• Title/Summary/Keyword: Exhibition Reuse

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A Case Study on the Exhibition Reuse of Korean Traditional Houses designated as Modern Cultural Heritage -Focused on Rhiwhachang.Choi Sunu House- (문화재(文化財) 지정(指定) 근대기(近代期) 한옥(韓屋)의 전시용도(展示用途) 변경사례(變更事例) 연구(硏究) -"이화장"과 "최순우 옛집"을 중심으로-)

  • Kim, Hae-Ri;Lee, Min-Kyoung;Kim, Tai-Young
    • Proceeding of Spring/Autumn Annual Conference of KHA
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    • 2008.04a
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    • pp.156-161
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    • 2008
  • The registered-properties guideline was adopted to preserve the facade of existing cultural assets with effect and alter the interior space freely. But many problems have been occurred over all the converted buildings with the passing of the years as a result of unfeasible design guidelines. Accordingly, the thesis is to propose the problem and assignment in a setting for a display through the conversion for exhibition of Korean traditional houses designated as modern cultural heritage focused on Riwhachang Choi Sunu House. The results are as follows; The exhibition circulation is continuously connected with each room, considering the previous life-style. The interior design elements are preserved according to the stand-up and sitting style. It is possible to put on one sided wall display in stand up style(Rhiwhachang), and island showcase display in sitting style(Choi Sunu House). And also these apparatus is suitable for the existing window pattern and frame. Therefore, this study is to suggest an assignment of design guideline for exhibition reuse in Korean Traditional Houses as well as the sustainable preservation of cultural assets as modern house.

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A Study on Public Participation to the Design Competition for Reuse of Industrial Heritage - Case Studies on Mapo Oil Depot and Seoul Station 7017 Projects - (산업유산 재생 설계공모에서 시민참여방안 연구 - 서울시 마포석유비축기지와 서울역 고가 사례를 중심으로 -)

  • Cinn, Eungee
    • Journal of KIBIM
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    • v.6 no.4
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    • pp.1-8
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    • 2016
  • This study is to examine the public participation activities in the progress of the design competition, purposed to provide urban public spaces by the reuse of industrial heritages. Through the case studies of Berlin Tempelhof Parkland, Mapo Depot and Seoul Station 7017, following activities are common: citizen idea competition, forum, field trip, survey and winners exhibition. However, those activities are more closely organized to the competition process in Tempelhof Parkland, than other tow projects of Seoul Metropolitan Government. Also, it enables to clear and develop the public ideas more that those programs such as survey, citizen idea competition and field trip, are linked to each other in the case of Tempelhof Parkland. It could be achieved by the unified organization between competition preparation and public participation operation.

Analyzing the User Intention of Booth Recommender System in Smart Exhibition Environment (스마트 전시환경에서 부스 추천시스템의 사용자 의도에 관한 조사연구)

  • Choi, Jae Ho;Xiang, Jun-Yong;Moon, Hyun Sil;Choi, Il Young;Kim, Jae Kyeong
    • Journal of Intelligence and Information Systems
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    • v.18 no.3
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    • pp.153-169
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    • 2012
  • Exhibitions have played a key role of effective marketing activity which directly informs services and products to current and potential customers. Through participating in exhibitions, exhibitors have got the opportunity to make face-to-face contact so that they can secure the market share and improve their corporate images. According to this economic importance of exhibitions, show organizers try to adopt a new IT technology for improving their performance, and researchers have also studied services which can improve the satisfaction of visitors through analyzing visit patterns of visitors. Especially, as smart technologies make them monitor activities of visitors in real-time, they have considered booth recommender systems which infer preference of visitors and recommender proper service to them like on-line environment. However, while there are many studies which can improve their performance in the side of new technological development, they have not considered the choice factor of visitors for booth recommender systems. That is, studies for factors which can influence the development direction and effective diffusion of these systems are insufficient. Most of prior studies for the acceptance of new technologies and the continuous intention of use have adopted Technology Acceptance Model (TAM) and Extended Technology Acceptance Model (ETAM). Booth recommender systems may not be new technology because they are similar with commercial recommender systems such as book recommender systems, in the smart exhibition environment, they can be considered new technology. However, for considering the smart exhibition environment beyond TAM, measurements for the intention of reuse should focus on how booth recommender systems can provide correct information to visitors. In this study, through literature reviews, we draw factors which can influence the satisfaction and reuse intention of visitors for booth recommender systems, and design a model to forecast adaptation of visitors for booth recommendation in the exhibition environment. For these purposes, we conduct a survey for visitors who attended DMC Culture Open in November 2011 and experienced booth recommender systems using own smart phone, and examine hypothesis by regression analysis. As a result, factors which can influence the satisfaction of visitors for booth recommender systems are the effectiveness, perceived ease of use, argument quality, serendipity, and so on. Moreover, the satisfaction for booth recommender systems has a positive relationship with the development of reuse intention. For these results, we have some insights for booth recommender systems in the smart exhibition environment. First, this study gives shape to important factors which are considered when they establish strategies which induce visitors to consistently use booth recommender systems. Recently, although show organizers try to improve their performances using new IT technologies, their visitors have not felt the satisfaction from these efforts. At this point, this study can help them to provide services which can improve the satisfaction of visitors and make them last relationship with visitors. On the other hands, this study suggests that they managers along the using time of booth recommender systems. For example, in the early stage of the adoption, they should focus on the argument quality, perceived ease of use, and serendipity, so that improve the acceptance of booth recommender systems. After these stages, they should bridge the differences between expectation and perception for booth recommender systems, and lead continuous uses of visitors. However, this study has some limitations. We only use four factors which can influence the satisfaction of visitors. Therefore, we should development our model to consider important additional factors. And the exhibition in our experiments has small number of booths so that visitors may not need to booth recommender systems. In the future study, we will conduct experiments in the exhibition environment which has a larger scale.

