• Title/Summary/Keyword: Export Strategies

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Center of Asia, The Role and Potential of K-Musical (아시아의 중심, K-Musical의 역할과 가능성)

  • Lee, Eun-Hye
    • Journal of Korea Entertainment Industry Association
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    • v.14 no.2
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    • pp.73-84
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    • 2020
  • South Korea's newly branded musical industry 'K-Musical' is currently booming. The growth of K-Musical can be attributed to the popularity of other industries in the Korean wave, namely K-Pop and Korean dramas. With the inclusion of K-Musicals into the Korean wave, it is beginning to standout on its own as a cultural brand. In the first half of 2012, the popularity of K-Musicals grew 24%, higher than any other performance industry. Moreover, this industry grew 20% in the latter half of 2012 and grew to 300 billion won in 2013. One reason for this growth can be attributed to the increased output of musicals of Korean origin in large-scale theatres dedicated solely to musicals. This has became to necessary foundation for the export of korean musicals abroad. Now is a critical time for Korean musicals to expand to other countries in order to become the hub of Asia for musical industries. 2012 and 2013 saw the greatest increase in the export of musicals to Japan and China. The musical sales in 2018 totaled 257.1 billion won, an increase of 29% over the previous year. Therefore, understanding the importance of these two markets is pivotal in the continued sustainable growth of K-Musicals. This paper seeks to highlights the importance of becoming the canter of Asia musicals and to offer strategies to lead Korea's musical industry toward this goal.

Cooperation Strategy in the Business Ecosystem and Its Healthiness: Case of Win - Win Growth of Samsung Electronics and Partnering Companies (기업생태계 상생전략과 기업건강성효과: 삼성전자와 협력업체의 상생경영사례를 중심으로)

  • Sung, Changyong;Kim, Ki-Chan;In, Sungyong
    • The Journal of Small Business Innovation
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    • v.19 no.4
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    • pp.19-39
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    • 2016
  • With increasing adoption of smart products and complexity, companies have shifted their strategies from stand alone and competitive strategies to business ecosystem oriented and cooperative strategies. The win-win growth of business refers to corporate efforts undertaken by companies to pursue the healthiness of business between conglomerates and partnering companies such as suppliers for mutual prosperity and a long-term corporate soundness based on their business ecosystem and cooperative strategies. This study is designed to validate a theoretical proposition that the win-win growth strategy of Samsung Electronics and cooperative efforts among companies can create a healthy business ecosystem, based on results of case studies and surveys. In this study, a level of global market access of small and mid-sized companies is adopted as the key achievement index. The foreign market entry is considered as one of vulnerabilities in the ecosystem of small and mid-sized enterprises (SMEs). For SMEs, the global market access based on the research and development (R&D) has become the critical component in the process of transforming them into global small giants. The results of case studies and surveys are analyzed mainly based on a model of a virtuous cycle of Creativity, Opportunity, Productivity, and Proactivity (the COPP model) that features the characteristics of the healthiness of a business ecosystem. In the COPP model, a virtuous circle of profits made by the first three factors and Proactivity, which is the manifestation of entrepreneurship that proactively invests and reacts to the changing business environment of the future, enhances the healthiness of a given business ecosystem. With the application of the COPP model, this study finds major achievements of the win-win growth of Samsung Electronics as follows. First, Opportunity plays a role as a parameter in the relations of Creativity, Productivity, and creating profits. Namely, as companies export more (with more Opportunity), they are more likely to link their R&D efforts to Productivity and profitability. However, companies that do not export tend to fail to link their R&D investment to profitability. Second, this study finds that companies with huge investment on R&D for the future, which is the result of Proactivity, tend to hold a large number of patents (Creativity). And companies with significant numbers of patents tend to be large exporters as well (Opportunity), and companies with a large amount of exports tend to record high profitability (Productivity and profitability), and thus forms the virtuous cycle of the COPP model. In addition, to access global markets for sustainable growth, SMEs need to build and strengthen their competitiveness. This study concludes that companies with a high level of proactivity to invest for the future can create a virtuous circle of Creativity, Opportunity, Productivity, and Proactivity, thereby providing a strategic implication that SMEs should invest time and resources in forming such a virtuous cycle which is a sure way for the SMEs to grow into global small giants.

