Abstract
The objective of this study is to compare and analyze middle and high school boys' and girls' uniform wearing conditions. The survey was conducted online and data were obtained from 907 middle and high school boys and girls. The results of this study are as follows. First, most boys and girls did not know their body sizes other than their height and weight. Second, when purchasing the school uniforms, over 70% of the boys and girls chose to try on the uniforms before their purchase and over 60% of the boys and girls had trouble selecting their sizes just by reading the labels. Third, both boys and girls considered the fit as the most important factor. When purchasing jackets, both middle and high school boys considered the shoulder width as most important. Middle school girls considered the jacket and sleeve length as most important, whereas high school girls considered the shoulder width, waist, and bust as most important. When purchasing skirts or slacks, waist girth was considered as most important. Fourth, boys repurchased more school uniforms than girls. Boys have outgrown their uniforms usually in the length categories, whereas girls have outgrown in the girth categories. Fifth, more girls(72.7%) modified their uniforms than the boys(56.8%). Boys usually bought bigger uniforms, modified them to fit and when they grow out of their uniforms they planned to modify their uniforms again whereas girls modified their uniforms to follow the trend. Sixth, the online shopping mall survey has revealed that both boys and girls liked the idea of 3D model that reflect their own body shapes, but they had low preference to purchase school uniforms online. Online purchase has been more attractive to the boys than to the girls, while the way of fashioning uniforms has been more attractive to the girls than to the boys.
