• Korean Journal of Computational Design and Engineering
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• v.9 no.4
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• pp.351-360
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• 2004

An optimal robust design methodology has been developed to minimize the warpage in a decorating panel of monitor molded by the plastic injection. For the associated methodology, the Taguchi's Design Of Experiment (DOE) based on orthogonal arrays and Signal-to-Noise Ratio is combined with commercial simulation tools f3r injection molding. An optimal robust design solution is statistically resulted from the computational simulation. The related experiment was done for evaluations of the warpage in the decorating panel part of monitor. This research showed that the warpage under the applied optimal design conditions was comparatively reduced.

• Journal of the Ergonomics Society of Korea
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• v.21 no.3
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• pp.25-34
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• 2002

The road sign in dynamic traffic system is an important element which affects on human cognitive performance on driving. Web-based vision system simulator was developed to examine the cognition time of the road sign in dynamic environment. This experiment the cognition time of the road sign in dynamic environment. This experiment was designed in with-subject design with two factors: vehicle speed and the amount of information of the traffic sign. It measured the cognition time of the road sign through two evaluation methods: the subjective test with vision system simulator and computational cognitive model. In these two evaluations of human cognitive performance under the dynamic traffic environment, it demonstrated that subject's cognition time was affected by both the amount of information of traffic sign and driving speed.

• Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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• 2002.11b
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• pp.547-552
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• 2002

The purpose of this study is to propose indoor noise level in residential buildings affected by transportation noise (road traffic, railway and air-craft noise) based on subjective evaluations, 30 subjects participated in the experiment to evaluate the noise. Experimental environment reproduced real living and office environment, and in asking subjects' annoyance to the noise. An experiment to investigate the subjective responses to various computer noises (CD-Rom, HDD, Fan) in office environment was also undertaken. The Result shows that the lower limit of transportation noise is $40{\sim}41dB(A)$ and upper limit is $55{\sim}60dB(A)$, whereas the lower limit of various computer noises is $36{\sim}40dB(A)$ and upper limit is $45{\sim}52dB(A)$.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2006.05a
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• pp.219-225
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• 2006

This paper studies on the visibility of dashboard in forklift. As part of the real setting devised for this study, 1. Important evaluation by males experience in forklift driving, 2. Icon cognition experiment, 3. Gage cognition experiment, subjects were asked to estimate the important evaluation, sketched to icon and gage position on the screen. Subjective evaluations were carried out by semantic differential method, sketch method, sketch method, then analyzed by consistency test, frequency rate and T-test. I gather the results concerning the relationship between consistent answers and cognition rates of dashboard understand the conditions which create a desired instrument panel.

• Knowledge Management Research
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• v.16 no.1
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• pp.193-208
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• 2015

With the rapid growth in the use of digital advertising media among consumers, there is an increasing interest in the utilization of virtual advertising and PPL as an alternative to traditional television advertising. Nonetheless, few studies have compared the effects of these new advertising platforms, still lacking knowledge on their relative effects for maximizing advertising effectiveness. This study, thus, intends to compare virtual advertising and PPL with respect to advertising effectiveness (i.e., consumer evaluations of advertising attributes, brand attitudes, and purchase intentions), controlling for the level of product involvement. An experiment was conducted with a sample of 360 participants and actual ads were used as test stimuli. According to the results, consumers exhibit more favorable evaluations on all the three advertising attributes (i.e., entertainment, informativeness, and irritation) for high-involvement products, whereas, for low-involvement products, virtual advertising is perceived to be more irritating than PPL. In particular, the effect of informational value of virtual advertising on brand attitudes was found to be most significant. In addition, for high-involvement products, virtual advertised products. Advertising practitioners may have to consider these results and fully utilize the advantages of virtual advertising and PPL in order to achieve maximum advertising effectiveness.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.2
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• pp.164-172
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• 2000

The purpose of this study was to investigate the most appropriate arm-hole depth in 9 positions of arm movements. This subjects were four females, college students aged 18 to 23 years old. The clothing size 55 was used for this study. In the experiments for the investigation of the arm-hole depth, the evaluations were performed for aesthetic view, clothing adaptability to arm movements, and quantity of materials pulled up by 9 movements of arm. The results of this study were as follows: 1) In the aesthetic evaluation, there were no significant differences in arm-hole depths. 2) In the evaluation of clothing adaptability to arm movements, the experiment clothes, in which-arm-hole depths were raised, had more positive evaluations especially with the increasing the angle of arm movements. 3) In the evaluation of clothing adaptability to each body areas, there were no significant differences in all body areas except upper arm circumference blade. 4) In the evaluation of quantity of materials pulled up by arm movements, the clothes of B/4-2 arm-hole depth had the least amount pulled up by arm movements, which showed the highest adaptability to arm movement.