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Korea-China FTA and Trade Competitiveness of Agricultural.Fisheries Industry to China in Jeonnam Province: Comparative Advantage and Intra-Industry Trade (한.중 FTA와 전남의 대중국 농수산업 무역경쟁력: 비교우위와 산업내무역)

  • Kim, Chang-Beom
    • International Commerce and Information Review
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    • v.15 no.3
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    • pp.333-352
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    • 2013
  • Various trade competitiveness-related indices such as TSI, CACI, MCAI, and IITI are applied to examine the trade structure of comparative advantage and complementarity between Jonnama and Chinese on agricultural and Fisheries industry using the data of years 2000-2012 of KITA. The result show that Joennam has specialized in the product of other products of animal origin and preparations of vegetables, fruit, nuts, other par. The Intra-Industry trade level of Korean agricultural and Fisheries industry were in the trend of uprising with vertical intra-industry pattern dominant among them in the product live trees other live plants, edible vegetables roots, oil seeds oleaginous fruit, other vegetable saps extracts, preparations of cereals flour starch. As expected, Jeonnam region show that the high quality vertical IIT, indicating that Jeonnam export high-priced high quality products to China and import cheap low quality items from China. Finally, the innovation of production system, distribution modernization, value-maximizing strategies were suggested as a strengthening method of competitiveness.

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Management of Citrus Canker in Argentina, a Success Story

  • Canteros, B.I.;Gochez, A.M.;Moschini, R.C.
    • The Plant Pathology Journal
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    • v.33 no.5
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    • pp.441-449
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    • 2017
  • Citrus canker is an important bacterial disease of citrus in several regions of the world. Strains of Xanthomonas citri type-A (Xc-A) group are the primary pathogen where citrus canker occurs. After Xc-A entered the Northeast of Argentina in 1974, the disease spread rapidly from 1977 to 1980 and then slowed down and remained moving at slow pace until 1990 when it became endemic. Citrus canker was detected in Northwest Argentina in 2002. This paper presents the main steps in the fight of the disease and the management strategies that have been used to control citrus canker at this time. We think the process might be usefull to other countries with the same situation. Results from more than 40 years of research in Northeast (NE) Argentina indicate that we are at the limit of favorable environment for the disease. The severity of citrus canker is greatly affected by the environment and El $Ni{\tilde{n}}o$ Southern Oscillation (ENSO) phenomenon which causes cyclic fluctuations on the disease intensity in the NE region. Weather-based logistic regression models adjusted to quantify disease levels in field conditions showed that the environmental effect was strongly modulated by the distance from a windbreak. Production of healthy fruits in citrus canker endemic areas is possible knowing the dynamics of the disease. A voluntary Integrated Plan to Reduce the Risk of Canker has been in place since 1994 and it allows growers to export unsymptomatic, uninfested fresh fruit to countries which are free of the disease and require healthy, pathogen free fruits. The experience from Argentina can be replicated in other countries after appropriate trials.

A Study on the Global Strategy and Challenges of Paperless Trade in Korea (한국 전자무역의 글로벌 전략과 과제에 관한 연구)

