• 교육시설 논문지
• /
• 제26권6호
• /
• pp.51-58
• /
• 2019

This study embody the investigation of the winner projects of Young Architecture Program(YAP) taken place annually at front yard of MoMA PS1 since 1998. Every installation of project is experimental exhibition that have ambiguous border in the area between lightness and architecture. Thus the design have less limits as architectural space and talents can express the innovative idea strong. This paper aims to probe annual significant key words by analyzing the contemporary representative space types, materials, fabrication methods and innovative ideas, and to identify the changes of important concept of lightness and recent trend in architect design concept.

• International Journal of Knowledge Content Development & Technology
• /
• 제2권1호
• /
• pp.17-35
• /
• 2012

The city of 'G' has been made a number of achievements with its science program as a part of public library's cultural program during the last 5 years. Recently, the national science centre has been established in the same city, the debate is now needed whether the science program in the public library have reasons to be maintained or to be reduced. The aim of this research is on the operating strategies of the science program in the public library. The research methods include case studies of operational strategies in domestic and foreign science centre, the level of satisfaction of local citizen on the science program, the vision of science program in the advancement of public library in the $21^{st}$ century. In results, the research proposes that the science program in public library should be maintained, but with locally characterised programs. In addition, the study also advised on the provision of scientific information, the strengthened search functions, and the development of user-centred services for those in science fields.

• International Journal of Advanced Culture Technology
• /
• 제10권1호
• /
• pp.122-130
• /
• 2022

In modern times, text has become an image, and typography is a style that is a combination of image and text that can be easily encountered in everyday life. It is developing not only for the purpose of conveying meaningful communication, but also to bring joy and beauty to our lives as a medium with aesthetic format. This study shows through case analysis that typography is a tool for expressing human emotions, and investigates its characteristics that change along with the media. In particular, interactive communication tools and methods used by interactive typography to express viewers' emotions are described in detail. We created interactive typography using the inputted text, the selected music by the viewer and the viewer's movement. As a result of applying it to the exhibition, we could confirm that interactive typography can function as an effective communication medium that shows the utility of both the iconography of letter signs and the cognitive function when combined with the audience's intentional motion.

• 한국과학교육학회지
• /
• 제27권2호
• /
• pp.134-143
• /
• 2007

This study explores visitor learning in a natural history museum from the perspectives of situated learning. The purpose of this study is to understand how the visitors construct knowledge from museum experiences through dyadic discourses. The participants were two university students. They moved naturally through the exhibition with no predetermined path in a natural history museum in Korea. Data were collected in the form of audio-recorded dyadic discourses at and between exhibits and were transcribed. The transcription was coded using the conversation coding scheme, and categorized into specific learning types. The findings included (1) the characteristics of learning talks and (2) learning types created by dyadic discourses at and between exhibitions within learning contexts as museum learning experiences. Implications and future research related to visitor learning in informal learning settings were discussed based on the findings.

• 한국의류학회지
• /
• 제42권2호
• /
• pp.278-297
• /
• 2018

This study examines the concept and type of art marketing used by luxury fashion brands as well as to elucidate the productive outcome of art marketing based on art marketing case studies. The research methods adopted in this study were a literature review and case studies. The scope of the research focused on companies operating luxury fashion brands such as Louis Vuitton S.A., Kering Group, Prada S.p.A., $Herm{\grave{e}}s$ International S.A., Salvatore Ferragamo Group, Giorgio Armani S.p.A. and Compagnie $Financi{\grave{e}}re$ Richemont S.A.. The results showed that luxury brands using art marketing to enhance the competitiveness of the company by combining art and marketing mainly incorporate the following types of art marketing: art foundation and museum, art sponsorship, art collaboration, advertising campaign, exhibition promotion, and flagship stores. In terms of the outcome of art marking by luxury fashion brands, it was found that art marketing facilitates company activities help companies acquire a positive image from revitalizing culture and art, produces increased profits for the companies due to increased product sales as well as expands the marketability of respective companies through company PR and brand promotion, customer satisfaction by providing cultural space, artistic places and new experiences.

• 복식문화연구
• /
• 제7권6호
• /
• pp.28-40
• /
• 1999

The purpose of this study was to understand the Korean teenagers\` clothing behavior through pointing out the factors that clothing behavior of teenagers that was initiated from the important reference group, TV stars. The subject of this study were 570 purposively selected students at female middle and high school students in Seoul. The results were as follows : 1. The clothing conformity to TV stars relating to demographic variables was influenced significantly by location and personal expense variable in the high school group. 2. The exhibition showed a more important role to the clothing conformity in middle school group than in high school group. 3. The clothing conformity to TV stars relating to the clothing related variables was significantly affected by self-confidence to clothing than clothing normative recognition, clothing risk recognition and degree of clothing importance regardless of groups. 4. The clothing conformity to TV stars relating to TV media variables was affected by TV media star identification variable in both groups. And in case of middle school group, interests in TV stars also had influence on the clothing conformity to TV stars. And in case of high school group, interests in TV had effect on the imitation to TV stars\` clothing. As middle school students tend to have self-identification about a particular person, TV media stars become the reference group for the adolescence to follow their clothing.