A Study on the Effect of Booth Recommendation System on Exhibition Visitors Unplanned Visit Behavior (전시장 참관객의 계획되지 않은 방문행동에 있어서 부스추천시스템의 영향에 대한 연구)

  • Chung, Nam-Ho;Kim, Jae-Kyung
    • Journal of Intelligence and Information Systems
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    • v.17 no.4
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    • pp.175-191
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    • 2011
  • With the MICE(Meeting, Incentive travel, Convention, Exhibition) industry coming into the spotlight, there has been a growing interest in the domestic exhibition industry. Accordingly, in Korea, various studies of the industry are being conducted to enhance exhibition performance as in the United States or Europe. Some studies are focusing particularly on analyzing visiting patterns of exhibition visitors using intelligent information technology in consideration of the variations in effects of watching exhibitions according to the exhibitory environment or technique, thereby understanding visitors and, furthermore, drawing the correlations between exhibiting businesses and improving exhibition performance. However, previous studies related to booth recommendation systems only discussed the accuracy of recommendation in the aspect of a system rather than determining changes in visitors' behavior or perception by recommendation. A booth recommendation system enables visitors to visit unplanned exhibition booths by recommending visitors suitable ones based on information about visitors' visits. Meanwhile, some visitors may be satisfied with their unplanned visits, while others may consider the recommending process to be cumbersome or obstructive to their free observation. In the latter case, the exhibition is likely to produce worse results compared to when visitors are allowed to freely observe the exhibition. Thus, in order to apply a booth recommendation system to exhibition halls, the factors affecting the performance of the system should be generally examined, and the effects of the system on visitors' unplanned visiting behavior should be carefully studied. As such, this study aims to determine the factors that affect the performance of a booth recommendation system by reviewing theories and literature and to examine the effects of visitors' perceived performance of the system on their satisfaction of unplanned behavior and intention to reuse the system. Toward this end, the unplanned behavior theory was adopted as the theoretical framework. Unplanned behavior can be defined as "behavior that is done by consumers without any prearranged plan". Thus far, consumers' unplanned behavior has been studied in various fields. The field of marketing, in particular, has focused on unplanned purchasing among various types of unplanned behavior, which has been often confused with impulsive purchasing. Nevertheless, the two are different from each other; while impulsive purchasing means strong, continuous urges to purchase things, unplanned purchasing is behavior with purchasing decisions that are made inside a store, not before going into one. In other words, all impulsive purchases are unplanned, but not all unplanned purchases are impulsive. Then why do consumers engage in unplanned behavior? Regarding this question, many scholars have made many suggestions, but there has been a consensus that it is because consumers have enough flexibility to change their plans in the middle instead of developing plans thoroughly. In other words, if unplanned behavior costs much, it will be difficult for consumers to change their prearranged plans. In the case of the exhibition hall examined in this study, visitors learn the programs of the hall and plan which booth to visit in advance. This is because it is practically impossible for visitors to visit all of the various booths that an exhibition operates due to their limited time. Therefore, if the booth recommendation system proposed in this study recommends visitors booths that they may like, they can change their plans and visit the recommended booths. Such visiting behavior can be regarded similarly to consumers' visit to a store or tourists' unplanned behavior in a tourist spot and can be understand in the same context as the recent increase in tourism consumers' unplanned behavior influenced by information devices. Thus, the following research model was established. This research model uses visitors' perceived performance of a booth recommendation system as the parameter, and the factors affecting the performance include trust in the system, exhibition visitors' knowledge levels, expected personalization of the system, and the system's threat to freedom. In addition, the causal relation between visitors' satisfaction of their perceived performance of the system and unplanned behavior and their intention to reuse the system was determined. While doing so, trust in the booth recommendation system consisted of 2nd order factors such as competence, benevolence, and integrity, while the other factors consisted of 1st order factors. In order to verify this model, a booth recommendation system was developed to be tested in 2011 DMC Culture Open, and 101 visitors were empirically studied and analyzed. The results are as follows. First, visitors' trust was the most important factor in the booth recommendation system, and the visitors who used the system perceived its performance as a success based on their trust. Second, visitors' knowledge levels also had significant effects on the performance of the system, which indicates that the performance of a recommendation system requires an advance understanding. In other words, visitors with higher levels of understanding of the exhibition hall learned better the usefulness of the booth recommendation system. Third, expected personalization did not have significant effects, which is a different result from previous studies' results. This is presumably because the booth recommendation system used in this study did not provide enough personalized services. Fourth, the recommendation information provided by the booth recommendation system was not considered to threaten or restrict one's freedom, which means it is valuable in terms of usefulness. Lastly, high performance of the booth recommendation system led to visitors' high satisfaction levels of unplanned behavior and intention to reuse the system. To sum up, in order to analyze the effects of a booth recommendation system on visitors' unplanned visits to a booth, empirical data were examined based on the unplanned behavior theory and, accordingly, useful suggestions for the establishment and design of future booth recommendation systems were made. In the future, further examination should be conducted through elaborate survey questions and survey objects.