• The Korean Journal of Franchise Management
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• v.15 no.3
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• pp.17-25
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• 2024

Purpose: Color induces psychological responses in consumers, and the importance of color in marketing strategies is continuously emphasized. In particular, color can significantly influence consumers' purchasing decisions, even for food products. In this context, this study aims to examine the role of color naming in affecting consumers' product evaluations and purchase intentions for food products, with a focus on how the times of consumption acts as a moderating variable. Research design, data and methodology: This study designed the experiment using the Qualtrics program and recruited a total of 206 participants residing in the Eastern United States through the Amazon Mechanical Turk. Result: The experimental results showed that the ambiguity of color naming had different effects on consumer product evaluation and purchase intention depending on the times of consumption. Specifically, during the daytime, ambiguous color naming led to more positive evaluations and higher purchase intentions for the product, whereas these effects diminished during the nighttime. Conclusions: Considering the time of consumption in marketing strategies is essential for applying color naming effectively.

• The International Journal of Costume Culture
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• v.13 no.1
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• pp.51-61
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• 2010

The purpose of this research was to investigate the effects of clothing style and color of male casual wear on image perceptions and age evaluations. $4{\times}2$ (top color${\times}$trouser color) and $2{\times}3{\times}2$ (clothing style${\times}$clothing hue${\times}$clothing chroma) factorial designs were used as the experiment designs. Photoshop program was used to manipulate the clothing colors after creating photos of models wearing experiment clothing for stimulus. Subjects were 280 female college students from Seoul region and each subject responded to two stimuli. Factor analysis showed four factors of images of male casual wear; sociability, conspicuousness, softness and masculinity. Polo shirts were evaluated higher in sociability and softness than jumpers and nary blue trousers were evaluated higher in masculinity than beige trousers. High chroma clothing was assessed higher in sociability and conspicuousness than low chroma clothing. High chroma red jumpers displayed very sociable feel and low chroma blue jumpers displayed the lowest sociability. High chroma male clothing resulted in younger age perception but age was evaluated young when a black shirt was worn under the jacket when wearing a low chroma jacket.

• Journal of Advanced Marine Engineering and Technology
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• v.39 no.10
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• pp.1062-1067
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• 2015

Floating architecture is a type of building that is geographically located on a sea or a river. It floats under the influence of buoyancy, and does not have an engine for moving it. Korea is a peninsula surrounded by sea except on the north side, so floating architectures have been mainly focused on two points: solving the issue of small territory and providing various leisure & cultural spaces. Floating architectures are expected to save energy effectively, if they use sea water heat, which is known to be clean energy with infinite reserves. To use sea water heat as the heat source and/or heat sink, this study proposes a model in which a sea water heat exchanger is embedded in the concrete structure in the lower part of the floating architecture that is submerged under the sea. Based on the results of performance evaluations of the sea water heat exchanger using CFD (computational fluid dynamics) analysis and mock-up experiments under various conditions, it is found out that the temperature difference between the inlet and outlet of the heat exchanger is in the range of $3.06{\sim}9.57^{\circ}C$, and that the quantity of heat transfer measured is in the range of 3,812~7,180 W. The CFD evaluation results shows a difference of 5% with respect to the results of mock-up experiment.

• Journal of the Korean housing association
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• v.14 no.6
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• pp.185-192
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• 2003

This study selects 45 housing complexes in Munheung, Ilgok and Sangmu districts of housing side development zones of Gwangju Metropolitan City and conducts the experiment the visual characteristics of these housing complexes through visual-perceptive information with their residents. As a result of experiment for the evaluation and structurization by visual-perceptive information of view image, there were affirmative evaluations in the whole experimental subjects except variables as 'innovative' and 'new' According to cluster types, while simple reiterative types showed affirmative responses except such items as 'dull', 'common' and 'uniform'. Variational types were affirmative in the whole items. It extracted four evaluation factors including variety, stability, harmony and symbolism. From the above research, it is understood that since the current housing site development has been made after developing housing site by public agencies and sold them to construction companies, housing complexes of different types were built within the same district. Therefore, it cannot be connected to the view of the whole district even if it considered view in planning housing complex. then when future housing side development or housing complex are planned, it is required that view guideline in the dimension of the district should be prepared and housing site development district or housing complex must be able to contribute to urban view by introducing master architect system.