• 한국조경학회지
• /
• 제19권1호
• /
• pp.61-80
• /
• 1991

The purpose of this study is to present the design method to embody the cultural heritage and to reproduce the image of Korean Traditional Garden these days. For this purpose, to begin with, the major elements which can be applied to the planning and design were extracted by to study on the prototype of Korean Traditional Garden, and the process and the outcome for reconstruction of traditional garden were presented by design proposal for the Korean Garden in the exhibition space of EXPO '90, the International Garden and Greenary Exposition, Osaka, Japan, 1990. The study on the prototype of Korean Garden is focused on the spatial organization, the facilities allocation, and the gardening technic of traditional garden, and the major contents of the case study are as follow ; (1) To investigate the constraints and the opportunities of site development by the analysis and the synthesis of the site condition for the case study, (2) To study on the planning technic which can be applied to the site, (3) To establish the planning models which can be introduced into the site and to choose the final model by the comparison and valuation of them, (4) To set up the Master Plan on the basis of the final model. In spite of the fact that the method and the contents have a lot of problems, the significance of this study is to present a possibility to reproduce the Korean Traditional Garden these days, moreover to grope for the opportunities to propagate it internationally.

• 복식문화연구
• /
• 제22권3호
• /
• pp.383-398
• /
• 2014

This research worked on the cooperative case by Marc Jacobs, who was involved in innovative collaboration in the field of fashion, and the analysis on imbedded values. With assessment of it, this paper aims at providing the theoretical ground on prevalence of fashion collaboration for creative innovation and presenting the basic material in establishing the design and marketing in the fashion industry. In methodology, the review was followed up about literature regarding Marc Jacobs and collaboration and his cases in 2001 through 2012. Results showed that his collaboration cases could be divided into those with modern artist, those with fashion brand or designer, those with other field brand than fashion, and those with the public star. They were processed into such a form as development of new product and collection, shop display, and exhibition event. The value could be drawn from this case examination of Marc Jacobs' fashion collaboration, which includes the design innovation through reinterpretation of tradition, innovation of maximized brand value, and transboundary innovation toward a vast extension of realm. Namely, the collaboration of Marc Jacobs would be the driving force for design innovation and the creative process for both parties concerned through endless cooperation and would generate the innovative value for fashion field.

• 복식문화연구
• /
• 제22권2호
• /
• pp.258-272
• /
• 2014

This study aims at comprehending the characteristics of fashion communications through case study about an art marketing that Prada develops in the field of modern fashion and providing theoretical materials on creativity-based art marketing and communication spread as expression strategy for brand philosophy and personality. For its research method, theoretical study was reviewed about art marketing and Prada's fashion philosophy and then cases on Prada's art marketing were analyzed according to their types. Prada's types in their art marketing are classified into several groups: support of art foundation and artists, differentiation via flagship store, application of image fashion, exhibition project, and cooperative work with different realms. From the above marketing strategies, we can find the values in that the brand image imbedded in enterprises with culture and art was contributable to set up the brand identity, that they were much beneficial to continuous activation for fashion culture and art fields, and that fashion communications of artistic emotion based on challenge and innovation were proposed. This fashion communication in Prada via way of art marketing is not just expression of Prada's luxury fashion brand but willingness to make their unique style from different facades. This also suggests the orientation that modern fashion should look forward to in finding a new way through cooperative relationship with other fields.

• 한국실내디자인학회논문집
• /
• 제18권3호
• /
• pp.29-38
• /
• 2009

Nowadays, numerous major cities around the world are undergoing urban regeneration through 'culturenomics' as a key strategy, which finds out cultural resources in a cultural backwater and revitalizes the city and its economy by making full use of those resources. The purpose of this study is to research the strategies and the characteristics of the contemporary museum by regeneration of abandoned architecture through such case studies as Tate Modem in London, PSI Contemporary Art Center in New York City, Hamburger Bahnhop-Museum for Contemporary Art in Berlin and Ullens Center for Contemporary Arts in Beijing. This study eventually suggest the basic guideline for the contemporary museum by regeneration of abandoned architecture, aiming to establish Seoul as an environmentally cultural city. The case studies show all of the four museums preserve almost all of their appreances, basic structures and spaces, but, their material expressions, exhibition methods and their programs vary depending on their goals and strategies differentiating the way they preserve the old architectural elements and the way they add the new ones forming their unique characteristics.