• Fashion & Textile Research Journal
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• v.19 no.2
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• pp.140-151
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• 2017

This study researched the status and prospect of the natural dye program in the Gyeongsang region, with a focus on private centers with sufficient infrastructure and abundant human resources available for natural dyes. Metropolitan cities do not own the drying house and the agricultural land for natural dyes as well as have difficulty securing the land; therefore, entire sites are limited and smaller as they are closer to the city. The one-time program of all centers has been researched to help promote and maintain centers rather than generate profit. It is shown that June-August (summer) is preferred over December-February (winter). Natural dye programs for hobby and education are operated as needed because the number of participants are low. This program uses natural indigo and Persimmon Juice for the dyeing raw materials. Programs are often outsourced by other institutes with a private certification registration system the starting of a business after obtaining certification are often found in institutes operating programs directly. Future plans do not include investments in facilities (like the enlargement of experience centers) the prospect of programs and business value is bright for business strategies that include an exhibition shop for natural dye products and program development.

• Journal of the Korea Fashion and Costume Design Association
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• v.17 no.1
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• pp.69-82
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• 2015

This study is conducted to verify out whether any important differences can be made with factors of service qualities by the population statistics and trait of skin care shops. And this study is conducted to find out the relation that service qualities may influence on switching barrier and customer satisfaction. For this study, 396 questionnaires were used which had been returned from the customers of the skin care shops of Seoul, Gyeonggi and Chungchyung provinces from 15th April to fifth May, 2013. To analyze above data, frequency analysis, t-test, ANOVA, factor analysis, regression analysis are carried out by using an SPSS 18.0 statistical package. The results are as follows : The features of services of the skin care shops are analyzed into four factors which were Assurance, Materiality, Responsiveness, Agreeability. The features of switching barrier are analyzed into three factors which are Alternative attractiveness, Interpersonal relationship, Switching cost. There are important differences in the concept four service qualities of skin care shops by the features of the statistics of population according to sex, marriage, monthly income and the types of job. The four features of service qualities of the skin care shops have positive influences on the three features of switching barrier - Assurance, Responsiveness, Agreeability and the three features of customer satisfaction - Assurance, Materiality, Agreeability. Through this study, We can have the conclusion that the switching barrier made by the building up the qualities of service can prevent the customers from dropping away.

• Fashion & Textile Research Journal
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• v.6 no.2
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• pp.213-220
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• 2004

This study shows the result of the survey conducted for male adults who had to use wheelchairs. The objectives of this study are to develop and improve the clothes for the disabled people and to make those garments put into practice. For this purpose, the survey was conducted at first so as to understand the situation of the disabled peoples wearing clothes and the garment demands. This survey is to suggest the suited form of the pants they want. The result of the study is as follows. 1) The average age of the subjects was 38.4 years old. They have used wheelchairs for 12 years on the average. Most subjects two limbs were paralyzed because of the acquired spinal paralysis. 60 percent of them were wearing the urine bags all the time. The average size of the pants they purchased was 39 inches, which means that their waist and abdominal circumstance were very big. 2) Regarding the situation of wearing habits, although the subjects usually purchased ready-to-wear, most of them are very dissatisfied with them. Especially, they considered the size as their main dissatisfaction. The main concern for buying garments was how comfortable and mobile they are while wearing them. They also needed outdoor garments. Lastly, they looked forward to the shop specialized in the garments for disabled people. 3) The functional pants for adult men using wheelchairs had the same zipper as that of general pants. The waist belt was made of rubber to reduce the pressure on waist and to cover 2 inches (5 cm) of waist circumference. Also it should be made to secure each button within the belt in accordance with size. Finally, it was designed as formal wrinkled pants that had pockets within the reach of hands when the disabled used wheelchairs.

