• Title/Summary/Keyword: Evolving Content

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Influence of Information Source Characteristics of SNS on eWOM Acceptance of CSR Information and Attitudes to the Company (SNS 정보원 특성이 온라인 CSR 구전수용과 기업태도에 미치는 영향)

  • Song, Hyijae;Lee, Yuri;Kim, Ha Youn
    • Journal of the Korean Society of Clothing and Textiles
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    • v.41 no.5
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    • pp.809-824
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    • 2017
  • Interest in and use of social media as a communication channel are consistently evolving; in addition therefore, corporate social responsibility (CSR) activities have been often conducted on online channels such as social media due to the advantages offered by the rapid spread of information. Consumers can be persuaded differently and their cognition can be influenced depending on who delivers what message. This study examines the influence of information source characteristics on eWOM acceptance of CSR messages and attitudes toward a company. This study compares cases: when a company sends their CSR message versus when an individual (i.e., consumer's acquaintance) sends the company's CSR message. A total of 320 respondents were presented with online stimuli and responded to the questionnaire to identify this phenomenon. Vegan fashion (which refers to products made from raw materials without animal cruelty) was used as stimuli in this study because it is a representative example of CSR activities. As a result, when consumers are exposed to CSR messages online, perceived expertise, trustworthiness and attractiveness of information source affect consumer's electronic word-of-mouth (eWOM) acceptance and attitude toward a company. However, only trustworthiness influences eWOM acceptance in cases of a corporation information source. This study confirms the differences in eWOM acceptance and in attitudes to the company depending on to whom the messages were sent and with what content.

Adjacent Terminal Device Detection Technique for User Mobility Support on Home Entertainment System (홈 엔터테인먼트 시스템에서 사용자 이동성 지원을 위한 인접 터미널 장치 탐색 기법)

  • Kim, Sang-Wook;Jung, E-Gun
    • Journal of Korea Multimedia Society
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    • v.12 no.1
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    • pp.156-167
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    • 2009
  • Computing environment is evolving rapidly to ubiquitous environment. It thus makes people access and utilize any resource on the move and makes location of objects rise to the rank of the most important information. However provision of location information is too restrictive in small environments such as a home or building. In this paper we propose a home entertainment system which supports user mobility based on sensor networks and distributed devices. The proposed system estimates a user location by using signal strength received from Bluetooth ad-hoc networks. This estimated location information can tell which device a user can take advantage of while moving. In order to prove possibility of user mobility support, the system is implemented on our UPnP A/V framework home entertainment system to provide content streaming and the result shows that a provision of service for mobile users could be possible in small ubiquitous computing environments.

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A Study on the selection and estimate of the Mobile Commerce's Success Factor (모바일 상거래의 성공요인 선정 및 평가에 대한 연구)

  • Oh, Gi-Oug
    • The KIPS Transactions:PartC
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    • v.13C no.6 s.109
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    • pp.795-802
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    • 2006
  • The Electronic Commerce with development was advanced information technique in transaction from at the election, and now it is sharply evolving into Mobile Commerce capable of Electronic commerce while the user moves. Mobile Commerce has some feature in Electronic Commerce, but has the different feature. analyzed the feature of Mobile Commerce were carried out, but those were processed according to its location and field only and special of view. This study sought the new characteristic which is different from the existing Electronic Commerce, and took account of the successful factor for Mobile Commerce which includes the position in a user, a developer and an operator. In addition, AHP (Analytic Hierarchy Process) was used in order to evaluate the extract factor applied to each related to through more objective methods. The analysis results identified in this study such as the quality trust and the accessibility to understanding for an content duality might be the one of the chief elements of success in Mobile Commerce which applies at the present.