  • Yun, Soo-Young
    • International Commerce and Information Review
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    • v.12 no.1
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    • pp.3-33
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    • 2010
  • Paperless trade is a new trade paradigm that has innovated on traditional trade procedures, which relied on manual work in the past, and applied an IT-based e-document standard. To realize paperless trade in Korea, a lot of efforts have been made. Korea has overcome many difficulties, a lack of awareness, trials and errors, etc. at the initial introduction stage and strived to establish a stable infrastructure through the government's policy support and active cooperation with the trade business communities and related organizations. Now, Korea became a well-known leader in IT industry, especially in the paperless trade infrastructure and strategic policies. The one-stop trading system named 'uTradeHub' is operated by a paperless trade service provider, Korea Trade Network(KTNET). uTradeHub includes trade finance and settlement, customs clearance and export and import logistics, improving trading procedures and reducing related expenses. Private-Public joint efforts from Korean government and private sectors which have respectively fulfilled their role and function with market-oriented practical policies and strategies has lead Korea a world leading country in paperless trade. Moreover, Korea expended its efforts to the global areas. Korea has started to activate multi-national paperless trade alliances such as PAA(Pan-Asia e-Commerce Alliance), ASEAL(Asia Europe Alliance for Paperless Trading) as well as established the bilateral cooperative networks with China and Taiwan. The one-stop trading system, uTradeHub should keep close cooperations between nations since trade itself is implemented in a cross-border ways. In the near future, it is expected uTradeHub can achieve best results in the simplification of procedures and cost savings when an international linkage is completely established with international cooperations.

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Ten Year Plan for Kyungbuk Agricultural Technology Innovation in the 21st century (21 세기 경북농업기술혁신 10 개년 계획;기술혁신 추진전략을 중심으로)

  • Kim, Hyong-Kook
    • Journal of Agricultural Extension & Community Development
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    • v.7 no.1
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    • pp.75-100
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    • 2000
  • In the 21th century, many people predict the change of agricultural conditions in our country because of the arrival of knowledge- information age. Now it is supposed that agricultural technology comes to $45%{\sim}50%$ level compare to advanced countries. So the development of new technology in agriculture are demanded all the more. Agriculture in the 21th century will be grown based on the connection of environment, knowledge and taffeta. The agricultural conditions in Kyongbuk has more profitablity and potentiality, because there are wide lands, distinguished 4 seasons, various main production crops and cultural inheritance etc. For the innovation of agricultural technology in Kyungbuk, province this plan presented 7 visions; such as foods-life, knowledge-brain, precisious environment, resouces-saving, export-market, traditional- specialization and development-participation agriculture and 7 basic strategies; such as environment-stabilization, speciality-discrimination, standard-modeliztion, demand-market, field-practicality, management-information, specialization-cooperation strategy. The major contents of this plan were presented to achieve strengthen -ment and advancement of competitive power on the agriculture of Kyongbuk; 21 superme technologies get to develop the highest technique, 21 major conventional projects will be mown continuously, 21 main clops snakes to intensify competitive power. Wheras, we will be propulsed 21 special projects for increasing a phase of Kyongbuk R D. A. and we inculuded 74 items of Si-Gym region for balanced development of area This plan consisted of 1,730 items in 84 fields and about 260 billion won will be invest every year. When it is finished successfully in 10 years, agricultural technical level of Kyungbuk will be not only promote to $80{\sim}90%$ level to advanced country, but also clanged to competitive industry, and farming villiages might be changed to a space of comfortable life.

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Legal Aspects of International Joint Ventures (합작투자계약(合作投資契約)에 관한 법적(法的) 문제(問題))

  • Park, Whon-Il
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.18
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    • pp.159-188
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    • 2002
  • International joint ventures are usually formed and managed by domestic companies and foreign investors for the common objectives. They offer an opportunity for each partner to benefit significantly from the comparative advantages of the other. Local partners bring knowledge of the domestic market; familiarity with government bureaucracies and regulations; understanding of local labor markets; and existing manufacturing facilities. Foreign partners can offer advanced process and product technologies, management know-how, and access to export markets. In Korea, joint ventures have been encouraged to usher in foreign investors with foreign currency capital badly needed during the IMF financial crisis. In the meantime, Korean laws and regulations with respect to joint ventures have been largely overhauled to promote foreign direct investment (FDI) both inbound and outbound. They include four types of FDI, i.e., acquisition of foreign stocks, provision of long-term loans, participation in joint operations like resources development, and establishment of foreign offices. From the legal point of view, the formal joint venture agreement must be an offspring of a series of tough negotiations between domestic and foreign partners. They usually stress the long-term relationship with the good will and dedication to each other, and restrict the free transfer of stocks. Both partners are earnestly interested in the ownership and management of the joint venture. So they keep a close eye on the articles of incorporation, changes of business environment, conflict resolution methods, transparency of accounting and other financial matters. When a multinational corporation (MNC) is involved in the joint venture, conflicts over management strategies, marketing and other issues take place more often than not between the MNC and local partners. We have to pay attention to joint ventures, particularly, in China and North Korea. As witnessed in other transition economies, China is eagerly bringing in foreign direct investments for the development of nation's economy. China encourages foreign investors to establish ordinary joint ventures, contractual joint ventures, solely invested foreign capital companies and jointly operated development companies with local partners. In North Korea, however, joint ventures have a different meaning like contractual joint ventures in China, in which North Korean partners have an initiative in the management. Rather, jointly operated companies or simply processing-for-wage companies are recommended in view of the unpredictable legal infrastructure in North Korea.

