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Investigation on the Purchasing Criteria and Discomfort of School Backpack for Adolescents

통학용 학생 가방 개선을 위한 구매기준과 착용 불만족 경험 조사

  • Koh, Kyung-Hee (Dept. of Clothing & Textiles, College of Human Ecology, Inha University) ;
  • Na, Young-Joo (Dept. of Clothing & Textiles, College of Human Ecology, Inha University)
  • 고경희 (인하대학교 생활과학대학 의류디자인학전공) ;
  • 나영주 (인하대학교 생활과학대학 의류디자인학전공)
  • Published : 2008.08.31

Abstract

The purpose of this study is to investigate the satisfaction of the adolescents' school backpack bag and the important criteria when purchasing for developing comfort and functional backpack. The questionnaire was composed and surveyed with 245 middle school students and the data were analyzed through SPSS 13.0. Purchasing criteria were grouped into 5: practical, shop environment, comfort, aesthetic and maintenance. Satisfaction factors were function/comfort, fashion/aesthetic and durability/A.S. 50.2% of students recognized the inappropriate wearing backpack might cause the deformation of body shape. And the wrong habit of wearing bag was found to affect the body posture of students. Main symptoms caused by wearing it for long time are ‘sweating around shoulder and back' and ‘feeling stiff in shoulders and waist'. Needs arise to develop the bag which could prevent them and to educate students how to wear bags. According to the result from MDS of purchasing criteria, one axis is product vs. environment, and other is functional vs. psychological aspects. According to the result from MDS of bag satisfaction, one axis is function/durability vs. fashion/appearance, and other is gestalt quality vs. part quality. They wanted the improvement in the aspects of shape/design, material, maintenance, comfort and usability of the bags. Specially it is required that we research the adolescent customer-oriented way and develop the new materials or shapes pursuing both shoulder comfort and characteristics.

Keywords

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