• 대한가정학회지
• /
• 제35권5호
• /
• pp.221-238
• /
• 1997

The purpose of this study is to investigate the factors which influence on the propensity for pro-environmental consumer behavior. the data used in this study included 712 married women living in Seoul and Kwangju. Statistics used for data analysis were Reliability, t-test, one-way Anova, and Multiple Regression Analysis. According to the results of the regression, the relative importance of variables are in order of; pro-environmental behavior degree of reference group, residential district, ecological value orientation, economic value orientation, convenience-centric value orientation, type of dwelling, the adequacy of community resource, education experience of environment and their explanatory power totalled 30.35%. The result of this study coude be attributed to develop the environmental policy and education program to enhance of pro-environmental behavior. First, Economic approach and ecological approach toward the environmental affairs are not incompatible; indeed, they are may be related. I resume that both of two alternatives are useful to environment policy. And, environmental education be effectively related to pro-environment behavior, life-education and sysmatic support must be provided.

• 치위생과학회지
• /
• 제23권4호
• /
• pp.312-319
• /
• 2023

Background: Parental attention is crucial for preventing childhood oral diseases. Mothers play a significant role in maintaining their families' oral health, and their educational level influences their children's oral health behaviors. This study investigates the impact of mothers' educational levels on adult oral health behaviors using data from a national survey. Methods: This study employed a cross-sectional analysis of secondary data. The data used were obtained from the 8th Korea National Health and Nutrition Examination Survey. Descriptive statistics were calculated to identify participant characteristics. Next, t-tests and one-way analysis of variance were conducted to examine the effects of the explanatory variables on the distribution of the dependent variable. Finally, logistic regression analysis was used to investigate the influence of the explanatory variable on the dependent variable, using "no education" as the reference value, and calculate the odds ratios. Results: Children of mothers with a college education or higher had a 1.13 times higher likelihood of receiving oral examinations than those whose mothers had no education. Children whose mothers graduated from college or higher had a 2.23 times higher probability of receiving preventative dental treatment than those whose mothers had no education. Children whose mothers graduated from college or higher had a 1.92 times higher probability of receiving scaling than those whose mothers had no education. Children whose mothers graduated from high school had a 1.35 times higher probability of receiving scaling than those whose mothers had no education. Conclusion: Developing oral health programs is important for low-educated and low-income parents to change theirs and their children's oral health behaviors/attitudes. This will help reduce oral health disparities among adults raised by parents of higher and lower socioeconomic statuses. Therefore, a comprehensive approach is essential for adults to maintain good oral health, regardless of variations in their parental educational levels during childhood.

• Asia Marketing Journal
• /
• 제15권4호
• /
• pp.33-49
• /
• 2014

Environmental concern has been an important issue for a few decades, and the extent of consumer demand for eco-friendly consumption has been increased. This study seeks to investigate consumers' willingness to pay (WTP) a premium for eco-friendly cosmetics. This study evaluates how much more a consumer is willing to pay for eco-friendly cosmetics and examines significant factors influencing consumers' WTP for eco-friendly cosmetics. Consumers' WTP is measured using four different ecofriendly cosmetics: low-priced skin care cosmetics, low-priced makeup cosmetics, high-priced skin care cosmetics, and high-priced makeup cosmetics. This study uses the contingent valuation method (CVM) to estimate consumer's WTP for eco-friendly cosmetics. Survey questions were designed using both dichotomous choice and payment card method of CVM. Through face to face interviews and on-line surveys, the data were collected from women between 20 and 49 years old residing in Seoul and Kyeonggi area, Korea, in May 2010. A total of 226 questionnaires (132 from interviews and 94 from on-line) were included for the analytical sample in this study. The data were analyzed using descriptive analysis, T-test and Log-Logit analysis. The findings are as follows: First, the WTP measured by dichotomous choice method was estimated using the Log-Logit analysis. The results showed that the estimated WTP for low-priced skin care cosmetics was 19,152 won, which was 27.7% higher than the reference price, 15,000 won. For low-priced makeup cosmetics, the estimated WTP was 18,524 won, and its green premium was 21.0%. The estimated WTP for high-priced skin care cosmetics was 59,128 won, which was 18.3% higher than the reference price, 50,000 won. For high-priced makeup cosmetics was 57,666 won, and its green premium was 15.3%. Second, the WTP measure by payment card method was estimated using descriptive analysis. The results showed that the respondents were willing to pay 17,955 won for low-priced skin care cosmetics, which was 19.7% higher than the reference price, 15,000 won and 17,595 won for low-priced makeup cosmetics, which was 17.3% higher than the reference price. For high-priced skin care cosmetics, the average WTP was 56,950 won which was 13.9% higher than the reference price, 50,000 won. For high-priced makeup cosmetics, the average WTP was 55,650 won, which was 11.3% higher than the reference price. Overall, the WTP was higher in order of low-priced skin care, low-priced makeup, high-priced skin care, and high-priced makeup. It means that consumers decide degree of premium based on the price and the attributes of eco-friendly products. Third, the findings showed that age, monthly income, and having children or not were statistically significant factors that influenced consumers' willingness to pay for eco-friendly cosmetics. Other explanatory variables such as education, marital status, job, purchase experience of eco-friendly products, and environmental concerns did not show any statistical significance. The major contribution of this study is the investigation of the value of green attributes of the products by using CVM. Unlike most previous researches, this research used two methods of CVM, the dichotomous choice and the payment card, so it enhanced the reliability of research. According to this study, consumers showed price sensitivity when they pay green premium. These findings can be used as useful information to establish marketing strategies for green cosmetics.

