• 지식경영연구
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• 제15권4호
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• pp.171-187
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• 2014

The social network services (SNS) like Facebook, have gained an enormous amount of popularity. However, side-effects of Facebook usage are occasionally reported such as sense of alienation and cyber-bullying. Among these potential factors threatening to the success of SNS, this research focused on alienation and intends to investigate possible factors that affect SNS alienation and how it affects on SNS attachment and proactive use of SNS. Through extensive literature reviews regarding online and offline alienation, SNS characteristics, and SNS usage, we generated the research model and hypotheses. We surveyed 142 Facebook users and empirically proved that among SNS characteristics, complexity increases SNS alienation, and interactivity and social presence positively affect SNS attachment. Offline alienation, one of the personal attributes, increases both SNS alienation and SNS attachment at the same time while the number of SNS friends have no significant effects. In addition, SNS alienation decreases proactive use of Facebook while SNS attachment increases it. Theoretical and practical implications are discussed based on research findings, and we also suggest future research directions to minimize negative consequences due to SNS users' sense of alienation.

• International Journal of Advanced Culture Technology
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• 제7권4호
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• pp.187-193
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• 2019

In this study, we attempted to identify the personality traits that influence one's likelihood to stalk an ex-partner on Facebook. Specifically, we focused on self-concept-related traits, given that the motivations for using social network sites (SNS) are highly associated with the concept of self. These include self-esteem, narcissism, and self-efficacy. To assess these factors, we controlled for extraneous variables while assessing the predictive power of personality traits, such as Facebook usage, length of the relationship, and time since the break-up. The results of a self-administered, web-based survey (N=207) showed that self-esteem, narcissism, and self-efficacy are all traits that can predict the stalking of an ex-partner on Facebook. More specifically, we showed a negative association between self-esteem and one's likelihood to stalk an ex-partner on Facebook, while it showed positive relationships between Facebook stalking and both narcissism and self-efficacy.

• International Journal of Computer Science & Network Security
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• 제21권12호
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• pp.131-136
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• 2021

This research aims to analyse the practices adopted by social media users in the Kingdom of Saudi Arabia (KSA), specifically users of Facebook and Snapchat. To collect data from participants, a questionnaire was used, generating 915 responses. The analysis of the data shows a clear preference for Snapchat over Facebook in the KSA, where 89% of the participants have accounts on Snapchat compared to 66% of them with accounts on Facebook. Moreover, the preference for Snapchat over Facebook has been clearly shown in the daily usage of participants, where 83% of those with Snapchat accounts can be described as very active users. They have accessed their Snapchat accounts at least once a day compared to only 15% of Facebook users. Different reasons were provided by the participants explaining the practices they adopted. We believe that such research could help social media applications' designers and policy makers to understand the behaviour of users in the KSA when using social media applications and the rationale behind their behaviour and preferences. This understanding could help improve the performance of current applications and new ones.

• 인터넷정보학회논문지
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• 제17권3호
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• pp.95-106
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• 2016

본 연구는 페이스북 이용자의 성격특성이 페이스북 이용유형과 어떠한 관련이 있으며, 페이스북을 실제로 이용하면서 이용자들의 성격에 따라 페이스북 몰입의 정도가 다르게 나타나는 지를 실증적으로 알아보고자 하였다. 페이스북을 가장 활발히 이용하는 대학생들을 대상으로 설문조사를 실시하였으며, 이들의 성격 5요인, 페이스북 이용유형, 그리고 SNS 몰입 척도를 이용하여 측정하였다. 분석결과 외향성과 친화성은 이용유형의 하위요인 중 정보확산에 정적인 영향을 미쳤으며, 개방성, 성실성, 신경증은 정보생산에 유의미한 영향을 미치는 것으로 드러났다. 또한 이용자의 성격 요인이 몰입에 미치는 영향을 살펴본 결과, 외향성은 지속적, 규범적 몰입에 영향을 미치는 것으로 나타났으며, 신경증은 지속적, 규범적, 정서적 몰입 모두에 정적인 영향력을 미치는 것으로 나타났다. 이러한 본 연구의 결과는 페이스북 이용에 있어 이용자의 성격특성에 따라 SNS 이용유형과 몰입의 종류와 정도가 각각 달라질 수 있음을 시사한다.

• 디지털산업정보학회논문지
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• 제9권4호
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• pp.251-265
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• 2013

The emergence of social network services, is changing the foundation of human relationship formation and method of communication of individuals through sharing of free information. Social network service is a service to support or facilitate an on-line extension of off-line network among people by helping them to share personal profile. History of social network services very short. But users of the various layers is increasing rapidly and ripple effect social as a result is very large. The focus of existing research was mainly devoted to motivation of use and acceptance of social network services. Currently the use of SNS was maturing. Thus, in-depth research on the use pattern of SNS users is needed. The purpose of this study is that, for Facebook in social network services, to analyze the changes in the initial stage of use, medium-term, usage patterns at the current time. Results of the study by analyzing the characteristics of the change in the pattern of usage of user of Facebook, it can be used as basic materials for SNS researchers and service provider.

• 한국빅데이터학회지
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• 제1권1호
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• pp.33-39
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• 2016

최근 스마트폰 사용 형태의 도움을 받아 사용자 특성을 예측하는 것은 매우 흥미롭고 주의를 사로잡는 연주 주제이다. 현재 몇몇 연구들은 사용자의 특성을 예측하기 위해 전화 사용 기록, 문자 메시지 사용 기록, 소셜 네트워크 서비스 사용 기록 등을 이용하고 있다. 이 논문에서, 우리는 MBTI 사용자 특성과 스마트폰 사용로그 간의 관계를 평가한다. 이를 위해, 스마트폰 사용 기록에서 부터 몇몇 특징들을 추출하고 이를 Naive Bayes와 SVM등의 분류기에 적용하여 사용자의 특성을 구분하였다. 사용자 특성 분석 결과의 분석을 통해 facebook사용 기록이 외향적인 사람과 내향적인 사람을 가장 잘 구분하는 것을 알 수 있었고, SVM 분류기가 Naive Bayes보다 사용자의 특성을 잘 예측하는 것을 확인하였다.