The Emergent Properties and Dialectic way of thinking of the Dutch RE;USE Design (네덜란드 RE;USE 디자인의 창발성과 변증적 사유방식)

  • Park, Young-Tae
    • Korean Institute of Interior Design Journal
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    • v.23 no.1
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    • pp.23-33
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    • 2014
  • This is a study on the application of a dialectic way of thinking in terms of design methods, and has contents about the formation of new visual and the ways of process that are triggered by cognitive introspection. A ccordingly, the study has its purposes in interpretation and recommendation of new methodological systems around dialectic principles and ways of thinking on the works of the Dutch Architecture Exhibition carried out in Korea in 2013, with the theme of "Reuse" among the aspects expanding since the reflexive modernization. Firstly, the basic features of Dutch designs were connected to dialectic ways of thinking. After studying the basic concepts of dialectics from Greek philosophies to Kant, Hegel, Marx and Benjamin, the aspects of applying them onto creative works such as art, architecture and design were methodologically systematized. Through this process, it was confirmed that the existing concepts are newly rearranged rationally, logically and scientifically based on dialectic ways of thinking rather than subjectively or emotionally. From the study of the 12 art works, it was confirmed that the value of use and potential obstacles have been used as a design solution. Also, the process which is juxtaposed with the result by itself has been expressed and causes the alienation effect. Therefore, such dialectic ways of thinking was organized into a procedural flow of contradictory recognition on situations, drive due to negativity, mutual penetration, mutual transformation, abstraction, verbalizing and creation of new concepts, and it was confirmed that such finding was valid in securing creative possibilities as 'New Uses' rather than 'Re-uses'.

