• The Journal of Asian Finance, Economics and Business
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• 제7권7호
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• pp.303-308
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• 2020

Unlike previous studies of overconfidence bias that have been looking for causes of overconfidence bias in human cognitive error or in the desire to view oneself positively, this study presents the cognitive narrowing resulting from the social exclusion experience as the condition of overconfidence bias and investigates the mechanism of cognitive narrowing to overcome the negative emotions from social exclusion, and how overconfidence bias occur due to cognitive narrowing. Current study was performed with 94 undergraduate students. Participants were randomly assigned to social exclusion experience group or non-experience group. We analyzed how the degree of bias of overconfidence differs according to the social exclusion experience. The degree of overconfidence bias of the social exclusion experience group was higher than that of the non-experience group, and the difference was statistically significant. This study extends the concepts of escaping theory and cognitive narrowing to human cognitive bias and confirmed that social exclusion experience increased cognitive narrowing and overconfidence bias. Implications of this research and future research directions were discussed.

• 한국멀티미디어학회논문지
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• 제25권3호
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• pp.537-545
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• 2022

Emotional experience (James, 1884)[1] can affect people's behavior. There are few types of research on VR marketing(Maojun Zhou, Zeru Yan, 2018)[2] design based on emotional experience. This article is based on emotional evaluation theory and empirical research, and the VR marketing case "Buy+" online shopping platform (Wu Yongyi, 2016). It is concluded that there are three levels of emotional experience definition on VR marketing which decompose the features of the VR marketing design of "Buy+ as an online-shop" correspondingly and find out the design features of VR marketing from the perspective of emotional experience. Finally, through the analysis of the questionnaire data, it verified that vividness, functionality and effectiveness could represent the features of VR marketing design. Moreover, it analyzed the correlation among these factors. Vividness and functionality have the closest relationship among them. The definition, the components, and the correlation of the three-layer emotional experience obtained from this research can provide theoretical support and reference for other VR marketing designs.

• 경영과정보연구
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• 제21권
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• pp.131-154
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• 2007

The purpose of this study is to understand a information technology acceptance model and to test empirically using field survey. In order to achieve this purpose, first of all, I examined literature reviews about the theory of reasoned action(TRA), the theory of planned behavior(TPB), and the theories of technology acceptance model(TAM). Based on literature reviews, I proposed a technology acceptance model and empirically verified it through using field survey. As a result of, this study was designed to predict and to explain the factors of affecting reuses of a website. The data that were surveyed 193 users of internet were analyzed with SPSS 12.0 and AMOS 4.0. The major results of this study as follows : First, the perceived complexity is influenced by the skill & experience and the quality of system. Second, the quality of system affects the perceived usefulness. Third, the perceived complexity affects the perceived usefulness and the perceived playfulness. Fourth, reuses of a web site are influenced by the perceived usefulness and the perceived playfulness. Finally, the quality of system affects the perceived usefulness and the skill & experience affect the perceived playfulness.

• 한국식생활문화학회지
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• 제24권4호
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• pp.440-450
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• 2009

The purposes of study were to survey the status of nutrition education in school and investigate the perception of nutrition teacher candidates concerning the direction and ideal method for nutrition education. A questionnaire was distributed to 554 nutrition teacher candidates from August to October, 2006. A total of 468 usable data were collected (84.5% response rate). The statistical data analysis was completed by using SPSS for Windows (ver. 10.0) for descriptive analysis, ANOVA and $X^2$-test. About 52% of respondents had nutrition education teaching experience. Half of the respondents indicated that the necessity for nutrition education stemmed from their own need for such education. The main problem in students' dietary life was 'the increasing intake of processed foods, instant foods and fast foods (4.23 out of Likert 5 point scale)' and the major nutritional problem was 'high calorie intake with low essential nutrients (3.96 out of Likert 5 point scale)'. Over half the respondents (53.4%) recommended that nutrition education be oriented towards behavioral change rather than knowledge delivery. Social learning theory was preferred mostly as an theory apt to nutrition education (60.3%) and the most effective means of education was referred to organizing the regular class for nutrition education (50.5%). The 'playing such as songs or game' was reported as both effective and realizable method in nutrition education.

