• Title/Summary/Keyword: Export Strategies

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Industrial review and competitiveness analysis of footwear market (신발 산업 현황과 경쟁력 분석)

  • Lee, Ji-Yeon;Uh, Mi-Kyung;Park, Myung-Ja
    • Journal of the Korea Fashion and Costume Design Association
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    • v.21 no.1
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    • pp.59-72
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    • 2019
  • The purpose of this study is to analyze the present condition of the Korean footwear industry, and its competitiveness through related precedent research. Research was done by analyzing data from the Korean Statistical Information Service, the Korea International Trade Association and advanced research about the footwear industry. Footwear markets all over the world are growing continuously. The main consumers are China, America and India. World footwear trade is showing a growth trend on the basis of cost and amount. The main exporting countries are China, Vietnam and Italy, while main importing countries are America, Germany and France. The domestic market and the export market of footwear in Korea are decreasing. The scale of exporting footwear is gradually decreasing, however the scale of importing footwear is increasing. Korea exports footwear to China, Vietnam and Japan and imports them from China, Vietnam and Indonesia. Studies concening the footwear industry implied that the competitiveness of Korea has been weakened both in the domestic and the export markets. To enhance the competitiveness of Korean footwear corporations, long-term support at the national level is needed. Especially, cultivating competitive experts is crucial to improve the competitiveness of designs and the quality of products. Furthermore, branding strategies using the Korean wave, Korean culture and the national image of Korea, as well as platform strategies to communicate with consumers globally and selling high-quality products are significant.

A Study to Promote the Export of Korean Hang Over Drinks in Russia (숙취해소음료의 러시아권 시장 수출활성화 방안)

  • Kim, Jihoon;Lim, Sungsoo
    • Journal of Convergence for Information Technology
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    • v.10 no.4
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    • pp.35-45
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    • 2020
  • To diversify the agro-food exports of Korea, this study selected Russia, which is located closet to CIS countries, as a sampling area and sought ways to promote the export of Korean hang over drinks to Russia. This study analyzed the contributing factors to the export, such as Russian consumers' purchasing intentions, as well as the willingness to pay of korean hang over drinks in Russia, using the paper review and on-off line survey data correction method. Major results are as follows. First, Russian consumers' intention of purchasing Korean hang over drinks is higher than Europe and the other products. Therefore, it is necessary to understand the demographic characteristics of Russian consumers and then actively use niche marketing strategies. Second, the purchase intention of Russian consumers towards increased when buying behavior occurred in supermarket, hypermarket- and convenience stores. Third, it seems prefer to pricing of Korean hang over drinks in Russian export market similar to the domestic price level.

A Study on the Changes of the Competition Structure of the Japanese Automobile Market and the Korean Enterprises' Strategies of Export to Japan (일본 자동차시장의 경쟁구조 변화와 한국기업의 대일 수출전략에 관한 연구)

  • Kwon, Young-Wook;Nam, Kyung-Doo
    • International Commerce and Information Review
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    • v.14 no.4
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    • pp.61-88
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    • 2012
  • Korea exported the passenger cars(HS 8703) such as key export item 41billion dollars in 2011. But the Korea's representative enterprises which bound forward in the global markets, have a tough time in the Japanese markets alone, and especially, they hardly sell key items such as automobiles. Japan is the third largest automobile market sold annually 5 millions, despite its long-term depression. At this time of point, analyzing the competition structure of the automobile market and proposing the strategies of the Korean enterprises's export to Japan would be a great academic contribution. This study analyzed the Japanese automobile market by the method of upper enterprises' Concentration Ratio($CR_k$) based on J. S. Bain's SCP paradigm and the literature study on the characteristics of the Japanese market by Itami Hiroyuki. As a result, in the Japanese automobile market, it is very likely that there exist market dominating enterprises, but at the same time, the movement of change also could be grasped between Japanese car makers. Accordingly, the cross-leveraging distribution strategy, brand strategy and Japan specification(designed for Japan) development strategy of the Korean enterprises' export to Japan which can respond to the change of the Japanese automobile markets were proposed.

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Identifying Economic Determinants of Regional Exports in Korea (우리나라 지역수출의 결정요인 분석)

  • Kim, Sung-Hun;Choi, Myoung-Sub;Kim, Eui-June
    • Journal of the Economic Geographical Society of Korea
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    • v.12 no.2
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    • pp.142-158
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    • 2009
  • The purpose of this paper is to identify determinants of regional export in Korea using the interregional input-output table and SUR(Seemingly Unrelated Regression) model. Regional exports are classified into four groups; intraindustry intraregional export, interindustry intraregional export, intraindustry interregional export and interindustry interregional export. Labor productivity, scale economies, market size, and international trade volumes have positively influenced regional exports while the interregional distances having a negative effect on them. These results imply that it is necessary to operate regional strategies to enhance productivities and market size and to reduce transportation and distribution costs for revitalize a regional economy by increasing regional exports.

