important components. As the price of semiconductors has dropped rapidly, the falling production costs can be rapidly incorporated to the price of consumer electronic goods. Furthermore, most of the recently introduced consumer electronic products have network externalities, and many products with network externalities require complementary products. A complementary product becomes more readily or cheaply available as more people have the main product. One major difference between previous studies and this study is that the former focuses only on the factors that operate directly on the speed of adoption, while this study incorporated factors that work through price changes as well as the factors that work directly on the speed of adoption.

• 디지털융복합연구
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• 제17권1호
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• pp.55-62
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• 2019

본 연구는 주택가격의 변화가 거시경제변수와 소득불평등에 영향을 미치는 중요한 요인으로 작용하였을 것으로 판단하여 주택 전세가격과 매매가격, 지니계수, 금리, 취업자수와의 관계를 분석하였다. 2003년부터 2016년까지 국내 16개 광역시 도의 자료를 활용한 패널분석을 하였고 패널자료임을 감안하여 패널 VAR모형을 구축한 뒤 그랜저인과관계, 충격반응함수, 분산분해분석을 실시하였다. 그랜저인과성 검사와 충격반응검사 결과, 주택시장의 매매가격과 취업자수, 금리가 소득불평등에 유의한 영향을 미치는 것으로 나타났다. 글로벌 금융위기 이전에는 전세가격만이 통계적으로 유의한 결과를 보였지만 금융위기 이후에는 주택 전세가격과 매매가격이 유의한 영향을 미치는 것으로 나타났다. 또한 분산분해분석 결과에서는 금융위기 이전에는 전세가격이 소득불평등에 미치는 영향력이 크게 나타난 반면에 금융위기 이후에는 전세가격의 영향력이 낮아지고 금리가 큰 영향을 미치는 것으로 나타나, 금리, 취업자수, 주택시장의 매매가격과 전세가격이 소득불평등에 주요한 요인으로 작용할 수 있다는 것으로 확인되었다. 따라서 정부의 부동산 정책을 비롯한 경제 활성화를 위한 정책시 변수들간의 영향력을 고려하여 소득불평등을 완화시킬 수 있는 정책수립이 될 수 있길 기대한다.

• 대한전기학회논문지:전력기술부문A
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• 제52권7호
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• pp.429-436
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• 2003

This paper presents a new approach for evaluating the transmission marginal loss factors (MLFs) considering the reactive power. Generally, MLFs are represented as the sensitivity of transmission losses, which is computed from the change of the generation at reference bus by the change of the load at the arbitrary bus-i. The conventional evaluation method for MLFs uses the only H matrix, which is a part of jacobian matrix. Therefore, the MLFs computed by the existing method, don't consider the effect of the reactive power, although the transmission losses are a function of the reactive power as well as the active power. To compensate the limits of the existing method for evaluating MLFs, the power factor at the bus-i is introduced for reflecting the effect of the reactive power in the evaluation method of the MLFs. Also, MLFs calculated by the developed method are applied to energy spot markets to reflect the impacts of reactive power. This method is tested with the sample system with 5-bus, and analyzed how much MLFs have an effect on the bidding/offer price, market clearing price(MCP), and settlement in the competitive energy spot market. This paper compared the results of MLFs calculated by the existing and proposed method for the IEEE 14-bus system, and the KEPCO system.

• 복식문화연구
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• 제12권5호
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• pp.691-701
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• 2004

The first purpose of this study was to compare the factors of information searching before purchasing with the factors of information offering after purchasing of the products, which were communication contents about the wedding Hanbok in internet communities. The second purpose was to propose marketing strategies for internet wedding Hanbok marketer. To accomplish the goal, the content analysis method which considered references and opinions of internet community members was used. Two hundred cases from WEDDING CLUB(62,893members), WEDDING GONGBU (18,649members), and WEDDING DOUMI (17,326members) in Daum internet portal site were selected from August 1 to September 21, 2003. The results were as follows: First, the information factors which were considered seriously when consumers purchased wedding Hanbok, were design, the level of sewing, price, store location, cognitive power, service level, and manufacturing time. Second, the consumers considered the price as the most important factor when they searched internet information. Third, the service factor was also considered importantly, and it was recognized important factor so much after purchasing as before purchasing wedding Hanbok. Fourth, the factors such as cognitive power, manufacturing time and store location were seriously considered as the information searching factors before purchasing. It showed higher rate when compared with information offering factors of after purchasing the wedding Hanbok. Fifth, the factor of sewing was considered as lower rate than other factors. It showed similar results before and after purchasing the wedding Hanbok.

• 한국조리학회지
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• 제14권1호
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• pp.73-83
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• 2008

The purpose of this study was to investigate purchasing variables in the organic food consumption level in Busan. To achieve this purpose, 240 residential women who are organic food consumers were chosen. Among them, 149 women took part in the study. The questionnaire was composed of three parts: 8 demographic characteristics, 9 organic food purchasing conditions, and 22 purchasing variables. The research was continued from August 20th until September 10th, 2007. To derive the results, descriptive analysis, factor analysis, and ANOVA were used by spss 14.0. To sum up the results, three organic food consumption groups were classified into high, middle, and low consumption levels depending on buying condition for organic material. For the factor analysis, 5 factors were named as confidence, quality, safety, appearance, and economy. On the high consumption level, economy factor was highly important than other groups. In general, price would be a more sensitive factor, so they answered the adjusted price range; 52 participants said under 10%, 22 between 11% and 20%, and 17 over 40%.

• 대한예방한의학회지
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• 제12권3호
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• pp.21-34
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• 2008

Objectives : This paper analysed the alternative methods of calculating conversion factor for oriental medicine in the National Health Insurance and estimated the conversion factor(reimbursing price level) of the oriental medical services, based on health insurance claims data and macro economic data. Methods : Comparing cost accounting method, SGR model, and index model to estimate conversion factor in the national health insurance, six empirical models were derived depending on the scope of revenue considered in financial indicators. Classifications of data and sources used in the analysis were identified as officially released by the government. Results and Conclusion : Cost accounting analysis and SGR model showed a two digit decrease in the physician fee schedule of oriental medical services in the national health insurance, while index model indicated a positive increase in the fee reimbursed. As expected, SGR model measured an overall trend of health expenditures rather than an individual financial status of medical institutions, and index model properly estimated the level of payments to oriental medical doctors. Upon a declining share of health expenditures on oriental medicine, a global budget system fixed to a flat rate of total budget could be an opportunity as well as a challenge.

• 한국조리학회지
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• 제10권2호
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• pp.1-15
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• 2004

This research was accomplished to prove that the actual using conditions of the funtional bakery products would be different by their sex, age group and income, and what would be main factor to choose them. This survey was examened for 268 subjects by the self-administered questionnaire method. 37% of subjects used the funtional bakery products once or twice a week. They normally paid for them 1,000-3,000 won(40%). The biggest merit of the fuctional bakey products was good for health, but high price was the weekest point of them. Over 63% of subjects answered they had the will to use the new functinal bakery products if they would be developed. Mainly they got the information of functional procuts in bakery. Females paid more than males to buy them and had stronger will to use the new procuts. As the age increased, the using frequency of fuctional bakery products also increased. The expences to buy for them once and the will to use new products increased according to income increment. Females thought more important factors as price, taste, and color than males. Twenties and forties answered price was more important than thirties and fifties.