• Korean Institute of Interior Design Journal
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• v.18 no.4
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• pp.51-60
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• 2009

In consumer space, architecture is experiencing the rise of architectural design that reflects the experience of the customer. As a result, the shape and space in architecture have overcome their basic functional aspirations, thus fulfilling the aesthetic desires driven by human sensibility. This has led to overcome the primary internal condition of sales of industrial establishments and made possible its role as a marketing tool through the improvement of the brand image and in charge of indirect sales. This research will be based on the Prada Tokyo Epee Center's architectural process, designed by Herzog De Moron, focusing on the relationship between the space design process and strategy and experimental marketing aiming towards the architect's intention and goal in relation to perceptive communication. This paper will thus look into how experiential marketing strategies, prominent in marketing, are being shown in comsumer spaceas design elements. It will further investigate into how design elements is being used as a tool for product sales and brand image reconstruction. In conclusion, authors discuss importance of experimental marketing tool in the current consumer society and role of contemporary architects who need to consider design that does not only satisfy their customers but further stimulates their desires.

• Korean Institute of Interior Design Journal
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• v.18 no.6
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• pp.20-27
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• 2009

This study aims to understand the consumer consciousness of the interior design by experiencing the interior space of the model house provided by the construction company. For this, the author investigated the spatial images about the apartment interior design and the satisfaction level depending on the experiential elements. Survey questionnaires were distributed to people who visited six model houses. Subjects were asked about the experience about the interior space of the model house. Their response to the experiential elements was analyzed with 5-point Likert scale and was computed as frequencies, percentages, and means. For the spatial image characteristics, adjectives were substituted for the image scales. As a result, the author found out the following: First, the interior space was commonly directed to the soft image, which was mixed with modern, noble, decent, dynamic and natural styles depending on the companies. The trend of each interior design basically had static, soft and vague images, and partially had two kinds of tendencies: the one was mild and natural, and the other was modern and elegant. Second, as the strategic modules of the experiential marketing, five experiential elements were investigated to find the satisfaction level through the model house interior space. The emotional element got the highest point followed by the cognitive element and the active element, while the sensible element and the relative element got the lowest point. Third, consumer response was generally positive toward the model house interior design provided by the construction company. It is necessary to make up for the design that can give an aesthetic pleasure with familiar images, rather than give a firm recognition about the design.

• Journal of Practical Agriculture & Fisheries Research
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• v.11 no.1
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• pp.21-33
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• 2009

The agricultural tourism is something that urban people can have an experience of the traditional culture and knowledge of the agriculture, so that it result the improvement of the agricultural profit and keep the special agricultural system. Recently, the demand of the agricultural tourism was increasing, but it was not really enough today that the practice of the tourism for essential farm experience or physical plan. The experiments were practiced by a land in Sucheong-li, Namjong-myun, Gwangju-si, Gyeonggi-do which provides the program for the basic plan and management of the experiential farm, so it shows a developmental model of that typical farm. The basic design of developmental model was formed by the analysis of the natural, civilized and visual environments. The site plan for the experiential farm was composed of a parking lot, public facilities, resting place, experiential site, sports facilities and pedestrian space. There was an examination that the activation of experiential farm should change the concept of the big production or labor-focused farm from a tourism-focused form.

• Journal of the Korean housing association
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• v.16 no.5
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• pp.75-81
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• 2005

The purpose of this study is to shed light on the field dynamics of 'lived space' in the light of our intuitive experiential contents by way of investigating three properties of space. While finding inspirations in the field theory of modern physics, investigation of our intuitive responses to the physical and spatial environment leads us to a coherent view of matter and space. We find then that our lived world is more than a system of inert matter; it is a dynamic environment of life in which feeling and mood, spiritual meaning and value, are perpetually infused with matter. Any concept of space, if it is to be meaningful to lift has to somehow acknowledge this fact. Empty space and matter cannot be conceived as mutually exclusive and independent as in classical physics. Rather they should be seen as two different manifestations of an underlying dynamism which permeates the world. The 'properties' of space can only be understood in terms of the 'impact' of material presence. The object cannot be seen as an isolated entity, but the 'conditioning' of its surrounding space has to be understood as an integral part of its being. Lived space can thus be viewed as an emotionally charged field, or a field of emotional energy, whose properties may be described in terms of concentration, mobility and resonance.

• Korean Journal of Child Studies
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• v.23 no.6
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• pp.81-101
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• 2002

This study examined the effects of a geographic experiential activity program on the ability to represent and to read maps(directions, perspectives, and symbols). The subjects were 44 5-year-old kindergarten children assigned to an experimental or a control group, with 22 children in each group. The geographic experiential activity program was developed and applied to the experimental group for 4 weeks. Results indicated that the experimental group was higher in reading and representing maps than the control group. Through the geographic experiential activity program, children came to be concerned about their living space, to be able to read and comprehend a simple map, and to represent a basic map with the use of directions, perspectives, and symbols.