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Revisiting the Asian Financial Crisis: Is Building Political Ties with Emerging Political Elites Beneficial during a Crisis?

  • Kyung Hwan Yun;Chenguang Hu
    • Journal of Korea Trade
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    • v.26 no.4
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    • pp.63-82
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    • 2022
  • Purpose - Drawing on relational institutional theory, we explored how demographic similarity between board members of a firm and newly emerged political elites led to firms' increased financial resource acquisition such as leverage ratio and decreased export intensity amidst the Asian financial crisis. We also studied how a firm's leverage ratio and export intensity can further affect firm profitability and financial credit rating. Design/methodology - We revisited and explored a unique, unprecedented crisis that affected most Korean firms: the Asian financial crisis that coincided with a governmental shift from a conservative to a liberal party. We collected demographic information from 432 listed Korean firms' board members and 43 political elites of the Blue House from 1998-2000 to create a demographic similarity measurement. We collected firms' financial information, built panel data, and used ordinary least squares regression to test our theory. Findings - Our results showed that demographic similarity between a firm's directors and newly emerged politicians had a positive association with a firm's leverage ratio but a negative association with a firm's export intensity. A firm's leverage ratio had a negative relationship with firm performance measured by firm profitability and financial credit rating. A firm's export intensity showed a positive effect on firm performance. Originality/value - We highlighted that during an economic crisis that coincided with a governmental shift and change of leading political actors, firms exerted efforts to survey the environment and build new external stakeholder relationships to cope with the changing landscape. We proposed that in an emerging market like Korea where low levels of trust and favoritism are prevalent across society, one of the relational institutional strategies that firms can employ is the selection of directors with similar demographic characteristics to political elites based on factors including birthplace and school affiliations. We examined the efforts of firms to build political networks with newly empowered political elites during a financial crisis, and the consequences of establishing such networks. We highlighted that during a financial crisis, the demographic similarity between a firm's board members and newly emerged politicians can provide firms with access to financial resources but can also result in poor management and reduced effort to enhance its international competitiveness.

The Effect Analysis of Korea-Japan FTA on Fisheries Sector (한.일 FTA체결에 따른 수산부문 영향 분석)

  • Lee, Kwang-Nam;Pak, Myong-Sop
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.22
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    • pp.227-254
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    • 2004
  • This paper focuses on the analysis of effects on fisheries sector following Korea-Japan Free Trade Agreement and the results are found as follows. In terms of national competitiveness, the RCA(Revealed comparative advantage) index shows that Korea is higher than Japan in most species items. And the calculation of TSI(Trade Specialization Index) finds that Korea is export specialized while Japan import specialized, showing that Korean fisheries sector is internationally more competitive than Japan. The tariffs on the marine products should be completely scrapped between Korea and Japan, export of marine products to Japan increases a mere 2%, while import from Japan 13.5%. In terms of value, annual export to Japan stands at 20,135thousand USD, while import from Japan at 12,137thousands USD, resulting in trade balance improvement of 8,000thousand USD in total. The tariff measures above is expected to have a positive effect on the related industry of marine products such as Oyster, Conger eel, Ark shells and Laver, but those involved in fisheries of Alaska pollack, Hair tail, Sea-bream(live fish), Red horsehead(frozen), Saury are expected to be negatively affected. Given the results of analysis above, the effects of FTA on the fisheries would be advantageous to Korea as a whole, but at the same time, the advantage and disadvantage sustained differs by fishery type and marine products. To that effect, negotiation strategies and countermeasures should be made, taking the results into account.

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Product versus Process Innovation and the Global Engagement of Firms

  • Jang, Yong Joon;Hyun, Hea-Jung
    • Journal of Korea Trade
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    • v.25 no.4
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    • pp.37-59
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    • 2021
  • Purpose - Although models of innovation and exporting dominate recent studies of relations between innovation and access to foreign markets, relations between innovation and foreign direct investment (FDI) are less explored. This is especially true of relations between types of innovation and FDI. We fill that gap in the literature with empirical evidence that clarifies whether firms enter foreign markets through exports or FDI. Design/methodology - In order to assess the role of innovation in firms' international engagement strategies, we develop research hypotheses and present new empirical evidence on firms' choice of entry - exports and FDI - based on firm-level data. Findings - Our empirical results suggest that the impact of product innovation is more significant in transition from being a purely domestic firm to an exporter, while process innovation more significantly affect transition from being an exporter to a multinational enterprise. Our results also support 'self-selection into FDI' rather than 'learning-by-performing FDI' in the relationship between innovation and firms' overseas expansion. Originality/value - Recent literature on the relationship between innovation and firms' participation in foreign markets is dominated by models of innovation and export behavior. However, foreign direct investment by multinational enterprises may also be associated with firms' innovative activities. We first analyze how product and process innovations influence firms' choices to initiate exports or FDI.