• Asia Marketing Journal
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• 제16권1호
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• pp.117-132
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• 2014

This study examined the use of Facebook in United Arab Emirates. There were two objectives of this study. The first purpose was to identify the motive for the use of Facebook among people in U.A.E. This study conducted the survey using both qualitative and quantitative methods. One hundred eighty-three working people were used from the survey. Thirty-five questions identified from the interviews were used for the questionnaire design in quantitative method. Factor analysis showed six factors namely usefulness, usage, reliability, making new friends, ethical issue and openness of information. The total variance explained by all the factors was fifty-two percent. This study also examined the demographic variables whether they would play an important role in using the social network site. The study included two more variables, income and married status, which were not frequently examined by previous studies. MANOVA showed statistical significant differences (p < .01) across six factors. ANOVA results showed that gender variable affected only the factor of openness of information. Males were more likely to share their information compared to females. Income variable affected all the factors except the openness of information. The results showed that high-income people had the highest meanscores on three factors (usage, reliability, making new friends) while low-income people had the highest means on usefulness and ethical factors.Marital status had significant effects on usefulness, reliability, and ethical factors. Married people had the low scores on reliability and ethical factors. Lastly, education variable had no effect on all the factors examined.

• International Journal of Computer Science & Network Security
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• 제21권12spc호
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• pp.579-585
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• 2021

This study aims to provide an in-depth description of the practices of social media users in the Kingdom of Saudi Arabia (KSA)-specifically the users of Facebook and Snapchat-and the reasons for these practices, the decisions made, and the people involved. Qualitative methods were used to collect data in two rounds from 53 participants. The data analysis shows a clear preference for Snapchat over Facebook among the participants, as shown in their using the application many times daily and in the creation and use of new words derived from the application's name. On the other hand, one of the main reasons mentioned by the participants for not preferring Facebook was the unclear policy of security and privacy used in the application. This reason is important for all social media users, but, in particular, it is crucial for female users, as shown in the data. This is important for the designers and policymakers of the social media applications to understand and consider, as it would help them improve the current applications and create new ones.

• 한국HCI학회논문지
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• 제13권3호
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• pp.43-53
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• 2018

전 세계적으로 가장 많은 사용자를 보유한 소셜 네트워크 서비스(SNS)인 페이스북(Facebook)의 이용행태는 사용자의 관점에서 크게 순기능과 역기능적 측면으로 구분된다. 순기능이란 사용자들이 페이스북을 통해 얻는 사회적 지지, 즐거움과 같은 긍정적인 정서로 인해 페이스북을 지속적으로 이용하는 긍정적 측면을 의미하며, 역기능이란 반대로 이용 시 느끼는 피로감, 짜증과 같은 부정적인 정서로 인해 페이스북 이용을 중단하는 부정적인 측면을 뜻한다. 본 연구는 사용자의 개별적 특성이 SNS 이용에 영향을 미친다는 기존 문헌의 결과에 따라, 페이스북 이용자의 특성(인구통계학적 특성, 페이스북 주 활동 특성, 페이스북 이용량 및 이용 빈도 특성)에 따른 페이스북 이용(순기능, 역기능)을 탐색적으로 알아보고자 하였다. 그 결과, (1) 사용자의 인구통계학적 특성 중 여성 사용자가 남성 사용자보다 더 큰 페이스북 피로감과 페이스북 중단의향을 보였으며, 40-50대 사용자가 10대 사용자보다 더 큰 페이스북 피로감을 느꼈다. 또한 (2) 주 활동 특성 중 작성자는 관찰자보다 더 높은 긍정정서와 사회적 지지를 느끼고, 페이스북 지속사용의도 또한 높았다. 마지막으로 (3) 사용자의 이용량 및 이용 빈도 특성 중 일평균 사용시간이 높은 사용자는 낮은 사용자에 비해 긍정정서를 높게 느끼고 지속사용의도 또한 높았다. 반면, 일평균 사용시간이 낮은 사용자는 높은 사용자보다 중단의향이 높은 것으로 나타났다. 사용자 특성별로 이용행태를 분석한 본 연구 결과는 성숙기에 도입한 SNS 시장에 이론적, 실무적 함의를 제공할 것이라 기대한다.

• 디지털산업정보학회논문지
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• 제10권4호
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• pp.237-249
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• 2014

The technological advances within the Internet industry have led to a revolution in terms of how people communicate with each other. For example, users are no longer limited to using face to face interactions to connect and communicate with their peers but can use email, instant messaging and more. A recent trend that researchers are observing is the adaption of SNS. SNS such as facebook and myspace has been a dominant global trend and has grown dramatically in the past 5 years. The purpose of this study was to test SNS usage motivations influencing the user satisfaction. The research model was developed based on literature review. SNS usage motivations consist of five factors: expression, relationship formation, social exchange, information seeking, trend. 189 questionnaires were used for the main part of regression analysis. The analysis results revealed that relationship formation, social exchange and information seeking were very significant factors influencing the user satisfaction. Especially, social exchange was the most significant factor. We can prospect that importance of user satisfaction on SNS usage motivations is more and more increasing in the future.