Characterizing Salt Stress Response in a Rice Variety and Its Salt Tolerant Lines Derived from In Vitro Mutagenesis

  • Lee In Sok;Kim Dong Sub;Kang Si Yong;Wi Seung Gon;Jin Hua;Yun PiI-Yong;Lim Yong Pyo;Lee Young Il
    • Journal of Plant Biotechnology
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    • v.6 no.4
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    • pp.205-212
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    • 2004
  • The objectives were to compare the salt tolerance levels in the parental rice cultivar, Dongjinbyeo, and induced mutagenesis derived its lines for plant height, MDA, ATPase, POD, and 2-dimensional protein electrophoresis pattern in NaCl-containing hydroponic nutrient solutions. Rice plants isolated from a population of rice (Oryza sativa L. cv. Dongjinbyeo) mutation lines, which were generated in combination with in vitro selection and gamma-ray, exhibited salt tolerance. Line No. 18 had the longest plant, whereas NaCl-sensitive line (No. 25) had the shortest plant. The parent, and the sensitive line showed severe damage from salt stress. Tolerant lines (No. 18, 50) had a lower malonaldehyde (MDA) content than the sensitive one (Dongjinbyeo, No. 25) during salt stress. Several proteins showed significant quantitative variation through 2DE; phosphoribulokinase, peroxidase, oxygen evolving enhancer 1 and the $H^+-ATPase$, which are known to be involved in salt tolerance. The effect of salt on peroxidase and $H^+-ATPase$ activity in the seedlings of two groups with contrasting genotypes of rice was studied. A greater activity was recorded in the tolerant lines as compared to the sensitive ones (P<0.05, Duncan's test). The results indicate that salt tolerant lines expressed more salt stress-inducible proteins associated with salt tolerance than the sensitive lines during salt stress.

Proposal of Personalized Recommendation for Korean Food and Tour Using Beacon System (비콘을 활용한 개인 맞춤형 한식과 관광지 추천 관리 시스템 제안)

  • Sung, Kihyuk;Ryu, Gihwan;Yun, Daiyeol
    • The Journal of the Convergence on Culture Technology
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    • v.6 no.3
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    • pp.267-273
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    • 2020
  • Beacon is a wireless communication device that can automatically recognize the smart device in the short distance and transmit the necessary data, Beacon is a representative Internet of Things (IoT) facility in the era of the 4th Industrial Revolution, which is utilized in various fields such as short-distance information delivery, mobile location service, shopping, and marketing, and is constantly evolving. In this paper, it is based on tourist site-based recommendation information service. A system is proposed that recommends customized information according to the user's interest, preference, etc. by incorporating beacon technology. In other words, it acts as an information agent that informs tourists of desired information. In order to meet the needs of tourists, it is necessary to build an intelligent tourism recommendation system. The personalized Korean food and tourism recommendation management system using the beacon technology proposed in this paper is expected to provide high-quality services not only to foreigners visiting Korea but also to Korean tourists.

Digital Signage with Motion Graphics (모션 그래픽스의 디지털 사이니지 적용)

  • Park, Daehyuk
    • Journal of Digital Convergence
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    • v.18 no.2
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    • pp.377-383
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    • 2020
  • Digital signage is constantly being researched as new digital video platform to replace existing signage market. Traditionally, It conveys various information combining still images with text. Nowadays, it is rapidly exchanging to multi digital platform by high specificaton system, improvement of internet speed and advancement of video and audio compression technology with HTML5 technology. Not only a single wide-screen display but also the combination and adjustment of screens with setop box, OLED, media facades, and lase beam projectors are transformed into various forms to enable creative and diverse attempts for graphic designers. This study focuses on the application of motion graphics in rapidly evolving future platform - digital signage, and looking forward to help digital video content creator, researchers, and motion graphic designers.