Japan's Export Regulations and Korea's Investment Attraction Strategy: Focusing on the Parts and Materials Industry

  • Lee, Min-Jae;Jung, Jin-Sup;Lee, Jeong-Eun
    • Journal of Korea Trade
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    • v.24 no.3
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    • pp.55-72
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    • 2020
  • Purpose - In this paper, we provide recommendations for Korea's long-term direction and strategic measures to attract inward foreign direct investment (FDI) in response to Japan's export regulations. In doing so, we analyze the current situation and characteristics of trade between Korea and Japan, focusing on the parts and materials industry, which is particularly affected by Japan's trade regulations. Design/methodology - Based on the analysis of five successful inward FDI cases (e.g. Toray, IGK, Delkor, GlobalWafers, DuPont) and statistic trend review in the parts and materials industry, we consider various factors pertaining to successful inward FDI in Korea and propose valuable investment attraction strategies. Findings - For a successful investment attraction strategy, we studied some statistical trends in the internal and external environments of the parts and materials industry and successful investment attraction cases in Korea. We have found that in order to increase the probability of success in attracting investment, we need a mid-to long-term strategy considering multiple factors such as "Production-oriented, Demand-linked, Global Value Chain (VGC) linked, and Policy-linked investment attraction." Originality/value - We suggest several specific measures and important strategic implications for the Korean government and firm's managers to attract inward FDI successfully.

A Comparative Analysis of the Efficiency of Automobile Export Ports in Korea and Japan (한국과 일본의 자동차 수출항만 효율성 비교 분석)

  • Kim, Hwa Young
    • Journal of Korea Port Economic Association
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    • v.33 no.4
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    • pp.73-82
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    • 2017
  • Korea is the fifth largest producer of automobiles in the world, and this industry accounts for the highest portion of the entire manufacturing industry. It is an especially important industry occupying second place in the top 10 export items in Korea. Korea exports about 3 million units of cars produced in the country and abroad, based on new cars and excluding second hand cars. Japan, along with Korea, represents a high portion of the global automobile industry, and it exports more than 4 million cars to the rest of the world. In particular, both Korea and Japan export automobile and used cars produced within the country, almost all of them by PCC(Pure Car Carrier) or PCTC(Pure Car Truck Carrier). Therefore, automobile export ports are located near automobile factories, and are being used in export to foreign countries. However, there are inefficient problems, such as poor port facilities, yard space shortage for loading and unloading operations and lack of proficiency of cargo handling companies. As a result, there are delays in cargo operations, or ships waiting have occurred. Therefore, the purpose of this study is to measure and compare the efficiency of automobile export ports in Korea and Japan. To measure the efficiency of automobile export port, we used CRS and VRS models from DEA. The input and output parameters were set as length of quay, yard area and throughput of cars, and DMUs are 25 ports for evaluating the efficiency. As a result of the efficiency measurements, two Korean ports (Gwangyang and Ulsan) and three Japanes ports (Kanda, Omaezaki, Kanmon-Shimonoseki) showed high efficiency in both models. These results can be used to establish strategies for enhancing efficiency and competitiveness of automobile export ports in Korea and Japan.

Asymmetric Impacts of the Crude Oil Price Changes on Korea's Export Prices (국제유가 변동이 수출물가에 미치는 비대칭적 영향)

  • Hong, Sung-Wook;Kim, Hwa-Nyeon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.4
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    • pp.663-670
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    • 2016
  • This paper analyzes the asymmetric pass-through effects of crude oil price changes on export prices in Korea's manufacturing sector using a nonlinear autoregressive distributed lag (NARDL) model. These pass-through effects are important for Korean companies that are highly dependent on exports. Because the effects differ by industry, eight sectors of the manufacturing industry were examined. The model is effective for separately testing the long-term and short-term differences between the export-price pass-through effects when crude oil prices increase and decrease. The estimation results show that there is positive pass-through to export prices as crude oil prices change, and there are asymmetric effects in some manufacturing sectors. Short-term asymmetries were detected in the export prices of five sectors that include general machinery and transport equipment, and significant long-term asymmetries were found for petroleum and coal products and for textile and leather products. The long-term export price of oil and coal products rose by 0.992% with a 1% increase in the oil price and fell by 0.977% with 1% decrease. Therefore, corporate strategies and government export policies should be established in accordance with these asymmetric pass-through effects.