• 기술혁신연구
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• 제13권1호
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• pp.1-24
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• 2005

This paper applies a prelaunch forecasting model to the Home-Networking (HN) market of South Korea. The HN market of Korea is categorized into two distinctive markets. One HN market consists of new apartments in which builders install HN and the other HN market consists of existing houses in which residents purchase HN Among these markets, this paper focuses on existing houses as capturing consumers' choice. To forecast sales of HN for existing houses, we use a conjoint model based on our survey data of consumer preferences. By incorporating various indicators of HN technologies into our conjoint model, we also forecast diffusion of HN system embodied in PLC or Wireless Lan. We call this model Choice-Based Diffusion Model. In addition, based on the simulation experiments, we also identify important factors that affect the demands of HN system.

• 수산경영론집
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• 제43권1호
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• pp.35-48
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• 2012

Inverse demand models are well established as market demands in theory and practice of the existing literature. However, the derivation and its interpretation of individual demands from the market demands are not well known in the literature. This paper analyzes the fish market in Korea by the inverse demand model and shows how we deduce the consumer's responses from the market responses when the markets determine the prices by the quantities demanded. It illustrates empirically how this can be done applying to the korean fish market data. The empirical results show that all fishes are price inflexible and mackerels and hairtails are scale flexible in the market demand while mackerels, hairtails, and croakers are price elastic and mackerels and hairtails are income inelastic in the individual demand. The methodology and empirics used in the paper will make a contribution to the existing literature especially for the purpose of recovering consumer's demand from the market demand, thus implementing the policies to administer the fish markets.

• 대한전기학회논문지:전력기술부문A
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• 제52권10호
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• pp.610-615
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• 2003

With the growing competitive pressure from market participants, utilities, consumer and government, analyses of existing competitive electricity market become more important. The presence of congestion in the transmission system can significantly increase the potential of exercising market power. Since the congestion in the network depends on the several factors, the market power cannot be simply analyzed through the existing indices. This paper presents a systematic analysis on local market power under uniform pricing scheme and provides determining approach of the level of price cap as mitigation measure of the strategic market power.

• 대한전기학회:학술대회논문집
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• 대한전기학회 2002년도 추계학술대회 논문집 전력기술부문
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• pp.101-104
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• 2002

With the growing competitive pressure from market participants, utilities, consumer and government, analyses of existing competitive electricity market become more important. The presence of congestion in the transmission system can significantly increase the potential of exercising market power. Since the congestion in the network depends on the several factors. the market power cannot be simply analyzed through the existing indices. This paper presents a systematic analysis on local market power under uniform pricing scheme and provides some mitigation of the strategic market power.

• 한국건축시공학회:학술대회논문집
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• 한국건축시공학회 2011년도 추계 학술논문 발표대회
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• pp.127-128
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• 2011

In order to combat climate change, green building is expected to demand in the domestic market. To activate the market for domestic and international trends are examined. And Green Building Find out about the necessity and economic benefits. The following, search for the domestic and international cases. In this study, activation of the plan for the domestic market is to study.

• 대한가정학회지
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• 제44권4호
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• pp.175-190
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• 2006

The purpose of this research is to investigate consumers' experience of using Internet used-item markets in order to determine their motives in such activity. In terms of the Internet used-item market, (1) it contributes to a sound culture of consumption by recycling, (2) as a C2C market, it retains characteristics fundamentally different from the existing one-way type of market, (3) and it offers different characteristics from existing offline-based flea markets. Two significant themes emerged from the study results. First, users of Internet used-item markets passed through various stages such as novice, addict, and expert and learned the techniques for utilizing the used-item market. Second, for fast transactions with generalized Internet banking and the increasing trend for price bargaining emotional exchange among members is being transformed into the pursuit of transactional efficiency.