• Fashion & Textile Research Journal
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• v.19 no.3
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• pp.296-301
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• 2017

This study researched the status and prospect of a natural dye program in Gyeongsang region that focused on private centers with sufficient infrastructure and abundant human resources were available for natural dyes. The entire site for metropolitan cities that have difficulty in securing the land are limited (as well as smaller) because they are closer to the city; in addition, they do not own the drying house and the agricultural land for natural dyes. It is understood that the one-time program of all centers researched help to promote and maintain the centers rather than generating profit; in addition, it is shown that Jun - Aug (summer) is preferred over Dec - Feb (winter). This program uses natural indigo; consequently, natural dye program for hobby and education is operated when it is required because the number of participants are low in most cases, Persimmon Juice is used for the dyeing raw materials. Programs in operation are often outsourced with other institutes registered under private certification system; therefore, many cases of starting business are found in the institutes operating programs directly after obtaining the certification. Their plans do not allow for investment in facility such as enlargement of experience center and prospect of program; in addition, business value is generally bright for business strategies that include an exhibition shop for natural dye products and program development.

• Fashion & Textile Research Journal
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• v.9 no.4
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• pp.409-417
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• 2007

The goal of this study was to investigate the impacts of customer satisfaction, store image, and switching barrier on store loyalty of the clothes shops at a large-scale discount store. The subjects were 357 female adults living in Suncheon City, Jeollanam Province. The questionnaires were conveniently sampled from June 1 to 30, 2006. The collected data were factor and reliability analyzed using the SPS program. And LISREL was used to test and evaluate the relationships between the constructs through confirmatory factor analysis and covariance structure analysis. Among the six hypotheses set in the research model, total four were selected through empirical analysis and the rest two were rejected. The analysis results were useful in making a conceptual model that could keep the simplicity about store loyalty and had increased explanatory power. Thus it turned out the deciding factors of store loyalty for the clothes shop at a discount store were customer satisfaction and switching barrier rather than store image. Customer satisfaction had the biggest influences on store loyalty among the expected variables. Considering the direct impacts of switching barrier on store loyalty, it's important to work on switching barrier along with customer satisfaction in order to maintain the customers' store loyalty. The efforts to identify the various factors of store loyalty in addition to switching barrier, customer satisfaction, and store image will lead to such marketing strategies as can vitalize the clothes shops at a large discount store.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.11
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• pp.1726-1738
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• 2008

This study researches age of discretion and lifestyles for aged women consumers and examines their social and psychologically recognized age of discretion and the difference in shopping orientation on fashion. Also it is purposed to support implications for marketing strategy on fashion market for the aged. A survey was carried out regarding the consumers of the new elderly generation aged 55 and above. 561 respondents were surveyed, residing in Seoul and Metropolitan areas. Factor analysis, Cronbach's ${\alpha}$, K-average community and multivariate analysis, multi-recurrence and crossing analysis($X^2$ verified) were used for statistical analysis. In conclusion, first, people in their 70s to 80s perceive their age 20 to 30 years younger than their real age. Second, appearance-oriented and high technology-oriented were the most highlighted lifestyles as to the study of the vital statistical, related to the lifestyle in correspondence to the real-age and the cognitive age. Third, people who feel older than they actually are in terms of shopping orientation were less likely to shop depending on their mood. Throughout the results, there is no doubt that people in the elderly generation is a main target within marketing trends in the elderly generation industry. A research based on comparison between the male and the female consumers in the elderly generation is considered to be very meaningful.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.8
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• pp.1179-1189
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• 2008

The purpose of this study is to investigate the satisfaction of the adolescents' school backpack bag and the important criteria when purchasing for developing comfort and functional backpack. The questionnaire was composed and surveyed with 245 middle school students and the data were analyzed through SPSS 13.0. Purchasing criteria were grouped into 5: practical, shop environment, comfort, aesthetic and maintenance. Satisfaction factors were function/comfort, fashion/aesthetic and durability/A.S. 50.2% of students recognized the inappropriate wearing backpack might cause the deformation of body shape. And the wrong habit of wearing bag was found to affect the body posture of students. Main symptoms caused by wearing it for long time are ‘sweating around shoulder and back' and ‘feeling stiff in shoulders and waist'. Needs arise to develop the bag which could prevent them and to educate students how to wear bags. According to the result from MDS of purchasing criteria, one axis is product vs. environment, and other is functional vs. psychological aspects. According to the result from MDS of bag satisfaction, one axis is function/durability vs. fashion/appearance, and other is gestalt quality vs. part quality. They wanted the improvement in the aspects of shape/design, material, maintenance, comfort and usability of the bags. Specially it is required that we research the adolescent customer-oriented way and develop the new materials or shapes pursuing both shoulder comfort and characteristics.