• 유통과학연구
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• 제17권1호
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• pp.57-72
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• 2019

Purpose - Current study aimed at investigating customer experience types (gain vs. loss avoidance performance experience and hedonic vs. reliability imagery experience) and their influences on satisfaction and positive emotion as antecedents of customer engagement. It also explored moderation role of regulatory focus in the influence of each experience type on satisfaction and positive emotion. Research design, data, and methodology - 416 Vietnamese local tourists were selected to test hypotheses by structural equation model in AMOS 21.0. Results - First, customers actually achieving gain or avoiding loss are more satisfied. Second, customers with hedonic and reliability imagery experience feel more positive emotion. Third, both positive emotion and satisfaction have positive influences on customer engagement. Last, regulatory focus moderates the positive effects of either gain or loss avoidance performance experience on satisfaction and also moderates the positive effects of either hedonic or reliability imagery experience on positive emotion. Conclusions - Focusing on both cognitive satisfaction and affective emotion resulted from experience, this study could advance customer engagement theory. Managerially, brand managers should induce gain performance and hedonic imagery experience (loss avoidance performance and reliability imagery experience) from promotion (prevention)-focused customers to enhance their engagement.

• 한국콘텐츠학회논문지
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• 제20권9호
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• pp.615-627
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• 2020

본 연구의 목적은 사회복지전공 대학생들의 자원봉사활동경험과 진로결정수준 간의 관계에서 자기효능감과 공동체의식이 매개역할을 하는지 살펴보고자 하는 것이다. 이를 위해 본 연구는 Keumboltz의 사회학습이론과 Bandura의 사회인지 이론을 바탕으로 한 사회인지 진로이론을 근거로 하여 연구모형을 설정하였다. 충청북도 소재 4년제 3개 대학의 사회복지전공 학생 260명을 할당표집하여 2019년 9월부터 10월까지 설문조사를 진행하였다. 분석은 SPSS 26.0을 사용하여 상관분석과 매개효과를 검증하기 위해 다중회귀분석을 실시하였다. 분석결과 사회복지전공 대학생들의 자원봉사활동 경험은 진로결정수준에 유의미한 영향을 미치고 있으며 이들 관계에서 자기효능감과 공동체의식은 부분매개 효과를 보이는 것으로 확인되었다. 이러한 분석결과를 토대로 사회복지전공 대학생들의 진로결정수준 향상을 위한 개입과 후속연구를 위한 방안을 논의하였다.

• 한국사회복지학
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• 제68권4호
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• pp.25-51
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• 2016

본 연구의 목적은 사회적기업에서 근무하는 결혼이주여성의 근무경험을 탐색해보는 것이다. 이를 위해 C시 사회적기업에서 근무하는 10명의 결혼이주여성들을 심층면담하고, 근거이론 연구방법에 따라 분석하여 113개의 개념, 28개의 하위범주, 13개의 범주를 도출하였다. 분석결과 중심현상은 '존재의 부활'이었고, 핵심 범주는 '사회적기업이라는 제도적 기회와의 조우를 통해 존재의 부활을 경험하고 한국인으로서 자기의 존재를 확장시키기'이었다. 또한 사회적기업에서 근무하는 결혼이주여성의 근무경험은 편승형, 자기확장형, 동반성장형으로 분류되었으며, 상황모형이 제시되었다. 이러한 결과를 바탕으로 결혼이주여성의 사회적기업 취업과 관련된 정책적, 실천적 방안을 제시하였다.

