• Science of Emotion and Sensibility
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• v.20 no.3
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• pp.131-140
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• 2017

Gift-giving is a special behavior where both givers and receivers are interactively involved. Thus, emotion and satisfaction for both sides are core factors in gift-giving research. Recently, gift-giving expands to a mobile venue by the growth of the industries in Korea. In accordance with this trend, some studies have been conducted regarding mobile gifts called 'Gifticon'. However, most of them focused on the phenomenon based on the usage patterns and motives from the perspectives of givers. This study aimed (1) to figure out the emotional differences according to the action of giving Gifticons, and (2) to understand the effects of role and intimacy on the level of gift satisfaction. The results showed that, recipients felt higher levels of positive emotions such as excitement and thrill than givers whereas givers had different levels of gift-satisfaction depending on the intimacies to the receivers. This study is expected to suggest marketing strategies by providing psychological contemplations to a new form of gift-giving behavior, which is expanding toward a new mobile market. Further, it also suggests managerial implications by understanding the level of consumers' satisfaction from the role in Gifticon-giving situations and the intimacies between givers and recipients.

• Journal of Global Scholars of Marketing Science
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• v.14
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• pp.193-212
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• 2004

This study attempted to provide preliminary information for retailers to identify viable entertainment elements and to select and develop the optimal mix of entertainment elements for target consumer groups. The study examined consumer responses to various retail entertainment elements and analyzed differences in responses by consumer characteristics. The index of retail entertainment elements was developed with 49 items including entertainment facilities, dining facilities, retail, service facilities, store atmosphere, and marketing mix. The results from respondents' perceived excitement and visit intention for each entertainment element generally showed higher responses to basic marketing mix and store atmosphere elements rather than to entertainment and dining facilities. There were significant differences in responses by gender and age. The results imply that selection and application of retail entertainment elements need to consider target consumer characteristics.

• Journal of the Korean Institute of Landscape Architecture
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• v.20 no.1
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• pp.69-79
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• 1992

Effects of the gardening program on the mentally retarded persons were assessed on the inadaptive behavior and the social maturity for 1 to 2 years and 2 months in Seoul Welfare Center for the Mentally Retarded. The results were as follows; 1. The mentally retarded persons treated with the gardening program for 1 to 2 years and 2 months showed and improvement of the inadaptive behavior as compared with the pre-gradening program. The second(the enervation and the social isolation) and fourth (the excessive behavior and the deviant behavior) sects among the four of Inadaptive Behavior Checklist showed and improvement of the inadaptive behavior. And first sect(crying, excitement, and anger) of Inadaptive Behavior Checklist greatly showed and improvement of the inadaptive behavior. 2. The mentally retarded persons were improved in their social maturity through the gradening program for 1 to 2 years and 2 months as compared with pre-gradening program. Both a social age and social quotient were quite a bit increased. 3. Females showed improvment in the inadaptive behavior and the social maturity by the gardening program when compared to males, but the difference between male and female was not striking. 4. Both the higher IQ group from 55 to 70 and the lower IQ group from 40 to 54 showed improvment in the inadaptive behavior by the gardening program, but the difference between two groups was not obvious. However, the higher IQ group through the gardening program increased the social maturity more than the lower IQ group. 5. In both the gardening program periods for 1 to 1 year and 2 months and those for 2 years and 2 months the inadaptive behavior and the social maturity showed an improvment when compared to pre-gardening program, but the difference between two groups was not conspicuous.

• Journal of Information Technology Applications and Management
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• v.19 no.2
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• pp.79-96
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• 2012

Thanks to the growth of information technology (IT), e-commerce transactions are rapidly developing. Consumers searched and purchased for products and services through e-commerce transactions and felt excitement and satisfaction through shopping behaviors in online shopping malls. The enlargement of company's marketing efforts and consumer tastes of the uncontrolled consumption for goods and services increased the impulsive purchase in online shopping malls. In diffusing consumers' e-impulse buying, consumers increased in expenditures according to unnecessary purchasing behavior in online shopping malls. However, enterprises increased sales and benefits due to consumers' impulse buying in online shopping malls. Accordingly, in research areas of enterprises and consumers levels, the studies of e-impulse buying will provide significant values for marketers of companies. In this study, we analyzed the relationships among intention to use, trust, and value in online shopping malls. And we also analyzed the moderating effect of e-impulse buying with utilitarian and hedonic value to establish trust in online shopping malls. The result of this study showed that hedonic and utilitarian value should have a positive impact trust and trust should have a positive impact intention to use in the online shopping malls. The e-impulsive buying showed a moderating effect on the relationship between hedonic value and trust in online shopping malls. The e-impulsive buying didn't show, however, a moderating effect on the between utilitarian value and trust in online shopping malls. The results of this study will provide valuable implications for implementing e-commerce strategies.

• Bioinformatics and Biosystems
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• v.1 no.1
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• pp.28-37
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• 2006

Recent studies in molecular biology and proteomics have identified a significant number of novel diagnostic, prognostic, and therapeutic disease markers. However, validation of these markers in clinical specimens with traditional histopathological techniques involves low throughput and is time consuming and labor intensive. Tissue microarrays (TMAs) offer a means of combining tens to hundreds of specimens of tissue onto a single slide for simultaneous analysis. This capability is particularly pertinent in the field of cancer for target verification of data obtained from cDNA micro arrays and protein expression profiling of tissues, as well as in epidemiology-based investigations using histochemical/immunohistochemical staining or in situ hybridization. In combination with automated image analysis, TMA technology can be used in the global cellular network analysis of tissues. In particular, this potential has generated much excitement in cardiovascular disease research. The following review discusses recent advances in the construction and application of TMAs and the opportunity for developing novel, highly sensitive diagnostic tools for the early detection of cardiovascular disease.

