• Journal of Distribution Science
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• v.22 no.5
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• pp.39-57
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• 2024

Purpose: Various policies continue to be strengthened to develop Micro, Small and Medium Enterprises (MSMEs), which have a strategic role in the economy through the pillars of corporatization, capacity and financing to support strong and inclusive economic growth. Efforts to transform MSMEs marketing strategies are undertaken through eco-friendly digitalization to increase resilience and more productive and innovative capacity. Research design, data and methodology: This research is an exploratory qualitative approach taken to investigate the transformation of eco-friendly marketing strategies for MSMEs to increase competitiveness at the global level. The samples obtained were 425 MSMEs assisted by the DKI Jakarta, Bali, Java, Borneo, and Sumatera. The data collection technique used non-probability sampling (snowball sampling). Data is analyzed through collection, reduction, analysis, validity testing, presentation and conclusion. Results: This research shows the transformation of eco-friendly digital-based MSME marketing strategies occurred through four stages, namely production and institutional activities, expanding market share, digitalization and financing, and export market access. Conclusions: Eco-friendly digital transformation allows MSMEs competencies to be refined to improve business processes and business competitiveness at the international level. The contribution of this marketing strategy transformation is expanding MSMEs access to financial institutions (fintech), marketplaces, and QRIS (QR Code Indonesian Standard) digital payments.

• Journal of Korea Port Economic Association
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• v.21 no.4
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• pp.33-53
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• 2005

Kangwon Province has grown regional economy under the circumstances of poor resources compared with others and Kangwon Province is in a position to stress trade to continue economic development in future. Therefore this paper proposes that we must analyze the real situation and the patential factors of foreign trade in Kangwon Province. And also this paper is to propose a strategy for the promotion of foreign trade in Kangwon Province

• Korean Journal of Organic Agriculture
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• v.16 no.1
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• pp.43-57
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• 2008

Organic farming including organic livestock farming in EU has been extended since the latter half of the 19th century. Especially, the organic farming area of Italy, Spain, Germany and U.K. is extensive compared to other EU countries. And organic farming area has been extended rapidly in Portugal and Greece. EU will have an influence on many countries' organic farming on the history and world agriculture. If FTA reaches between Korea and EU, livestock products like ham or sausage will be imported a great deal from EU. So Korea has to establish countermeasures to livestock products export strategies of EU.

• Bulletin of Food Technology
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• v.23 no.2
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• pp.290-296
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• 2010

본 내용은 2010년 4월 7일부터 4월 9일까지'한국 전통 육가공품 수출 추진 연구'와 관련한 제품과 신기술 등의 정보 및 자료 수집을 위해 주요 수출 대상국인 일본 동경소재 아메요코 시장을 중심으로 백화점, 한국음식 판매 식당가 등을 방문하여 기존 제품의 특성 및 반응을 조사하고, 동경 빅사이트에서 개최한 식육산업전에 참관하여 관련 전시제품의 동향 파악 및 한국 전통 육가공제품의 소비자 반응을 조사하여 향후 연구에 반영하고자 한다.

• Journal of Distribution Science
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• v.14 no.8
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• pp.139-151
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• 2016

Purpose - In Chinese rose market, Korea competes against Latin American and African countries, but is not so competitive in terms of price and quality, implying the importance of using appropriate marketing strategies. This study aims to examine Chinese rose consumers' recognition and attributes of preference for roses produced in Korea, in order to use the result as baseline data for Korean rose exporters to China and provide implications that help establish a variety of marketing strategies targeting each region, income and age group. Research Design, Data and Methodology - 112 Chinese people were involved and interviewed in Chinese horticulture industry who had participated in 2016 Hortiflorexpo IPM Beijing. Online questionnaire survey was additionally conducted with 533 Chinese living in Korea and China. The Conjoint Analysis was conducted for region, age, and income group of respondents to estimate the relative importance of rose attributes evaluated by each population group and the utility derived from each attribute level. This process aimed to compare respective population groups for the relative importance and utility to derive implications for targeted marketing strategies. Results - The analysis finds that Chinese rose consumers prioritize rose color, followed by price, flowering stage, and flower size in purchasing roses. They prefer red roses most, followed by pink and then yellow. Moreover, they prefer larger roses, and relatively cheaper roses. The analysis reveals they prefer roses in their 20%-flowering stage to more than 40%-flowering stage. Conclusions - Establishing marketing strategies differentiated for each Chinese consumer group is critical in expanding Korean rose export. The analysis finds while Chinese consumers living in Beijing considered rose color and flowering stage more importantly than their counterparts in Shanghai, Chinese consumers living in Shanghai considered rose price and size more importantly than their counterparts living in Beijing. Therefore, establishing marketing strategies based on these attributes of preference in each region is necessary. Mid & low-income consumer groups considered price as the most important factor, and high-income consumer groups considered rose color as the most important one. It is, thus, important to focus on rose color when establishing a marketing strategy with targeting the high-income consumer group.

