Management & Information Systems Review (경영과정보연구)
- Volume 21
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- Pages.131-154
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- 2007
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- 1598-2459(pISSN)
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- 2733-4767(eISSN)
A Study on User & System Characteristic Factors Affecting reuses of a website
웹사이트 재사용에 영향을 미치는 사용자 및 시스템 특성에 관한 연구
- Lee, Woo-Won (Department of Business Administration, Hankuk University of Foreign Studies) ;
- Park, Jong-Hyuk (Department of Business Administration, Hankuk University of Foreign Studies) ;
- Hong, Yong-Ki (Daelim College, Department of Management of Information System)
- Published : 2007.06.30
Abstract
The purpose of this study is to understand a information technology acceptance model and to test empirically using field survey. In order to achieve this purpose, first of all, I examined literature reviews about the theory of reasoned action(TRA), the theory of planned behavior(TPB), and the theories of technology acceptance model(TAM). Based on literature reviews, I proposed a technology acceptance model and empirically verified it through using field survey. As a result of, this study was designed to predict and to explain the factors of affecting reuses of a website. The data that were surveyed 193 users of internet were analyzed with SPSS 12.0 and AMOS 4.0. The major results of this study as follows : First, the perceived complexity is influenced by the skill & experience and the quality of system. Second, the quality of system affects the perceived usefulness. Third, the perceived complexity affects the perceived usefulness and the perceived playfulness. Fourth, reuses of a web site are influenced by the perceived usefulness and the perceived playfulness. Finally, the quality of system affects the perceived usefulness and the skill & experience affect the perceived playfulness.