• Journal of Information Technology Services
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• v.13 no.2
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• pp.71-82
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• 2014

Exhibitions are important sales promotional method commonly used by the marketer of industrial products. Exhibition utilized as a means of effective marketing tools, company's interest and demand is rising. Especially in recent years, visitors' activity within the exhibition space can be monitored in real time by applying near-field sensing technology such as RFID, NFC, RQ code. Exhibition organizers are also applying the near-field sensing technology in order to attract the participating companies and visitors. With the introduction of near-field sensing technology, the exhibition has been a lot of changes occur in the exhibition environment. However absence of performance indicators to measure new exhibition environment which adopt ubiquitous technology, still the exhibition performance is not properly measured. In this study, we use the Delphi technique with the performance indicators based on previous research, and propose performance indicators for measuring achievement of exhibition in the smart-exhibition environment.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.26 no.12
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• pp.1838-1845
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• 2022

Due to COVID-19, the face-to-face on-site exhibitions were not held. With this opportunity, technologies such as virtual reality/augmented reality are increasing attention, and these technologies are being used in many fields. In this study, we made a virtual exhibition content which was produced using virtual reality technology. Our virtual exhibition was held in parallel with the on-site exhibition that included the same contents. Also this exhibition provided an opportunity to realistic experience using the head mounted display. In order to provide a high sense of presence, we created an open virtual space and used realistic 3D objects and textures. Although it is a virtual exhibition, the audience can experience a sense of realism like an on-site exhibition. After the exhibition was over, a survey was conducted on the audience who participated in both the on-site exhibition and virtual exhibition to analyze their responses. As a result of the survey, the similarity and immersion of the virtual exhibition were highly evaluated.

• Journal of Digital Convergence
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• v.10 no.10
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• pp.61-73
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• 2012

In this study, the information and communication technology ICT companies, 312 companies, in order to analyze the impact of the effect of satisfaction on the Exhibition and Convention on the impact of Information and Communication Technology Exhibition and Convention satisfaction effects analysis by information and communication technology Convention e-Portal affect the infrastructure system, exhibition and Convention, Convention Industry competitiveness, Convention, Convention Tour Program components to satisfy Convention effect empirically the effect on information and Communications Technology exhibition and Convention industry Convention and satisfaction effects on were analyzed. A result was able to find that information and communication technology goods and technology, tourism technology infrastructure technologies program, e-portal system, industrial competitiveness and technology Exhibition and Convention of Effects. Exhibition and Convention ensure the effect of the base material and environmental factors, these factors determine the product development laid the foundation. Product type defined, you can see that affecting economic ripple effects and satisfaction. Exhibition and Convention can achieve the effect of information and communication technologies to reduce your operating costs.

• Journal of Information Technology Services
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• v.13 no.2
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• pp.83-97
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• 2014

With NFC technology, visitors can easily enjoy exhibit-related information and services. The participating firms can accumulate the visitor data and build up networks with potential visitors. This paper is to report an implementation and operation case of an NFC-based exhibition support service which creates new value as above. For this objective, we introduce the issues in constructing NFC-based exhibition support service. Moreover, we analyze visitor behaviors based on the tag touch data collected, and calculate the economic values generated. The NFC-based exhibition support service in this paper was applied to Hyundai Motors' booth in the 2013 Seoul Motor Show. This paper concludes with implications for business operators that are interested in applying NFC technology to exhibition spaces.

• International Journal of Advanced Culture Technology
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• v.10 no.1
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• pp.75-80
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• 2022

This paper examines the traditional house building components through Wenzhou Longwan district traditional residential architectural components exhibition. We found that the exhibition of architectural components of residential buildings has its own characteristics, and the collection, cleaning and organization of the components require a lot of manpower and material resources. This exhibition is based on social hotspots, and the exhibition was curated with flexible use of exhibition halls and content arrangement, allowing the audience to enter into "immersive" nostalgic memories through the experience of being present. In the wave of urban construction and development, the preservation of traditional residential buildings and their components is to inherit the local architectural culture and show the local natural and humanistic spirit.