• 산업경영시스템학회지
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• 제42권3호
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• pp.109-115
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• 2019

Most demand forecasting studies for telecommunication services have focused on estimating market size at the introductory stage of new products or services, or on suggesting improvement methods of forecasting models. Although such studies forecast business growth and market sizes through demand forecasting for new technologies and overall demands in markets, they have not suggested more specific information like relative market share, customers' preferences on technologies or service, and potential sales power. This study focuses on the telecommunication service industry and explores ways to calculate the relative market shares between competitors, considering competitive situations at the introductory stage of a new mobile telecommunication service provider. To reflect the competitive characteristics of the telecommunication markets, suggested is an extended conjoint analysis using service coverage and service switching rates as modification variables. This study is considered to be able to provide strategic implications to businesses offering existing service and ones planning to launch new services. The result of analysis shows that the new service provider has the greatest market share at the competitive situation where the new service covers the whole country, offers about 50% of existing service price, and allows all cellphones except a few while the existing service carrier maintains its price and service and has no response to the new service introduction. This means that the market share of the new service provider soars when it is highly competitive with fast network speed and low price.

• 대한가정학회지
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• 제40권12호
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• pp.199-216
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• 2002

The purpose of this research is to study the efficiency of the Internet market, not provided to consumers by the existing traditional market. This research examines whether consumers properly understand the efficiency of the Internet market. The result from consumers perception on the efficiencies in the two market are as follows. First, consumers perceived the traditional market as having more product alternatives compared to the Internet market. Second, consumers perceived that the Internet market was more efficient in price dispersion and price change Third, the Internet market was considered more efficient in searching and travel time, and in the search cost. Finally, the traditional market was considered as a better provider of the information about product function, feature, reality, usage and service compared to the Internet market. On the contrary, the Internet market turned out to be more effective in providing product information, price information and trading information compared to the traditional market. Therefore consumers perceived the traditional market of having more information.

• 조명전기설비학회논문지
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• 제23권11호
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• pp.61-68
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• 2009

A Microgrid is a private small-scale power system composed of distributed energy resources (DERs), storage devices and loads. And it is expected that the Microgrid will come into wide use in the near future. For this, the establishment of the Microgrid operation methodology is a very important problem. Especially, the Microgrid is greatly different from existing private small-scale power systems because of the multiple participants. Therefore, the Microgrid operation considered various requirements according to multiple participants is more complicated than the operation of existing private small-scale power systems. In this paper, Microgrid operation methodology based on a market environment is suggested. Through case studies, the effectiveness of the suggested methodology is verified.

• Journal of Korea Trade
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• 제25권1호
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• pp.47-64
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• 2021

Purpose - This paper empirically analyzed the determinants of the online food market in Korea and Vietnam as representatives of the developed market and emerging market. The online food market can be regarded as having a high potential value. This study aims to suggest the appropriate implications for each developed market and emerging market by empirically comparing and analyzing customers' online food purchase determinants in the growth change of the online food market. Design/methodology - The empirical model of this study was established with the motif of the TAM+Trust model suggested by Nguyen et al.'s (2019) existing theoretical framework. Davis's (1989) TAM model was adopted to establish a framework related to the determinants that consumers would accept, for the online food purchasing method. Then, the trust variable is added to the framework which is regarded as an important effector especially in food related researches. In this study's comparative analysis, the multi-group structural equation modeling analysis was implemented. Findings - The main finding of this study can be summarized as that the moderating effect of nationality is significant. This means that there is an obvious difference between the developed online food market and the emerging online food market. In addition, as the growth of the online market changes, the significant determinants of consumers' attitudes and purchase intentions are somewhat different. However, the usefulness of online food purchasing methods and the trust of websites were analyzed as significant factors. Originality/value - Although the potential of the online food market is abundant, studies on the determinants of customer's attitude and purchase intention are insufficient. Moreover, comparative studies between countries have not been conducted in existing studies. Therefore, the research value of this paper can be explained in that it has suggested implications for the continued growth of the online food market.