• 대한한의학원전학회지
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• 제20권4호
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• pp.251-265
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• 2007

This study is a research on the etiology in Wu Youke's wenyi theory. In regard to the etiology of epidemic disease that had been spread on a very large scale at that time, Wu Youke denied the traditional theory which urged the irregular change of climate as the cause of epidemic disease, and proposed the concept of 'zaqi' which was considered by him to be something that could be the real cause of epidemic disease. And He treated the wenyi disease as something that has the same meaning with wenbing, so his concept on wenbing was basically the thing that treats 'zaqi' as the fundamental cause of wenbing and treats the concept of 'wen(溫)' as an environmental cause that could help activate the virulence of 'zaqi'. Such concept like this was the thing somewhat different from the traditional etiological theory that considers the change of climate as the principal cause of waigan(外感)-disease, and it must for the most part have been originated from the experience of Wu Youke himself. But this study, in contrast, based on the thing he denied the traditional theory on the irregular change of climate, has been done in the point of view that fundamental concept of his wenyi theory such as 'zaqi' was not only originated from his clinical experience but also from the influence of paradigm shift in the natural philosophy of that time. There had been so much change in cosmology and natural philosophy from the fundamental basis at that time, and the the most principal concept of it was that there always exists irregular faces in the change of nature. Such concept like this got into its stride from about 17th century, and it was expressed in the form of the severe criticism against the traditional natural philosophy. In regard to this, this study has outlined the academic thought of the leading scholars who made a significant progress in such a paradigm shift, and it includes the scholars like Wang Tingxiang, Wang Fuzhi, Hu Wei, Huang Zongxi, who played their role in the time of the latter period of Ming dynasty and the former period of Qing dynasty.

• 성인간호학회지
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• 제17권5호
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• pp.719-731
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• 2005

Purpose: This research was conducted to explore the experience of middle-aged women parting with their children and to develop a grounded theory. Method: The participants were 11 women in their 50's who had experienced parting with their children due to schooling, military service and marriage. The grounded theory methodology based on symbolic interactionism was used. Results: 106 concepts, 30 subcategories and 14 categories were derived from the analysis through processes of open coding, axial coding and selective coding. The central phenomenon was 'happy but sad' and the core category was a process of 'independence that is sorrowful yet delightful'. Four types were identified; the independent-type; submissive -type; family-reliant-type ; and fragile-type; based on the attachment to the child, state of mind, satisfaction of the situation, family support system and self-achievement. Conclusion: This research identified that the modern Korean middle-aged women who are considered to be the 'sandwich generation' since they have experienced a turbulent history and the change from a confucian parent-child lifestyle to a couple-oriented one, moved away from an attitude dependent on children in parting with them and started preparing for an independent late life. Based on the results, the verification research is advised on the variables that affect the experience of parting with children.

• 수산해양교육연구
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• 제25권2호
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• pp.510-525
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• 2013

The purpose of this study is to investigate adult learners' experience by studying Humanities & General Education and get to know types and characteristics by classifying their learning experiences. This study uses grounded theory method which is suitable to investigate subjective experiences. In this study, data is collected from 13 adult learners by using Focus Group Interview(FGI) who participate in learning experience of Humanities & General Education of D university in Busan region. The data is categorized by open coding, axial coding and selective coding based on data analysis method of grounded theory and analysis processes. This study provides several outcomes as follows: 113 concepts, 38 subcategories and 16 upper categories are derived through the process of abbreviation and categorization of learning experience of Humanities & General Education. In a process of learning experience, this study shows interrelationship in a frame of paradigm and derives results of a process of abbreviation and categorization casual condition, contextual condition, phenomenon and interaction(help/obstruction factor). Tree types of learning experiences and characteristics are drawn as follows: 1) "Self-realization" is the type who participate in Humanities & General Education with desire of learning and they want to find identity and plan detailed future. 2) "The pursuit of happiness" has less desire on learning than "self-realization" and they are types who participate in Humanities & General Education because of someone else's help and suggestion. 3) "Local community" is the type who participate in Humanities & General Education because they feel necessity of social role and they expect local development based on their interest in local community. Several conclusions and suggestions are provided for further studies.