• Journal of Navigation and Port Research
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• v.30 no.6 s.112
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• pp.471-481
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• 2006

This paper aims to provide strategies to attract container cargoes for the Incheon port by analysing O/D of the container cargoes with the year-2004 export and import data from. The Korean customs service. O/D analysis was carried out with establishing optimal zones, which are defined as City, Gun, Gu(Korean administrative districts) to which the export-import service can be provided from a certain port with minimized freight(or transport) cost and stevedoring fee. For the Incheon port, 35 administrative districts including Seoul and Incheon in Kyunggi-Do and Kangwon-Do are recognized as the optimal zones, and approximately 25.50% of around 2.02-million-TEU per year of the cargoes from the zones are exported and imported through the port. The strategies to attract container cargoes was suggested by comparing the Incheon port to supposed-competitive ports. The Busan port(64.89%), Guangyang port(4.46%) and Pyeongtaeck port(3.35%) are supposed as the competitive ports which have a large proportion of handling the cargoes from the optimal zones. When comparing the Incheon port to these ports. The Incheon port requires a distinctive cost strategy, providing incentives to attract shipping companies and cargoes, improving efficiency related to loading-unloading at the port, and reinforcing Feeder-Network and advertisements about cost-saving to the shippers(the owners of goods) in the national capital region Consequently, the mentioned requirements are suggested as the strategies to attract cargoes for the Incheon port.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2006.06b
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• pp.289-299
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• 2006

This paper aims to provide strategies to attract container cargoes for the Incheon port by analysing O/D of the container cargoes with the year-2004 export and import data from. The Korean customs service. O/D analysis was carried out with establishing optimal zones, which are defined as City, Gun, Gu(Korean administrative districts) to which the export-import service can be provided from a certain port with minimized freight(or transport) cost and stevedoring fee. For the Incheon port, 35 administrative districts including Seoul and Incheon in Kyunggi-Do and Kangwon-Do are recognized as the optimal zones, and approximately 25.50% of around 2.02-million-TEU per year of the cargoes from the woes are exported and imported through the pan. The strategies to attract container cargoes was suggested by comparing the Incheon port to supposed-competitive pons. The Busan portn(64.89%), Guangyang port(4.46%) and Pyeongtaeck port(3.35%) are supposed as the competitive pons which have a large proportion of handling the cargoes from the optimal zones. When comparing the Incheon port to these ports, The Incheon pan requires a distinctive cost strategy, providing incentives to attract shipping companies and cargoes, improving efficiency related to loading-unloading at the port, and reinforcing Feeder-Network and advertisements about cost-saving to the shippers(the owners of goods) in the national capital region. Consequently, the mentioned requirements are suggested as the strategies to attract cargoes for the Incheon port.

• The Journal of Information Technology
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• v.8 no.4
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• pp.103-117
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• 2005

This paper examines the brand strategies of competitive product issuing C/O company in choongnam. Today, the global brand is very important range. The ubiquity of global brands has become one of the defining features of modern life and one of the core function of modern marketing. Therefore, company was conducted several interesting characteristics as follows: company employing brand marketing were found to engage in independent market research. Also, they tend to export products whose levels of quality are as competitive as to those of competing products from industrialized countries. Thus, global consumers may react powerfully against the increasing ubiquity of global brands and their homogenized identities.

• International Commerce and Information Review
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• v.10 no.1
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• pp.295-314
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• 2008

I compared trade structure and competitiveness by sector using industrial classification in UN Comtrade data and SITC. Based on the comparison, I calculated market share, export competitions, RCA, and TSI. and then selected sensitive industries based on competitiveness, and identified the ZOPA and our BATNA. These calculations confirmed the industries damaged by FTA and those benefiting from the FTA between Korea and Japan, the study them developed strategies for VIA negotiation. It is to minimize damages to Korean economy and to maximize benefits from the agreement. The negotiation plan allowed an adjustment period for industries, for which damages are expected, by setting a long grace period before implementing tariffs. Based on the negotiation plan made through economic analysis, I intend. contribute to more efficient promotion of negotiation by extracting the optimal FFA negotiation plan for each manufacturing industry.

• International Commerce and Information Review
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• v.6 no.1
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• pp.213-235
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• 2004

As national income of a country increases, people's needs for the services are also increasing. Recently, Korea has been confronted with deficit of service account in BOP, despite surplus of goods account. We can suppose that the reason why service deficit has been occurred continuously is mainly due to the system of Korean Foreign Trade Act which exclude the regulation of trade in services. That is, the Act could not regulate trade in services in Korea. So, Korea could not promote the export strategies for trade in services. This paper focuses on discovering the substitutional strategies for the revision of Foreign Trade Act in Korea. As a result, it was concluded that Foreign Trade Act in Korea should be reestablished fundamentally and also should include the articles related to trade in services and trade in goods simultaneously.