• Journal of Korean Public Health Nursing
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• v.28 no.3
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• pp.574-589
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• 2014

Purpose: This study was designed for understanding their experiences through qualitative research method. There is a growing concern about what the trainee school health teachers experience during teaching practice period, the first experience as a teacher. Method: Data collection was conducted on 2012-2014, using the student teaching practice self-reports. Participants included 43 school health preliminary teacher's teaching practice from G colleges. The study conducted a qualitative analysis by utilizing computer assisted qualitative data analysis software(CAQDAS), NVivo 10. Results: The trainees experienced that tension, excitement and fear was changed to joy, rewarding and gratitude. They defined the practice as a standard of the possibility in the capacity of a future teacher. It was a hard job without a sense of accomplishment. They thought that too much works in school health teacher and thanks to the school and teacher for the teaching opportunities. They think teaching as a hard job to endure without a sense of accomplishment. Conclusion: Findings of this study allow for a comprehensive understanding of trainees. It was investigated the suggestions for the improvement of a teaching practice. The challenge need to the expand school health teacher placement and more research.

• Journal of the Korean Institute of Landscape Architecture
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• v.33 no.1 s.108
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• pp.1-9
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• 2005

The purpose of this study is to form a night-view at a university to satisfy users through case studies of four representative university campuses with analyzing the lighting conditions and facility satisfaction. The result of this study is following. From the present lighting status, there are 664(l9types) lightings at Kyunghee University, 350(17types) at Sungkyunkwan University and 437(l9types) at Ajou University. Main materials of the lightings are metal, iron and stainless. Moreover, most illuminants are white-colored metal-halide lamp. There is no specially designed lighting facility because ready-made goods were used. Furthermore, the locations of lightings are not suitable so some are useless. Most main spatial illuminations are not satisfying outdoor standard, so it can be concluded that the designs of present campuses are not carrying on with-out plans. From the result, present campus lighting does not satisfy the desire of users in aesthetic and functional point of view but consider the luminosity. However, even though the luminosity does not standardize the law. It is because the design does not reflect a suitable standard with desire of users and it does not have a long term plan. Moreover, the campus design has no study about development plan even though it has enough green area which has a potential possibility to overcome the lack of green areas in a city. Therefore, it is needed to design a comprehensive campus plan which satisfies the desire of students and residents with considering promotion of excitement and harmony through adjusting luminosity of the lighting facilities and supplying various lighting resources.

• KIPS Transactions on Software and Data Engineering
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• v.3 no.12
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• pp.537-546
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• 2014

The purpose of this study is to develope an algorithm which generates trip plans based on rating points of travel app users and travel experts to help potential travellers experience their desired destinations in advance. This algorithm uses the above rating points and the gradually created hierarchy to generate the most preferred and efficient trip courses. Users can go through video clips or panoramic VR videos of the actual destinations from their trip plans generated by the algorithm which may add excitement to their actual trips. With our heuristic methods, the more users input their ratings, the better trip plans can be generated. This algorithm has been tested on android OS and proven efficient in generating trip plans. This research introduces a way to experience travel destinations with panoramic VR video and proposes the algorithm which generates trip plans based on users' ratings. It is expected to be useful for travellers' trip planning and to contribute growth in the travel market.

• Fashion & Textile Research Journal
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• v.15 no.4
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• pp.523-532
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• 2013

This study investigates risk reduction behavior with risk perception in outdoor wear purchase situations. Data were collected via a questionnaire from 400 consumers between the ages of 20 to 50 residing in Seoul and Kyonggi-do. Data analysis were conducted with SPSS 20 program on the reliability test, factor analysis, cluster analysis, t-test, ANOVA, and Duncan's multiple range test. Factor analyses were employed for the participation motivation of mountain climbing activities, risk reduction behavior and risk perception. Five factors were for the participation motivation of mountain climbing activities (health and fitness, external ostentation, achievement and excitement, improvement of climbing skills, and society). Five factors were for risk perception (fashionability loss and social risk, time and convenience loss, economic risk, performance risk, and psychological risk). Five factors were for the risk reduction behavior (interpersonal information sources use, marketer-dominated information sources use, professional information sources use, pre-purchase deliberation/observation/experience, and brand dependence). Three clusters were identified based on the motivation of outdoor activities (the affiliation/display, the health/internal informativeness and low motivation). The participation motivation for mountain climbing activities were varied. Manufacturers should increase efforts to develop products with good qualities at a reasonable cost as well as establish new marketing strategies since the risk of product performance and economic efficiency in the purchase of outdoor wear was a significant consumer perception.

• Cartoon and Animation Studies
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• s.13
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• pp.115-131
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• 2008

This research analyzed whether some loading persons influence at process that spectator sees and evaluates animation for theater. Research target did netizen grades and review bulletin board and mentioned estimation contents after inspection and sorted virtue research by attribute practical attribute and emotional attribute to foundation to measure assessment of consumption form. As research result, that story, character, directing, background art, background music, actor dubbing, special effect, publisher etc. are review variableness in practical attribute by appeared emotional enemy in attribute review variableness of fun, emotion, satisfaction, fascinating, fantasy, excitement etc. be appear. Specialty, showed positive correlation that do individually is between two attributes, and predicted that relation between two attributes Influences in animation estimation after inspection. Conclusively, animation spectator emotional enemy about specific practical Intensive experience analysis that evaluate whole work by intermediation process possible.