• 한국실내디자인학회논문집
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• 제18권4호
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• pp.51-60
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• 2009

In consumer space, architecture is experiencing the rise of architectural design that reflects the experience of the customer. As a result, the shape and space in architecture have overcome their basic functional aspirations, thus fulfilling the aesthetic desires driven by human sensibility. This has led to overcome the primary internal condition of sales of industrial establishments and made possible its role as a marketing tool through the improvement of the brand image and in charge of indirect sales. This research will be based on the Prada Tokyo Epee Center's architectural process, designed by Herzog De Moron, focusing on the relationship between the space design process and strategy and experimental marketing aiming towards the architect's intention and goal in relation to perceptive communication. This paper will thus look into how experiential marketing strategies, prominent in marketing, are being shown in comsumer spaceas design elements. It will further investigate into how design elements is being used as a tool for product sales and brand image reconstruction. In conclusion, authors discuss importance of experimental marketing tool in the current consumer society and role of contemporary architects who need to consider design that does not only satisfy their customers but further stimulates their desires.

• 한국실내디자인학회논문집
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• 제18권6호
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• pp.20-27
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• 2009

This study aims to understand the consumer consciousness of the interior design by experiencing the interior space of the model house provided by the construction company. For this, the author investigated the spatial images about the apartment interior design and the satisfaction level depending on the experiential elements. Survey questionnaires were distributed to people who visited six model houses. Subjects were asked about the experience about the interior space of the model house. Their response to the experiential elements was analyzed with 5-point Likert scale and was computed as frequencies, percentages, and means. For the spatial image characteristics, adjectives were substituted for the image scales. As a result, the author found out the following: First, the interior space was commonly directed to the soft image, which was mixed with modern, noble, decent, dynamic and natural styles depending on the companies. The trend of each interior design basically had static, soft and vague images, and partially had two kinds of tendencies: the one was mild and natural, and the other was modern and elegant. Second, as the strategic modules of the experiential marketing, five experiential elements were investigated to find the satisfaction level through the model house interior space. The emotional element got the highest point followed by the cognitive element and the active element, while the sensible element and the relative element got the lowest point. Third, consumer response was generally positive toward the model house interior design provided by the construction company. It is necessary to make up for the design that can give an aesthetic pleasure with familiar images, rather than give a firm recognition about the design.

• 현장농수산연구지
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• 제11권1호
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• pp.21-33
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• 2009

The agricultural tourism is something that urban people can have an experience of the traditional culture and knowledge of the agriculture, so that it result the improvement of the agricultural profit and keep the special agricultural system. Recently, the demand of the agricultural tourism was increasing, but it was not really enough today that the practice of the tourism for essential farm experience or physical plan. The experiments were practiced by a land in Sucheong-li, Namjong-myun, Gwangju-si, Gyeonggi-do which provides the program for the basic plan and management of the experiential farm, so it shows a developmental model of that typical farm. The basic design of developmental model was formed by the analysis of the natural, civilized and visual environments. The site plan for the experiential farm was composed of a parking lot, public facilities, resting place, experiential site, sports facilities and pedestrian space. There was an examination that the activation of experiential farm should change the concept of the big production or labor-focused farm from a tourism-focused form.

• 한국주거학회논문집
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• 제16권5호
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• pp.75-81
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• 2005

The purpose of this study is to shed light on the field dynamics of 'lived space' in the light of our intuitive experiential contents by way of investigating three properties of space. While finding inspirations in the field theory of modern physics, investigation of our intuitive responses to the physical and spatial environment leads us to a coherent view of matter and space. We find then that our lived world is more than a system of inert matter; it is a dynamic environment of life in which feeling and mood, spiritual meaning and value, are perpetually infused with matter. Any concept of space, if it is to be meaningful to lift has to somehow acknowledge this fact. Empty space and matter cannot be conceived as mutually exclusive and independent as in classical physics. Rather they should be seen as two different manifestations of an underlying dynamism which permeates the world. The 'properties' of space can only be understood in terms of the 'impact' of material presence. The object cannot be seen as an isolated entity, but the 'conditioning' of its surrounding space has to be understood as an integral part of its being. Lived space can thus be viewed as an emotionally charged field, or a field of emotional energy, whose properties may be described in terms of concentration, mobility and resonance.

• 아동학회지
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• 제23권6호
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• pp.81-101
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• 2002

This study examined the effects of a geographic experiential activity program on the ability to represent and to read maps(directions, perspectives, and symbols). The subjects were 44 5-year-old kindergarten children assigned to an experimental or a control group, with 22 children in each group. The geographic experiential activity program was developed and applied to the experimental group for 4 weeks. Results indicated that the experimental group was higher in reading and representing maps than the control group. Through the geographic experiential activity program, children came to be concerned about their living space, to be able to read and comprehend a simple map, and to represent a basic map with the use of directions, perspectives, and symbols.