• 경영과정보연구
• /
• 제36권1호
• /
• pp.1-19
• /
• 2017

재무정보의 신뢰성을 높이는 가장 좋은 방법 중 하나는 양질의 감사품질을 유지하는 것이다. 양질의 감사품질을 유지하는 첫 번째 단계는 감사계약체결위험을 낮추는 일일 것이다. 이에 본 연구에서는 베이지안 네트워크를 활용하여 회계법인의 속성과 감사계약체결위험간의 관계에 대해 살펴보고자 한다. 이를 위해 감사계약체결위험에 영향을 미치는 최소한의 설명변수 집합인 마코브 블랭킷을 제시하였으며, 도출된 설명변수간의 관계를 바탕으로 민감도분석을 통해 회계법인의 속성과 감사계약체결위험간의 관련성을 분석하였다. 기존의 선행연구에서 사용한 회귀분석은 독립변수와 종속변수간의 선형성을 가정하였기 때문에 독립변수간의 관계를 도출하는데 한계점이 있었다. 이에 본 연구에서는 일반 베이지안 네트워크를 바탕으로 변수간의 상호의존성을 파악하고 각 변수들이 감사품질에 영향을 미치는 감사계약체결위험에 어떠한 영향을 미치는 지를 검토하였다. 본 연구의 결과는 감독기관이 감사계약체결위험을 제대로 관리하지 못한 감사인을 사전에 식별할 수 있기 때문에 감리의 효율성을 높일 수 있다. 또한 본 연구는 감독기관이 감사품질과 관련된 회계법인의 속성을 파악함으로써 감리제도의 미비점을 개선할 수 있다는 점에서 공헌점이 있을 것이다.

• 가족자원경영과 정책
• /
• 제17권1호
• /
• pp.19-38
• /
• 2013

The objectives of this study were to examine how the consciousness of resource saving affects the resource-saving behaviors of urban employed wives and to induce their rational resource-saving behaviors by identifying related variables. This study also analyzed some correlations between the resource-saving consciousness and behaviors of urban employed wives to provide basic information for laying the foundations of a green growth culture. The subjects of this study were selected from among employed wives living in the urban areas of Seoul and Gyeonggi-do area. The study was conducted from June 11 to August 7, 2011. A total of 620 questionnaires were collected, and 592 of them were used in the analysis. Data was analyzed via the SPSS 18.0 program to calculate frequencies, mean and standard variation, Cronbach's ${\alpha}$, t-test, ANOVA, Pearson's correlation, hierarchical, and multiple regression analysis. A positive correlation was observed between the resource-saving consciousness and behaviors of urban employed wives. That is, their resource-saving behavior was higher their consciousness of resource saving was high. Furthermore, the most influential variables affecting the resource-saving behaviors of urban employed wives were: the subjects' job type, with specialist or office work; reference groups, such as family, relatives, and neighbors; and low levels of conspicuous consumption habits. Among the variables, the influence of reference groups had the highest explanatory power.

• 응용통계연구
• /
• 제29권1호
• /
• pp.243-255
• /
• 2016

경기종합지수가 개발되고 시간이 흐르다보면 경제현상 자체의 패턴 변화나 구성 지표의 경기대응력 변화 등으로 경기를 정확하게 판단하고 예측하는데 한계가 발생하기도 한다. 미래의 경기를 비교적 정확하게 예측하기 위해서는 먼저 선행성이 높은 개별지표를 선택해야 한다. 본 연구에서는 제주지역 경기선행지수 구성지표인 건축허가면적, 소비자물가지수, 서비스업생산지수, 광공업생산지수, 서귀포평균기온, 신용카드 구매액에 대한 경기전환점 및 시차상관분석을 통하여 구성지표 선행여부 타당성에 대한 실증분석을 하고자 한다. 또한 적정한 제주지역 선행종합지수의 기준 순환일을 설정하여 제안하고 전국 경기선행지수와의 비교분석을 통하여 제주지역 선행지수 구성 지표를 검증하고자 한다. 이를 통하여 제주지역 경기종합지수가 가지고 있는 문제점 및 향후 지역 종합경기지수의 개선 방향을 제안하고자 한다.