A Study on the Users' Levels of Satisfaction and Recognition after Participating in Cultural Events in the Special Library: Focusing on K Special Library (전문도서관의 문화행사 참가에 따른 이용자들의 도서관 만족도 및 인식도에 관한 연구 - K전문도서관을 중심으로 -)

  • Park, Sang Uk;Nam, Young Joon
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.31 no.2
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    • pp.27-51
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    • 2020
  • This study is targeting Special Library users and aims to find out whether participation in the cultural events of K Special Library affects the levels of satisfaction and recognition of library users. With consideration for the actual operating case, the cultural events of K Special Library were categorized into reading activities, reading promotion events, exhibition events, lecture events, and others. The influential relationship between these cultural events, the level of satisfaction, intention of reuse, and level of recognition of the K Special Library service were analyzed. As a result of this study, participation in cultural events was found to affect the level of use, level of satisfaction on services, intention to reuse and recommend, and level of recognition of K Special Library users. However, regarding the level of satisfaction on the collection of books, there was no significant difference arising from participation in cultural events. As such, it is concluded that participation in cultural events does not affect the level of satisfaction on the collection of the books.

A Study on Meta-Reality Experience at a Gallery through the Interactivity of New Media Art (뉴미디어 아트의 상호 작용성을 통한 미술관에서의 메타현실 체험 연구)

  • Kim, Tae-Eun
    • The Journal of the Convergence on Culture Technology
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    • v.4 no.3
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    • pp.113-125
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    • 2018
  • In recent years, new media art is developing to play its roles as a means of remediation to overturn, reuse, and alter the old technologies rather than technology-dependent art to accept new technologies and use them as artistic tools. Here, the concept of new should mean looking at the old technologies in an indirect way and finding new meanings in them rather than presenting new technologies. The starting point of this study was the concept of spatialization in which the concept of new media art would externalize games from inside to outside the screen in gamification-applied spaces. Participatory new media art adds a platform for viewer's participation and utilizes the entire space of the exhibition hall instead of allowing for simple viewing at the exhibition hall. The study focused on the changes and phenomena in the process of games belonging to the artistic space through the interactivity of gamification. Here, the premise was that gamification meant the "spatialization of games." The study examined several cases of games being altered in the spatialization process to figure out interactivity for viewers and developmental directions for interface design at a gallery.

A Study on the Recognition and Needs Analysis of Community Residents to Reuse Closed Schools as Library (폐교 시설의 효과적인 도서관 활용을 위한 폐교 발생 지역 주민의 인식 및 요구 분석에 관한 연구)

  • Noh, Younghee;Ro, Ji-Yoon
    • Journal of the Korean Society for Library and Information Science
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    • v.53 no.2
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    • pp.91-116
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    • 2019
  • This study conducted a demand analysis for the operation and management of closed schools, the direction of future use of closed schools, and the utilization of closed schools, among local residents expected to play a key role in the successful use of closed libraries. According to the study, residents in areas where schools actually occur may actively consider the use of closed schools when they are lacking in the number of libraries in the region or when they hope to remodel their schools as libraries, given that they are positive about future use of closed schools and that remodeling them is more economical in terms of cost than building new libraries. The current awareness of the use and operation of closed schools remains at a normal level, so it is deemed necessary to improve the direction of the promotion, operation and recycling of closed schools in the order of promotion, operation and physical aspects by grouping obstacles to the operation and management of closed schools. In addition, the current status of cultural facilities and the demands of local residents are met in terms of the types of use of closed school facilities, and it means that closed schools can be used in a relatively easy-to-access location based on their location, while libraries can be used as a space for cultural facilities that are different from the existing public libraries, exhibition halls, and eco-friendly libraries.

A Study of Categorization of Service Recovery Factors in MICE industry by integrating Kano Model and Structural Equation Model (Kano모형을 이용한 컨벤션서비스의 요인별 평가와 서비스회복에 관한 연구)

  • Oh, Chang-Ho;Nam, Sandy-Jo;Kong, Ki-Yul
    • Management & Information Systems Review
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    • v.30 no.2
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    • pp.57-79
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    • 2011
  • One of the fastest growing sector in tourism industry is MICE industry due to globalization among the countries in various parts including business, politics, and cultural exchange. The objectives of this research can be in two fold: firstly, to evaluate the convention service quality and categorize them into three groups, basic service, performance service and exciting service; secondly, to provide the exciting service as a recovery program to restore customer satisfaction and their intention to reuse when the basic or performance service failure occurs. The results are as follows: among the four dimensions of the service quality, only the availability of information and the employee's performance were effected by the exciting service quality. Secondly, employees's performance can only be effected by the exciting service when customer service factor is included prior to the events. Thirdly, the following dimensions of services were not selected to be effective by the exciting services: conditions of physical facility, related infra-structure, the process of customer service and the program. Fourthly, only the additional services and events were selected to be the effective exciting services for the recovery program.

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