• Journal of Korea Society of Digital Industry and Information Management
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• v.17 no.4
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• pp.13-28
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• 2021

The purpose of this study is to demonstrate the causal relationship between exhibition acceptance through the quality factors of Internet of Things (IoT) exhibition services and ease and usefulness of technology acceptance factors for domestic exhibition visitors. Through this, the company intends to present effective and efficient development plans in the IoT exhibition industry. Therefore, we present a research model that applies DeLone & McLean's quality factors to key variables in the information system success model and ease and usefulness in the Technology Acceptance Model (TAM). A survey was conducted on ordinary people with experience using the Internet of Water (IoT) exhibition service. The survey was conducted for two weeks from July 15 to August 20, 2021. A total of 276 surveys were used for data analysis during this period. The hypothesis results related to the information system success model of the Internet of Things (IoT) exhibition show that, first, system quality had no significant effect on usefulness, but significantly on ease. Second, information quality has been shown to have a significant effect on usability and ease. Third, service quality has been shown to have a significant impact on usability and ease. Fourth, usefulness has been shown to have a significant effect on exhibition acceptance. Fifth, ease has been shown to have a significant effect on usability. Sixth, ease was shown to have a significant effect on exhibition acceptance.

• Journal of the Korea Society of Computer and Information
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• v.13 no.7
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• pp.149-156
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• 2008

In this paper, we develope the Exhibition Grounds Management System utilizing the ubiquitous computing which integrates the RFID ubiquitous main technology, existing use technology Bar-code, the Mobile communication technology for IT main technology field. The developed system consists of the program for exhibition information. the visitor registration program, manager program and mobile program for the visitor's current location inquiry and the exhibition management. This system is realized and designed based on database, web program, mobile program, wireless telecommunication technology. The automation technology utilizing the developed RFID system and the Exhibition Grounds Management System integrated with the wireless packet telecommunication using the mobile telecommunication technology could have a ripple effect on whole information industrial application fields.

• Archives of design research
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• v.19 no.5 s.67
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• pp.293-302
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• 2006

Since the late 20C, the development of informative electronic technology has expanded human beings' spatial recognition from three-dimension into multi-dimension. Also space has formed mutual organic relation with the human being, since they started having the image responding ability of experience and recognition. The mutual organic relation has appeared in exhibition space aggressively introduced informative electronic technology from existing physical space. Therefore, m carried out a compartive study into the status of exhibition facilities and the form of interaction focusing on exhibition facilities as a medium of interaction between information and users in experiential exhibition space to which informative electronic technology had been introduced. The ultimate purpose of the study was that the phenomena, which had been anticipated from happenings in mutual organic relation between human beings and space, was reflected on space as a place of various communication activities. Hereafter, researches and studies on further exhibition should be continued to clarify the mutual relationship between exhibition space and user trends not only through exhibition space but also through the study of user trends that are changing everyday.

• Korean Institute of Interior Design Journal
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• v.21 no.3
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• pp.136-143
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• 2012

A museum represents a country's history, culture and life. With the development of science and technology, museum is no longer simply a space that concentrates on display and management of the collection but a space for education that visitors can directly experience and feel interest. The purpose of the present study is firstly through theoretical approach and research to grasp the status quo of the exhibition of the National First Level museums located in Beijing, which is the capital city of the People's Republic of China. Secondly, by analyzing the themes of exhibition and the exhibition presentation methods, it is aimed at finding out the problems of the status of museums in China so as to seek the requirements and the direction of improvements. Through this research, it is confirmed that in order to induce more active exhibition participation, the museums should expand the number of direct experience style exhibition presentation methods. Also, the museums in China need technical introduction of new cutting-edge exhibition medium so as to meet emotional demands of spectators and make the most ideal experience environment. Furthermore, it is confirmed that the development of new exhibition themes and the improvement of the museums in aspect of management and operation are necessary.

• Journal of Information Technology Services
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• v.10 no.1
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• pp.35-46
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• 2011

As development of exhibition, it has been an important issue to analyze exhibition for the next success of exhibition. A lot of existing researches have focused on the exhibitor's and visitor's satisfaction problem. However, the exhibitor's satisfaction and success of exhibition come from the analysis of exhibition in the network level. Booths composing exhibition are regarded as nodes in network, so the trace of visitors visiting booths can construct the arc of networks. The purpose of this study is to analyze the booth visiting pattern and components of network through social network analysis using data collected in the $17^{th}$ International KIDS & EDU EXPO for Children. This research is the first approach of network-leveled analysis of exhibition, and the result of network analysis is helpful to support the booth arrangement in next exhibition. Our analysis results the following implications. First, Booths with high degree centrality or betweenness centrality should be deployed in the wide space or corner of the exhibition hall. Finally, booths within a block should be deployed in the same space of the exhibition hall to provide convenience to the visitors and to enhance exhibition performance.