The Effect of DARTs Reaches to the Inquiry Problem Suggestion of the Elementary Science Gifted Students (DARTs가 초등과학 영재학생들의 탐구문제 제안에 미치는 영향)

  • Son, Jun-Ho;Kim, Jong-Hee
    • Journal of the Korean Society of Earth Science Education
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    • v.5 no.3
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    • pp.256-266
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    • 2012
  • The purpose of this study is to use DARTs (Directed Activities Related to text) to foster inquiry problems while actively engaging accelerated gifted elementary students in the field of earth sciences. This study is continually evolving in the classroom on the proposition that accelerate the scientific thought whether inquiry problems show any change according to the extent of prior background knowledge through DARTs. Researchers appointed the accelerated gifted elementary students with 14 investigation problems and it was their duty to not only classify the inquiry problems, but to analyze using interviewing methods according to type classification framework. Many scientific terms were used concretely in the inquiry problems that were propose after DART. The students gave a direct effect to the inquiry problem to be proposed according to the level of the content that it is presented in the DARTs worksheet. As a result, the NP-IP type and the EC-IP, NC-IP inquiry problem type proposed above much as a whole in DARTs former and prior. Particularly, the EMC-IP type and etc. was variously proposed after the DARTs. And the students proposing the inquiry problem of above average proposed the inquiry problem of the EP-IP type much unlike the general average student after the DARTs. The EC-IP, NC-IP and NF-IP type were changed much after DARTs used. Particularly, the EC-IP and NC-IP type were changed much.

Smart Cities: A Review of the Most Recent Literature (스마트시티: 최근 문헌에 대한 리뷰)

  • Hoffman, Mark C.
    • Informatization Policy
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    • v.27 no.1
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    • pp.3-35
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    • 2020
  • Interest in smart cities is growing; information and communication technology, urban planning, urban economy development, health, and many other areas are intertwined within smart city research and practice. The definition of smart city is evolving, and its vagueness is sometimes confusing. This review of the smart city literature tries to capture the big picture of this big idea. This review places into context work done since 2016, as earlier work is well reviewed in Albino (2015) and Cochia (2014). First is a review of the various smart city definitions. Second, an inventory of terms related to or subsumed by the smart city label are presented. Third, outcomes of indexes created to measure a city's smartness are presented. Fourth, the taxonomies used to organize the disparate content that falls under the smart city umbrella are discussed. Fifth, the most recent literature associated with six commonly recognized subgenres, namely smart economy, smart governance, smart living, smart people, smart environment, and smart mobility are reviewed. Sixth, important critiques of the smart city idea are presented.

Creative Place-making for Regional Development in the Era of Glocalization (글로컬라이제이션과 지역발전을 위한 창조적 장소만들기)

  • Lee, Byung Min;Nahm, Kee Bom
    • Journal of the Korean Geographical Society
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    • v.51 no.3
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    • pp.421-439
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    • 2016
  • Global society is shifting and now evolving towards glocalization, meaning the increasing role of region and multi scalar interactions between region and global social world. In this glocalization era, there has been mushrooming literature and much discussions on the impacts of place-branding and place-marketing on regional development both in academia and practical researches. The inclusive and participatory creative place-making process, however, is more quintessential than the resultant place marketing strategy. This paper tries to reassess the creative place-making based on culture-led regional development perspectives. Specifically it compares Korea and Japan's strategies and suggests a hybrid model of place-making-branding-marketing, utilizing cultural content industries. It then stresses the importance of building a virtuous circle of sustainable regional cultural industrial ecosystem including culture-based interpretation of places and improvement of community quality of life.

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A Study of Knowledge and Skills Required for Web Developers (웹 개발자에게 요구되는 지식과 스킬에 대한 연구)

  • Lee, Choong Kwon;Lee, Hong-Hee;Yoo, Sang Jin
    • Journal of Korea Society of Industrial Information Systems
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    • v.18 no.3
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    • pp.57-66
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    • 2013
  • Many researchers have investigated and studied on the knowledge and skills required for IT workforce, such as programmers, systems analysts, and IT managers. The results of these studies helped us not only to understand the changes of IT trends and to prepare IT workers for their future careers. But, the web developer, which is a newly evolving job title, has little been studied. This research is intended to look into the knowledge and skills for web developers by collecting and analyzing the job advertisements posted the commercial job boards in the Internet. The specific technical requirements for Web developers are programming languages knowledge/skills such as Java and JSP, database, and Internet/Web. Knowledge/skills for general development and knowledge on information technology are required in System section. The results of this research is expected to help us understand the knowledge and skills related to web development.