• 한국의류학회지
• /
• 제47권4호
• /
• pp.711-728
• /
• 2023

This study aims to validate the user experience associated with the personalized recommendation systems of fashion vertical platforms. The investigation focused on women aged 18 to 30 with prior experience using personalized fashion recommendation systems. The collected data were analyzed using SPSS 26.0 and AMOS 26.0, and the outcomes can be summarized as follows. Firstly, the diversity and usefulness of information quality exerted a positive effect on use satisfaction. Secondly, the affirmative impact of the reliability of system quality on user satisfaction was established, although stability was not confirmed. Thirdly, the study identified a favorable connection between ease-of-use of service quality and user satisfaction, while the influence of tangibles was unsubstantiated. Fourthly, the degree of self-reference was found to have a positive effect on user satisfaction. Fifthly, a constructive relationship emerged between user satisfaction and both continuous-use intention and recommendation intention. Lastly, there was a significant difference in the magnitude of the effect of ease-of-use on satisfaction according to self-regulatory focus. The findings of this study hold the potential to enhance the explanatory and predictive power of the field of consumer behavior within the novel shopping landscape of fashion vertical platforms.

• 아태비즈니스연구
• /
• 제14권1호
• /
• pp.265-279
• /
• 2023

Purpose - The purpose of this paper is to compare and review behavioral economics models that explain stock price changes after large-scale price shocks in the Korean stock market and to find a suitable model. In this paper, among the theories reviewed, it was confirmed that the anchoring heuristics theory has high explanatory power for stock prices after large-scale stock price fluctuations. Design/methodology/approach - This paper conducts an event study on stock price shocks in which the individual stocks that make up the KOSPI200 index show more than 10% fluctuation on a daily basis. In order to materialize the abstract predictions of heuristics theories in a varifiable form, this paper uses the daily stock price index change as a reference point for availability heuristics, and uses the 52-week highest and lowest price as reference point for anchoring heuristics. Research implications or Originality - As a result of the empirical analysis, the stock price reversals did not consistently appear for changes in the daily index. On the other hand, the stock price drifts consistently appeared around the 52-week highest and the 52-week lowest price. And in the multiple regression analysis that controlled for company-specific and event-specific variables, the results that supported the anchoring heuristics were more evident. These results suggest that it is possible to establish an investment strategy using large-scale price change in Korean stock market.

• 정보관리학회지
• /
• 제27권1호
• /
• pp.103-118
• /
• 2010

최근 특허기술의 가치평가가 크게 강조되고 있으며, 그 평가의 수단으로 특허의 피인용횟수가 매우 유용한 척도 중의 하나로 받아들여지고 있다. 그에 따라 이 연구에서는 특허의 피인용횟수와 이에 영향을 미칠만한 형태적 기술적 개념적 요인의 17개 변수들 간의 상관관계를 미국특허를 대상으로 5개 주제분야에 걸쳐 분석하였다. 분석결과 특허의 피인용횟수와 일정 수준 이상의 상관관계, 즉 5% 이상의 설명력을 갖는 변수는 페이지 수, 청구항 수, 참고문헌 평균 피인용횟수, 기술분야 특허증감율, 서지결합도, 동시인용도 및 문헌간유사도 등 7개로 나타났다. 또한 이들 변수에 대한 분산분석 결과 7개 변수 모두 전반적으로 대부분의 주제분야 간에 있어서 평균값의 차이가 있는 것으로 나타났다.

• 한국간호교육학회지
• /
• 제18권1호
• /
• pp.71-80
• /
• 2012

Purpose: This study was conducted to assess stressful life events and quality of life in nursing students. Methods: We performed a cross-sectional research design. A structured questionnaire was designed to collect data on participants' socio-demographics, stressful life events (interpersonal relationship & task-related events) and quality of life (WHOQOL-Bref) in September 2011. Descriptive statistics, t-test, one-way ANOVA, Pearson correlation coefficient and hierarchical multiple regression were applied to data analysis. Results: A total of 135 nursing students were surveyed. The score of the task-related stressful life events was higher than that of the interpersonal stressful life events. Physical domain score ($13.53{\pm}2.33$) was highest but environmental domain score ($12.75{\pm}2.34$) was lowest in quality of life. Satisfaction with campus life affected stressful life events (F=11.82, p<.001) and quality of life (F=17.77, p<.001), and extracurricular activities affect quality of life (t=-2.51, p=.013). Quality of life was negatively associated with task-related stressful life events (r=.-51, p<.001). Multiple regression analyses showed that extracurricular activities, satisfaction with campus life and task-related stressful life events were statistically significant in predicting quality of life with the explanatory power of 40.6%. Conclusion: This study could be a reference to improve the quality of life of nursing students.