• The Journal of Sustainable Design and Educational Environment Research
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• v.16 no.3
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• pp.61-68
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• 2017

The purpose of this study is to suggest the necessary measures for the school safety experience education space to provide the elementary school students with the ability to provide safety education through experiences routinely and repeatedly. For this purpose, we investigated the conditions of safety experience in Jeollabuk-do and the case of other cities as a factor for operating the school safety experience educational space. In order to clarify the appropriateness of this, a questionnaire was conducted for the teachers in the local area. As a result of the analysis, it was found that the use of two classrooms in the place and the scale in the operation of the school safety experiential education space should be sought in various places such as hall, multipurpose room, and gymnasium according to the school condition. Experiential areas should be operated by elementary school students customized, but specialized facilities or large scale should be used for professional safety experience facilities. For efficient operation, the base school wanted to be located in a place where accessibility of other school students was easy, and that a school with sufficient space would be selected.

• Journal of the Korean housing association
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• v.18 no.5
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• pp.113-120
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• 2007

The purpose of this study is an analysis about space of housing cultural center with the marketing based on experience. By changing housing market, housing cultural center is a place to give an information, added value, image of housing. Consumers who experience a housing cultural center have an effect on purchase an apartment. The image of enterprise is important to select commodities to consumers. Today, company's brand image and concept include womanish, worthy and, sensual those. Under these views, housing cultural center should have continuous culture spaces that provide various experiential chance for consumers. The methods of this study are an analysis of brand image, analysis and application of experiential elements for housing cultural center. The results of this study have five parts. First, in Sense part, there are presented the sense of sight, smell and touch include material's color, finishing material, sound and etc. Second, in Feel part, consumers feel friendly and comfortable to brand through synesthesia. And they have a liberal mind about brand. Third, in Think part, consumers can experience a brand's image as a subject of event or space. Forth, in Act part, consumer is acted to scale of a space and aim of exhibition. Finally, in Relation part, consumers can have relation each other who visit Housing cultural center. And they can joint for interchange of information, culture enjoyment. In conclusion, this study has a great value of graft marketing view on the planning of Housing cultural center.

• The Journal of Economics, Marketing and Management
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• v.10 no.3
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• pp.9-19
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• 2022

Purpose: Previous studies have shown that consumers feel more happiness when they have experiential purchases than material purchases. This experiential advantage has aroused great concern of researchers in the field of social and consumer psychology. Focusing on this issue, the paper aims to tease out the relevant academic work and to further provide with some significant implications. Research design, data and methodology: The paper has divided the review into the following parts. Firstly, the connotation of experiential purchase and material purchase has been simply defined; Secondly, based on the logical framework of pre-factor variables, intermediary variables and regulating boundary conditions, this paper has collated the causal chain of the influence of purchases types on happiness; Finally, this paper has reviewed and summarized the shortcomings of existing studies, and have pointed out specific objectives of future research. Results: From the perspective of time utility and space form, this paper has expounded the substantive differences between the two types of purchase, which lays a foundation for the explanation of the follow-up mechanism. Moreover, the paper has mainly interpreted the intermediary mechanism from two aspects, namely, individual elements of consumers and social elements of consumption situations. Conclusions: This study expands the scope of previous happiness research and strengthens the negative events adaptation research.

• Korean Institute of Interior Design Journal
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• v.15 no.2 s.55
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• pp.56-64
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• 2006

From ancient times to today the formation of centrality in architecture has taken very important role as an organizing device. However after 19th century modem architecture focused on the universal aspect and homogeneity of space, and developed its own vocabulary through de-centralization. Since 1960's the reflections on de-humanized space of modem space have been evloved. As those movement has been understood seriously, the centrality can be changed to phenomenological one. And The phenomenological centrality maintains organic balance with its surroundings not trying to form a hierarchic system. So it shows human-oriented tendency and facilitates experiential movements of human body. And it also gives a sense of being. The phenomenological centrality is comprised of center, boundary, and two types of axis. The characteristics of phenomenological centrality can be analyzed as practical and meaningful center, visible boundary, experiential movement, and unexpectable encounters with spaces and nature.

• International Journal of Knowledge Content Development & Technology
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• v.12 no.1
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• pp.85-104
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• 2022

In this study, in line with the era of the fourth industrial revolution, general concepts, technologies, trends, and examples of virtual reality and augmented reality were examined, and based on this, a plan that could be applied to libraries in the future was proposed. As a result of the study, first, it is necessary to construct a smart space as an experiential play space that can satisfy cultural desires transcending time and space by providing immersive contents using 4th technology such as VR and AR. Second, it is necessary to expand experiential cultural support services through VR, AR and MR. Third, to develop educational contents based on augmented reality technology. In order to apply and activate virtual reality and augmented reality in libraries in the future, based on a survey of librarians and users of public libraries, a survey on the application status, satisfaction, and demand of current public libraries should be conducted.