• Title/Summary/Keyword: Extraction of User Preference

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Customized Coupon Recommendation Model based on Fuzzy AHP Reflecting User Preference (사용자 선호도를 반영한 FUZZY-AHP 기반 맞춤형 쿠폰 추천 모델)

  • Sim, Weon-Ik;Lee, Sang-Yong
    • Journal of Digital Convergence
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    • v.12 no.5
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    • pp.395-401
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    • 2014
  • As social network service becomes common, the consumers use many discount coupons with which they can purchase goods via social commerce. Although, the quantities of coupons offered from social commerce are currently on the sharp increase, customized coupon service that reflects user preference is not offered. This paper proposes a coupon service method reflecting user's subjective inclination targeting food coupons to offer customized coupon service for social commerce. Towards this end, this paper conducts hierarchization of the factors that become standard in selecting coupons including food types, food prices, discount rates and the number of buyers. And then, this study classifies, extracts and offers the coupons using Fuzzy-AHP, a decision making support method that reflects subjective inclination. From the user satisfaction results on the extracted coupons, the users are generally satisfied: very satisfactory with 45%, satisfactory with 33% and fair with 22%, and there was no experiment participant, who was dissatisfied.

Prediction of User's Preference by using Fuzzy Rule & RDB Inference: A Cosmetic Brand Selection

  • Kim, Jin-Sung
    • International Journal of Fuzzy Logic and Intelligent Systems
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    • v.5 no.4
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    • pp.353-359
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    • 2005
  • In this research, we propose a Unified Fuzzy rule-based knowledge Inference Systems (UFIS) to help the expert in cosmetic brand detection. Users' preferred cosmetic product detection is very important in the level of CRM. To this purpose, many corporations trying to develop an efficient data mining tool. In this study, we develop a prototype fuzzy rule detection and inference system. The framework used in this development is mainly based on two different mechanisms such as fuzzy rule extraction and RDB (Relational DB)-based fuzzy rule inference. First, fuzzy clustering and fuzzy rule extraction deal with the presence of the knowledge in data base and its value is presented with a value between 0 -1. Second, RDB and SQL (Structured Query Language)-based fuzzy rule inference mechanism provide more flexibility in knowledge management than conventional non-fuzzy value-based KMS (Knowledge Management Systems).

Extraction & Prioritization of User Preference Requirements through User Needs (사용자 니즈를 통한 사용자 선호도 요구사항 추출 및 우선순위화)

  • Park, BoKyung;Kim, R. YoungChul
    • Proceedings of the Korea Information Processing Society Conference
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    • 2012.04a
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    • pp.1247-1250
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    • 2012
  • 기존 방법은 Cockburn의 Goal 지향 유스케이스 방법[7]을 이용하여 고객 요구사항을 추출하는 방법을 제안하였다[2]. 그런 방법은 개발자 관점 요구사항으로 사용자의 요구를 충족시키기가 어렵다. 그래서 이 논문에서는 사용자 중심의 소프트웨어 개발 방법론[1,3,4,6]을 적용하여 사용자의 니즈(Needs)에 맞는 사용자 선호도 요구사항을 찾고자 한다. 이러한 요구사항의 Goal 중요도를 측정하여 우선순위를 도출한다. 이는 사용자의 니즈에 맞는 요구사항 결정과 테스트 케이스의 우선순위화가 가능하다. 사례연구로 U-Home 안에서 실내온도 조절에 관한 사용자의 요구를 분석하였다[1].

User Profile based Personalized Web Agent (사용자 프로파일 기반 개인 웹 에이전트)

  • So, Young-Jun;Park, Young-Tack
    • Journal of KIISE:Software and Applications
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    • v.27 no.3
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    • pp.248-256
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    • 2000
  • This paper presents a personalized web agent that constructs user profile which consists of user preferences on the web and recommends his/her relevant information to the user. The personalized web agent consists of monitor agent, user profile construction agent, and user profile refinement agent. The monitor agent makes a user describe his/her preferences directly and it creates the database of preference document, finally performs several keyword extraction to increase the accuracy of the DB. The user profile construction agent transforms the extracted keywords into user profile that could be confirmed and edited by the user. and the refinement agent refines user profile by recursively learning and processing user feedback. In this paper, we describe the several keyword weighting and inductive learning techniques in detail. Finally, we describe the adaptive web retrieval and push agent that perform adaptive services to the user.

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Unstructured Data Quantification Scheme Based on Text Mining for User Feedback Extraction (사용자 의견 추출을 위한 텍스트 마이닝 기반 비정형 데이터 정량화 방안)

  • Jo, Jung-Heum;Chung, Yong-Taek;Choi, Seong-Wook;Ok, Changsoo
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.41 no.4
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    • pp.131-137
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    • 2018
  • People write reviews of numerous products or services on the Internet, in their blogs or community bulletin boards. These unstructured data contain important emotions and opinions about the author's product or service, which can provide important information for future product design or marketing. However, this text-based information cannot be evaluated quantitatively, and thus they are difficult to apply to mathematical models or optimization problems for product design and improvement. Therefore, this study proposes a method to quantitatively extract user's opinion or preference about a specific product or service by utilizing a lot of text-based information existing on the Internet or online. The extracted unstructured text information is decomposed into basic unit words, and positive rate is evaluated by using existing emotional dictionaries and additional lists proposed in this study. This can be a way to effectively utilize unstructured text data, which is being generated and stored in vast quantities, in product or service design. Finally, to verify the effectiveness of the proposed method, a case study was conducted using movie review data retrieved from a portal website. By comparing the positive rates calculated by the proposed framework with user ratings for movies, a guideline on text mining based evaluation of unstructured data is provided.