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A Study on strengthening the global competitiveness of Korea's IT industry through exporting the IT package-type service (패키지형 해외진출을 통한 정보통신분야 글로벌 경쟁력 강화 방안에 대한 고찰)

  • Kim, Sun-Bae
    • Journal of the Korea Society of Computer and Information
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    • v.13 no.6
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    • pp.279-286
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    • 2008
  • The IT industry plays the engine role in Korean economy which reaches up to 17% of Korean GDP. However the current global economic depression which stems mainly from the US has caused insufficient demand in IT industry. The decreased demand leads to a drug in the market, to fierce price competitions and increasing fear on the world IT market depression. Considering the facts, there are strong demands for the diversification of the products of exports and the countries Korea exports to. These need differentiated strategies which can be summarized in various IT package-type overseas expansion model including the consideration in strategic items, countries, connecting large and small-medium size companies or businesses and related industries. The importance of IT industry in Korean economy will grow constantly and the IT package-type overseas expansion models will preside the movements.

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The Convergence between Manufacturing and ICT: The Exploring Strategies for Manufacturing version 3.0 in Korea (제조업과 정보통신기술의 융합: 스마트 팩토리 4.0에 기반한 한국 제조업 3.0 성공 전략)

  • Yim, Myung-Seong
    • Journal of Digital Convergence
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    • v.14 no.3
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    • pp.219-226
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    • 2016
  • The aim of this study is to suggest the strategic implications for manufacturing 3.0 in Korea by reviewing an innovation approaches of German that is a source of manufacturing innovation in Europe. Today, growth potential of korean economy has been weakened by the rise of emerging economies. Furthermore, technological advantage of emerging economies has been strengthened. In this situation, Korea needs to make efforts to enhance global competitiveness. The growth of developing countries provides a new opportunities for Korea for export demand. However, this situation can be recognized as threats for Korea because Korea has to compete with those countries to expand market share. In this regard, reviewing the approaches of manufacturing innovation in German is important because German keeps remaining a high levels of competitiveness in spite of a rise of emerging economies and European recession. To do this, this research can give hints to advance the industrial policy improvements.

Study on the analysis of model of business process for textile industry of Korea (한국 섬유산업의 비즈니스 프로세스 모형 분석에 관한 연구)

  • Jang, Doc-Sung
    • Journal of the Korea Society of Computer and Information
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    • v.11 no.1 s.39
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    • pp.223-235
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    • 2006
  • Textile industry of Korea has been assumed advanced textile industry nation's aspects with production system and equipment. But has been descended in the sector of design, brand, recognition comparing with Italy, Japan, England. And products of middle and low price do not have competitiveness against China, South East Asia. The world's textile industry nation has been confronted with Free Trade, and Regional Trade Blocks. New market has been opened with free Trade, but Trade Blocks(NAFTA, EU, APEC etc.) which encourage regional member country's profit maximize made textile export driven nation to consider strategies to cope with. Advanced textile industry nation divided the work among themselves and composed linking system among them which highly valuable products are manufactured at advanced nation and low price products are manufactured by global outsourcing. The purpose of this study is to analyze impact of process which requires to secure international competitiveness into business performance experimentally.

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