• 교육녹색환경연구
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• 제16권3호
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• pp.61-68
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• 2017

본 연구는 초등학생들에게 체험을 통한 안전교육을 일상적이고 반복적으로 제공하여 안전행동을 습관화하고 위기상황에 대응하는 능력을 제공하기 위해 학교 안전체험교육 공간 운영에 필요한 방안을 제시하기 위한 것이다. 이를 위하여 전라북도 내 안전체험교육 공간 여건과 타시도 사례를 조사하여 학교 안전체험교육 공간을 운영하기 위한 요소로서 장소 및 규모, 체험장 및 거점운영 등을 도출하였다. 이에 대한 적정성을 밝히기 위하여 해당지역의 교사들을 대상으로 설문을 진행하였다. 분석결과 학교 안전체험교육 공간 운영으로 장소와 규모에 있어서 교실 2실 정도를 활용하되 학교 형편에 따라 복도, 다목적실, 체육관 등 다양한 장소를 모색해야 하는 것으로 나타났다. 체험장은 초등학생 맞춤형으로 운영하되 전문적 시설이나 대규모를 요구하는 경우는 전문 안전체험시설을 이용해야 하는 것으로 나타났다. 효율적인 운영을 위하여 거점 학교는 타학교 학생들의 접근이 용이한 곳에 위치하여야 하고 충분한 공간이 있는 학교가 선정되기를 바라고 있었다.

• 한국주거학회논문집
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• 제18권5호
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• pp.113-120
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• 2007

The purpose of this study is an analysis about space of housing cultural center with the marketing based on experience. By changing housing market, housing cultural center is a place to give an information, added value, image of housing. Consumers who experience a housing cultural center have an effect on purchase an apartment. The image of enterprise is important to select commodities to consumers. Today, company's brand image and concept include womanish, worthy and, sensual those. Under these views, housing cultural center should have continuous culture spaces that provide various experiential chance for consumers. The methods of this study are an analysis of brand image, analysis and application of experiential elements for housing cultural center. The results of this study have five parts. First, in Sense part, there are presented the sense of sight, smell and touch include material's color, finishing material, sound and etc. Second, in Feel part, consumers feel friendly and comfortable to brand through synesthesia. And they have a liberal mind about brand. Third, in Think part, consumers can experience a brand's image as a subject of event or space. Forth, in Act part, consumer is acted to scale of a space and aim of exhibition. Finally, in Relation part, consumers can have relation each other who visit Housing cultural center. And they can joint for interchange of information, culture enjoyment. In conclusion, this study has a great value of graft marketing view on the planning of Housing cultural center.

• 융합경영연구
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• 제10권3호
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• pp.9-19
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• 2022

Purpose: Previous studies have shown that consumers feel more happiness when they have experiential purchases than material purchases. This experiential advantage has aroused great concern of researchers in the field of social and consumer psychology. Focusing on this issue, the paper aims to tease out the relevant academic work and to further provide with some significant implications. Research design, data and methodology: The paper has divided the review into the following parts. Firstly, the connotation of experiential purchase and material purchase has been simply defined; Secondly, based on the logical framework of pre-factor variables, intermediary variables and regulating boundary conditions, this paper has collated the causal chain of the influence of purchases types on happiness; Finally, this paper has reviewed and summarized the shortcomings of existing studies, and have pointed out specific objectives of future research. Results: From the perspective of time utility and space form, this paper has expounded the substantive differences between the two types of purchase, which lays a foundation for the explanation of the follow-up mechanism. Moreover, the paper has mainly interpreted the intermediary mechanism from two aspects, namely, individual elements of consumers and social elements of consumption situations. Conclusions: This study expands the scope of previous happiness research and strengthens the negative events adaptation research.

• 한국실내디자인학회논문집
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• 제15권2호
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• pp.56-64
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• 2006

From ancient times to today the formation of centrality in architecture has taken very important role as an organizing device. However after 19th century modem architecture focused on the universal aspect and homogeneity of space, and developed its own vocabulary through de-centralization. Since 1960's the reflections on de-humanized space of modem space have been evloved. As those movement has been understood seriously, the centrality can be changed to phenomenological one. And The phenomenological centrality maintains organic balance with its surroundings not trying to form a hierarchic system. So it shows human-oriented tendency and facilitates experiential movements of human body. And it also gives a sense of being. The phenomenological centrality is comprised of center, boundary, and two types of axis. The characteristics of phenomenological centrality can be analyzed as practical and meaningful center, visible boundary, experiential movement, and unexpectable encounters with spaces and nature.

• International Journal of Knowledge Content Development & Technology
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• 제12권1호
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• pp.85-104
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• 2022

In this study, in line with the era of the fourth industrial revolution, general concepts, technologies, trends, and examples of virtual reality and augmented reality were examined, and based on this, a plan that could be applied to libraries in the future was proposed. As a result of the study, first, it is necessary to construct a smart space as an experiential play space that can satisfy cultural desires transcending time and space by providing immersive contents using 4th technology such as VR and AR. Second, it is necessary to expand experiential cultural support services through VR, AR and MR. Third, to develop educational contents based on augmented reality technology. In order to apply and activate virtual reality and augmented reality in libraries in the future, based on a survey of librarians and users of public libraries, a survey on the application status, satisfaction, and demand of current public libraries should be conducted.