The Semiotics Approach Method for Developing the Global Product Design (글로벌 제품디자인 개발을 위한 기호론적 접근방법)

  • 신홍재;함재룡
    • Archives of design research
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    • v.20
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    • pp.173-182
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    • 1997
  • In this era of global market without national boundaries, the prominent enterprises in Korea which recognized that our parted away from has confornted with endless competition have parted away from the domestic market and have aimed for internalization by declaring "Global management" and trying superior product-design development. This phenomenon is a reflection of the recognition by enterprises of the importance in global product design to increase market share. Accordingly, the purpose of this research is to present a method with respect to the design by revaluation and to approach the product design development by analogizing and accommodation the common preferences of humankind(the "preference theory")In relation to the constieuent elements such as design and communication, the approach of global product-design is to systemize the unfolding process for the concepts and ideas as expressed under the preference theory. In order to achieve this, a design approach based on the documentary research of the preference theory was applied step by step to the design methods. Further, the approach in relation to user and design, the ideology of enterprises and communication as expressed under the preference theory were presented Lastly, in the course of our approach in extraction the transformative ideas of our traditional culture, design for containers of cosmetics were used as an example.re used as an example.

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A Study of Music Recommendation System in P2P Network using Collaborative Filtering (P2P 환경에서 협업 필터링을 이용한 음악 추천 시스템에 대한 연구)

  • Won, Hee-Jae;Park, Kyu-Sik
    • Journal of Korea Multimedia Society
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    • v.11 no.10
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    • pp.1338-1346
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    • 2008
  • In this paper, we propose a new P2P-based music recommendation system. In comparison with previous system in client-server environment, the proposed system shows higher quality of music recommendation through real-time sharing of music preference information between peers. A collaborative filtering is implemented as a recommendation algorithm. As a user preference profile, we use the inherit KID music genre index contained in all legitimate music file instead of music feature vectors as in previous research so that the proposed system can mitigate the performance degradation and high computational load caused by feature inaccuracy and feature extraction. The performance of the proposed system is evaluated in various ways with real 16-weeks transaction data provided by Korean music portal, 5 company and it shows comparative quality of recommendation with only small amount of computational load.

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3D Rendering of Magnetic Resonance Images using Visualization Toolkit and Microsoft.NET Framework

  • Madusanka, Nuwan;Zaben, Naim Al;Shidaifat, Alaaddin Al;Choi, Heung-Kook
    • Journal of Multimedia Information System
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    • v.2 no.2
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    • pp.207-214
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    • 2015
  • In this paper, we proposed new software for 3D rendering of MR images in the medical domain using C# wrapper of Visualization Toolkit (VTK) and Microsoft .NET framework. Our objective in developing this software was to provide medical image segmentation, 3D rendering and visualization of hippocampus for diagnosis of Alzheimer disease patients using DICOM Images. Such three dimensional visualization can play an important role in the diagnosis of Alzheimer disease. Segmented images can be used to reconstruct the 3D volume of the hippocampus, and it can be used for the feature extraction, measure the surface area and volume of hippocampus to assist the diagnosis process. This software has been designed with interactive user interfaces and graphic kernels based on Microsoft.NET framework to get benefited from C# programming techniques, in particular to design pattern and rapid application development nature, a preliminary interactive window is functioning by invoking C#, and the kernel of VTK is simultaneously embedded in to the window, where the graphics resources are then allocated. Representation of visualization is through an interactive window so that the data could be rendered according to user's preference.

Representative Keyword Extraction from Few Documents through Fuzzy Inference (퍼지추론을 이용한 소수 문서의 대표 키워드 추출)

  • 노순억;김병만;허남철
    • Journal of the Korean Institute of Intelligent Systems
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    • v.11 no.9
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    • pp.837-843
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    • 2001
  • In this work, we propose a new method of extracting and weighting representative keywords(RKs) from a few documents that might interest a user. In order to extract RKs, we first extract candidate terms and them choose a number of terms called initial representative keywords (IRKs) from them through fuzzy inference. Then, by expanding and reweighting IRKs using term co-occurrence similarity, the final RKs are obtained. Performance of our approach is heavily influenced by effectiveness of selection method of IRKs so that we choose fuzzy inference because it is more effective in handling the uncertainty inherent in selecting representative keywords of documents. The problem addressed in this paper can be viewed as the one of calculating center of document vectors. So, to show the usefulness of our approach, we compare with two famous methods - Rocchio and Widrow-Hoff - on a number of documents collections. The result show that our approach outperforms the other approaches.

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Performance Evaluation of the Extractiojn Method of Representative Keywords by Fuzzy Inference (퍼지추론 기반 대표 키워드 추출방법의 성능 평가)

  • Rho Sun-Ok;Kim Byeong Man;Oh Sang Yeop;Lee Hyun Ah
    • Journal of Korea Society of Industrial Information Systems
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    • v.10 no.1
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    • pp.28-37
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    • 2005
  • In our previous works, we suggested a method that extracts representative keywords from a few positive documents and assigns weights to them. To show the usefulness of the method, in this paper, we evaluate the performance of a famous classification algorithm called GIS(Generalized Instance Set) when it is combined with our method. In GIS algorithm, generalized instances are built from learning documents by a generalization function and then the K-NN algorithm is applied to them. Here, our method is used as a generalization function. For comparative works, Rocchio and Widrow-Hoff algorithms are also used as a generalization function. Experimental results show that our method is better than the others for the case that only positive documents are considered, but not when negative documents are considered together.

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