• Journal of Fashion Business
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• v.16 no.1
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• pp.69-82
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• 2012

This thesis aimed to reduce the differences of hair color when hair coloring, so it researched the differences & changes in hair color before shampoo v.s. after shampoo and dry on different heat processes when acid hair color dyeing. Five hair color dyes (Y, R, B, G, Br) manufactured by two different corporations were used. The acid hair color dyes were tinted on black and bleached hair pieces subjected to 3 different heat process; 1. Normal Temperature($25^{\circ}C$, 30min.) / 2. Heating($40^{\circ}C$, 15min.)+Normal Temperature($25^{\circ}C$, 15min.) / 3. Heating($40^{\circ}C$, 30min.). Color numbers were divided by NCS value, chroma, and hue. Statistical averages were derived and t-test was conducted using SPSS V12. Hair color differences and changes were drawn on an NCS chart using Photo Shop PS. The conclu is; If acid hair colorings are separated by a heating process, hair value & chroma change before shampoo vs. after shampoo & dry regardless of the color of hair and the heat process. Hue is not changed or shifted counter clockwise NCS color circle, but some exceptions, and it's the same when the total heat process results are combined. Black hair's value shifted downward and chroma left, and hue stayed either neutral or one color or it shifted counter clockwise on NCS color circle. Bleached hair's value shifted upward and chroma right, and hue stayed one color or shifted counter clockwise, but some exceptions. And it can be shown on NCS chart.

• The Research Journal of the Costume Culture
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• v.16 no.3
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• pp.574-587
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• 2008

The purposes of this study were to classify shopper types by high-school girls' purchasing motivations of color cosmetics and to examine the effects of store evaluative criteria and information sources on store patronage behaviors. A questionnaire was developed based on the previous studies and was administrated to 534 high-school girls living in Busan High school girls were pursuing to cover and white their faces by using color cosmetics. The data was analyzed by factor analysis, chi-square test, cluster analysis, ANOVA, Duncantest, and regression analysis using SPSS 12.0. The results showed that they were classified Covering/whitening pursuing groups, Beauty pursuing groups, and Curiosity/conformity pursuing groups by their purchasing motivations of color cosmetics. High school are girls pursuing to cover and white their faces by using color cosmetics, and are were likely to visit low price specialty stores. This is influenced by their experiences and information from their friends or families. Girls using color cosmetics from their curiosity or conformity were likely to shop in low price specialty stores with a good layout and kind salespersons, while they were likely to use general specialty stores when they wanted to exchange and test cosmetics. These findings may provide useful implications for researchers and marketers related to color cosmetics markets of high school girls.

• Journal of the Korean Society of Costume
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• v.63 no.6
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• pp.127-139
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• 2013

This research is designed to provide basic data to study the life and culture of multicultural families in Korea by taking a look at the clothing behaviors and attitudes toward traditional dresses. To this end, quantitative research was conducted on Korea-Vietnam multicultural families and Korean families. The surveys of the Korean families were completed by 250 married women in Seoul, and those of Korea-Vietnam multicultural families by 104 married Vietnamese women living in Seoul, Gyeonggi-do and Incheon. The data were analyzed using frequency analysis, factor analysis, t-test, crosstabs and ${\chi}^2$-test. The findings are as follows: First, the comparison of clothing behaviors of the Korean families and the Korea-Vietnam multicultural families found that they had statistically significant differences in values towards clothes, clothes shopping orientation and clothes purchasing behaviors. The Korean women were more involved in clothes and fashion-oriented than their Vietnamese counterparts. However, the Vietnamese women in their 20s were likely to rely more on social trends than their own needs when purchasing clothes compared to their Korean counterparts. Korean families preferred to shop in department stores, while the multicultural families relied more on discount stores and outlets. Second, the comparison of the Korean families and the Korea-Vietnam families in attitudes toward their own traditional dresses and how often to wear them showed statistically meaningful differences. The Korean group had more negative attitudes toward Hanbok, the Korean traditional dresses than the Vietnamese group. The Vietnamese women showed more interest in information on Hanbok than their Korean counterparts. They also were wearing the Korean traditional dresses more often than the Korean families. In addition, the Vietnamese women showed a stronger tendency than the Korean women that they took pride in their country's traditional dresses and believed that they were beautiful.